February 19th 2015 might be the official day for the start of the Chinese New Year but the impact of New Year holiday on the supply of promotional USB memory sticks will last significantly longer than just one day!
The year of the Goat (or sheep depending on your own personal interpretation of the Chinese Animal Zodiac charts) will, for many workers in China, usher in the start of a 2 week holiday that combines New Year festivities with the Spring Festival. It’s a period for families to reunite, to spend time together and to celebrate. There will be plenty of fireworks, plenty of food (in particular fish which is believed to bring wealth in the coming year) and loads of red decorations and lanterns (the colour “Red” is strongly associated prosperity.
The strong desire for families to reunite during this period in a country as vast as China throws up all sorts of logistical challenges and the travel networks become incredibly busy with people spending hours/days trying to get home to the provinces.
In previous years the New Year holidays have resulted in the factories that manufacture promotional and electronic goods like USB sticks closing for a few days but this year the closure period is longer and the “wind down” and “start-up” periods are considerably longer!
The net effect of this is that there will be a period of 4-5 weeks when it will be impossible to get any orders for promotional USB memory sticks shipped out of factories in China. The last day for new orders for many will be the 5th February but the earliest these will then ship from China to the UK will be the 4th March. Even when shipments do start again the factories (and transport networks/couriers) will have to handle a significant backlog of orders that will cause more delays and the inevitable chaos that comes post Chinese New Year!
Our last day for new orders at USB2U is the 26th January (this is for orders that have to be with you before the start of Chinese New Year). Orders placed after this date will arrive around the week commencing 9th March! Clearly this is a huge break in what is normally a very slick and quick supply chain so our advice is to get your orders in now!
To try and deal with the inevitable chaos that ensues every year we will carry lots of USB Memory Stick stock in the UK which we can print (or engrave depending on the product) and which we can deliver in as little as 24hrs (worldwide).