There’s been a lot of chatter around during the last couple of weeks on the subject of disposable, cardboard USB flash drives and whether they’re real or whether they’re just a concept drawn up by a Creative Director with an overly creative imagination – not unreasonable of course because that’s what

USB flash drives are incredibly popular at the moment and have pretty much replaced the CD and DVD as the preferred medium on which to store and carry personal data. Floppy disks, with the exception of the few die-hards that still use them, are all but extinct and there’s a whole new generation that

Most companies that buy USB Memory Sticks printed or engraved with their logo on will be buying them as a basic promotional product. Typically they are simply given away at trade shows, handed out to customers and clients to build loyalty or drive new business or sometimes they’re used to support a product

If you’re in the drinks industry then it’s always a challenge coming up with new, exciting and innovative ways to promote your product whilst ensuring you only promote responsible drinking! The alcoholic drinks sector spends hundreds of millions of pounds each year promoting products, with much of this

One of the things that attracts customers to the ever popular Twister USB Flash Drive is that you can quickly and easily change the metal clip that makes up part of the body of the flash drive and spins around to form the lid.

If you’ve got a mail order catalogue, a trade brochure or a lot of graphic intense sales collateral that you need to distribute to your customers and historically you’ve been sending this out in printed form then maybe now is the time to consider sending this electronically. With increasing postal

If you’ve got a complex logo with lots of colours, tints or graduated sections then reproducing this on a small USB memory sticks can be a challenge. Not only that but if you’ve left it until the last minute and your supplier needs to get them printed locally rather than during the manufacturing process

If you’re sighted you take reading the newspaper or your favourite magazines for granted but if you’re blind or partially sighted then it’s much more of a challenge! Being blind or partially sighted is hard enough but to lose your sight and then lose the pleasure of reading can be particularly hard for

A common technique used by some suppliers of USB flash drives is to play on fear, uncertainty and doubt (FUD) of customers. By suggesting that the prices quoted by their competitors are “unrealistically low” or that goods supplied will be of “very poor quality” or that they are supplied from a “non-certified”