Are your sales are faltering or just in need a bit of a boost? Have your got a new product or service that you’re about to launch or perhaps you’re looking for something to help draw potential customers to your stand at a show or event?
If any of the above apply to you then one of the best ways to increase the awareness of who you are, what you do or sell and hopefully drive your sales is to give your customers (and prospective customers) something for free. Ideally this “something” needs to be relevant, it needs to have a perceived high value and it needs to be useful enough for the recipient to want it and to want to use it on an on-gong basis.
There are of course plenty of promotional products to consider including caps, mugs, pens, toys, chocolates, keyrings, umbrellas and T-shirts but the most popular promotional product of 2011 has been the USB flash memory drive – A survey carried out by the British Promotional Merchandise Association (BPMA) on behalf of its members earlier this year found that 45% of the respondents considered the USB sticks the best to be the best product with 64% ranking them the most useful (64%).
USB flash drives not only look fantastic when printed or engraved with a logo but they can also be pre-loaded with sales and marketing material, dynamic links to web sites, media files, presentation files and so on.
USB flash drives are a little more expensive than some of the other available options and they won’t be the right choice for every product, trade show or PR event but continued re-use which in turn generates brand awareness, brand loyalty and which then hopefully creates a brand advocate is exactly what you want.
Combine this effect with the benefits of distributing large amounts of sales and marketing material without the usual print and transportation costs and you begin to understand why USB flash drives are so popular.
Equipping your sales force with branded flash drives to hand out as they met their customers is a nice touch and a great way to enable them to “thank” their customers for their previous support.
There are loads of great looking USB flash drives to choose from these days and the lead time to get them is now a matter of days rather than weeks so, if you are looking give a “shot in the arm” to your sales before Christmas or you need help with a product launch then USB Flash Drive Keys might just be the answer.