One of the challenges for marketers looking to buy promotional products is to find something that is relevant – nearly 40% of participants in the recent BPMA research review of the Promotional Gift Market said they’d spend more if they felt they could find products that worked for them.
Top of what they are looking for is a top quality product that is memorable and that is relevant but interestingly they need to be able to source this for less than £10 per unit and in most cases for less than £5 per unit.
Herein lies the challenge. USB Sticks printed with a company logo and pre-loaded with data files are well within the price boundaries that are defined by most marketing budgets but for some companies they’re no longer as relevant as they used to be. They’ve either “done USB sticks” or just want “something a little bit different”. But what? What else is available that meets the price, quality and performance parameters that marketers are seeking?
Whilst the core of our business (USB2U) has, and always will be, promotional USB memory sticks, we understand that some of our customers are looking for something else and we’d rather they bought that “something else” from us than one of our competitors.
We’ve always supplied a small number of other USB products including USB Fans, USB speakers and USB Christmas Decorations (USB fairy lights and USB Xmas Trees) but none of these have grabbed our interest quite as much as the range of Power Banks that we now supply.
For the uninitiated Power Banks are rechargeable batteries that can be used to charge up a huge range of portable devices but are commonly used to recharge smart phones. They come in a range of sizes, both physical and in terms of the power they store, they look fantastic and with a logo added to them they are a brilliant giveaway.
When you consider how many of us now use Smart Phones every day and how many of us get frustrated when the battery starts to run low its easy to appreciate how useful a Power Bank can be – simply plug one into your Smart Phone and within 10 minutes you can use it from “dead” and within 2 hours it will be fully recharged. Whatever your marketing campaign Power Banks are likely to be relevant because we love our phones and anything that makes them work that little bit longer is going to be really appreciated.
We love Power Banks (not quite as much as we love USB sticks) and we’re delighted to be able to supply a wide range many of which we hold in the UK and can print and deliver in as little as 24hrs.
The latest addition to our range is the Pixel Power Bank and its fab! Available with 4000mAh or 8000mAh of stored power it will fully recharge a smart phone not once but twice!