Are you planning on attending any seminars, training courses, conferences, or shareholder meetings this year? If you are then even if you pre-register on-line (which tends to be the way these days) you’re still going to have to go through some form of registration process when you turn up.
As part of this registration process it’s highly likely that you’ll end up with a name badge of some sort so that you can identify yourself and be indentified by people you meet. In some cases the ID badges also determine your levels of access.
If the event you’re attending is a consumer event with tens of thousands attending then expect a fairly simple paper affair that might possibly have a bar code or QR code printed on it (typically folded and placed in a plastic holder that is then secured by a pin or lanyard).
If however it’s a business event with an invited or paying audience then the name badges tend to be more personalised and they’ll typically carry the branding of the event organiser and any associated sponsors. Again, these are typically worn by attaching them to a lanyard or by using a pin/clip.
In these troubled times with the risk of terrorist threats at a new high the need for badges is pretty obvious – the attendees need to be recognised and equally will want to know who they are talking to. Name badges act as fairly basic security tool and advertising vehicle but their principal purpose is to allow people (and their relative status/position) to be identified easily and quickly.
Most of the badges used are “dumb”, they have no on-board intelligence or memory and whilst some might have bar-codes or QR codes these have to be scanned to gather any information and this information is almost exclusively gathered for the event organisers and not the wearer of the badge.
There is another alternative and that’s the USB Name Badge. These simple, relatively cheap and incredibly useful USB cards have the potential to turn the conventional name badge market on its head. The reason? Well, for little more than the cost of a conventional personalised badge you can now get a USB name badge with up to 16GB of on-board storage!
The storage capability of these cards (badges) means that every name badge can be pre-loaded with huge amounts of information including conference speakers notes, speakers PowerPoint Slides, training manuals, marketing brochures, links to Social Media sites, competitions etc. Just think of the marketing opportunities these cards (badges) create.
For the delegates all they have to carry home with them at the end of the event is a name badge – no longer will they be weighed down with huge folders filled with papers and brochures.
USB Name Badges are a real “win win” and they look set to shake up the name badge market over the next few years. Available now from USB2U, delivered anywhere!