The UK’s leading exhibition for the promotional merchandise industry, Merchandise World, have announced their first 2021 exhibition will be taking place on the Wednesday the 27th and Thursday the 28th of January 2021, and will be back at the Ricoh Arena in Coventry, where it was held at the start of 2020.

Andy and Liam at the February 2020 event

Mechandise World is a trade exhibition that takes place twice a year, at the Ricoh Arena and Stadium MK. It sees roughly 250 companies from all across the promotional product sector come together to show off their products and services, and over 1600 different business leaders and teams attend.

With the industry slowly returning following the lockdown and subsequent impact caused by the Coronavirus outbreak, this is an important and exciting step in seeing a recovery and a return to normality.

Of course, there will be extra measures in place to ensure that this can be done safely. All government guidelines will be met, and additional measures will be introduced, for instance all stands will be placed a minimum of three metres from each other in order to maintain social distancing measures.

So far, just over 70 companies have signed up as exhibitors, the list of which can be found here, and more companies are expected to sign up in the coming weeks.

USB2U will of course be there, and we are already looking forward to seeing so many familiar faces and seeing how we can help each other following this troubling time.

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