BFGoodrich are one of the leading tyre manufacturers in the world so when it came to ordering a USB flash drive for one of their promotional activities they were adamant that the flash drive should reflect not only their brand but their core products – Tyres.

Standard branded memory sticks were never going to be able to do the job because whilst they are great at showing off a brand the challenge with BFGoodrich was to go the extra mile and come up with something that was not only visually excellent but was also a tactile representation of what they do and what they stand for.

Working with the BFGoodrich team we came up with the idea of a rubber USB wristband. These flash drives are a little different because they wrap around the users wrist just like a bracelet. They relatively light, easy to wear and look a lot like the charity wristbands that you see a lot of these days. But, for BFGoodrich the idea was to develop the wristband and create a unique mould so that the finished product was not only rubber but had a tyre tread on the surface.  The wristband was then produced in black and with their logo on and the end result looks stunning. In fact it looks just like a piece of tyre tread fashioned into a wristband!

USB Wristband

Whilst not to everyone taste there is no doubting the innovation behind it and the “wow” factor these custom memory sticks create. What BGGoodrich have shown is that with a little imagination you can come up with a really interesting, imaginative and eye-catching custom USB solution.

Custom memory sticks can be fashioned in 2-D and 3-D shapes and manufactured from a range of different and flexible materials. The incremental cost of a fully bespoke drive is not much more than a standard factory model but you do need to allow a little more time for the production because the factory will want time to produce physical samples and proofs for your approval. If you can afford the time and you can build it into your project plan then custom sticks are definitely worth the wait.

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