Promotional USB Memory Sticks – Struggling to decide what to buy

Promotional USB memory Sticks remain incredibly popular. They’ve been around now for over 10 years and whilst their dominance as the promotional gift of choice has been threatened over this time they still remain the preferred option for many businesses, school and universities. Millions will be given away in the UK alone this year but globally the number will run to hundreds of millions!

Part of the reason for their continued popularity is because they grown-up with us over the last 10 years. Back in 2003/04 when businesses first started to use USB sticks for promotional purposes they only had around 16MB (megabytes) of storage on them and there were only a small handful of designs to choose from. Today thousands of models are freely available and typical memory sizes are anything from 4GB to 64GB! – that’s significantly more storage than you’d get on any average PC 10 years ago and now you can give it away on a USB stick for a couple of pounds!

Promotional USB Memory Sticks - Spoilt for Choice Promotional USB Memory Sticks - Spoilt for Choice

If anything the challenge for anyone looking to buy a promotional USB memory stick today is too much choice. Go to any company’s web site selling promotional flash drives and there will be all sorts of styles and designs to choose from. They come in plastic, wood, metal, leather, cork and rec-cycled paper/card. Designs range from “standard” shaped USB Drives to bottles, barrels, keys, pens, credit cards, wristbands, bottle openers, hearts and batteries. Even then if there is nothing that quite matches what you need you can commission your own 2-D or 3-D design!

If you go down the “design your own” route then pretty much anything is possible and there are some great examples on the web of just how creative companies have become at designing custom USB memory sticks.

Of course it you really can’t decide then you could just buy a few of each model! This can be an expensive way of buying your promotional USB sticks though because understandably there are set up costs/design costs that have to be absorbed into the unit cost of each model. But, if you’re buying say more than 100+ of each design it won’t be as bad as you think!

The benefit of buying several different designs/styles is that some work better than others for any given promotional activity or audience. Wristbands tend to work better with the youth so they are popular with schools and universities (and great for fresher fairs or recruitment fairs). On the other hand USB credit cards work better with a professional audience so lend themselves to business seminars and conferences.

If really not sure then get yourself some samples (they are normally supplied free of charge) and that way you can conduct your own market research!

Share story