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The Actual Memory Size of your USB Flash Drive

Posted by USB2U on 15th November 2017 | Permalink

If you have ever come across a USB flash drive before, you will probably have noticed that they are often advertised by a set memory size which usually ranges anywhere from 128MB – 256 GB.  While this is the case, when you insert a USB stick into a computer you’ll often find that the storage space you actually have on the device doesn’t quite match up to what was originally advertised. This is something our customers question us about quite frequently, as for many a 32GB USB should be just that, 32GB in storage space.

 

Where does the loss of storage space occur?

The storage loss occurs primarily due to firmware on the flash drive which effectively tells it how to operate when it is inserted into a computer. Without this firmware, you wouldn’t be able to use the USB in any productive way. All USB Sticks reserve a small amount of space for this reason to ensure they run as expected. This similarly applies to our smartphones, whereby a certain amount of the overall storage is used up by the phone’s operating system, so in reality, you’ll never be able to use 100% of the actual storage capacity.

 

What is the actual storage loss on a USB stick

The actual storage loss on a USB device can be anywhere between 5% – 8% of the overall memory size depending on the manufacturer of the flash drive, so for a 32GB device you can expect a loss of around 2GB due to the firmware. This, unfortunately, is a scalable loss as well, so the more memory size you have on a USB the more firmware will be required to run it. Therefore the actual memory size of your USB flash drive is always marginally less than advertised regardless of the overall storage of the device.

Below is a chart which details the actual storage you can expect when using a USB stick as well as the overall loss due to the firmware.

Real Memory Size of your USB Flash Drive- Chart

Customers should be aware that these are only approximations and in reality, the amount of storage space may be slightly more or less depending on the device you are using. It is important that people know about this issue in order to ensure that they are purchasing the correct sized USB to suit their needs. If the data you are wishing to load onto a memory stick, for example, is 1.9GB it would probably be worth going for a 4GB USB flash drive rather than a 2GB to ensure all the data can be copied across successfully with no problems.
 

What to do if the actual USB storage capacity is a lot lower than expected?

If storage capacity is lower than expected i.e. outside of a reasonable range of loss then there may be an issue with the USB itself. Firmware issues can mean the device will show less available storage or may corrupt the whole stick entirely and it should be replaced by the seller. Another widespread issue is the number of fake USBs on the market currently which are sold by third-party vendors. Many products are advertised as having a higher storage capacity than they actually do, in many circumstances a 4GB USB stick may turn out to have only a 1GB hard drive capacity.

Fake USBs - Infographic

It’s important that customers are made aware that these scams do exist, and can cause real issues for both individuals and businesses who rely on sharing information through USBs. People should always purchase their USB devices from a trusted sellers such as USB2U to ensure that goods received are genuine. Programs such as H2testw can help in determining the amount of actual storage on a USB stick and is an option to help determine whether or not the device is working as expected, as well as whether or not it is fake.

 

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Should You Pre-load Data on Promotional USB Sticks

Posted by USB2U on 6th October 2011 | Permalink

With a constant need to keep up with competitors, reacting to the ever changing digital world, patterns and trends in industries and the rise and fall of the economy, it’s important to keep one step ahead, and get your businesses’ messages out there efficiently and effectively.

Promotional USB Flash Drives

The Rise Of The Promotional USB Stick

Demand for “old fashioned” CD’s has reduced dramatically over the years, and an increase in printing costs for traditional sales brochures has encouraged companies to look at alternative options to distribute information on their products, prices and services. By nature, consumers are also a lot more visual, and react well to videos and animations that is something that traditional printed materials of course, can’t offer.
Customised USB sticks are increasingly the solution companies opt for because:
1. Printed and customised USB memory sticks are now available for less than £2 per unit (subject to minimum quantities and type)
2. You get on-going brand exposure with USB sticks because they tend to be used by the recipient to store and carry their own personal data (after all this is what they are designed for!)
3. Postage costs to send out a DM campaign with USB sticks are significantly cheaper than sending out expensive and heavy glossy brochures.
4. The cost of printing on a USB is generally less expensive that the cost of printing brochures.
5. It’s far easier to take a few hundred or even thousand USB sticks to a trade show than it is to transport the equivalent number of heavy brochures or leaflets
6. Lots of brochures handed out at trade shows and exhibitions end up in the bins outside the exhibition halls – USB sticks don’t as they’re small enough to be carried around!
7. Pre-loading your sales catalogues, price lists, press releases, media files etc. onto any USB stick you hand out is a must – After all you’re paying for the storage space on the sticks so you might as well use it.

USB Pre-loaded Data Is A Vital Commodity

Pre-loading data onto a memory stick purchased for your company makes good commercial sense. The savings made by pre-loading data onto USB sticks rather than printing the equivalent documents can fully offset the cost of the sticks. Plus, as mentioned, with the right memory available, short videos and animation can be loaded- something that consumers react well to.
The process of data loading is sometimes called duplication, pre-loading, copying or replication. It is relatively easy to do but it can be time consuming and you need to plan ahead to allow enough time to get the data organised. Ideally a USB stick supplier would do the data-load for you – most will offer a free data load up to a certain amount, typically 100MB.

Locking Data Onto USB Sticks

If you prefer you can “lock” the data that you pre-load onto the USB flash drive. This means that it cannot be deleted, bear in mind if you want to do this you would generally have to have your data ready early as it has to be loaded and “locked” during the manufacturing process. You also need to consider that if you load too much data onto the stick and therefore not leaving enough room for the user then they are highly unlikely to use it and your brand won’t get the on-going use and exposure you have paid for.
At USB2U we have in-house professional data-duplication equipment that enables us to pre-load data on behalf of our clients. For more information about pre-loading data onto memory sticks, feel free to email us at [email protected]

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Wafer Thin USB Credit Cards Printed in Just 24Hrs from Order

Posted by USB2U on 9th October 2015 | Permalink

At just a little over 2mm thick the latest generation of USB credit card flash drives are one of the must have promotional products of 2015. They’re only marginally thicker than a standard credit card and squeezed into this incredibly thin card is a flash memory module, a controller chip (the brains the makes the flash drive work) and a capacitor that regulates the power usage.

There is of course also a standard USB connector that means that you can plug the USB card into any device that has a standard USB port.

Making something this small, this stylish and this desirable is the sort of trick we’ve seen laptop and tablet manufacturers perform over the last couple of years. But in contrast these wafer thin credit card USB flash drives only cost a few pounds (prices start as low as £1.99!) and if you get them printed you’re your logo they can create a real “wow”.

Don’t think for a minute that by choosing a USB credit card to be branded with your company logo that you sacrifice speed and performance when compared to a standard USB memory stick. These wafer style USB cards are available from 128MB all the way up to 32GB so there is load and loads of space on them and whilst they’re not USB 3.0 they are nevertheless pretty damn fast!

As a promotional product these cards have a massive advantage over the more traditionally shaped USB sticks because they give you a much larger print area to work with. You can print on them in full colour, on both sides and with full bleed (right to the very edge of the card). The printing is done to “photo standard” and as a result, providing you choose the right artwork, the finished results (as you can see from these examples) look stunning.

USB-Credit-Cards

USB-Credit-Cards

Given that most people already have a wallet or purse designed to carry credit cards these USB cards will slip right into any existing wallet or we can supply them with their own little leather wallet that we can also brand for you!

It’s also worth remembering that with postal costs rising the USB Card is the best option if you’re going to post your USB sticks out to your customers. They are thin enough to slip into a standard envelope and be posted using “Letter Post: rather than “Packet Post”. This is a significant benefit and these cost savings alone are typically much more than any premium you might pay for a credit card USB flash drive compared to any of the standard models.

Wafer USB Cards

Wafer USB Cards

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What Happens to Your USB Stick Order Before we send it out

Posted by USB2U on 14th August 2015 | Permalink

When you order promotional USB Memory Sticks from USB2U you need to be confident that what you’ve ordered is what actually arrived. Before we even start the production of your order we’ll have taken you through a comprehensive mock-up and proofing process because it’s easier for everyone to make sure things are right before any production takes place.

Despite these rigorous pre-production checks we also put every single order through a very comprehensive set of post-production checks before it leaves us. To be fair it’s not a popular job because it can be a bit tedious but in a crowded and highly competitive market it’s incredibly important to us. After all, we want our customers to come back to us and we want them to be delighted with their order from USB2U.

Around 50% of our customer orders are “finished” (printed, engraved, data-loaded and packed) before they leave our factory in China and because of this lots of QA checks are done in the factory. BUT, in addition to the QA checks that our factory make our own Operations and Fulfilment team carry out the following additional checks before any order (including the other 50% of orders that are finished in the UK) leaves our hands:

  1. Every carton of USB sticks that arrive from our Chinese factory is thoroughly checked to make sure nothing has been damaged in transit. We look for anhy obvious signs of “crushing” and photographs are taken to record any damage or loss. If anything is found to be damaged or missing (it does happen albeit rarely) then we’ll alert the factory and ask them to prepare and ship replacements and we’ll notify the customer of any potential shortfall in their order. Where we can we’ll replace any damaged sticks from our UK stock so our customers are not inconvenienced.
  2. Every printed or engraved USB stick is checked visually against the signed off proof to make sure that it’s the right colour, that its printed correctly (the right colour, in the right place, in the right orientation and finally that there are no spelling mistakes). If accessories have been ordered, e.g. key rings or lanyards then we’ll also make sure these are attached.
  3. A random sample from each order (several samples if it’s a large order) is checked using the latest Trend Micro anti-virus software – this is particularly important where we have been provided with data to pre-load onto the USB sticks.
  4. A sample of each order is checked to ensure that the internal flash memory is the correct size. If a customer has ordered 8GB USB memory sticks we check to make sure the drives are 8GB.
  5. Assuming all of the above tests and checks are passed we record who undertook the various checks and then we carefully box up the order in a robust USB2U box. Whilst doing this we’ll count the USB sticks to make sure the correct number are being sent out and finally we’ll pop into the box a packet of sweets by way of a “thank you”!

We’ve been supplying branded and promotional USB flash drives since 2002 and these processes have been put in place and refined over the last 13 years to ensure that our customers can be confident that they get exactly what they have paid for every time.

QA Checked By USB2U

QA Checked By USB2U

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At USB2U we’ve got your number – Serial Numbered USB Memory Sticks

Posted by USB2U on 13th July 2015 | Permalink

There are lots of reasons why you might want to put a unique serial number on each of the branded USB memory sticks you hand out. Some companies we supply have them etched onto each USB sticks so that they can “bind” a specific stick to a specific person. We assume they’re putting sensitive information on every USB stick and want to make sure if the stick is a) given out to the right person in the first place and b) are able to re-unite it with the designated owner should it get lost (and subsequently turn up).

Sensitive data that’s pre-loaded onto one of our USB sticks might for example include confidential product pricing or perhaps embargoed press release information that can’t fall into the wrong hands. Putting a serial number on them is not an infallible method but at least it demonstrates you are aware of the issues and that you’re trying to do something to deal with them. As well as putting a serial number on the physical stick don’t forget it’s also possible to protect access to the data stored on the flash drive as well – just ask if this is something you’d be interested in.

Flash Drive Serial Numbers and Bar Code Printing

Flash Drive Serial Numbers and Bar Code Printing

School and universities often get their USB sticks marked (engraved or etched) with a serial number so they can “link” them to a student – at least this way if the USB stick is lost (and subsequently found) it can be repatriated to the student who lost it. There’s nothing worse than losing precious coursework stored on a USB memory sticks particularly when it’s not been backed up to a cloud based solution like Dropbox!

We always recommend engraving or etching a serial number onto a USB sticks rather than printing it because printed numbers can be scratched off. The engraving costs pennies or nothing depending on how many sticks you buy and it is a simple but effective solution. Don’t worry about the numbers having a negative effect on the branding of the sticks because if you don’t want them on the body of the stick they can be etched onto the connector that plugs into the PC or on the side of the stick.

If you know in advance the names of the recipients of the USB sticks then we can personalise each one and print (or engrave) their names on the sticks instead of numbers – it really depends what you’re trying to achieve and how discrete the “binding” of the USB stick to a particular person needs to be.

If in doubt just call us and we’ll talk you through the options and lead times.

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Can you get Cheap USB Photography Bundles (boxes and sticks)

Posted by USB2U on 9th February 2015 | Permalink

The short answer to this question is of course yes. There are plenty of companies that will supply cheap USB memory sticks and gift boxes to professional photographers and if price is your only criteria for making your buying decision then it’s unlikely you’ll buy from us at USB2U.

Arguably it’s the same in the Professional Photographers sector – there is always someone with a camera who is willing to offer a cheaper wedding day package or portfolio shoot and again if price is the only determining factor then that’s fine, isn’t it?

From our perspective we’re simply not interested in a “race to the bottom” in terms of quality and price. We’ve been selling promotional USB memory sticks since 2003. We sell millions ever year to thousands of customers around the world and any cursory inspection of our company accounts will testify to this. We don’t make exaggerated claims about our company or our products instead we prefer to let our customers be our advocates and ambassadors – see our 2,500 + reviews on TrustPilot.

Why is this relevant? Well, if you’re a professional photographer then your might be interested to know that a couple of years ago we extended our range to include a number of products aimed specifically at your sector (general professional photographers, specialist wedding photographers and videographers). We put a lot of time and effort into carefully sourcing a range of top quality USB sticks and matching gift boxes and from day one we set out to make sure that the USB bundles that we sold were very different from the standard promotional products we’ve been selling for years.

We’re not knocking our standard promotional USB Flash Drives (after all that is what we sell the most of) it’s just they are a different product. They might not look like it from the outside but promotional USB sticks are freebie “giveaways” and their performance, specification and prices reflect this. More often than not they’ll find their way into a bin or the bottom of a drawer within a couple of months. They are not and should not be compared to the higher quality products we sell to professional photographers.

All of the USB sticks in our photography bundles have upgraded high specification components; upgraded controller chips, upgraded memory and upgraded capacitors and we offer them with a full 10-year warranty.

To the best of our knowledge (and bear in mind we’ve been in this market the last 12 years) you cannot buy high quality 64MB, 128MB and so on. In fact you can’t really buy high quality flash below 4GB these days so if you’re a photographer and you’re being offered this type of product you need to be asking some very serious questions about the validity of any “quality” statements that accompany them.

Our bundles start at 4GB. We do this not because we want to charge more money for the product and force you to buy more expensive sticks but because we know that anything below 4GB is going to be made using “promotional” standard flash. Put simply our brand and reputation means too much to us to sell you cheap, inferior promotional products and we hope your brand and reputation equally means as much to you and that you’ll invest wisely in your USB presentation packs (boxes and sticks).

Wooden USB Sticks for Professional Photographers

Wooden USB Sticks for Professional Photographers

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Important Company Wide Announcements – USB Flash Drives

Posted by USB2U on 26th January 2015 | Permalink

It’s been interesting to see a rise in the number of companies using branded USB flash drives over the last few months as part of high profile, cross company announcements to their staff. The challenge is how do you give a disparate employee base (not all of whom have access to PC’s at work) critical information at the same time and in a format they can all use. It’s not as easy as you might think!

Say for example you need to announce fundamental changes to your staff’s terms of employment, or changes to their pension scheme arrangements – how, other than trying to get everyone together for a companywide meeting do you manage it? And the company in question employs thousands of staff in different locations; working different shift patterns a “company meeting” is never going to be possible. Do you stream or broadcast the message to televisions at each location, do you send out a letter and brochure explaining the changes, or do you send out teams of senior managers to each location of run a series of co-ordinated presentations? If you do the latter how do you control the message in terms of constancy and “tone” and how do you make sure questions are fully answered with examples and illustrations?

USB Flash Drives for Businesses

USB Flash Drives for Businesses

Until recently one option was to consider using CD’s or DVD’s and sending these out as part of a pack or handing them out as part of a co-ordinated roadshow. These could include comprehensive notes, videos, copies of presentation slides/packs and tons of other supporting information. But, the problem today is that a large number of new laptops don’t ship with a CD/DVD player!

As a result what we are seeing is a move towards the use of a USB stick, typically branded with the company’s logo and normally pre-loaded with lots of multi-media content. USB sticks or flash drives (as some people prefer to call them) are arguably easier to use, they can be plugged into TV’s as well as lots of PC’s Macs and Tablets and they’re reasonably cheap. When they’ve read/used them there is of course the added benefit of being able to use the branded USB sticks for storage of their own personal data.

They can be pre-loaded with their data right at the last minute and because of their size and weight distribution is relatively easy. As such they make the ideal alternative to CD’s and DVD’s and most staff members will have something they can use to read (or watch) the content on them.

If you’ve got an important cross company message you need to get out to your staff then you might want to consider using a USB stick with your logo printed on it and your presentation material pre-loaded onto the.

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Psst… Something Big is about to happen at USB2U

Posted by USB2U on 16th January 2015 | Permalink

We’re not very good at keeping secrets at USB2U and this one has been bubbling away for a while so it’s been really hard to keep quiet about it. So here we go, here’s the first little taster of what’s about to be unveiled. If you’re a professional photographer then please do read on because this news is hopefully going to be of interest to you.

Over the last year (since attending The 2014 Photography Show) we’ve been blown away with the interest in our range of USB photography packages (branded USB Memory Sticks and gift boxes). Thousands of you have trusted us with your brand and worked with us to produce some absolutely stunning results. Our dark wood and light wood “Woodland” flash drives combined with our matching wooden boxes have been a clear winner and we’ve been humbled by the feedback we’ve been given. The Facebook posts that customers have made, the tweets that have been shared and photos that have been posted on Pinterest have all been amazing. Thank you. We, the whole team here and it is a team effort, are genuinely happy that that you like our work. It means a lot.

But, (there’s always a but isn’t there) we know we can always do more and we know (from all of the great feedback we’ve had) that lots of photographers don’t just want packaging options for their personalised USB memory sticks, they want packaging options that will allow them to include some printed photographs as well and they want gift boxes that are large enough to allow them to add their own personal touch to them (fillings, inserts etc.).

We’ve listened and for the last few months we’ve been working on a special project to bring to you a range of bigger, better and we hope even more exciting USB and photo packaging options. We’ve taken a cue from our smaller (most popular) USB boxes and we’ve used these to develop two new ranges of top quality presentation boxes. Don’t worry,  none of the current boxes and packaging option will disappear, we’re just adding to them to give you greater choice.

With The 2015 Photography Show just weeks away we’re now ready to start the reveal of our new bigger boxes. The final reveal will take place at the Show so please do put a date in your diary and come and see us – we’re on Stand H131. We’ve love to meet you and get your feedback on our new USB packaging. We’ll have lots of great offers running at the show and some really interesting give-aways – not USB sticks 😉

New Photographer USB Boxes Coming Soon from USB2UNew Photographer USB Boxes Coming Soon from USB2U

New Photographer USB Boxes Coming Soon from USB2U

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Where Can You Get Printed or Engraved Flash Drives Delivered in 24hrs

Posted by USB2U on 19th November 2014 | Permalink

Pfft – we spit in the eye of delivery promises of 6 days. If you need your flash drives printed, data-loaded and delivered quickly then quickly is what we do! We don’t mess around talking days we prefer to talk in terms of hours. So, if you find yourself (for whatever reason) of needing some last minute promotional drives then firstly don’t panic and secondly pick up the phone and call us (or submit a quick quote enquiry via our web site and we’ll get back to you in 15 mins or less).

We’re based in Northampton in the UK. We hold tens of thousands of different USB sticks in stock in a wide range of styles and memory capacities and we print or engrave IN-HOUSE. No outsourcing to a local printer, no restricting you to one type of product and limited memory size options – we always have stock and we control the process from start to finish using our own team and as a consequence we can (and frequently do) take orders in the afternoon for delivery the next day across the UK, Europe and the USA. Don’t believe us then check out the reviews from thousands of happy customers on Trustpilot (many of whom will make reference to how blown away they were with the speed at which we delivered their order). Here are just a few examples from the last few days:

Beyond the ordinary!

We needed some premium usb sticks in presentation boxes for an event. The production team were even able to make up x100 usb sticks and boxes within 5 hours! To meet our tight deadline – which is beyond what is advertised on their website. I am very grateful and they look superb.

Great service and very speedy turnaround

Very impressed with the service from USB2U. Within 24 hours we had our USBs – they look great, the process was very easy, and everyone we dealt with was extremely happy. We’ll definitely buy from them again.

Easy Peasy Lemon Squeezy !

The ordering process was very simple and the attention to detail excellent. It was an urgent requirement and the sticks arrived promptly.

So, if you have been challenged to find someone who you can trust to deliver a last minute requirement for USB memory sticks with your logo printed on them and with your data files pre-loaded onto them then please do get in touch. It doesn’t matter if your based in the UK, the USA or Timbuktu providing UPS deliver there on a next day service and providing you get in touch reasonably early in the day (ideally before 2pm) then we can normally help.

USB2U - Your Trusted Supplier of USB Memory Sticks

USB2U – Your Trusted Supplier of USB Memory Sticks

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Stick-It USB Flash Drives – Ultimate Promotional Flexibility

Posted by USB2U on 2nd July 2014 | Permalink

What a brilliant idea! As their name implies these Stick-It USB Flash Drives simply stick onto anything and turn even the most mundane brochure, flyer, instruction manual or press release into something much more interesting.

They come in a wide range of colours (see image) they’re easy to use and apply (they have Scotch Double sided tape already applied to them) and when they’re stuck on they don’t come off easily. They’re available in a range of memory sizes (usually 128MB to 16GB) and they’re incredibly easy to use.

stick-it-USB Flash Drives

stick-it-USB Flash Drives

You get all the benefits of standard promotional USB flash drive but in a form factor will compliment and enhance your existing communication material. Although they are typically used unprinted there is scope to print a message or instruction on them albeit the text/logo would have to be pretty small. Some companies have printed the message “pull here” or “slide out” on them or on the brochure they are being attached to help the user understand what they have to do to use them albeit most people “get it” straight away.

The opportunities they open up are endless. If for example you send out user manuals with your products you could now attach a Stick-It USB flash drive to the manual and include on it all the software files (assuming it’s a product that needs software), videos on how to use the product, FAQ’s, instruction manuals, and embedded links to your website(s) to keep the user engaged and updated.

Equally if you have a press event/product launch and you want to add a bit of pzazz to it then these Stick-It USB flash drives are something that you can add quickly and easily and they “lift” a paper press release into something much more interesting, usable and more importantly memorable. You can load them (right at the last minute) with copies of the presentation slides, speaker notes, videos, product brochures, pricing plans white papers, competitor “knock off” sheets and so on. With 8GB to 16GB to play with frankly there is scope to provide tons of information in a truly interactive format.

They’re also really handy for breathing new life into existing marketing material. If you want to change the pricing, change the manuals etc. then just change the data you’ve loaded on the flash drive – Simples!

We carry these in stock in the UK in a wide range of different colours – call us if you’d like a free sample!

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