It’s understandable in today’s economic climate to make sure when you’re buying promotional USB flash drives that you do your research and get the best possible price you can for the flash drives you buy. So cheap is best right? The answer is “not necessarily”.
The problem with just using cheap as the benchmark against which you make your buying decision is that it can mask all manner of other issues and the potential problems of buying “cheap” can include but are not limited to damage to your brand and reputation. Ironically often the exact opposite of what most companies are trying to do when they hand out promotional products.
If all promotional USB memory sticks were manufactured to the same specification and all suppliers took the same degree of care and responsibility in the supply of your order then a decision based on price would be reasonable. But, buying promotional USB flash drives is not, for example, like buying a Samsung TV of a particular model where you know exactly what you’re buying because every reseller is selling exactly the same product and you can read not only the reviews on the product but on the supplier as well!
Instead buying flash drives is a bit like entering a minefield – one wrong step and you could be looking at a very costly mistake.
Why is it so difficult? Well the fundamental problem is that although lots of USB sticks look exactly the same on the outside it’s what is on the inside that is important. Buy cheap and you’re likely to get something that looks pretty good but inside the shell will be cheap components (cheap flash memory, cheap controller chips and a cheap capacitor) that are likely to fail or will have very slow read/write speeds and might even be masked (this is an expression used to describe flash drives that have been “adapted” to make a 128MB chip look like a 4GB chip).
Over the 12 years or so we’ve been selling flash drives we’ve heard our fair share of horror stories and our advice is simple:
- Buy local because at least this way you can check out the supplier, you can read reviews on their service, you can spend a couple of £ and find out who’s behind the company and if things do go wrong then at least you have some recourse in law (in a jurisdiction you are familiar with).
- Get some assurance from your supplier on the type/quality of the components used inside their USB sticks (get this confirmed on the order as well as just the memory size).
- Read the terms and conditions of supply and ideally don’t part with any money until your USB sticks are ready to ship – if you have a good credit record then ask for payment terms. This way you’ll get your USB sticks before you have to pay for them and you can make sure they are exactly what you were expecting.
- Read the reviews sites and see what other customer are saying about the suppliers you’ve contacted.
- Check the length of any warranty and be clear about the process to invoke any claim under the warranty.
Yes the price is important but so is your brand so make sure you are buying from a supplier that you feel comfortable trusting your brand and your company’s reputation to.