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Posts Tagged ‘usb packaging’

It’s All In The Packaging

Thursday, July 17th, 2014

You could have the most aesthetically pleasing Promotional Memory stick, some highly interactive data, accessories galore, but all this good work can be diminished if it does not have appropriate packaging or no packaging at all.

One of the key things to consider when ordering Branded USB Memory sticks is how these are going to be handed to the end users and the impact and statement you want to make. The right packaging not only protects the USB memory stick, but it also shows them off in their best light, offers print space for additional branding, storage for the user and the opportunity to add other items within the packaging such as a leaflet or business card.

A montage of photographs of different USB Memory Sticks with branded packaging

Packaging for USB Memory Sticks - Availaible from USB2U

There is now a plethora of packaging options for you to consider that can be clustered into the following:

No / or Basic Packaging. If you already have packaging to insert the Branded Memory Stick into then they can be despatched with no packaging. However you should ensure they are either placed into individual bubble bags or in trays to avoid them scratching.

Small Cardboard Box. This entry level box protects the USB memory sticks and is very cost effective. Most suppliers will provide these free of charge. Looks great printed.

Boxes with Windows. These are ideal to show the Branded Memory Sticks off in their full glory as the branding can be positioned to appear in the window.

Tin Boxes. These give the Promotional Memory Drive greater gravitas and make ideal executive gift boxes.

Wooden Boxes. These are really in vogue and work particularly well with wooden memory sticks. Great option for the Photography Market.

High Gloss Boxes. Looking for something which allows for a large expanse of print and in full colour?  These would ideal.

Blister Pack. If the Branded Memory Sticks are for retail use then blister packaging may be the solution. It allows the memory sticks to be displayed and a printed card inserted.

Other things of note:

-        All boxes can be printed or engraved with a logo or marketing message.

-        Make sure the size of the packaging will allow for any accessories e.g. Branded lanyard.

-        If foam is used to hold the memory stick in place then ensure this is cut to the exact profile.

-        Ensure that you order your packaging with the memory sticks otherwise the cost will be higher.

-        Suppliers are now offering packaging in recycled material – worth asking.

 

If you have ever had the opportunity to open a brand new Apple product you will know the important role packaging plays in the perceived value of the product and quality of what’s inside. A useful rule of thumb for your Branded USB Memory sticks.

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It’s All In The Packaging

Branded USB Memory Sticks – Do Judge A Book By Its Cover!

Monday, November 1st, 2010

First impressions really count when is comes to Branded USB Memory sticks. However good the Memory stick looks, the impact can be lost if it does not have appropriate packaging or no packaging at all. One of the key things to consider when ordering Branded USB Memory sticks is how these are going to be handed to / used by clients as this will have a bearing on the type of packaging to use. It is not just the initial impact that is key, but how memory sticks are stored after use. The following is a list of options that will help you to decide which is the most appropriate packaging to use. No packaging. Ok there is the odd time to skip the packaging, for example if they are being inserted into another delivery vehicle e.g. fulfilment pack. However, do ensure that your supplier places the branded Memory Sticks into individual bubble bags or in trays to avoid them scratching in transit. Small Cardboard Box. This entry level box protects the customised memory sticks and is very cost effective. Most suppliers will provide these free of charge. These can be printed for great impact. Don’t expect users to keep these, as most will be filed away in the bin as soon as they are opened. Boxes with windows.

magnetic box and window tin packaging for branded memory sticks

magnetic box and window tin packaging for branded usb flash drives

These are ideal to show the Branded Memory Sticks off in its full glory, as they can be positioned to appear in the window, so no need to print on the box. These come in both cardboard or metal material. Tin Boxes. These gives the Promotional Memory Drive greater gravitas and is an ideal executive gift box. They can be engraved or imprinted with a logo or marketing message that links in with the Branded Memory Stick. It also offer more room to add a neck tie, key ring or printed insert. Price can be expensive so shop around! Blister Pack. If the Branded Memory Sticks are for retail use, then blister packaging may be the solution. It allows the memory sticks to be displayed and a printed card inserted, with a marketing message or to simply show off the Memory Stick in its best light.

blister pack examples for branded usb flash drives

blister packs for branded usb memory sticks

Other things you may need to be aware of: – Make sure the size of the packaging will allow for any accessories e.g. Branded lanyard – Ensure that you order your packaging with the memory sticks, otherwise if these are shipped in separately you would be charged duty on the shippment. – Suppliers are now offering packaging in recycled material – worth asking. – Remember the bigger and heavier the packaging the more it will cost to ship the Branded Memory sticks in.

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Branded USB Memory Sticks – Do Judge A Book By Its Cover!

Packaging Options For Branded USB Flash Drives

Wednesday, October 20th, 2010

There are two schools of thought on whether you should put your printed USB flash drives in a gift box or not with the pro-box lobby being keen to ensure that the USB drives not only look the part but have a real impact when handed out. There’s no escaping the fact that branded USB flash drives look better boxed up, they look more like a “proper gift” and the when handed out the they create more of an impact.

USB Gift Boxes

USB Gift Boxes

Whilst most branded USB flash drives are supplied as a minimum in individual “poly” bags these are designed to protect them from bumps and scathes in transit rather than adding anything to the overall aesthetic. If you are simply going to remove the flash drives from these bags and incorporate them into your own presentation pack then any packing over and above the “poly” bags would be a waste.

But, if you are for example handing out the branded USB flash drives to delegates or speakers at a conference, or to prospective customers or high net worth clients then gift boxes or presentation tins really are a good idea. Gift boxes can also accommodate any lanyards, key rings or other marketing material that might be appropriate. Giving these items away in a single gift box simply looks better and is less clumsy than handing them out separately.

You don’t have to spend a fortune on USB gift boxes either. In some cases suppliers of branded USB sticks will offer a plain white gift box free of charge. Other options include plastic “snap” boxes with magnetic clasps and metal tins (with our without a cut-away window). If you really want to go the extra mile you can also get the boxes or tins printed to compliment your USB sticks and your advertising campaign or event.

USB Printed Gift Boxes

USB Printed Gift Boxes

The anti-box lobby typically cite the waste associated with the supply of boxes and tins, which will, in most cases, just end up in the bin. It’s not just the waste of the boxes and tins but the additional air miles the additional energy that is used in manufacturing them and transporting them around the world – 99% of all gift boxes supplied to house branded USB flash drives are imported from China. So, if you have a company that is in any way involved in environmental or green issues or is sympathetic to them then it might be best to avoid what some might consider as “unnecessary packaging”.

If you would prefer to see your branded USB flash drives in a box then at USB2U we offer a wide choice ranging from free plain white gift boxes to custom blister packs and metal tins. Just give our team a call and chat through the options – we’ll even pay for the cost of the call.

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Packaging Options For Branded USB Flash Drives
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