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Posts Tagged ‘usb cards’

Pick a Card, Any Card, Any Card at All

Friday, July 4th, 2014

No, this is not a reference to a playing card trick where you get scammed or by a magician who’s been learning his craft for many years but instead it’s a reference to the wide range of promotional USB cards that are now available.

Until a couple of year ago most USB drives were pretty simple rectangular shaped pieces of plastic/metal. Yes there were variations between them but broadly speaking they all were all the same sort of shape and style with USB sticks like the capless “twister” being the most popular.

The problem with these rectangular “sticks” is that they offer very little print area to work with. They’re fine for printing a simple logo and strapline on but for larger and more complex images things start to get tricky – there just isn’t enough room on standard USB sticks for some images.

A couple of years ago the first USB Cards were launched and whilst these dealt with the challenge of printing large images they were pretty “clunky”. They were the same shape as a credit card but much, much thicker and the mechanism to access and use the USB connector was not brilliant and in regular use was prone to failure.

Today we’re able to use UDP flash memory components which are much thinner than traditional COB (Chip on Board) components and this has transformed the range of USB models and designs that are available. They’ve had the greatest impact on USB Cards with the typical thickness of a USB card now reduced to just 2mm!

USB-Cards---Different-Style

USB-Cards---Different-Style

The net effect of this is that we are now able to offer a wide range of card shapes (triangles, circles, squares, rectangles and credit cards) and they can all be printed in full and glorious colour on both sides of the card with a full bleed of the image right up to the edge of the card! So if you have some amazing images and you want them to be used on your promotional USB memory sticks you now have plenty of options.

USB-Credit-Cards

USB-Credit-Cards

As you can see from these examples certain company brands lend themselves really well to a particular shape of card but the default option tends to be the credit card shape as much as anything because it’s a shape we’re all familiar with and we all have wallets and purses to keep them in!

USB_Card_Circle_Interflora_05-2

USB_Card_Circle_Interflora_05-2

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Pick a Card, Any Card, Any Card at All

New USB Cards for 2014 – Flip, Slide and Pop-Out

Tuesday, June 24th, 2014

If you’re looking to buy printed USB credit cards (or USB business cards) then you’re spoilt for choice because with the addition of our p@per USB cards we now have three different types for you to select from.

They’re all the same size as a standard bank card, they’re all incredibly thin with the p@per version being the thickness of a piece of card and they can all be printed in full colour (with full colour bleed to the edge of the card) on both sides. They come in memory sizes ranging from a relatively small 128MB to a whopping 32GB so there is an option for everyone and every eventuality.

USB P@per Cards from USB2U

USB P@per Cards from USB2U

The main difference between the three cards is how you access the USB connector and the data stored on it. On the p@per cards you “pop-out” the USB flash stick – it can be pushed back into the card for safekeeping after it’s been used. With the “Flip” version you apply a small amount of pressure to one side of the card and the USB connector “flips” out of the other side and the Slider pretty much “does what it says on the tin” – the mini USB flash drive slides in and out of the card shaped host.

The Flip and Slide USB Cards are manufactured entirely from plastic (they’re around 2mm thick) but the P@per USB card is typically made from a robust paper card with the USB plastic connector and “host socket” being made from plastic (see the images to get a better idea).

Slide USB Cards from USB2U

Slide USB Cards from USB2U

Because the cards are a form factor that we use in everyday life we all we all have a way of carrying them around (wallets, purses etc.) so they’re a really handy shape. In the credit card industry they talk about “share of wallet” which is a reference to getting your brand/card in someone’s wallet. Arguably it’s the same with these USB Cards. If you can make the card appealing and attractive enough (not just with a flash design but with lots of spare storage capacity for the recipient to use for their own data) then whatever brand is printed on the card is going to get some powerful “share of wallet”.

At UBS2U we carry thousands of the flip and slide USB Cards in stock ready for same day print (for customers that like to leave things right until the last minute) so leads times are rarely ever an issue! For the P@per cards the lead times are around 7-10 days. Always best to call us to discuss your requirements and we can advise accordingly.

Flip USB Cards from USB2U

Flip USB Cards from USB2U

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New USB Cards for 2014 – Flip, Slide and Pop-Out

USB Promotional Cards – Drive More Sales

Friday, June 20th, 2014

Even today when we are immersed in social media and blitzed my marketing emails there is still a place for a well designed and well targeted print campaign. Often though the objective of any printed material is just to entice or encourage the reader to go to a web site and either buy something, read something or watch something so the challenge is how to “engage” with the reader and make sure they do this.

There are several options to achieve this the most basic of which is to print the details of the website on the printed material and hope the reader finds it and types it in correctly to their browser. A step up from this is to include a QR code on the brochure or leaflet – when scanned with a QR code reader on a smart phone or tablet this will take the customer directly to your web page(s). This is a reasonably popular option with marketers but for lots of people they have no idea what a QR code is, how to use is and many won’t have a QR code reader installed on their phone or tablet.

There is a third way and whilst it’s new it is beginning to gain some momentum. This new “third way” to embed a removable USB “key” into the printed material (see image below). The USB card simply “pops” out and when inserted into any USB port on a PC or Mac will automatically open the users browser and go directly to the landing page pre-programmed into the web key.

Promotional-P@per-USB-Cards

Promotional-P@per-USB-Cards

Unlike a QR code a Web Key (that looks like a USB stick) arouses interest and almost universally people that are given one of these packs will succumb to the temptation and plug the USB Key in. Your challenge is to make sure the webpage they are taken to is compelling, has offers and deals that encourage them to stay on the pages and ultimately to complete whatever transaction you are trying to conclude.

Do this and do it well and you should see something like a 40% uplift in your messages impact! So taken by this product were the judges of European Promotional Products Industry that they awarded it with their Promotional Gift Award in 2013.

The P@per USB Cards have been designed by Paris based Pixika and are now available in the UK exclusively from USB2U. At USB2U we can take care of the printed material, the USB web keys, the pre-loading of the links and we can even offer you a comprehensive conversion/tracking solution.

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USB Promotional Cards – Drive More Sales

101 Uses for a USB Credit Card

Monday, February 10th, 2014

Promotional USB Credit Cards have been the big hit of the last two years. Their success is down to the large print area on the cards and their ability to carry up to 16GB of data in a really convenient shape. Here’s just a few ways in which these cards are being used (Ok, not quite 101 but there are a lot!):

  1. Business cards – the USB Cards are often printed front and back to look like a Business Card but they are pre-loaded with lots of information about the person whose name is on the card and the company it’s being issued on behalf of.  (typically links to business web sites, copies of PDF’s of products and links to Linkedin pages are pre-loaded onto the cards)
  2. Business “Giveaway” – the cards are great leave behinds after a business meeting – print them up with your company logo, images of your products etc. and use as an innovative leave-behind.
  3. Giveaway at trade shows – draw people to your stand with a USB card – use instead of a printed flyer/brochure. Pre-load the card with all this information – it’ll help save on the cost of printed material, carriage and storage – USB sticks (of all types) are still a great draw and will attract people.

    USB Flash Drive Cards from USB2U

    USB Flash Drive Cards from USB2U

  4. Direct Mail Campaigns – Include a USB card in any Direct Mail campaign. Gum the card to your flyer/mailer– the cards are so thin and light that they will fit into a standard envelope – light enough to still be classified as standard post and of course you can load tons of information and offers onto them!
  5. Press Events – The USB flash cards make fantastic handouts – journalists are happy being given them particularly when they are pre-loaded with digital copies of all the press packs, press releases and product images etc.
  6. ID Badges – use them with a lanyard to create an ID badge (store personal information on the flash memory)
  7. Use with a pin clip to create a simple name badge – again the cards can be pre-loaded with relevant information.
  8. Print with a photo on and use as a Photo-ID badge – again lots of scope to pre-load information on the memory tucked inside the card.
  9. Use as a party or wedding invite – pre-load all the event information on the USB cards about the happy couple, the venue and the ceremony (and of course lots of embarrassing photos from the Hen and Stag “do”
  10. Table name cards – use at a evening dinner event or wedding reception and personalise the cards with the guests name – use them on the table to help people know where they are sitting.
  11. Print up with a QR code which can be scanned and take your customer directly to your website.
  12. Birthday Party Invitation – Print them up to look like a birthday party invitation and pre-load the cards with lots of information about the party, and have a bit of fun by pre-loading the cards with a montage of photos of the “birthday boy or girl” – the more embarrassing the better.
  13. Use as a season ticket – printed to look like any standard season ticket (with photo and or Bar code) but this time load the USB cards with all the information about the club, the team, the players and the fixture list.

    USB Cards Used by the Motor Industry

    USB Cards Used by the Motor Industry

  14. Car dealership brochure replacement – print the USB cards with the great images of the latest model(s) and load with tons of images, fact sheets, price lists, videos, financing options etc. on the cars
  15. Shopping Centre USB Card – print with a great image of the shopping centre on one side and the opening hrs etc. on the back but pre-load the flash memory with details of every store, the shopping centre layout, the parking and as much other information that you can get your hands on – you’ll have up to 16GB of space so there is lots of scope.
  16. Calendar – print up as a wallet sized calendar and pre-load the card with details of all of the key events and activities throughout the year.
  17. Turn into a music USB card – ideal for a band to promote their music, their gigs and their videos – stuff the memory full of taster tracks, video clips, details of forthcoming gigs, biographies of the band members, links to the bands websites and twitter pages etc.
  18. Sell you house with a USB card – abandon traditional paper agent details and go for a fully interactive version on a USB card – print the front and back of the card with images of your property and your contact details and load the memory with photo’s, details of the local schools, any survey information, video clips and any other information you might have about the property.
  19. Promote your theatrical performance or concert with a USB card – print the card up with some great images of the performance and/or the venue and then pre-load the card with video and music clips of the performance, copies of any physical marketing flyers etc. details of the seating plan(s), the ticket costs and so on.
  20. Use a USB Card at University Open Days – use the space on the card to print some really good images of the University and what it stands for and then use the memory capacity to load up all of the prospectus and course information, details of the accommodation, fees, deadlines, typical grades, league tables and information of student life at the University
  21. Gift Vouchers with a little added extra – print the USB cards up to look like a gift voucher – include QR codes, unique serial numbers and add other security features but fill the memory on the card with loads of special offers, sale events, preview events and so on. Small print runs of 25 or more make this a viable option for even the smallest business, pub or restaurant.
  22. Take Away Restaurant Menu – The smaller memory sizes of the cards make them cheap enough for your local Take-Away to use – printed with their details on the front and back and pre-loaded with the menu on the card (and “locked” so it can’t be deleted) – handy for people to keep in their wallet or purse.
  23. Fine dining restaurant menu and wine list – Brilliant “up-market” promotional tool for top end restaurants – send to your VIP customers to launch your new menu – include the menu and as much information/photos and any reviews you can on the restaurant.

    USB Cards from USB2U

    USB Cards from USB2U

  24. Exam revision tool – hand out to student loaded with past papers, hints, guides, example answers, revision tools and anything else you think they might find useful.
  25. Professional Photographer USB Card – ideal way to supply clients with their photos –the cards can be printed with some great portfolio shots.
  26. A work or school reunion invite – print the USB Cards with a range of old images but more importantly load up the USB cards with details of the event, who’s expected to attend, and as much memorabilia as you can find!
  27. Architects promotional tool – print the USB card with stunning examples of your work and then load your practice portfolio onto the memory including drawings, concepts and 3D illustrations.
  28. Playing Cards – print the USB cards to look like a suit of playing cards and use them to promote a casino.
  29. Electronic Book – print the USB cards with detail of the book cover and load an electronic copy of the book onto the card. Include biography of the author, movie clips, reviews, exerts from other work and cross sells of other authors work.
  30. Promote your Marketing and Advertising company – these cards make an excellent give-away to new prospective clients – a great way to showcase your work.
  31. Use the USB Cards as a fundraising tool for any World Challenge event – print them up with some great images of your, your party and where you’re going and pre-load them with details of why you’re going, what you hope to achieve and how people can help – include links to fund raising pages and blogs and twitter accounts so they can follow your progress.
  32. A 21st century twist on the classic postcard – USB postcards printed with the same classic photos or tongue in cheek “naughty” cartoons but this time pre-load the cards with images of the resort but leave enough space on the memory for the purchaser of the card to upload their own photos.
  33. Venture capital fund raising tool – print with an image that will excite and inform and include your contact details on the back. Pre-load the USB card details of your business idea, your business case, any financial figures, links to any press coverage, biographies of the founders, shareholdings and levels of cash you are trying to raise. Ideally include a presentation (or two) and of course all of your contact details.

And lots more besides! Don’t forget USB2U carry USB Credit Cards in stock and irrespective of what you want to use them for, they can be supplied printed in just 24hrs!

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101 Uses for a USB Credit Card

Promote Your Business in 2014 with USB Cards

Thursday, January 2nd, 2014

Promotional USB memory sticks USB cards of all shapes and sizes were incredibly popular last year and their on-going popularity in 2014 looks assured. It was only a couple of years ago that they were a niche product with most businesses and schools opting for the more traditional models like the “Twister” USB but when thinner versions of the cards were introduced all this changed.

The current USB cards are only 2mm thick (just marginally thicker than a standard bank card) and they come in a wide range of shapes and sizes. They can be printed in full colour on both sides of the card and because the “USB connector” is tucked away inside the card there is no cap to lose!

Of the different USB card shapes available the credit card option tends to be the most popular for two reasons:

  • It’s the largest of the USB cards and as such offers the most scope to get creative when it comes to design and print – there is lots of space to include things like strap lines, phone numbers, website addresses and postal addresses. It’s not unusual for the credit card versions to have a really impactful image on one side and for the reverse to be printed up with the company’s contact details (see the examples below).
  • It’s a shape we are used to carrying – pretty much everyone has a wallet or purse with bank card slots and these USB cards just slip straight into them! The credit card industry used to talk about the benefits of their brand have “share of wallet” and the same can be argued with these USB credit cards – how many times will your brand be seen if it’s carried around in a purse or wallet!
USB Credit Cards

USB Credt Card Collection

Other shapes available are; circles, squares, triangles, rectangles and ellipse (egg shaped) cards – all can be printed in full colour on both sides.

The different shapes of the cards allow you to get creative as well; we’ve used square cards for Durex and printed them to look like a condom pack, we’ve used the circle shaped USB cards and printed them to look like a poker chip, the rectangle shaped cards have been printed to look like a domino and the triangle cards have been made to look like a Toblerone!

USB Circle Cards - Costa Coffee

USB Circle Cards - Costa Coffee

Despite being only 2mm thick the USB cards are available in a wide range of memory sizes (128MB all the way up to 16GB). They’re only pennies more than a standard USB stick and they can be supplied (printed and data-loaded) in as little as 24hrs.

So, if you’re looking for something a little bit different to kick start your sales and marketing activities in 2014 then you might want to consider using a USB card.

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Promote Your Business in 2014 with USB Cards

USB Cards – A Great Choice for a Stunning Finish

Wednesday, October 23rd, 2013

There are lots and lots of excellent styles and designs and USB memory sticks available these days. They come in a range of different finishes including plastic, metal, wood, bamboo and leather and they’re available in a wide range of memory sizes so there is always something to suit pretty much any marketing or PR budget.

The only downside with most USB sticks is that if you have a large logo or design to print then you may struggle. The reason is that the print area on most standard shaped USB sticks is tiny (typically 2cm x 4cm) so they don’t give much scope to get too creative. If you do print anything complex onto this small print area then there is a danger that it won’t be readable – not what you want!

USC Card - Slider Version with full colour print

USC Card - Slider Version with full colour print

An alternative is to use a USB card – these come in a range of different shapes with the credit card version being the most popular. All of the card shapes can be printed in full colour across the whole surface area of the card and the image on the front can be different to the image on the back. Even the most complex of images look great and the size of the card(s) gives loads of flexibility to include things like website addresses, phone numbers, email contacts and even things like QR codes!

Most of the USB cards have a USB connectors that “flips” out – you just push it gently on one side of the card to reveal the USB connector on the other – with this type (commonly called “flip cards”) the USB piece stays attached to card. There is another version where the USB connector slides out completely. Both are great but the more popular is the “flip” version because there is no chance of the USB being lost.

USB Cards - Flip Version with full colour print

USB Cards - Flip Version with full colour print

Despite being just a little over 2mm thick (fractionally more than any standard bank or credit card) these USB cards are available in memory sizes up to 16GB which is more storage than you got on a lot of desktop PC’s just a few years ago!

Don’t expect to pay a huge premium for the cards either – they are a little bit more expensive (because of the amount of printing involved) but it’s typically pennies extra.

Even with the USB cards, to achieve a really good quality finish you need good quality artwork or photography. Ideally this means vectorised (.ai or .eps format) artwork rather than a jpeg!

USB2U carry lots of USB Cards in stock and can often supply them in as little as 48hrs (printed and data-loaded) – give them a call if you’re interested.

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USB Cards – A Great Choice for a Stunning Finish

Boxes and Wallets for USB Credit Cards

Wednesday, September 11th, 2013

Our range of USB Credit Card memory sticks are proving to be a big hit with customers who have a large or complex logo to print. Because the cards are the same size as a standard credit card and we can print right up to the edge and we can print different artwork on both sides of the card.

With some of the smaller USB sticks like the capless Twister or Chic models the print area is only 2-3cm which is fine if you have a good, crisp and simple logo but not so good if you want to include a website address, a phone number, a strapline and maybe a product image.

As you can see from the images below the USB cards give you loads of scope and they look fantastic. The cards can be printed to look like a business card (with all of your contact details on the back) or they can be printed to look like name badges and then attached to a lanyard (ideal for a trade show or conference). We done several jobs for customers now where they’ve asked for a QR code to be printed onto the cards (these are just electronic shortcuts to a web site that you scan with your smart phone) – again, because of the size of the cards this is easy and there is still lots of scope on the cards to get creative with available space.

USB Credit Card Portfolio

USB Credit Card Portfolio

They’re available with memory sizes ranging from 128MB to 16GB (32GB versions will be available in a couple of months) and they’re super slim at just 2mm thick! Because they’re the broadly the same size as a standard bank card they’re easy for people to carry around – pretty much everyone has a purse or wallet they can slip into.

Although the cards look great on their own some customers have asked if we can supply printed gift boxes or wallets to hand them out in and the good news is we can! We have some great looking plastic boxes with a magnetic clasp that we can supply blank (unprinted) or we can print the boxes in full colour with any logo you want.

USB-Credit-Card-Walltets

USB-Credit-Card-Walltets

We also have some really nice faux leather credit card wallets that we can print or engrave. The engraving option is more subtle but because it’s engraved into the surface of the wallet it last longer.

All of our USB credit cards, card boxes and wallets are available from stock and can be delivered printed and data-loaded in as little as 24hrs!

USB-Credit-Card-Boxes

USB-Credit-Card-Boxes

 

 

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Boxes and Wallets for USB Credit Cards

Easy To Use Slider USB Credit Cards

Wednesday, July 24th, 2013

USB credit cards have become more and more popular over the last couple of years. The main reason for the surge in their popularity has been the significant reduction in their thickness (down from 6mm to around 2mm) coupled with the fact that you can print in glorious colour on both sides of the cards.

The fact that they are the same size a typical bank, store or loyalty card also means it’s a shape we’re all familiar with and most of us have wallets and purses that cards of this shape slip easily into.

The only slight negative with the original version of the USB credit card is the way in which the USB connector is accessed and how it is subsequently “plugged into” any USB port. The “flip-out” mechanism can be a little bit tricky to get used to and for some it’s not immediately obvious how they work. Once the “flip” section that contains the USB has been opened you need some free space around the USB ports you’re plugging it into otherwise you run the risk of not being able to insert the USB correctly. Much depends on whether you’re using the card with a laptop or desktop, what other peripherals you’ve got plugged into your USB ports and weather the orientation of the ports is horizontal or vertical.

Flip Out USB Credit Cards

Flip Out USB Credit Cards

With the new slider USB credit cards you lose none of the benefits of the “flip-out” USB card but the cards is easier to use because it’s obvious when you see it that the USB connectors slides out. Once removed you effectively have a small USB memory stick that will slot comfortably into any USB port irrespective or the ports orientation and irrespective of whether anything else is plugged in alongside it!

When you’ve finished using it the USB stick it simply slides back into the host card and you can pop it back into your wallet or purse! No fuss, no hassle.

USB Credit Card - Slider Version

USB Credit Card - Slider Version

Both versions of the cards are available in 1GB, 2GB, 4GB, 8GB and 16GB memory sizes and both are available from stock in the UK in as little as 24hrs – that’s printed and data-loaded (if you need it) in 24hrs from your order being placed.

If you need more convincing then we can supply free mock-ups and/or free samples on both types of USB Credit Card. Just give us a call or fill out our on-line quote request and we’ll get back to you in a flash!

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Easy To Use Slider USB Credit Cards

Promotional USB Cards with a Removable USB Stick

Wednesday, June 26th, 2013

One of the more popular promotional USB products to hit the market over the last couple of years has been the USB card. The early versions of these were all credit card shaped but they were much thicker than a standard credit or bank card at around 4-5mm. The latest versions are now super slim at just 2mm and they can be printed in full colour across the whole surface of the card (front and back) which makes them an ideal marketing tool.

Compared to standard USB memory sticks where you can typically only print on a small part of the stick the USB cards look great because every square millimetre of the card can be printed on and because the surface is nice and flat the results look stunning!

Different Styles of USB Cards

Different Styles of USB Cards

But it’s not just the thickness of these cards that has changed. The new cards are now available in a range of different shapes; squares, circles, ovals, triangles and rectangles. These new options throw up all sorts of interesting branding ideas – we’ve already produced USB Maltesers on the circular USB cards, USB condoms packs on the square USB cards, car badges on the oval cards and name badges on the mini rectangular USB cards!

The innovation hasn’t stopped with the increasing thinness and shape of the cards – we now have a new version of the USB credit card where the USB connector can be removed from the “host” card and used like a mini USB stick. Like all of the other cards this new version is only 2mm thick and can be printed in full on both sides but the USB element slides out from the card – don’t worry, it slides back in again as well and its precision engineered so when returned to the “host” credit card it won’t accidentally fall out.

USB Credit Cards

USB Credit Cards

Arguably these cards are a little easier to use than the standard ones that have a “flip out” mechanism which some people find a little fiddly until they are used to how they work. The “slide” option is certainly more intuitive but as ever a lot of it is down to personal preference.

At the moment the slider option is only available on the larger credit card version but we expect to introduce some other shape options soon.

If you’re interested in seeing what your logo or design might look like on any of our USB cards then simply drop us an email (sales@usb2u.co.uk) with your artwork and we’ll work up a range of different mock-ups for you – no cost and no obligation!

 

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Promotional USB Cards with a Removable USB Stick

USB Cards Offer up All Sorts Of Promotional Options

Wednesday, April 17th, 2013

USB Cards have really come of age over the past year or so. For the uninitiated a USB card is a just like any other standard USB flash drive but unlike a standard drive it’s in the shape of a card and typically in the shape of a credit card.

The clever thing about these cards is that all of the memory, the processor and the USB connectors are tucked away in the body of the card leaving a product that is only around 2mm thick! The more popular cards tend to be credit card or business card shaped because it’s a shape/size people are familiar with, they have pockets, purses and wallets to carry the cards in. Additionally the large(ish) size of these cards gives plenty of scope for printing a wide range of complex designs and images.

But USB cards in the shape of a credit card are not the only option and with some creativity the other standard shapes can deliver stunning results:

Small Flip USB Cards:

These are about half the size of a standard credit card so they’re ideal to use as a USB name badge – a standard badge pin can be attached to the rear of the card and the front can be printed in full colour. A great alternative for delegates at a seminar or conference and of course the speakers notes and slides (and any other marketing material) can be pre-loaded onto the USB memory.

We’ve even printed some of these cards to make them look like a set of dominos!

USB Dominos

USB Dominos

Small Square USB Cards:

These square cards are also just 2mm thick and can be printed in full colour on both sides. Despite their size they are available with on-board memory of up to 16GB and again with a bit of creativity they can be used to portray a wide range of products. We’ve already supplied lots of these to Durex printed up to look like a pack of condoms and we’ve had a number of enquiries about the possibility of printing them to look like a record album – do you have a product that could work on a square USB card. A teabag, a book, a CD – send us the artwork and we’ll work up some examples for you.

USB Condoms

USB Condoms

Button USB Cards:

Another derivative of the original credit card version these button cards are again just 2mm think and the USB connector works just the same as on the other card models. As the name implies they make great “button badges” but they work equally well to promote any other “circular product” – staying with the condom theme we’ve also supplied these to look like a condom!

USB Badges

USB Badges

All of our USB cards and buttons are typically available from UK stock and can be supplied printed and dataloaded in as little as 24hrs!

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USB Cards Offer up All Sorts Of Promotional Options
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