Next year the Credit Card that today we take for granted will mark its 50th birthday! It was Visa that launched the first general-purpose credit card back in 1966 and whilst the take up was initially sluggish today there are several billion credit cards in issue around the world!
Over course over the last 50 years there we have seen huge developments in the underlying accounts associated with these cards and the cards themselves have evolved from basic magnetic stripe cards with an embossed name on to a much more sophisticated product that now includes integrated microchips, RF chips and holograms! The one thing that hasn’t really changed is the cards basic size and shape!
For the promotional industry the “ability” to refer to something as being “credit card shaped” really helps because everyone can immediately relate to it. Almost irrespective of age, gender or social demographic we’ll all have a card that is “credit card shaped”. Most of us will also have a wallet, a purse or a bag that has a compartment specifically designed to carry a standard credit card shaped product.
Whilst the promotional industry has historically not been in the market of giving away credit cards per se it has spotted the benefits of giving away products that fit neatly into a wallet or purse hence the proliferation of products like card shaped calendars, card shaped calculators, card shaped CD-ROM’s and so on.
More recent innovations include the arrival of the credit card shaped USB flash drive and the credit card shaped Power Bank!
The credit card USB flash drives work in exactly the same way that a “standard” flash drive work but the flash memory, the flash controller chips and all of the connectors etc. have been squeezed into a card that is barely any thicker than a standard credit card. In fact these cards are only 2mm thick so they really are credit card like and as such they slip easily into any wallet or purse.
Although they’re only 2mm thick they work just like any conventional USB stick and they can store up to 32GB of data – that’s a huge amount of data!
The credit card shaped Power Banks are a little thicker at 8mm but they pack a punch and with an integral 220mAh of power they can revive a dead smart phone in minutes and fully re-charge a dead smart phone in around 2hrs.
Whichever promotional card shaped product you choose you’ll benefit from the ability to print complex and intricate prints onto it. This makes them an ideal choice if you’ve got a large logo, a logo with lots of colours or perhaps a logo with graduated tints. The generous print area also gives you loads of room for supporting text web addresses and contact information.
The USB Cards and Power Banks are available from USB2U and if you need them in a hurry they can be printed and delivered in as little as 24hrs!