If we could just get past the crisis in Greece the economic outlook would look be looking pretty good. Sentiment seems positive, the numbers are moving in the right direction, the UK election has steadied things for the next few years (although the EU referendum could make for choppy waters) and generally businesses in the UK are making lots of positive noises about the future.
It’s been a tough few years with lots of businesses reigning in their advertising and marketing budgets and whilst the shackles aren’t exactly off there has been a marked loosening of the constraints. Money is now once again being spent on marketing and promotional activities but what has changed over the past few years is how the money is spent. Today the focus is much more about interaction, Social Media, digital delivery and other such buzz words. Companies (arguably led by the need to climb to the top of Google for their respective search terms) are desperate to acquire more “likes”, more consumer reviews and more interactions across platforms like Facebook, Twitter, Tumblr and Pinterest.
But, what do you do if you’re reliant on salespeople who operate in a “face to face” sales environment? How do you equip them with the tools to encourage customers (or prospects) to engage with your business once the salesperson has concluded the meeting and moved on to his next customer?
One option that is getting lots of interest is the USB Business Card. These are the same shape and size as a conventional business cars and they are printed with just the same company logo, contract details and personal information about the giver BUT unlike paper business cards they carry tons of additional digitised content in the flash memory chip embedded in the card. The content stored on the USB business card is accessed by “flipping” out built-in USB connector and simply plugging it into any PC or Mac.
USB Business Card are the same size as a credit card, they are very thin (2mm thick), they can be printed on both sides and they come in a range of different memory sizes (1GB, 2GB, 4GB, 8GB and 16GB) with even the smallest memory size capable of being pre-loaded with all of your corporate brochures, product sheets, pricing lists, website links, media files etc.
USB Business Cards create a bit of buzz when they’re handed out and they’re certainly a great “ice breaker” if that’s what your sales people need. They fulfil all the basic requirements of a standard business card (giving your contact details, title and website address) but they go so much further than this.
USB Business Cards are great because:
- By loading your brochures electronically onto them you can save a small fortune on print, storage and distribution costs
- They’re excellent for seminar and conference organisers because all of the speakers notes and slides can be pre-loaded onto them again saving print and collation costs.
- You create a great reason to pick up the phone and make a follow up call – “did you have a chance to read the brochure on the USB card, watch the video etc.”
- They’ll create a much stronger and longer lasting impact than a standard business card so you get a much bigger bang for your buck!
USB2U carry stock of the USB cards in the UK and can print and deliver them for you in as little as 24hrs.