Most USB sticks only have a print area of around 2-3cm on both sides which is fine if you have a clear, simple and strong logo to work with but, if you’ve got a large or complex logo then it’s not always easy to choose the right memory stick.
Understandably lots of companies want to include their contact phone number or web site address on the sticks as well as their logo but this creates an even greater print challenge. One option (but it’s not appropriate for some companies) is to print the logo on one side of the stick and print the contact information on the other side of the stick.
USB Credit Cards - Complex Print
The other option is to “simplify” the logo or reduce the number of colours in the logo to allow it to be reproduced in the limited space available. Again, not ideal particularly if you have to comply with internal Corporate Brand Guidelines and have to deal with the “Brand Police”.
To be fair to the “brand police” printing and reproducing your brand or logo correctly is critical. There is absolutely no point spending a fortune designing and developing a brand only to compromise it simply because the product you want to reproduce it on can’t support it.
Unfortunately the reality is that many standard shaped USB sticks are pretty small and the print area on the sticks can be even smaller. Small, compact and portable USB memory sticks are popular with users but they’re not always ideal for complex logos.
USB Cards with Complex Logo
On some small USB sticks it is possible to print full colour but by squishing your brand and any strapline onto the print area you will, in some cases, make it impossible to clearly see/read the end result.
There are several ways to deal with this challenge including using a Credit Card style USB memory stick. These are exactly same shape and size (but are 2mm thick) as a bank or credit card but they have built in flash memory and a USB connector. One of the main benefits of this product is that it fits neatly into a wallet and provides lots of flat space (front and back) to print on. You can also use the latest full colour printing process techniques on these cards to achieve a very high-resolution reproduction of any complex design.
Alternatively you if you would prefer a more “traditional” looking USB stick then you could consider the “Slider” model. This USB stick is capless, it has an integral keying loop and it’s a little larger than other memory sticks without being excessively large. But, the real beauty of this model is the very large print area onto which you can print.
If you think the USB Credit Card or Slider flash drive might solve your memory stick dilemma then give us a call (it’s free) and we’ll provide you with a personalise quote and our in-house designer will mock-up an example for you (free of charge) so you can see just how it will look.
