If you’ve got a conference, seminar, press event or show coming up any time soon then one of the many challenges you’ll have to wrestle with is how you make sure that the attendees can be identified easily. Of course you’ll also be expected to supply them with copies of the speakers’ slides and notes together with any associated Press Releases and marketing material.
In today’s security conscious world the identification of people attending an event is of paramount importance. You need to know that the people attending have actually been invited, they are who they say they are and once identified to you as the organiser that other attendees can easily identify who they are, who they work for and ideally what position they hold. The obvious way of doing this is to go through a sign-in process and the attendees with a name badge – a version they either pin to themselves of a version they attach to a lanyard.
At larger events a common technique is to add a Barcode to the name badge so the badge holder can be “scanned” and identified at various points around the event (handy for controlling access to VIP areas or just for tracking who went where).
If you use a USB Name Badge or USB lanyard you can get all the benefits of a standard badge and lanyard but with the added benefit of supplier the badge holder with a digital copy of the speakers notes, slides etc.
A USB name badge can be pre-printed with the attendees’ details and can include a bar code or QR code. Or, to keep it simple you could continue to use the current style/type of name badges you use today but substitute the usual lanyard with a USB lanyard – these can be printed or embroidered with you logo and marketing message as usual.
Either way you get a brilliant way of distributing all of your marketing material to every attendee. No more printing of speakers’ notes and slides, no more building a secure website login to allow attendees to login and download them – just load them up onto the USB lanyard or USB name badge and you’re done. The “uploading” of the data can usually be done for you free of charge by the USB suppliers you just need to have your data ready before they are ready to deliver them to you.
An added benefit of using a USB flash drive solution is that they tend to be retained by the recipient so you get much more continued brand exposure than you ever would with a regular name badge or lanyard.