It’s All In The Packaging

You could have the most aesthetically pleasing Promotional Memory stick, some highly interactive data, accessories galore, but all this good work can be diminished if it does not have appropriate packaging or no packaging at all.

One of the key things to consider when ordering Branded USB Memory sticks is how these are going to be handed to the end users and the impact and statement you want to make. The right packaging not only protects the USB memory stick, but it also shows them off in their best light, offers print space for additional branding, storage for the user and the opportunity to add other items within the packaging such as a leaflet or business card.

There is now a plethora of packaging options for you to consider that can be clustered into the following:

No / or Basic Packaging. If you already have packaging to insert the Branded Memory Stick into then they can be despatched with no packaging. However you should ensure they are either placed into individual bubble bags or in trays to avoid them scratching.

Small Cardboard Box. This entry level box protects the USB memory sticks and is very cost effective. Most suppliers will provide these free of charge. Looks great printed.

Boxes with Windows. These are ideal to show the Branded Memory Sticks off in their full glory as the branding can be positioned to appear in the window.

Tin Boxes. These give the Promotional Memory Drive greater gravitas and make ideal executive gift boxes.

Wooden Boxes. These are really in vogue and work particularly well with wooden memory sticks. Great option for the Photography Market.

High Gloss Boxes. Looking for something which allows for a large expanse of print and in full colour?  These would ideal.

Blister Pack. If the Branded Memory Sticks are for retail use then blister packaging may be the solution. It allows the memory sticks to be displayed and a printed card inserted.

Other things of note:

-        All boxes can be printed or engraved with a logo or marketing message.

-        Make sure the size of the packaging will allow for any accessories e.g. Branded lanyard.

-        If foam is used to hold the memory stick in place then ensure this is cut to the exact profile.

-        Ensure that you order your packaging with the memory sticks otherwise the cost will be higher.

-        Suppliers are now offering packaging in recycled material – worth asking.

 

If you have ever had the opportunity to open a brand new Apple product you will know the important role packaging plays in the perceived value of the product and quality of what’s inside. A useful rule of thumb for your Branded USB Memory sticks.