USB2U News

Photographers! 3 Quick Ways to Improve Your Social Media Presence

Posted by USB2U on 7th April 2017 | Permalink

In previous posts we’ve looked at ways to help grow your Instagram following and listed the best hashtags to use for maximum engagement, so we thought it was about time we branched out to social media channels as a whole, as they’re all great for Photographers in their own way.

So if you’re utilising Facebook, Twitter, Youtube, Pinterest and Instagram, these 3 quick and easy tips will improve your social media presence and in turn will increase engagement on your pages!

USB2U Instagram Page

1. Make Your Images & Profile Name Consistent on all channels

If you have accounts across a number of Social Media channels, then it’s best to keep the same name (or handle) throughout. Using your business or company name consistently across all social media is not only great for brand recognition, it’ll make sure your customers and potential clients remember you!  If someone else has already got in their first and your name has been taken, try and keep things as similar as possible for brand awareness and definitely make sure your profile image is the same across all mediums.

 

2. Update your cover photo

As a photographer, your cover photo is one of the best places to showcase your work on your Twitter and Facebook profiles, they’re also the first thing people see when they visit your page so it’s best to make a good impression!Using an irrelevant or even worse, no cover photo is such a wasted opportunity so getting the best picture and the right size is key. What is the best size? The recommended dimensions for Twitter are 1500x500px, and for Facebook the perfect cover photo would be 830x315px, so get snapping!

 

3. Keep Your Bio relevant

 Much like your cover photo, your bio is one of the first places potential new clients will head to in order to find out more information about you, so make sure it contains everything you need them to know! You’d be surprised at how many photographers have information in their bio that isn’t relevant to their customers. So try adding things such as your speciality, your location, your contact details, and if you can – a link to your website.

Twitter and Instagram both have quite a limited character count for your bio, at 160 and 150 characters, so you really need to make sure you pack in a punch quickly! Try and get in all the relevant information, but also inject a bit of personality in there!

 On Facebook pages, it gives you the options for both a short and long description – make sure you’re using them both!

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The Photographer’s Guide To Instagram Hashtags

Posted by USB2U on 16th March 2017 | Permalink

As a photographer, having an Instagram account and updating it regularly is pretty important. We touched on some ways to grow your Instagram following last month, but this month we’re focussing on the world of hashtags and how you can use them to boost your following, increase engagement, and get your photos in front of the right audience.

Instagram feed of photography packaging
 

With 600 million active Instagram users per month it’s easy to get lost in a sea of beautifully filtered snaps. Without Hashtags, your photos are only going to be seen by your current followers, and even then, you might be buried so low in their feed that they don’t even manage to scroll to them.

Instagram changed their algorithm a while back, it now shows your feed in the order it thinks you want to see it, rather than being chronological. But Hashtags are still shown in chronological order, making them the ideal way to get your photos noticed. In a nutshell, hashtags are a way to tag your photo to make it appear in a pocket of other photos that have used the same tag, so it’s easy for other users to find images of a similar interest.

For example, if you’re a wedding photographer based in the UK and you’ve taken a snap of our gorgeous photography packaging, you can tag your photos with #ukwedding – by clicking that hashtag you’ll then be able to see all the other photos in the same group.

You’re allowed up to 30 hashtags per photo, so we thought we’d group together some of the best and most popular hashtags for you to try on your next post!

Best Wedding Hashtags

#wedding #weddings #weddingphotographer #weddingphotography #weddingplans #weddingplanning #weddinginspiration #ukwedding #weddingidea #weddingideas #weddingphoto #weddingday #weddingfun #justmarried

 

Best Travel Hashtags

#travel #travelling #travelgram #travelphotography #travelblogger #travelersnotebook #travels #travelpic #travelics #travelbug #travelmore #holiday #travelblog #travellife #traveldiary #travelphoto #travelstagram

 

Best Pet Hashtags

#pets #petsofinstagram #petsagram #petstagram #petsofinsta #catsofinstagram #catstagram #catslover #catsagram #catsanddogs #cats #cat #dogs #dog #dogsofinstagram #dogsofinsta #dogstagram #dogsandpals #dogslover #dogselfie

 

Best Food Hashtags

#food #foodie #foodstyle #foodnetwork #foodprep #foodblogger #foodbloggers #foodstagram #foodbeast #foodandwine #foodforlife #foodinspo #foodstyling #foodshare #foodphoto #foodpassion #eatclean #instafeast #whatiate

 

Best Home Hashtags

#home #homedecor #homesweethome #homegoods #homestyling #homestyle #homeinspiration #homeinspo #homeliving #homeidea #homeideas #interior #interiordesign #interiors #interiordetails #interiorstyling #interior4all

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Why do I need vector artwork for print?

Posted by USB2U on 1st March 2017 | Permalink

If you work in a creative industry like us and are dealing with logos and brands on a daily basis, you will be familiar with AI and EPS file formats for logos. But why do we ask for these files when it comes to printing onto our range of USBs as well as their packaging?

A Vector file type is either .eps, .ai, .pdf and .swf, and you’d need to set up your artwork as a vector graphic to start with before saving them in these formats – you couldn’t, for example, open a JPEG and re save it as a .swf.

So why don’t we use JPEGs? JPEGs are typically low resolution files and they’re mainly used for websites because the smaller file size helps load the pages quickly. They might look ok to the eye but once you zoom in or try to print from them you’re likely to end up with poor, blurred results.

Take a look at the images below and it’s easy to see why Vector artwork is preferred over a JPEG, the images are much sharper, crisper, and look loads better printed onto USBs!

 

The print quality difference between a logo in jpeg format and a logo in EPS vector format

Spot the difference – jpeg or vector artwork?

USB2U show the difference between vector and jpeg artwork engraved on wood

Crisp or fuzzy logo? We know which we prefer…

 

If you’re still a bit unsure then you can always ask your design team to supply you with vector artwork, or you could take a look at our artwork guidelines for a detailed overview of Vector and Raster graphics.

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3 New Designs Added To The Iron USB Range

Posted by USB2U on 22nd February 2017 | Permalink

The Iron USB sticks are a great choice if you’re looking for a sleek USB flash drive with a minimal design and we’ve added three new innovative styles to this ever popular range!

Iron Hook Colour

iron hook colour USB
We’ve injected colour into the popular Iron USB with 7 bright new shades to choose from! So whatever your brand colour, there’s bound to be something that matches. We also offer full colour printing and engraving on the Iron Hook Colour – the options are endless!

Iron 2 Hook


Minimal and innovative with no cap, the iron 2 hook is shock proof, dust proof, and even splash proof! It will attach to any keyring with the easy-to-use Snaplink key chain so you’ll never use your files, and it’s available in six different memory sizes from 1GB to 32GB.

 

Iron Silicone

iron silicon USB
The Iron Silicone is convenient for day to day use and includes 3 handy rings and a removable micro USB drive. It comes in 7 eye-catching colours to match your brand, and features a super rigid alloy shell that can be stylishly engraved with your company logo.

 

Each USB is large enough to be easily attached to a keyring or lanyard for practicality, and the contemporary design ensures they won’t weaken or fall off when attached! They’re the perfect choice for any campaign and can be branded on both the front and back. Each USB has a read speed of 18 MB/s and a write speed of up to 5MB/s.

 

Contact us today for a quote! We’ve got some great offers and there’s even a preferential discounted rate for trade resellers!

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How Power Banks Can Help You in 2017

Posted by USB2U on 14th February 2017 | Permalink

We wrote an article last year explaining the difference in power bank sizes, and our handy infographic helped explain the difference between mAh sizes and what they can be used for. We’re now looking at the benefits of Power Banks and how they can help your business in 2017.

promotional power bank

With more and more promotional products being handed out to customers, the focus has now turned to the value of the product itself. According to recent research, a mass produced low value item actually denigrates your brand, with customers less likely to remember you as it fails to bring in the ‘wow’ factor amongst a sea of competitors. A high value product is said to speak volumes about how much you’re willing to invest in your own business, as well as the value you place on a relationship with your customers.

 

A higher value promotional product like a power bank will stand the test of time, will be used regularly (everyone needs to charge their phone!), and will increase brand visibility. The user is effectively becoming an advocate for your brand, showcasing to those around them that they’re happy to use your product.

 

One of the biggest trends for promotional products in 2017 is technology with a particular focus on power banks. Here’s some great stats we’ve found that show just how important a promotional power bank can be.

 

87% of consumers state they would keep a promotional power bank due to it’s usefulness.

60% of consumers said they’d do business with a company that gave them a power bank.

 

With this in mind, why not check our our fantastic range of promotional power banks? With 24 hour express service available, there’s bound to be something that suits your brand!

 

 

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Our Twisters Come In Any Combination of 2000!

Posted by USB2U on 10th February 2017 | Permalink

Our most popular branded USB memory stick is now available in any combination of 2000 colours and sizes!

That’s right, the Twister USB has always been a hit with our customers thanks to the amount of colours and memory sizes on offer, but we’ve added to that in a big way. You can now choose from any combination of 22 vibrant body colours and 15 stunning clip colours all from UK stock.

The clip is the piece that “twists” or “rotates” (hence this particular memory stick’s name) to protect the USB, and previously they were only available in black, white or silver – but with 12 extra clip shades now available, there really is no limit when it comes to style!

What’s more, there are ten memory sizes available ranging from 128Mb to 64Gb. So no matter how big or small your requirements are, we’ll definitely have something for you in the twister usb range.

If you’re not sure which combination will work best with your logo, our designers will prepare a range of options for you to consider and we don’t charge for this service.

Still not sure?  Just give our sales team a call and chat through your requirements and we can advise you on the best options for you.

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A Great Couple Of Days At The 2017 PPExpo!

Posted by USB2U on 27th January 2017 | Permalink

We’ve spent the last two days at the largest trade show in the industry and had a fantastic time!

The PPExpo was a brilliant success and we enjoyed catching up with lots of familiar faces, as well as meeting some new ones. We also got to show off the excellent range of PXK tech products, which we’re now proud to be the exclusive distributor of in the UK and Ireland – 2017 is going to be an exciting year!

A huge thanks to everyone that came to visit us at stand Z52 to say hi, we had a blast and we’re already looking forward to seeing everyone next January. If you didn’t manage to get to our stand, you can still browse the PXK range here, or why not take a look at our extensive range of tech gifts?

Keep your eyes peeled for the winner of our giveaway, you could be the lucky winner of 20 FREE Rainbow Power Banks branded with your logo!

USB2U at the PPE Expo

 

 

 

 

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PXK products now available exclusively from USB2U

Posted by USB2U on 13th January 2017 | Permalink

It is with great excitement that we are announcing our partnership with leading European promotional tech products company, Pixika. This makes us the exclusive supplier for all PXK design products in the UK and Ireland.

USB2U offering Pixika products in the UK

USB2U and Pixika partnership- branded tech products now within easy reach with our UK stock!

We will be supplying both new and existing trade customers with some fabulously priced PXK branded technology products with many added benefits from buying from a UK based company:

  • We hold stock of PXK products in the UK to guarantee fast delivery
  • We offer free origination, data upload & delivery
  • The partnership will have a positive impact on pricing as the most active resellers will have access to exclusive benefits, offers and trade pricing.

Sebastian La Porta, Managing Director of USB2U, says:

“With many years of experience in the branded promotional products industry we are well positioned to take PXK’s product range and make it an even greater success in the UK. Our friendly, local sales and after sales support team combined with our in house printing and laser engraving facilities will enable us to provide our resellers with outstanding service.”

USB2U branded tech experts logo usb2u_iron_flash_07_lpxk-design-logo

Trendy products by PXK such as the Iron USB range, high performance Power Banks, connection devices, car accessories, travel adapters – will all now be within easy reach for Distributors in UK and Ireland with USB2U’s vast amount of UK stock.

See the full range of PXK products from USB2U here.

Call us on +44 1604 685 040 to find out more, or email [email protected]

 

 

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Fearless Karen kicks off USB2U’s charity fundraising…

Posted by USB2U on 14th October 2016 | Permalink

At Team USB2U we are proud to announce our sponsorship of Northampton based charity, Cynthia Spencer Hospice. Over the last few years we have taken part in many fundraising activities for the hospice, however this year, along with our sister company Gilt Edged Promotions, we decided to make it official and donate all money generated from bake sales,  dress down days and other charity events straight to the hospice.

Karen from USB2U abseiling the Northampton Lift Tower

USB2U’s daredevil Karen takes the plunge to raise over £500!

To kick off our charity partnership in style, USB2U Account Manager Karen Eede decided to make a bold move and set the standard for her colleagues to follow by abseiling Northampton’s most famous landmark, the Lift Tower! Whilst the 400 ft impressive tower certainly got her adrenaline pumping, Karen wasn’t going to shy away from the challenge.

She said: “This is an amazing charity which has a special place in my heart as they cared for my mum so well in her last days with us. Taking the first step over the edge was the most terrifying part, but the money I had already raised for the hospice kept me going and focused on the task in hand.”

The Northampton Lift Tower

Eye-wateringly tall Northampton Lift Tower!

Cynthia Spencer Hospice provide inpatient care, outpatient services, Hospice at Home and palliative care specialist nurse services for the local area. They also offer specialist physical, psychological, social and spiritual care to those with life limiting illnesses, with focus on quality of life and respecting the uniqueness of each person.  A large part of the cost of running these services comes from the generous support of local companies and individuals in the Northampton area. In addition to our fundraising activities, USB2U have also donated much needed stationary items including branded USB fans and branded USB sticks which should come in handy in the nurse’s station.

Karen from USB2U abseiling down the Northampton Lift Tower

Don’t look down Karen!

With this one event alone, Karen managed to raise over £500.00 on behalf of USB2U for Cynthia Spencer Hospice. This is thanks to the generous support of her colleagues, family and friends. Thank you Karen for taking the leap and making such a great start to USB2U’s charity fundraising.

Karen from USB2U abseils down the Northampton Lift Tower

Karen’s first few steps for Cynthia Spencer!

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Cycle4Cynthia 2016 – Natalie takes on the challenge!

Posted by USB2U on 26th September 2016 | Permalink

On Sunday 25th September 2016, USB2U’s very own cycling superhero Natalie Longley took on the challenge of a 50 mile cycle ride to raise money for our chosen charity, Cynthia Spencer Hospice.

Natalie from USB2U on her Cynthia Spencer Charity Bike Ride

Natalie rode 50 miles for Cynthia Spencer Hospice!

Natalie, Head of Sales and Commercial Development for USB2U, does cycle regularly with a local cycling group, however the prospect of a ride which was over 50 miles long was in her own words “a little daunting to say the least”. It was a gruelling course with 3000ft of climbing (who knew Northamptonshire was so hilly?!) but with £350 of sponsorship money riding on the event, Natalie wasn’t going to give up without a fight! Luckily the amazing Cynthia Spencer volunteers and her support team Steve and Diane Sharpe from White Arches Caravans kept her going with plenty of refreshments and encouragement. She finished the ride in 3.5 hours.

Cynthia Spencer Hospice is a charity close to many people’s hearts in the Northampton area and in 2016 USB2U, a leading supplier of branded USB sticks, power banks and other promotional tech gifts, decided to put all their fundraising efforts towards this fantastic local organisation and raise money regularly through a series of events.

Natalie from USB2U with a Cynthia Spencer Frame

Natalie at the finish line!

Sebastian La Porta, Managing Director of USB2U, said: “We are delighted to offer our support for this charity, which has touched the lives of so many in our local community. It is our honour to be part of the fundraising effort for Cynthia Spencer Hospice.”

Over the coming months, Team USB2U have many more charity events planned including a hair raising Lift Tower Abseil in Northampton town centre which Karen Eede, Senior Account Manager, and some of her colleagues will be taking on. Watch this space to find out more about USB2U’s fundraising activities.

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