Should You Data Load Your Promotional USB Flash Drives

USB flash drives do an excellent job of promoting a company’s brand, generating brand loyalty and brand recall but you can get much more “bang for your buck” if you pre-load them with data files.

The fundamental function of a USB flash drive is, after all, to store and transport data so it make sense when handing out any promotional USB flash drives to make sure your own data files are pre-loaded onto the USB sticks

USB Data Loading Service

The type of files you can load onto a USB flash drive can be anything you would normally save onto your PC so the obvious candidates are PowerPoint presentations, PDF’s, Word Documents, media files (video and audio clips) and links to your web site. Pretty much anything that informs prospective customers about your company, your products and the services you offer are ideal.

Pre-loading data files will mean you have to factor this step into your project plan. Data loading can be done during the manufacture of your USB sticks or just prior to delivery so you don’t have to have your finalised files ready when placing your order.

The best option (if you can get organised in time) is to supply the data you want loading so it can be added as your drives are manufactured. This way the data loading is typically free or it’s charged for at a negligible rate (charges depend on the size of the data files to be loaded).

If you want the data pre-loaded a little later in the order cycle, i.e. just before delivery, then be prepared to pay a little more for it because it’s a much more manual process and will typically involve more expensive UK labour.

Given the relatively small incremental cost for data loading you’d be daft not to do it because the more information you can put on the drive about your company, your products or your announcements the less you have to print and the less transportation costs you’ll have for any printed material. So, not only will you save a small fortune on printed material but you’ll make life easier for anyone you’re giving the USB flash drives to because they won’t have to carry around huge sales brochures, presentation files and notes.

If you take advantage of data loading offers it’s possible to build a cost benefit case that shows you can offset all of the costs of buying promotional USB flash drives by pre-loading them with data and reducing your print, storage and transport costs.

At USB2U we are seeing a significant increase in the number of customers now asking for data loading onto their USB flash drives. Fortunately we’re well geared up to handle these requests in our factory during production or at our secure offices/warehouse in Northampton where we have our own professional data loading machines which are capable of handling up to 2,000 USB flash drives an hour.

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