Supplying Engraved Wooden USB Memory Sticks to Professional Photographers

Since exhibiting The  Photography Show earlier this year our feet have barely touched the ground and it’d be fair to say it’s all been a little bit manic – but in a good way. The feedback from the photographers we met at the show was amazing and the level of interest shown in our range of USB packages since the show has blown us away.

As we committed to the show weren’t 100% sure if now was the right time to be exhibiting. Our nervousness stemmed from concerns about whether Professional Photographers were ready to take the plunge and move CD’s and DVD’s to USB memory sticks. Equally we knew it was down to us to inform and educate about the differing quality of “promotional” USB sticks that are readily available and to get across the message that most are simply not suitable for photographers because a “promotional” USB sticks is a very different beast to a High Spec USB stick put together specifically for the photography sector – these have upgraded memory, upgraded controller chips and an upgraded capacitor.

Inevitably “High Spec” USB sticks cost a little more than standard promotional USB sticks so our challenge was helping photographers understand why we felt it was important that they bought these more expensive sticks in preference to the cheaper promotional models we sell.

Wendy Grant Wooden USB Sticks and Boxes from USB2U Wendy Grant Wooden USB Sticks and Boxes from USB2U

Coupled with this we knew we had to do something special in terms of branding and packaging which is why we’ve invested so heavily in this aspect over the last year. The “bundles” we now sell on our dedicated Photographer WebSite are all put together using High Specification USB sticks but they also include a range of fantastic packaging options.

The most popular “bundle” has been our engraved Woodland USB sticks coupled with our engraved wooden slide gift box. We fill the wooden box with Coconut Coir (it’s a very fine, natural fibre) that works really and reinforces the “eco-friendly” message the package sends out. Although we can print the wooden sticks and boxes most photographers are opting to get them engraved – the level of detail we can achieve with the engraving is amazing and of course the engraving mellows and matures with the wood. The results are a great looking and incredibly tactile package that is incomparable to a CD or DVD and as such they have very quickly become a vehicle to generate additional sales and additional revenue for the professional photographers that are using them.

Prices for our bundles are shown on the USB2U Photography Web Site but if you can’t see exactly what you want just give us a call – mock-ups and dummy samples are all supplied free of charge.

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