Drive Your Sales With Promotional USB Flash Drives

If you’re sales have gotten off to a bit of a sluggish start this year then it might be worth thinking about how promotional USB Flash Drives could help inject a bit of “oomph” into them.

Whilst they are not a panacea for all sales challenges, used correctly, they can certainly help reinvigorate your sales force and add a much needed new impetus to your sales enquiries which will hopefully lead to an increase in sales.

Promotional Flash Drives (that’s USB sticks printed or engraved with your company logo and typically pre-loaded with sales material) are a great tool for your sales team because they provide the sales team with a reason to call on customers, they give them a “door opener” and they generate good will and product and brand recall.

Despite the fact that lots of people will already have one or more USB flash drives they can’t seem to get enough of these handy little gadgets and it’s widely accepted that meetings are easier to set up with the promise of one being handed over (of course it helps if its got a decent amount of memory like a 4GB or 8GB).

As well as being given to your sale team to hand out during face to face meetings they’re also good for driving traffic to your web site and sales enquiries to any in-house sales team you might have. Just put out a couple of adverts or make a few changes to your pay per click adverts highlighting that you’re giving away an 8GB USB flash drive to every legitimate sales lead and you can expect to see a lift in your enquiries.

You can drive sales equally as well by sending out promotional USB flash drives as part of a direct mail campaign (ideally choose a model that is slim enough to slot into a standard envelope and can be sent using standard post). Just include the promotional USB stick and refer to the data-loaded on the sticks in the covering letter or flyer – get creative and run competitions based on the content pre-loaded on the USB sticks – this way you can be sure that the content will be read and prospect will absorb (hopefully) your proposition and be more inclined to contact you.

None of this is rocket science it’s just about using products like USB flash drives as part of a sales and marketing mix – at the moment people like being given flash drives, they respond well to campaign and offers that use flash drives and with prices dropping it’s certainly worth spending a couple of hundred pounds to test their ability to improve your sales.

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