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Posts Tagged ‘twister usb’

New Mini Twister USB Flash Drive Set to Make A Big Impact

Friday, September 2nd, 2011

Don’t be put off by its size because the new Mini Twister USB Flash Drive packs a huge punch in terms of impact and quality. At just over 3cm in length its about half the size of most “standard” USB flash drives but it’s still capable of supporting up to 16GB of data in what is arguably one of the most elegant designs we’ve seen in a while.

Mini USB Twister - Engraved

Mini USB Twister - Engraved

The outer case/clip of the Mini Twister (the bit that rotates to protect the USB connector) is made from a relatively thick, heavy and highly polished metal that takes engraving really well. The combination of the size of the drive, the design and the high quality finish of the product is likely to see this drive emerge as a firm favourite.

It’s too early to tell if the new “Mini Twister” will challenge the Classic Twister USB Flash Drive. The Classic model has

Classic and Mini Twister

Classic and Mini Twister

been around for almost a decade now and to this day remains the number one best selling promotional USB flash drive by some margin accounting for well over half of all promotional flash drives sold into the promotional and corporate sector. The reasons for the Twisters success are:

  • It has no removable cap to lose – the outer “clip” rotates (or twists, hence the name) around the body of the drive to protect the USB connector.
  • It’s available in a wide range of body colours and the body colour can be pantone matched if the standard colours are not suitable. Some companies and schools will order a their USB twisters in a range of different colours so they can supply different departments or school years with a particular colour.
  • Because they are so popular they’re manufactured in huge volumes and this keeps the cost relatively low. Typically the classic Twister USB flash drive will be the cheapest model available from most suppliers although you may have to pay a little more if you want them produced in your own colour (pantone matched body shell).
  • Keyring and lanyards are easy to attach to the Twister Classic and compliment the drive really well.
  • If you over order the Twister or you want to change the branding/image printed on them then its relatively easy to remove the clip and replace it with a new clip printed with new artwork – this way you’re only paying for the cost of a replacement clip and not the memory (the bit that costs the money)
  • It’s light, relatively small and really easy to use.

The mini Twister USB drive has many of the attributes of the “Classic” version but in a smaller, neater package (albeit it does not have the colour range) so it will be interesting to see how much of the market it can take from the larger, older version.

If you’d like a sample of the new Mini Twister just give us a call and we’ll pop one in the post to you.

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New Mini Twister USB Flash Drive Set to Make A Big Impact

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Different Ways to Brand a Twister USB Memory Stick

Monday, March 7th, 2011

One of the most popular styles of USB memory stick is the Twister model. It’s small, easy to use, has no cap to lose and it comes in a huge range of different colours and memory sizes.

The metal “clip” that forms part of the body shell swivels or “twists” (hence the name Twister) to protect the USB connector when not in use – these “clips” are typically manufactured from brushed aluminium and it’s the “clips” that carry the branding or logo.

Branded USB Memory Sticks - Twister

Branded USB Memory Sticks - Twister

Because of the sheer volume of Twister USB Memory Sticks that are produced they tend to be one of the cheapest models available but don’t let their relative cheapness put you off – they look stunning when done well and when the right colour body shell is chosen to compliment the logo printed on them.

Various USB Sticks Memory Sticks

Various USB Sticks Memory Sticks

Whilst most of them are printed using standard printing techniques there are various ways in which the Twister can be branded including:

  • Spot colour printing – each colour is printed one at a time and allowed to dry between each colour so the final image is built up over the print process. Spot printing is the most popular option and whilst the finished print looks great spot printing is not suitable for highly complex logo’s with lots of gradients or shading or for logo’s with more than four colours
  • Full colour print process – this is the slightly moiré expensive print option but it produced photo-realistic finishes and can handle complex images.
  • Engraving – the logo or design can be “etched” into the metal clip of the Twister and this etching can be coloured to improve its visibility.
  • Epoxy dome resin stickers – the word “sticker” has a tendency to conjure up the wrong impression of what Twisters branded using this technique look like. An epoxy dome resin sticker is a high quality, full colour print that is encased in a resin so you get the benefits of a high quality printed combined with a protective case over the print. They look fantastic and have been used by lots of leading branding including BT and Microsoft just to name two.

Irrespective of which printing method you choose don’t forget you can also pantone match the body shell of the Twister USB memory stick – so, instead of just going with one of the standard factory colours you can choose your own colour. Pantone matching is a great way to make your Twister sticks stand out and grab people’s attention.

Twister Memory Sticks - Full Colour Process

Twister Memory Sticks - Full Colour Process

With the comprehensive range of printing options available to the Twister coupled with free or inexpensive colour matching of the shell its easy to see why its such a popular choice.

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Different Ways to Brand a Twister USB Memory Stick

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Twister USB Flash Drives – How to Re-Clip Them

Tuesday, February 15th, 2011

One of the things that attracts customers to the ever popular Twister USB Flash Drive is that you can quickly and easily change the metal clip that makes up part of the body of the flash drive and spins around to form the lid.

Changing a Twister Flash Drive Clip

Changing a Twister Flash Drive Clip

It’s the metal clip on the Twister Flash Drive that carries the branding so if you do change your logo, phone number, web address or just need to promote something new then you can just remove the clips and get some new ones printed.

The beauty of this is that if you do order too many Twister Flash Drives for a particular event or show then your money is not wasted because you can just re-cycle the drives and get the clips re-printed with details of your next show or event.

Getting new clips printed is incredibly cost effective and providing you’re careful when you swap them over the housing of the drive won’t get damaged or scratched. You do need to make sure the new clip is put on correctly to ensure a “snug fit” otherwise the clip will just rotate too freely and won’t protect the USB connector.

The recommended steps are as follows:

Step 1:

Remove the existing Twister USB Clip. Wearing a pair of soft gloves to protect the flash drives remove the old clip, by placing the forefinger of your left-hand into the space inside the metal clip and prying it apart. Once done the plastic housing should come out.

Step 2:

Squeeze the new clip together. Before attaching the new metal clip you need to pinch it together to ensure a snug fit.

Step 3:

Wrap a small plastic bag around the Twister body shell. To protect the housing when you attach the new clip try wrapping a small plastic bag around it before attaching the clip. Open the clip just enough to squeeze it around the housing with the plastic bag sandwiched in between as a protective barrier.

Step 4:

Lastly, carefully pull out the plastic bag to reveal the finished Branded USB Twister Flash Drive

USB2U can supply branded Twister USB Flash Drives or replacement clips for any Twister Flash Drives you might already have. If you want to really show off your new Twister Flash Drives then why not consider putting them in a presentation or gift box, they only cost pennies and they really add to the overall look and feel

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Twister USB Flash Drives – How to Re-Clip Them

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Twister USB Flash Drives – A Drive For All Seasons

Monday, November 29th, 2010

With temperatures plummeting and snow blanketing large swathes of the country it’s understandable that promotional flash drives are not the top of everybody’s agenda at the moment. After all if you can’t even get into the office or you been trying gallantly to make it in but have found yourself stuck in drifting snow then your thoughts are probably more on roaring log fires, warm cups of soup and getting home rather than anything work related.

USB Twister Flash Drives

USB Twister Flash Drives

Come rain, come snow or come sunshine the best selling promotional USB flash drive irrespective of the season is the Twister USB flash drive (sometime referred to as the “rotate” or “capless” drive). For several years this small, relatively simple USB flash drive has out stripped sales of all other flash drive models by some significant margin. Partly its down to its simplicity, partly its because it does not have a “cap” to worry about losing and partly its because its incredibly flexible when it comes to branding and printing.

Twister USB

Twister USB

Originally available in just a few standard factory colour the Twister Memory Stick is available in pretty much any colour you want and if its not available off the shelf in the colour you’re after then don’t worry because the factories that produce them will make them in that colour. The lasting appeal of the Twister has also been helped with the introduction of “mono version” (Black/black or White/white) and the ability to supply them with a superb full colour finish.

Combine the Twister Flash drive with a lanyard in a complimentary colour or a presentation box and you can really lift what is a fairly ordinary looking USB stick into the “premier league” of sticks. If you don’t like the idea of lanyards or boxes you might want to consider getting them in a range of different pantone colours and using the colours to make a real visual impact.

Hopefully when the snow has gone and the sun starts to peek out from behind the clouds our chaotic world will return to “normal” and those in search of the best branded USB flash drive money can buy will settle upon the humble but all conquering Twister.

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Twister USB Flash Drives – A Drive For All Seasons

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Showcasing the Mono Twister USB Flash Drive

Wednesday, July 7th, 2010

Its an over used phrase but in the case of the Twister USB flash drive its worth using because it really is difficult to improve on perfection. The Twister (also known as the Swivel drive or Rotate drive) is the undisputed king of the branded flash drive market outselling all other products by some margin.

Its universal appeal and staying power (it has been around for about 6-7 years) is down to several key factors including its relatively small size, the fact that it has no cap to lose and because it takes print really well. It can also of course come in a range of colours including pantone matched body shells so any brand or logo can be made to really stand out against the flash drives body shell colour.

Black black twister flash drive

Mono Twister USB - Black

So, as we said, whilst it is difficult to improve on perfection we think we’ve nudged it forward a little with our new series of Mono Twister USB flash drives. These black and white versions of the Twister come with black and white “clips” (the sections that swivel) creating a complete black or white twister drive.

Visually the black/black or white/white versions look stunning particularly when combined with a strong brand or logo as you can see with these examples produced for Maxfactor and Magners.

If you keep the print to one colour (printing white on black as per the Maxfactor example) you also keep the print costs down to a single colour without compromising on the overall effect.

Of course just like the standard Twister model the Mono Twister can be

Twister USB Magners

Twister Black Magners

supplied with a free gift box (white or black as you prefer) or a free lanyard, again white or black, as you prefer. We’ll even pre-load up to 100MB of data onto the flash drives free of charge.

So, whilst we, and our customers love the classic Twister flash drive we’re excited about the new Mono version and the opportunities it opens up. If you want to see how your brand or logo might look on one of these new models just give us a call or send us your artwork and our design team will get back to you with a no obligation mock-up.

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Showcasing the Mono Twister USB Flash Drive

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Do you have stock of Branded Twister USBs that are dated and unusable?

Monday, February 15th, 2010

Maybe you have changed your logo, phone number, web address or just need to promote something new, but still have stocks of your old branded USB memory sticks.

One of the many advantages of using the Twister USB Memory Stick is that the branding is on the removable metal clip, as opposed to other USB Memory sticks that are branded directly onto the housing. This makes the most valuable part of it, the housing, reusable if your branding requirements change.

It is a cost effective method and easy process to change the clip from Branded USB Memory Sticks. With just a few precautions to take to ensure that the USB housing isn’t damaged or scratched. It is also important to ensure that the new clip is installed correctly to ensure a snug fit.

The following steps should be followed for a smooth transition from one clip to another:

  1. To avoid fingerprint marks on the Branded USB Memory Twister, it is advised that you wear gloves before handling the goods. To remove the old clip, put the forefinger of your left-hand into space inside the metal clip to prise it apart and open it up to get the plastic housing out. This should avoid any scratches to the housing.Recycle Your Branded USB's
  2. Before attaching the new metal clip you need to pinch it together to ensure a snug fit.Recycle Your Branded USB's
  3. In order to avoid defacing the housing, wrap a small plastic bag around it before attaching the clip. Prise open the clip just enough to squeeze it around the housing with the plastic bag sandwiched in between as a protective barrier.Recycle Your Branded USB's
  4. Lastly, carefully pull out the plastic bag to reveal the finished Branded USB Twister.Recycle Your Branded USB's

If all of these steps were carefully followed, you would never know that the clips had not been factory fitted.

Your Branded Twister USBs are now ready to use.

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Do you have stock of Branded Twister USBs that are dated and unusable?

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The Twister: The Most Popular Promotional Branded USB Flash Drive

Tuesday, July 7th, 2009

The Twister USB flash drive is, by a long stretch, the most innovative design that has been introduced into the USB flash drive marketplace since its inception. It has fused the functionality and cost-effectiveness of the latex covered plastic circuit board and chip housing with the robustness of the metal body that has been introduced through the metal Twister USB flash drive. This has helped in maintaining the quality standards required of the USB flash drives and yet keeps the sleek design and the versatility of the USB gadget intact.

USB2U Branded Twister USB

The defining features that help to distinguish the Twister USB flash drive from the other contemporary USB flash drives are listed below.

1. This USB flash drive has a twisting metal casing that safeguards the actual USB connector from impacts and falls in any environment that the USB flash drive is used in. The absence of a cap eliminates the possibility misplacing the cap of the USB flash drive and as a result could result in damage to the USB.

2. The tough metal casing will ensure that your data is protected from external sources. This advantage, along with high data retention capacity of the Twister makes it very popular with the people who are more inclined to use USB flash drives for portable data storage.

3. The toughness of the Twister USB flash drive is not the only party trick for this leader of innovative USB flash drives. The visual appearance of the Twister” is also a huge reason why USB users are attracted to this particular USB flash drive so much. The elegant rubberized-feel body of the Twister innovative twisting metal case that could be swung aside to reveal the actual USB flash drive captivates users.

4. The Twister with its ‘expensive’ looks and sturdy structuring is an asset to behold for corporate customers. They very often use this product as printed, branded, promotional gifts to enhance their brand image and an provide an increase in brand retention among their existing consumer base. There is also an option to utilize laser engraving to embed a company logo on the external casing. This double advantage allows companies to increase chances of converting their prospective clients through a marketing campaign that has been strengthened to double over the conventional USB flash drives.

Therefore, you can ascertain for yourself the superlative advantage that the Twister USB flash drive has on offer. If, in the past, you have been wary of the dangers to your chosen, stylish USB flash drive due to rough handling, you can put them to rest by using the Twister. It has taken the functional qualities of a standard USB flash drive and the style of a well-designed fashion accessory to produce one of the most innovative technological marvels in the promotional USB flash drive industry in recent times.

USB2U Branded Twister USB

Check out the packaging options for the Twister: Click here

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The Twister: The Most Popular Promotional Branded USB Flash Drive

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