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Posts Tagged ‘USB Pens’

Quill, Fountain Pen, Biro, USB Pen – That’s Some History

Thursday, July 8th, 2010

The Quill pen was reputedly first used as a writing instrument early in the seventh century, typically shaped from a “donated” goose feather. Quills whilst not that easy to use were relatively easy to shape with a penknife and once a nib or writing tip was fashioned you simply dipped the Quill tip into ink you had a trusty writing instrument that remained popular for centuries.

Although popular the Quill had a habit of wearing out quickly and needed constant re-working so it was no doubt a relief to all concerned when in the early 19th century the first metal writing tips were introduced. These were manufactured from sheet metal, they had holes punched into them to help retain/store ink, they were cheap and they guaranteed a uniformity of shape that could not be matched by Quills. Although the metal tips addressed several shortcomings in the Quill pen it was still necessary to travel with a separate supply of ink. This issue was ultimately addressed in 1884 by Lewis Waterman who invented the first proper fountain pen with its own integral ink supply.

USB Pen

USB Pen

Waterman’s invention was an instant hit and spawned many competitors many of whom are still household names today; Sheaffer, Parker and Montblanc to name but a few. But, fountain pens were relatively expensive and still a little fussy and messy to use so the market was left open for a Hungarian journalist named Ladislo Biro who in 1930’s introduced what we today know and call “the biro”

The biro revolutionised the writing instrument market because it was easy to use, inexpensive, and disposable! It needed no separate ink well or ink store and rather than refilling it when it was empty its low cost meant you simply threw it away and purchased a new one. Today hundreds on millions of biros are purchased every year and every person in the western world will use one.

USB Pens

USB Pens

So where next for the ubiquitous pen? Well, one new development is the combination of the biro with digital storage. The USB Pen is a standard biro with a USB flash stick built into the body of the pen. The barrel of the body discretely hides the USB connector and the USB flash memory giving the user not only the ability to write with the pen but store thousands of documents on the integral flash memory.

Available in a range of styles and colours these USB pens make excellent gifts for busy executives or fabulous promotional products for companies targeting high net worth clients.

It’s far to say that the humble pen has certainly seen significant development over the centuries and despite the growing dominance of electronic gadgets, mobile phones, PDA. Laptops etc. it looks like its going to be with us for many years to come.

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Quill, Fountain Pen, Biro, USB Pen – That’s Some History

Printed USB Pens – The Write Choice

Wednesday, May 12th, 2010

One of the most popular promotional products of all times has got to be the ubiquitous writing pen. Whether it’s a cheap and cheerful biro or a top of the range classic fountain pen they have been given away in the tens of millions.

Why? Well, for one thing you can pick them up for pennies so if your budget is tight then a simple, cheap, printed biro will often suffice. At the other end of the scale if you’re out to impress you can spend a small fortune of gilded fountain pens from some of the world’s top brands – ideal if you need a small number for a signing ceremony for example.

USB Pen and Tin

USB Pen and Tin

Pens are always a good choice because everyone uses them, many of us carry them around with us, they don’t need batteries or any other technology to use them and they are simple enough for everyone irrespective of age or demographic profile. Put simply you can’t really go wrong if you’re using a pen as a promotional tool or corporate give-away. The trick is to judge the amount you spend on pens to make sure the quality of the product reflects your target audience. Cheap is great but not every high flying corporate executive is going to be impressed with a “throw-away” biro and might just decide to do exactly that with it!

Coming hard on the heels of the humble pen on the “Promotional Products Most Wanted” list is the branded USB memory stick. This is a relative newcomer in the promotional sector having really only come to prominence in the last few years but boy is it catching up fast.

Branded USB Pens

Branded USB Pens

Branded memory sticks or flash drives as they are often called are now significantly cheaper than they were and minimum order quantities have fallen to as low as 50 pieces. The beauty of these products is that unlike a pen you can pre-load all of your sales material, presentation slides, price lists, media files onto the flash memory and save yourself the cost of printing this collateral. This also makes them incredibly handy for anyone your distribute them to because not only do they not have to carry huge amounts of printed material around with them but they can use the space on the memory stick to store and save their own personal data.

Of course it is possible to combine the best of both worlds and buy branded USB pens. These are writing pens with an integral USB connector and built in flash memory. They work just like any pen and just like any USB flash drive. They’re available in a range of styles, colours and different price bands and they can all optionally be supplied in gift boxes.

So rather than just settling for another plain old pen why not consider a branded USB pen – they’re cheaper than you might think but make a great impression.

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Printed USB Pens – The Write Choice

Looking For Inspiration – Consider Promotional USB Flash Drives

Thursday, February 18th, 2010

Lets face it; if you’ve been tasked with coming up with a promotional giveaway for a forthcoming event, campaign or conference it’s never easy. After all trying to come up with something a little bit different that is relevant to the audience and more importantly is within budget can be a chore.

If the items in question have also got to be transported to the event then size and weight might also be an issue or at least something you need to consider. This is particularly true if the event is overseas where shipping costs might well exceed the actual cost of the items and then of course there is VAT and Duty to consider at the point of entry into the country – no one said it would be easy!

Promotional USB

If you’ve already exhausted the old favourites like printed pens, T-shirts, key rings, cups and mugs etc. then you’re task will be all the harder. Whilst these great favourites are good options you might consider printed USB flash drives.

Printed USB flash drives (also sometimes referred to as memory sticks or USB Pens) not only look fantastic when printed up with a company logo but they are incredibly popular with the recipients because they really are very useful and handy things to have.

Flash drives are available in a wide range of styles and memory sizes so you’re bound to find something to suit your taste and budget. If you want to go the extra mile you could even commission a fully bespoke flash drive that is manufactured in 3-D shape to reflect your company’s products. Just remember if you do go down the custom route to allow yourself a little longer when placing the order.

Promotional USB

One of the beauties of a printed USB flash drive is their compact size. Typically they will come “bulk supplied” so there is no excessive packaging to worry about. They are also incredibly light so if you do have to take them to an event venue you’re not looking at a huge logistics operation.

To really get the best value from a promotional USB flash drive you can pre-load them with your sales data sheets, price lists, web links and media files. If you’re really organised these files can be loaded for you by the factory during the manufacturing process. The cost of doing this is tiny and in some cases free but it does rely on you having the information and files ready when you place the order.

There are lots of companies now supplying promotional memory sticks so shop around to get the best deal but do buy from a reputable supplier with a proven track record because its all too easy to buy cheap/cheerful versions that are not quite what they seem and will have a high failure rate.

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Looking For Inspiration – Consider Promotional USB Flash Drives
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