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Posts Tagged ‘USB Memory Sticks’

Beware of Fake Flash in Promotional USB Memory Flash Drives

Friday, December 11th, 2009

The continued popularity of USB memory sticks and flash drives for promotional and marketing activities has spawned a parallel market in the supply of cheap and often fake products.

Understandably procurement managers and buyers are constantly looking at ways to drive down their costs and it’s tempting when you’re offered memory sticks at a significant discount to order them. After all the pictures of the memory sticks you’ll be shown to support the order will look pretty much the same as other quotes you’ll no doubt have obtained from other suppliers so how do you know if what you’re being offered is genuine?

USB Memory Sticks

Firstly, lets be clear on what some of the typical scams are:

Quality memory sticks

  • Use of “re-cycled” and Grade B flash memory chips. These are flash memory chips that have been salvaged from other products or perhaps failed a full QA process. They are likely to be to correct memory size but they will have a much higher failure rate and will typically perform poorly, e.g. the read/write speeds will be slow.
  • “Masking” smaller capacity flash chips to make them look bigger. This is where the external flash disk and packaging is marked up to look like it’s a 1GB stick, the memory stick when connected to a PC will also suggest it has 1GB of storage but the actual capacity is say 256MB or 512MB. Extremely difficult to spot.
  • Using cheaper memory components rather than the specified brands. If you want a memory stick with a specified high-grade chip such as Intel or Samsung then you’ll pay a premium for these but you’ll also trust your supplier that these used. Once your memory sticks are delivered you don’t want to have to go through the hassle of breaking open a sample just to check that the internal memory is as specified.
  • Simple repackaging and re-labelling the memory sticks to make them look like they have more memory than they actually do.

The best way to avoid becoming a victim of these scams is to buy from a trusted and reputable supplier and ideally a local supplier that will take ownership of any post delivery problems or issues you might have.

Whilst it’s incredibly tempting to buy direct from some of the “factories” advertising themselves on the Internet think long and hard about it before you commit to an order. How for example will you deal with any problems once you have taken delivery of them? Typically once a “factory” has shipped they will not take the product back and your chances of recovering your money and taking action against them are slim to non-existent!

Also many of the supposed “factories” offering discounted prices are not really factories or manufacturers at all. Whilst they may have fancy web sites with lots of images of production staff diligently sitting at desks manufacturing and assembling memory sticks these are typically just “stock photos” and the factories will either be agents, middlemen or fraudsters.

The only way to be truly sure is to visit your supplier on site, check their factories and working conditions, check that they are complying with the current RoHS regulations and that they meet all the latest WEEE and REACH Compliance Regulations. Failing this just go with a local supplier that has already undertaken all of this due diligence.

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Beware of Fake Flash in Promotional USB Memory Flash Drives

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Branded Memory Sticks – Size Matters

Monday, November 30th, 2009

Sales of branded memory sticks continue to surge as more and more companies look to use them to promote their brand, their products or to use as a give away at conferences and exhibitions. Branded Memory sticks make great vehicles for brand promotion and brand development and the fact that you can pre-load them with tons of sales material (PDF brochures, videos, and presentations) helps justify their cost.

USB Sizes

After all if you can load all of your sales material onto a memory stick you can offset your print and transportation cost(s) and these can be significant if you are, for example, exhibiting or running conferences overseas.

When you’re buying branded memory sticks there are a couple of size related issues to consider to make sure that you get a product that delivers for you particular activity or event:

  1. Physical size: As in life not all USB memory sticks are born equal when it comes to size. A couple of years ago most memory sticks were pretty large with the average memory stick being around 7-9cm long and 2-3cm wide.These were (and still are) great if you need plenty of space to print you logo or message on but with the miniaturization of the core flash memory component there has been a comparative reduction in the size of the case or shell that the flash memory fits into. As a consequence the more popular memory sticks used for branding today tend to be the smaller models and styles. For example the ever-popular Twister (Swivel) Memory stick is 5cm long x 1.7cm wide and the new generation of “baby” twisters are a tiny 3cm X 1.5cm.Bearing in mind that the USB connector on the end of the branded memory stick is just over 1cm wide they can’t go much smaller and too small leaves little room to print you logo on!So, when choosing a memory stick consider carefully how your logo will look on it, don’t choose a model that’s too big and cumbersome and looks dated and bear in mind the bigger/older models can obscure other USB ports around them which then means you may need to consider supplying them with a USB cable. Similarly whilst the small, baby style of USB sticks look cute many of them are simply hopeless at carrying a brand and strap line and they are very easy to lose.
  2. Memory size: The most popular choice for memory size at the moment is 1GB (this will store 250 music tracks, 1,000 pictures or tens of thousands of documents). A couple of years ago is was 128MB and if pricing trends over the last couple of months carry forward into 2010 then 2GB prices will be on a par with 1GB.The key to choosing the right memory size is make sure the user has enough space on the flash drive (after you have loaded any data yourself) to use for themselves. You don’t just want the memory stick to be plugged into a PC, any pre-loaded data taken off or viewed and then discarded. To get positive brand association and exposure you want the user to carry and use the memory stick and ideally use if for as long as possible. So, choose the most memory you can afford within your budget. If in any doubt talk through the options with your supplier.

When it comes buying branded memory sticks size is important so take your time and get it right.

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Branded Memory Sticks – Size Matters

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Branded Memory Sticks – Divided By A Common Language

Friday, November 27th, 2009

Without doubt one of the success stories of the promotional industry is the humble USB memory stick. Literally millions of them are manufactured each year and in most cases given away to support a companies advertising or marketing goal.

USB memory sticks are no longer the preserve of the “techie” but instead are the de facto accessory for a significant number of us. It’s the ubiquitous nature of the memory stick coupled with their ease of use and sheer usefulness that makes them popular.

USB Pens

Combine popular with usefulness and a price point that is relatively inexpensive and you have a near perfect promotional vehicle. Couple this with the ability to brand them easily or produce custom versions that take on the form factor of your products and you begin to see their value,

But, the one aspect of a branded memory stick that continues to confuse, baffle and at times frustrate people is what you call them. Are they branded memory sticks, USB sticks, USB flash drives, USB pens, flash pens, USB pen drives, thumb drive, USB thumb drives or any combination of these.

USB Twist

Whilst this might seem to be a trivial matter it does make sourcing branded memory sticks all that more tricky and of course for suppliers looking to promote their services its equally difficult. There can be few products called that we all recognise instantly that we give different labels to. After all an umbrella is an umbrella, a mouse mat is a mouse mat but a memory stick, well, take your pick.

Fortunately, this small issue doesn’t look like it’s going to dent the inexorable climb of the branded memory stick towards to top of the promotional product pile. After all, no matter what you call them what is not in dispute is that they do a fantastic job at promoting a company’s brand or product.

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Branded Memory Sticks – Divided By A Common Language

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Why Reselling Branded USB Memory Sticks Could Be A Real Winner

Friday, October 9th, 2009

Are you in the marketing / promotional market? Are you looking to differentiate your existing offering, to add real value, increase the income you get from existing customers or attracting new customers….then why not consider becoming a reseller of USB Branded Memory sticks.

Branded USB Reseller

So what are the benefits of offering Custom USB Memory sticks?

  • Branded USB Memory sticks are a unique way to get a client’s brand and content to end users in a simply and cost effective way.
  • Branded USB Memory sticks are now in the mainstream, so if you are not in the market you could be losing out to your competitors.
  • Customised USB memory sticks are quick and easy to manufacturer and have an intrinsic value associated with them. By adding a small margin you have the potential for a supplementary new income stream.
  • If you are new to promotional market Branded USB can be an excellent launch product.

Printed USB

How can you offer Branded USB Memory sticks?
There are two main ways of offering Branded Memory sticks to your customers.

Option 1 – Buying direct from the Far East.

The vast majority of Branded USB Memory sticks come from China and Taiwan. The advantage of buying direct is that you can cut out the middleman and make more margin. However there are many risks associated with this.

Branded USB

  • Far East suppliers will want their money upfront, before starting any production. So you will have cash flow gap to fund as most clients will pay on delivery or on credit terms.
  • If you have not undertaken careful due diligence on the supplier base you could be risking the quality of the goods that are sent or at worst you may never see any goods!
  • The Promotional USB manufacturing process is complex and is riddled with many potential issues that can really cost you from both a reputational and financial perspective.
  • Customs, duty, VAT will all need accounting for.
  • Post sales support must be provided – so what happens if memory sticks need replacing? Sending Branded USB back to the Far East is a difficult, costly and time consuming process.

Option 2 – Buying from a UK provider.

The good news is that there is an easier and lower risk option. By contracting with a reputable UK supplier they will take all of the problems and risk away from you. They will also manage the time consuming element of the Branded USB manufacturing process, leaving you to manage the customer relationship.

The cost may not be that different from dealing direct, as the larger providers will able to demand great economies of scales.

Finding a reputable UK supplier of Branded Memory Sticks

There are many suppliers providing Branded USB Memory Sticks. As with any industry the quality of the organisations varies widely. Whilst normal due diligence is always required, here are a few tips to help you with the process:

Branded USB

  • It is always good practice to run a credit check to make sure your supplier is in good financial health. This is more important if you are being asked to pay upfront for the Branded USB Memory sticks.
  • Reputation speaks volumes. Don’t be afraid to ask for references and testimonials from their existing customer base and make contact. If they have provided excellent service levels, they will not be embarrassed to share their successes.
  • Make sure there are full contact details on the web site including address and contact telephone numbers – and phone them!
  • Ensure they are working from a business premises. There is a growing trend for individuals pertaining to be companies are working from home without the infrastructure to support you if things go wrong. An easy way to check this is by using Google Earth.
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Why Reselling Branded USB Memory Sticks Could Be A Real Winner

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What’s The Most Popular Storage Capacity for Promotional USB Memory Sticks?

Wednesday, July 15th, 2009

Branded USB Memory sticks are becoming evermore popular for the transfer and storage of large amounts of data. This popularity is mainly due to their compact size, ease of use and the dramatic reduction in price over the past few years.

One of the key decisions to make when purchasing Branded USB Memory sticks in the storage capacity.

Before delving into which capacity to select a short technical overview as is useful to understand the measurement terminology used when defining memory capacity.

Electronic data is measured in ‘bytes’. Multiples of these are:

•      1 Kilobyte (KB) is equal to 1,024 bytes

•      1 Megabyte (MB) is equal to 1,024 Kilobytes (1,048,576 bytes)

•      1 Gigabyte (GB) is equal to 1,024 Megabytes (1,073,741,824 bytes)

Branded USB Memory sticks range from 32MB to 16GB. They double up in size from 32MB:

•      32MB (almost obsolete)
•      64MB
•      128MB
•      256MB
•      512MB
•      1GB
•      2GB
•      4GB
•      8GB
•      16GB

You need to be aware that all Promotional USB Memory sticks need a small amount of capacity to allow it them work. As a general rule of thumb around 5% of the storage capacity will be used by the Memory Stick to manage how it stores the data on the stick.

So, how much data can each stick hold? The amount of data that can be stored depends on the type of the data, such as MP3 audio files, digital photos, word files etc. and the quality for example the resolution of photos.  As a benchmark 512MB memory stick would typically store about 250 photos.

When deciding what capacity to select for your Branded USB Memory sticks you need to consider the following.

• What is the objective of your Promotional USB Memory stick campaign. If it is to provide specific data or information that is pre-loaded, then the size should match the amount of data to be loaded. If the requirement is to allow the user to use the Memory stick as a promotional keepsake, then there needs to be sufficient headroom over and above any data that you may wish to load.

• What budget do you have? The higher the capacity the higher the price. However, the price differential between a 64MB and 1GB is no longer that great.

• The market for flash memory is volatile and is driven by supply and demand. Therefore, it is worth checking if there are any special offers on different USB Memory capacity. For example it has been know for 512MB to be cheaper than 256MB.

• If the Branded USB Memory sticks are gifts for prospects or existing key clients, you need to consider the perceived value of the item you are giving. So if budget is limited it may be prudent to buy less of higher capacity Branded USB Memory sticks.

Based on the above criteria, currently the most popular capacity for Branded USB Memory sticks is 1GB, but watch this space!

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What’s The Most Popular Storage Capacity for Promotional USB Memory Sticks?

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Top Ten Pitfalls Of Buying Promotional USB Memory Sticks

Wednesday, July 15th, 2009

Buying Branded USB Memory sticks should be a painless process and for the most part it is. However, there are numerous examples of where things have gone wrong – some real horror stories! However, the good news is that by asking the right questions and selecting the right supplier you can avoid most of these issues.

This guide illustrates the top ten pitfalls of buying Promotional USB Memory Sticks and how to avoid them.

Find a reputable supplier

There are many suppliers providing Branded USB Memory Sticks As with any industry the quality of the organisations varies widely. Whilst normal due diligence is always required, here are a few tips to help you with the process:

• It is always good practice to run a credit check to make sure your supplier is in good financial health. This is more important if you are being asked to pay upfront for the Branded USB Memory sticks.

• Reputation speaks volumes. Don’t be afraid to ask for references and testimonials from their existing customer base and make contact. If they have provided excellent service levels, they will not be embarrassed to share their successes.

• Make sure there are full contact details on the web site including address and contact telephone numbers – and phone them!

• Ensure they are working from a business premises. There is a growing trend for individuals pertaining to be companies are working from home without the infrastructure to support you if things go wrong. An easy way to check this is by using Google Earth.

Hidden costs

When stating your requirements to a supplier be specific about your needs and ensure that they are all met by studying your quotation carefully. Ask for terms and conditions and be aware of payment terms and delivery date promises. For example some companies will charge extra for print and origination, so ensure that these are covered in the quotation.

Quality of Chipset / Housing

If you quote sounds to good to be true – then it probably is! The core cost of any Branded USB Memory Stick is made up of the USB Housing and USB Flash Chip components. There are ways of saving costs on these buy using poor quality housing and reconditioned USB Memory chips.   Both carry reputation risk for you or your client if things go wrong. So ensure you ask for a sample to check the housing quality and your supplier provides new branded A Grade chipsets such as Samsung, Hynix, Micron or Intel.

It is also worth asking what the manufacturer’s Quality Assurance testing procedure is.

Dataloads

To autorun or not to autorun that is the question! Many clients are faced with the dilemma of whether they should add an autorun facility to their promotional USB Promotional Memory Sticks.

An autorun facility allows users to insert a USB Branded Memory Stick and for the computer to automatically run a programme e.g. a movie file.

The advantages of this facility is that it ensures the user is presented with the information the client wants them to see, without having to find the information themselves. This makes is a very intuitive process and ensures the information on the USB Memory Stick is delivered. However there are some hidden pitfalls:

• Nuisance factor. If one of the objectives is to ensure that the USB Promotional Memory Stick is a keepsake that the end user will access on a regular basis then its worth bearing in mind that every time the user wants to access or save a document they will have to run through the dataload programme. Fine for the first few times, but thereafter they may find this an irritation and relegate the memory stick deep into a draw!

• Autoruns will not work on Win 98 or 2000 operating systems – beware there are still many users out there with these systems. You will also need to ensure that the appropriate code is written into any autorun for it to work on Mac operating systems.

• Some corporate firewalls restrict autoruns, so the danger is that the end user will never see the data.

There is a middle way, why not consider loading the data onto the USB Branded Memory Stick with an icon labelled ‘Click Here To Start’ and allow the user to access the data when they want.  This data can be protected so it would not be deleted, but overcomes may of the issues detailed above.

Proofs/screenshots

Many suppliers will mock up a visual of what the Promotional USB Memory Stick will look like before production. This does not always match the finished product. So ensure that the proof carries the colour pantone references and size of the logo. Some suppliers will provide a picture of a printed pre-production so you know exactly what you are going to get.

Shipping / Customs

Almost all Branded USB Memory sticks are manufactured in the Far East and as such need to pass through both Chinese / Taiwanese and UK Customs. For the vast majority of orders this is pretty seamless process. However, any consignment can be pulled for inspection and customs may request additional information. If a global brand is printed on the Promotional USB Memory sticks they may ask for written authentication from the end clients that the goods are not counterfeit.  Either way a custom check will delay your order from a few days to up to 3 weeks!

Returning goods / Warranties

Things go wrong! The mark of a good supplier is how they manage these issues. All Customised USB Memory Sticks should carry at least a 12 month warranty. Ensure your supplier stipulates this as part of their Terms and Conditions.  However, if the items need replacing it make take several weeks for the Branded USBs to be returned to the manufacturer and repaired or replaced.

Poor Packaging

Poor quality packaging can ruin a great looking USB Memory Stick. In particular the insert that holds the USB memory stick within a box needs to be of the same shape and size of the USB Branded Memory drive. Again the only solution is to have a sample of a box before you order.

Delivery Timeframe

Do not leave the ordering of Branded USB Memory sticks to the last minute unless you want to pay a premium for rush fees and limit your choice of what is available in the UK. Allow at least 2, ideally 3 weeks, from providing your supplier with the artwork, which kicks off the production process.

Quality Of Print

The printing of logos onto your Branded Memory stick is a real art form that at best makes a perfect reproduction of your logo at worst makes it look like real mess and something you would not want to associate your brand to. The typical printing process is spot or screen-printing. This is great for simple logos with up to 4 colours. However it cannot print tints, tones, complex logos or a logo with many colours. A new full colour printing process is now evolving allowing greater printing capabilities. Again if time permits ask for a pre-production printed sample and remove this potential pitfall.

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Top Ten Pitfalls Of Buying Promotional USB Memory Sticks

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USB Flash Drives Explained

Friday, July 10th, 2009

USB flash drives have become extremely popular as giveaways and incentives in recent years. They are used on a daily basis for storing and transporting data but like so many other computer-related items it is sometimes a mystery how they actually work!

There are typically three parts to a flash drive:

• Male type-A USB connector – provides an interface to the host computer.

• USB mass storage controller – implements the USB host controller. The controller contains a small microcontroller with a small amount of on-chip ROM and RAM.

• NAND flash memory chip – stores data. NAND flash is typically also used in digital cameras.

USB Flash Drive Inside

A typical flash memory device has a housing including a small printed circuit board (PCB), and an integral connector for connecting to a USB port on a computer. The USB flash drive is connected to a computer either by direct connection or via a USB hub. When plugged into a USB port, the computer’s operating system recognizes the flash memory device as a removable drive and allows data to be retrieved from and added to the flash memory drive. Most flash drives require no other external power source or battery power source as they become active when connected with a computer.

Computers access modern flash memory systems very much like hard disk drives, where the controller system has full control over where information is actually stored.

Nothing actually moves in a flash drive: the term drive persists because computers read and write flash-drive data using the same system commands as for a mechanical disk drive, with the storage appearing to the computer operating system and user interface as just another drive.

USB Flash Drive Size

In a nutshell, this means because USB memory sticks need no batteries and have no moving parts, they are significantly more reliable and robust compared to older storage technologies such as floppy disks and CDR/DVD-ROM media.

The USB connector is usually protected by a removable cap or by retracting into the body of the drive, although it is not likely to be damaged if exposed. Most flash drives use a standard type USB connection allowing you to plug into a port on a personal computer, but drives for other interfaces also exist.

The flash memory chips themselves are usually made in China and Taiwan by manufacturers such as Samsung, Micron, Hynix and Intel or other OEM brands. The chips are then assembled into the memory sticks and often branded with a customer’s logo. Click here to see a showcase of promotional USB memory sticks supplied by USB2U.

Recycled or B Grade flash is common in such a price driven market so it is always worth checking with your supplier exactly who the flash was manufactured by. At USB2U we only use the highest grade quality chips for all of our Flash drives. Be very cautious with some companies who offer Flash drives for discounted prices incorporating B Grade chips. These types of Flash drives will only last a dozen or so times before they break or become unstable.

USB Flash drives are now an incredibly popular way of storing and carrying data and their utility has driven their use in the Promotion and Incentives market where branded USB Memory Sticks have become one of the mainstays of the industry

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USB Flash Drives Explained

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Can you delete files from pre-loaded Promotional USB Memory sticks?

Wednesday, July 8th, 2009

Picture the scenario. You have just taken receipt of your bright new USB Branded Memory sticks for an event that is due to commence in 2 days. You load the first of the USB Memory Sticks into your PC and to your horror you discover that the data has been loaded incorrectly or there is an error with the original information provided.  Apart from putting a wet towel over you head what options do you have? He’s a list of things that may help:

USB Dataload

  1. Try to minimise the risk of this happening in the first place. Ensure your Custom USB supplier provides you with screen grabs of the data for sign off. Ideally ask for a pre-production sample of your Branded USB Memory sticks with the data preload. This way there little risk of any issues in the future.
  2. If the data is not protected or has an autorun. Then there are some easy solutions:

    • Delete the data from the memory sticks and re-load. Doing these individually is a painful and slow process and is not recommended for batches of over 100 units, unless you have an army of people to throw at this. This process is also prone to quality issues.

    • There are several data duplication companies in the UK that can take the Branded Memory sticks and format and reload the data relatively easily and quickly.  They can process up to 3000 memory sticks within a few hours. Job done.
  3. The nightmare scenario! If the memory sticks are data-protected or have an autorun it becomes far more complex. No surprise, as by the very nature the Promotional USB Memory Sticks are engineered to stop end users doing exactly what you want to do, namely delete and change the data. The software required to do this will be dependant on the controller that the Branded Memory Stick has been loaded with. The controller is the mini operating system that all USB Memory sticks have. Again there are several options to resolve this.

    • Return back to the manufacturer. They have the technology to format and reload the data, but the downside is that it will take time to return to the Far East, get them reloaded and shipped back. You would need to allow up to 2 weeks for this.

    • Some USB Providers will have the software to allow the data to be deleted in the UK. If not, ask them to try to obtain from the manufacturer. This would allow them to delete the data. Then the next challenge would be reloading the data. The easiest thing to do would be to load the new data with no protection or an autorun. However, if this is a pre-requisite then there are a few UK Data Duplication companies that have the capabilities of loading the data with copy protection and autorun. Again this will be dependant on the controller that is on the Branded USB Memory Drive.

The moral of this story is to ensure that you minimise the risk of this happening, by having a pre-production sample produced. Otherwise you will be entering a very stressful process and that towel will continue to get wetter!

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Choosing the Right Supplier For Your Branded USB Memory Sticks

Thursday, July 2nd, 2009

There are currently a large number of suppliers providing Branded and Promotional USB Memory Sticks in the U.K. This makes the marketplace fiercely competitive and as a result the end user would naturally benefit from lower prices. In turn, this also puts a lot of pressure on suppliers to reduce their costs. Some suppliers take this too far so it is important to consider factors other than price when choosing your USB Memory Stick supplier. There are four very important considerations to be take into account:

1. Speed of Service
2. Quality of USB Memory Sticks
3. Financial Stability of Company Supplying Flash Drives
4. Reputation.

Speed of service will largely depend on the individual company’s business model. Many companies claim to have fast turnaround times, but when called to task on orders to supply large amounts of branded USB Memory Sticks, they fall short on initial promises and the turnaround times increase by 2 or 3 times. Other companies who have more control over their supply chain will live up to their promises and these are naturally the companies you’ll want to choose.

Quality control is vital for products that will end up representing your company. It is important to find a supplier that its aware of this and will not cut corners or send you defunct goods. For instance, some USB Flash Drive suppliers cut costs by using refurbished chipsets. This is generally less reliable than brand new chipsets. Initially it may save you money, but do you want the final product you’ve given to a client to fail? This creates a poor impression of your company, and once they have discarded the USB Stick, they will no longer be carrying your companies name around with them.

Financial Stability. As with any company you may be considering entering into a financial relationship with, it is always good practice to run a credit check to make sure the company is not going to go under within a month of taking an order to supply you with your goods. In the event that it does, you are unlikely to recover any of your money back. As mentioned earlier, this is a very competitive industry and with a large amount of people involved in the industry, insolvency is not that uncommon. Should your supplier face bankruptcy, not only will you lose the money you paid them, you will also miss your deadline.

Reputation speaks volumes. If a company has delivered similar sized orders of branded USB Memory Sticks within a specified time frame on several occasions, they can probably do it again and again. Don’t be afraid to ask for references and testimonials from their existing customer base. If they have provided excellent service levels, they will not be embarrassed to share their successes.

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