For the full USB2U website please visit on a device with a larger screen.
Banner

Boost Your Sales With Promotional USB Memory Sticks

Posted by USB2U on 28th April 2015 | Permalink

Are your sales are faltering and lagging behind forecast. Perhaps they’re just in need a bit of a boost or is it something more fundamental about your proposition that needs challenging? Maybe you’ve got a new product or service that you’re about to launch or perhaps you’re looking for something to help entice potential customers to your stand at a show or event?

If any or all of the above apply to you or your company then one of the best ways to increase the awareness of who you are, what you do or what you sell (and hopefully drive your sales) is to give your customers something for free. This could manifest itself as a competition or prize draw but typically it takes the form of a “promotional gift”. Ideally any promotional gift needs to be relevant, it needs to have a high-perceived value and it needs to be useful enough for the recipient to want it and to want to use it on an on-gong basis.

The market is full of promotional products including branded caps, mugs, pens, sweets, keyrings, umbrellas and T-shirts but one of the most popular promotional products is a USB memory stick – The most recent survey carried out by the British Promotional Merchandise Association (BPMA) on behalf of its members found that 45% of the respondents considered the USB sticks the best to be the best product with 64% ranking them the most useful (64%). Pretty compelling statistics!

There is now a huge range of USB sticks to choose from, they all look fantastic when printed with a logo and of course they (unlike most other promotional giveaways) can be pre-loaded with tons of sales and marketing material, dynamic links to web sites, video clips, presentations and so on.

Prices of promotional USB sticks have also fallen over the last few years making them even more attractive as a giveaway. If you buy one of the more basic models in a high enough numbers and with a low(ish) memory (say 128MB) then you’ll get them for around £1.50 per unit!

Whilst they won’t be the right choice for every company, product launch, trade show or PR event you can’t escape the fact that continued re-use of USB sticks, which in turn generates brand awareness, brand loyalty and which then hopefully creates a brand advocate and increased sales is exactly what most companies want from any promotional product!

Equipping your sales force with branded USB memory sticks to hand out as they met their customers is a nice touch and a great way to enable them to “thank” their customers for their on-going support.

Capless Twister Style USB Memory Sticks

Capless Twister Style USB Memory Sticks

 

Share

USB Card e-books

Posted by USB2U on 24th April 2015 | Permalink

They may only make up a very, very small proportion of e-book sales but if you can get your hands on one they might be worth hanging onto for collector value if nothing else.

To be fair most of the USB Card e-books that we see (or produce and supply) at the moment seem to be used as part of the PR campaign to launch the books. The cards are printed up with the book sleeve and an electronic copy of the book is pre-loaded onto the card before being handed out to reviewers, journalists etc.

Of course the books could be downloaded from the Internet but if you want to distribute copies of the book before the public release date and you don’t want to go to the trouble is setting up secure website with logins and download options etc. then the USB cards are a good way of controlling the books distribution. You can’t stop the book being “uploaded” onto a public sharing site but that’s a risk however you distribute digital copies of anything!

e-books on USB cards

e-books on USB Cards

There is a real novelty factor to e-books being supplied for review this way and if they’re posted out its significantly cheaper to pop a very thin (2mm card) into a standard letter envelope than pay for a package post.

The opportunity for e-books is not just limited to works of fiction. Arguably the concept lends itself better to the supply of complex technical manuals, large product catalogues where significant amounts of data are often needed (much of which could be complimented by videos and presentations).

A classic example was an International TV brackets manufacturer who every year posted out a hard copy of their new brochure and distributor/re-seller prices lists across Europe. Because of the weigh of the catalogue the shipping costs alone were £10 per brochure. They didn’t want to put everything “on-line” preferring instead to send something tangible – moving to a USB Card that was pre-loaded with the catalogue saved them 80% of their costs.

With around 32GB of memory available on some of the larger capacity USB cards the amount of information you can include in an e-book is staggering! The trick to think outside of the box and come up with innovative ways to take full advantage of the flash storage on offer. Don’t worry about the grunt work of loading the data on the USB cards because your USB memory stick supplier will take care of this for you and most won’t charge if you get your data files to them early enough in the order process.

Share

10 Good Reasons Why You Should Buy Printed USB Memory Sticks

Posted by USB2U on 16th April 2015 | Permalink

Despite the continued growth in use of cloud based data storage services you can’t escape the fact that USB memory sticks are everywhere these days. Long gone are the dominant days of the CD and DVD. USB memory sticks are now the most popular way to save, store and carry data files. They remain a key business tool for many and they continue to play an important role in the daily life of hundreds of thousands of students.

The rise to dominance has not been quick. The first commercially available memory sticks hit the market back in 2002 and the first generation used the original USB 1.0 standard, they had a typical storage capacity of 16MB and they were typically boring, rectangular “lumps” of plastic – the focus then was on functionality and not design.

Skip forward 13 years and today USB sticks (or flash drives as some people prefer to call them) have evolved into a much more sophisticated product that is available in thousands of different styles, designs, colours. More fundamentally they use the latest USB 3.0 standards, they are fast and by comparison to the first generation products they carry HUGE amounts of data – basic models now have storage capacities of 4GB or 8GB but 256GB are available.

In the midst of all of this development and market growth Memory sticks have also become incredibly popular promotional giveaways. Here are just a few reasons why:

1.     Brand development and brand exposure – Branded USB Memory sticks are a fantastic way to get your brand in front of an existing or potential customer. They’re a popular product and people just like being given them

2.     Content delivery – With the vast amounts of storage on offer they are a great way to deliver content. The data can be passive (PDF files for example) which the user would need to click on to view or interactive for a more immersive experience.

3.     Keepsakes – Branded USB Memory sticks make excellent ‘keepsakes’ and there is a high probability that users will save their own information onto them thus making them a valuable asset with high-perceived value.

4.     They’re pretty cheap to buy – The cost of flash memory (the heart of any USB stick onto which the data is saved) has fallen dramatically over the past few years. As a result USB memory sticks have become a more attractive promotional option for many. If you buy in bulk they’ll cost less than £2 per stick (printed and with data loaded)

5.     There are now thousands of designs and styles to choose from and if none of the “standard” shapes are suitable its relatively easy to get a fully customised (bespoke) solution, you just need to build in a couple of extra weeks into the lead time and be prepared to pay a little more for them.

6.     Fast delivery – delivery times are now as little as 24hrs, which includes the printing of a logo so if you are pushed for a branded solution/gift in a hurry they might be suitable.

7.     The minimum order quantity for fully printed/customised USB drives is only 25 pieces.

8.     CD / DVDs are now seen as old hat and are a technology that few companies now want to associate their brand with whereas USB memory sticks are seen a new, innovative, and to some degree “sexy” and are the “new kids on the block”

9.     The technology that USB memory sticks are built on is well established and is highly reliable.

10.  There are lots of suppliers of branded USB memory sticks in the market today so they are relatively easy to source and the increased competition has kept prices low and quality high.

 

USB2U - Your Trusted Supplier of USB Memory Sticks

USB2U – Your Trusted Supplier of USB Memory Sticks

Share

Reviews of USB2U Push Towards 3,000 on Trustpilot

Posted by USB2U on 31st March 2015 | Permalink

Confidence is one of the key factors when you’re buying from a company that you deal with over the Internet. Confidence that you’re in safe hands, confidence that you’ll actually get what you ordered and in time for when you need them and confidence that should things go wrong (as they occasionally do) that the company is able and willing to front up and deal with the issues.

Of course it’s not unheard of for companies to exaggerate claims about their capabilities to stretch the truth a little or to flat out lie about what the quality of what they are selling and to avoid dealing with any post sales issues or queries that might arise.

In an age when a great looking website can be thrown up in a matter of hours/days its relatively easy for anyone to claim they are the “greatest” supplier, that they have “thousands of satisfied customers” and that they can deliver top quality products in a matter of days. But, should you trust everything you read on a companies own website and take it as fact?

Printed Twister USB Sticks

Printed Twister USB Sticks

Before you place any order for promotional products (like branded USB memory sticks) that are going to carry your brand and logo on them we’d strongly advocate that you try and validate some of the comments claimed on the companies website that you plan to buy from. It’s one thing having a bad Internet shopping experience when you’re buying something for yourself but trusting your company’s brand and reputation to a 3rd party based purely on what they say about themselves is to put it mildly “a little risky”.

The Internet not only enables the little start up companies to compete with the bigger boys BUT more fundamentally it gives a strong voice to customers to share their shopping experiences (good and bad) with other prospective customers. Just as you’d use a site like Trip Advisor to review a hotel or holiday company before you make a booking we’d strongly advocate using 3rd party review sites like Trustpilot to see what customers are saying about suppliers of products like branded USB memory sticks.

Arguably such review sites (providing there is a critical mass of reviews and providing they are recent) are a safer way to gauge the capabilities of a company to deliver against their promises.

At USB2U we strongly encourage all of our customers to review the service they’ve received from us on Trustpilot. We already have around 2,9000 reviews and we expect to smash through 3,000 reviews in the next couple of weeks. So, if you’re thinking of ordering your branded flash drives from us then don’t just take our word for how good our service is check out what thousands of customers are saying – we’re currently ranked as “Excellent” with a trust score of 9.7 out of 10.

Share

Tins aren’t what they used to be – Well at least not USB ones!

Posted by USB2U on 10th February 2015 | Permalink

There was a time when a presentation tin box for a promotional USB stick was a pretty bland affair but times they are a changing!

There are two main factors are at play here:

  1. More and more companies that buy USB memory sticks to give-away (for whatever reason) are understanding that you get a much more positive response if your package your sticks rather than just give them out without any thought about how they are presented. It’s pretty easy understand why this might be the case – after all how many of us hand over birthday presents or Christmas presents without 1st wrapping them up or at the very least putting some effort into their presentation. Gifts (even corporate promotional gifts) handed out in pretty/attractive packaging look better, they generate a better response and they provide another medium onto which to promote the companies brand.
  2. Print technology has advanced in leaps and bounds over the past few years. Today it’s relatively simple to print across the full surface area of the USB presentation tins and the price to do this has dropped markedly. The results, as you can see from the images below, are fantastic and really do lift the overall impact of a simple USB stick.
Printed Tin Boxes for USB Sticks

Printed Tin Boxes for USB Sticks

So, if you are thinking of buying promotional USB flash drives anytime soon it is definitely worth chatting through the options for packaging and in particular our metal presentation tin gift boxes. Not only can we now print in full colour (with print bleed right to the edge of the lid) but we can custom cut the foam insert to match any model of drive.

Of course it’s not just tins we offer so if tins are not your thing but you want a gift box then check out the extensive range of options we offer on our website. Pretty much all of them are held in stock in our UK warehouse and most (including the tins) can be printed and delivered in as little as 24hrs (you’ll pay a little more in rush fees for any “rush service”).

Remember we offer free samples (not with your own logo on but samples of our tins and boxes) so if you’re not sure which works best for you just ask and we’ll pop a sample or two in the post.

Printed Tin Boxes for USB Sticks

Printed Tin Boxes for USB Sticks

Share

Cheap Promotional USB Flash Drives – In Short Supply

Posted by USB2U on 28th January 2015 | Permalink

If you’re in the market for any quantity of promotional USB flash drives over the next few weeks and you’re looking for cheap and cheerful drives to hand out at shows or events then you might be in for a frustrating time.

At any other time of the year it’s usually possible to pick up cheap 128MB promotional USB flash drives (typically around £1.50 each all branded up with your logo if you buy enough of them) but right now, in the run-up to Chinese New Year, things start to get challenging. The problem is that the factories that produce the world’s supply of these items shut for two weeks to celebrate the start of the New Year and National Day.

When the Chinese factories shut (or stop taking orders in anticipation of their closure) the stock available to buy is that held by local suppliers and these suppliers (like us) tend to carry the more popular 4GB and 8GB models. Obviously these are more expensive than the 128MB versions but you know the old adage “beggars can’t be choosers”.

If you have any need for cheap, low capacity USB memory sticks in the next couple of weeks you are strongly advised to get your orders in now. Don’t wait, don’t dither, don’t spend ages trying to negotiate the price down by a couple of pennies – just get your orders in now because it’s the only way you are going to stand any chance of getting your order this side of the Chinese New Year blackout. If you delay you either won’t get want you want or you’ll end up having to buy versions with a much larger capacity and at a higher price.

At USB2U we have invested heavily in blank stock across a range of different models (and memory sizes) which means that we will be able to offer a wide range of options to our customers throughout this period of instability. Be warned though it’s invariably the case that however much stock we buy that it gets sold through very quickly and some customers always end up disappointed.

As ever our recommendation is that you either email your account manager or give us a call to talk through the options and discuss when we could schedule your order. At the moment (28th January 2015) we still have lots of print slots available but it’s a dynamic situation so please don’t wait.

Cheap Flash Drives

USB2U Suppling USB Flash Drives Thoughout Chinese New Year 2015

Share

Don’t sleepwalk into the Branding of your Promotional USB Memory Sticks

Posted by USB2U on 14th January 2015 | Permalink

It’s all too easy when you’ve been tasked to source some USB memory sticks with your logo on to just go for the most popular type of USB stick (the capless twister model), choose a standard colour (most often black) and then get your logo printed on one side of the stick. Easy, job done.

Of course there is nothing wrong with go down the same path as everyone else and let’s face it no-one ever got fired for buying the “safe option” BUT will the safe option really be the best thing for your brand, your company and you specific campaign or initiative. Why not throw off the shackles or at the very least loosen them a bit and think outside of the box. After all there are hundreds of different flash drives on the market to choose from and most can be branded in a variety of ways and all of them can be presented in a range of different packaging options – the variations are almost endless.

Maybe that’s the problem. Does too much choice lead to indecision, fear and delay. Perhaps it’s just easier to go down the path of least resistance and buy a simple black twister just like everyone else. Arguably its “only a memory stick” so why bother spending too much time on the decision – just get it done, cross it off the to-do list and move on.

Branding ideas for USB Memory Sticks

Design Ideas for Promotional USB Memory Sticks

The counter argument is that your brand is one of the most valuable assets of your business and how you present and position your brand is therefore incredibly important. Brands have a personality and are the face of your business and you should do everything you can to ensure that any piece of marketing that carries your brand (or logo) dovetails into the values your brand represents. These will have been hard won and developed over a long time and adherence to your companies brand guidelines and values is critical. You might be happy just buying a simple black twister USB stick but ask yourself if your brand manager would be.

Our advice is don’t sleepwalk into your flash drive branding and buying decision. If it’s too hard or you don’t have the time yourself then let us help. It’s what we do, we know what’s available in the market, we know how products can be printed or engraved and we have a pretty good eye for what works with any given brand or design. WE don’t charge for this, we do it in-house and we’ll simply play back to you a range of different options for your consideration. There is no obligation to buy.

Custom USBs delivered to you in a flash from USB2U

Share

Wow – The Arrival of the 1TB (One Terabyte) USB Drive

Posted by USB2U on 9th January 2015 | Permalink

OK it’s unlikely to be used as a promotional giveaway any time soon but if you really do need a small, portable USB backup device then they don’t come much bigger (in terms of memory size) or faster in terms of read/write speeds than this new beast which was launched by Samsung at the CES 2015 show in Las Vegas.

Named the T1 it really does take portable storage to another level and demonstrates that there is still plenty of life in the portable storage market. Yes, the “cloud” is having an impact but it’s have little impact at the promotional end of the market and recent “hacking issues” have raised genuine concerns about the security of any data stored in the cloud.

The Samsung T1 is smaller than a credit card (72mm x 52mm), it looks amazing (hats off to Samsung on the design) and they have addressed users concerns over security by including password protected access and AES 256-bit encryption of the data.

Samsung T1 SSD Drive

Sammsung T1 Drive – Image courtesy of ZDNet

Of course the big news (no pun intended) is the memory capacity of the T1. One Terabyte is 1,000,000,000,000 bytes of data. That is huge for a product this small. Bear in mind that only a couple of years ago your average USB memory stick held a seemingly insignificant 1GB of data! To give you a more meaningful idea of what you could do with 1TB of storage it will hold 17,000 hours of music or 320,000 high resolution photos or around 250 DVD films! That’s an awful lot of data in something the size of a credit card!

To make sure you don’t have to sit around for hours waiting to transfer your files to and from the T1 Samsung have worked really hard to improve the read/write speeds and claim “unparalleled” speeds of 450MB per second! (Your average USB 2.0 memory sticks have read/write speeds of around 4-8MB per second).

In summary it’s a beast albeit a small, perfectly formed beast.

The T1 will be available in a couple of weeks’ time but we’re still waiting on prices. Expect them to be north of £300-£400. (The smaller 250GB version is priced at £154.79).

To be clear the T1 is built around Solid State Drive Technology and not Flash Memory but it does connect via a USB cable and to all intents and purposes it works just like a USB flash drive (just a tad quicker). No, we’re not offering these as a promotional USB drive option (yet).

Share

Kick off your 2015 Sales & Marketing Drive with Promotional USB Sticks

Posted by USB2U on 29th December 2014 | Permalink

Now that the Christmas festivities are finally behind us its time to start to focus on plans to push your business forward in 2015. For any business looking to grow there are some key areas to focus on and these include developing your brand, getting your on-line presence right (including your Social Media profiles) and coming up with clear and cohesive plans to drive your sales. All easier said than done of course!

Interestingly promotional USB flash drives have regularly been used by companies, large and small, to achieve all of these primary objectives so if you’ve never thought of using them in your own company then perhaps 2015 is the time to give them some serious consideration. With prices falling and memory capacities increasing there really has never been a better time to buy.

For less than £2 – £3 per USB stick (each fully branded with your company logo) they can be pre-loaded with tons of information about your company and the products and services you sell. They can carry videos, product sheets, price lists, dynamic links to your website and your Social Media sites (Facebook, Google +, Twitter etc.) and much, much more. With a typical 4GB to 8GB of space to play with on your average promotional USB stick there is not going to be any shortage of storage space but even if you did find you needed a 16GB stick you’re typically only talking about an extra £1 or so!

Top Quality Promotional USB Memory Sticks from USB2U

Top Quality Promotional USB Memory Sticks from USB2U

Of course the benefit of extra storage space on any promotional USB stick is not so much about what you can pre-load onto the stick before you give it away but it’s about giving your customers (and prospective customers) something they want to hang onto and use. Arguably the larger the USB drive the more likely it is to be kept by the recipient and used again and again to store and carry their own data on.

In terms of brand development giving away a much sought after promotional item with your logo on is a great idea and if you give away a USB stick that is stuffed with lots of useful information and has spare capacity for the user (so you get the benefit of repeated brand exposure) you really will help to give your sales a well needed boost.

Of course they are not a panacea for any fundamental failings in your business offerings and positioning but for many companies they are a key part of their annual sales and marketing strategy and have been for many years!

Share

Looking for a Good Young Enterprise Idea? – What About Promotional USB Memory Sticks

Posted by USB2U on 26th February 2014 | Permalink

This year there will be around 250,000 students participating in the Young Enterprise programme. At some point they’ll all be at that tricky point when they’re trying to come up with that “killer” idea that will ensure the success of their initiative.

No doubt they’ll all have been glued to the latest episodes of Dragons Den and a few of them might have poured over copies of Richard Branson’s and Alan Sugar’s autobiography to get some insight into what makes a successful entrepreneur tick.

But when it comes down to it having that “gem” of an idea is what’s needed to get you started and then it’s all about execution, teamwork and enthusiasm.

One option for any Young Enterprise team is to consider selling promotional USB memory sticks – these are USB sticks that carry a company’s brand or logo and optionally also have data-files pre-loaded onto them.

Promotional USB memory sticks are incredibly popular at the moment because they’re so easy to use, they’re small, portable and they come in a great range of styles and colours. Millions are sold every year to businesses that use them as a give-away to prospective customers at shows, exhibitions and events. Typically businesses will pre-load the USB sticks with sales brochures, presentation files or media files before they are handed out – this way they can offset the cost the USB sticks by saving they make by not printing their sales collateral.

Because of their popularity there are lots of opportunities for a Young Enterprise Group to sell promotional USB memory sticks including selling them to their fellow students, selling them in the school shop and to teachers, lecturers, parents and friends. They can be sold (pre-loaded with photographs) following school sports days, award ceremonies, stages plays and musical performances.

The primary target has to be local businesses – use your “local” knowledge and your networks and any contacts parents of the group might have. If this is just too big a leap then just target he school and gets some USB sticks produced with the school logo or crest on and sell them through the school shop.

Finding a supplier of USB sticks that is supportive of an Enterprise Initiative will be key. Ideally you need to identify a supplier that won’t demand payment up-front (This way you’ve got around a month to sell some before you have to pay for them and you won’t have to deal with one of the big headaches of starting a business and that’s cash flow!)

Promotional USB Wristbands for a Young Enterprise Scheme

Promotional USB Wristbands for a Young Enterprise Scheme

USB2U have been supplying branded (and unbranded) USB memory sticks to Young Enterprises participants for a number of years on the following terms:

  • Free design support using their team of in-house designers. So, if you’ve got an idea but need someone to bring it to life then just chat through your requirement and their designers will weave their magic on their Apple Macs
  • Free Print Set-Up and Origination. When you order printed USB memory sticks it’s typical to get charged for the artwork to be “set-up” before the sticks are printed but for Enterprise Groups these fees are waived.
  • Free Lanyards (neck straps) – these come in a variety of different colours and are available with every order.
  • Discounted packaging and gift box options
  • 30-Day trade terms on all orders. You won’t have to pay for your branded USB memory sticks until 30 days after delivery! (to qualify the order needs to sent to your school or university)
  • Wide choice of styles and memory sizes and you can select different colours and sizes in a single order.

If you think branded USB memory sticks might be suitable for your Enterprise project then get in touch with USB2U – you can email, pick up the phone (it’s a Freephone number so you won’t have to pay for the call), fill in the on-line quote form or “chat” to the team in real time using their web based chat system!

Promotional USB Flash Drives for Young Enterprise Schemes

Promotional USB Flash Drives for Young Enterprise Schemes

Share