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Posts Tagged ‘promotional usb flash drives’

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Taking Branded Memory A Step Further

Thursday, August 25th, 2011

Using branded USB flash drives as a promotional giveaway has many benefits but one big advantage over other promotional merchandise is the usefulness and valuable appeal. Since a USB flash drive is a piece of electrical technology it has a much larger appeal to customers and potential clients than a pen, key ring or post-it notes. The appeal to customers is evidently the usability of the USB device for personal use so the larger the amount of memory the better.  If you are anything like us you probably have a few different branded USB flash drives that you have collected over the past few years floating around your desk and in your drawers, but you only seem to use the 8GB or 16GB memory stick because you know that you will rarely be stuck for space.

It is obvious that the more memory that you have in your custom USB flash drives the more useful they will be to customers, the more they will use them and the more brand exposure that you will get from each memory stick.  The down side is that the memory stick is the most expensive component of the flash drive and more memory means slightly more money per drive.  We understand that the size of memory in your promotional USB flash drives will depend on the company, project budget and use of the flash drives, however the benefits to be considered are the customers re-use of the flash drive, the perception of the company from the memory size and the data size that can be pre-loaded onto the drive.  One company that we did a job for was well aware of these benefits and didn’t want to risk anything.

We have just branded a large batch of 500GB 2.5” hard drives pre-loaded with only just over 7GB of pre-loaded data.  ‘Why 500GB hard drives for only 7GB of data?’ you might ask.  It’s clear that this company understands the benefits of giving potential customers or existing clients a sleek, useful and compact device as a promotional give-away.  The company is giving the hard drives away at a conference to all who attend.

Although many companies maybe couldn’t afford, need to or want to give away a similar promotional gift the benefits for any company who does should be quite substantial.  Imagine getting a branded 500GB hard drive as a gift, any time that you use it you are bound to think of the company and how they gave it to you for free.

A large memory hard drive might be a little outside of many people’s budgets however, some of our custom USB memory sticks go up to a large 32GB memory size and will make a similar impact on clients.

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Taking Branded Memory A Step Further

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Branded USB Flashdrives Solve Marketing and Promotional Challenges

Friday, July 8th, 2011

Communicating with consumers today is much harder than it used to be, however branded USBs can hold the attention of your target audience for those valuable few minutes.

In the early days of business and trading, marketing was performed in the market place where the businesses and customers were gathered.  Marketing was much less varied than today but it was simpler as businesses knew where their customers were and how to get their attention.

With the introduction of newspapers and the wireless more marketing options were available for companies to reach their target market, but it also started to separate customers.  Businesses would have to decide which newspaper best reached their target market, advertise with them and hope that they reached the right readers.

Today however, this problem is much more problematic.  The invention of the television, computer games, Internet and multiple other entertainment mediums have led to a wide range of marketing streams and in turn have further separated customers into segments of one.  Not only are customers becoming harder to reach but they are interrupted from the media and entertainment they want with TV and radio adverts etc.

The challenge therefore is to become creative and clever in the marketing that is used to gain the attention of the right people.  Some companies spend millions on market research to discover which mediums they should use, but really what they should be doing is going back to basics.

When you give a brand new, shiny USB stick to your potential customers branded with your logo, you instantly catch their attention with something that is both visually appealing and useful to them.  We find that there is something a little more interesting and valuable to a USB flash drive than an old fashioned business card, leaflet or even a CD.  A large majority of times your customer is going to plug the memory stick into a computer to use it for file transfers to find out what has been pre loaded onto the USB stick they have been handed.

In that moment you have the complete and undivided attention of a perfectly targeted customer.  For the price of a USB flash drive, a fraction of the cost of any large marketing campaign, you have a few minutes of valuable engaged advertising.

Another advantage of this type of engaging marketing is that files, documents and information that would not be possible to communicate via other forms of marketing can be placed in front of the people you want to read it.

Our USBs can be preloaded with any type of marketing material that deserves the engaging attention of your potential customers.  The files can be set to auto-run when the USB drive is plugged into a computer so that the information isn’t missed and the drives can even be partitioned so that the information is protected whilst the rest of the drive can be used for data storage.  What’s more, the data loading is free (up to 100MB)!!!

To find out more about our data loading services click here.

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Branded USB Flashdrives Solve Marketing and Promotional Challenges

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Promotional USB Flash Drives – Normal Service Resumes

Tuesday, February 22nd, 2011

Phew! We all know it’s coming but irrespective of how much forward planning goes into managing the extended closure of the flash drive factories in China every year the Chinese New Year holiday throws up its own challenges and leaves many customers frustrated and disappointed.

Chinese New Year is a national holiday and technically whilst it only lasts around 10 days lots of people take an extended break to give them time to travel home to see their families – bearing in mind “home” can be several thousands of miles away the extended break is perhaps no surprise.

During the Chinese New Year holiday pretty much everything comes to a standstill; the factories that produce flash memory modules, the factories that produce the flash controller chips, the factories that assemble the finished flash drives and lots of the freight haulage companies close. It’s a bit like letting a steam train that’s been clattering along at 80mph come to a stop and then extinguishing the boiler fires.

Restarting the train takes time, you need to re-light the fires, build up the steam pressure again and then gradually start to gain momentum.

USB Steam TrainA week after the return from the Chinese New Year holidays we’re now full steam ahead again and we’re turning around customer orders for promotional USB flash drives within 10-days of order – sometimes quicker!

We always carry lots of stock in the UK that we can print and deliver within 48hrs if you’re in a hurry but you will inevitably be limited in terms of design, colour and memory size and you’ll also pay a premium for the UK print charges. If you have the time you’re always better off letting us manufacture and print your USB flash drives at one of our factories in China, this way you get exactly what you want and it’ll be cheaper!

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Promotional USB Flash Drives – Normal Service Resumes

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Promotional USB Flash Drives – Best Sellers in 2010

Tuesday, December 21st, 2010

With the end of 2010 fast approaching its time for our annual roundup of the best selling promotional USB flash drives in 2010 and a quick look at the trends we expect to see emerging in 2011.

Overall promotional USB flash drives continue to grow in popularity with more companies realising that by pre-loading them with sales material, press releases and media files that they can more than offset the cost of the purchase of the flash drive from the savings they make by not printing this collateral. Falling costs, faster lead times, a wider range of models and continued innovation by the manufacturers have also driven their popularity.

Custom flash drives (fully bespoke models) rather than standard factory designs have also seen a big leap in popularity in 2010, again, partly driven by falling costs, reduced set-up and tooling costs and improved lead times. The incredibly popularity of flash drives means it can be increasingly difficult to generate a “wow” factor with standard drives and this has also led to the move towards custom USB memory sticks.

From the standard range of USB drives the best sellers in 2010 were:

Twister USB Memory Sticks – The simple “Twister” flash drive regularly tops the list of best sellers and 2010 is no

Twister USB

Twister USB

exception. Its popularity derives from its simplicity, the fact there is no cap to lose and because it comes in a wide range of colours. New mono versions (where the rotating clip matches the body colour) have proven to be an instant hit further fuelling demand for the Twister.

USB Credit Cards – the new 2mm thick versions of the USB credit card have become an instant hit. A little more expensive than standard shaped USB flash drives but with significantly more print area to work with they are ideal for more complex images. The fact that they are the same size as a standard bankcard means they are ideal to pop into a wallet or purse.

Credit Card USB

Credit Card USB

Chic USB Flash Drive – clean, simple lines coupled with a wide range of colours and a good print area make this a popular USB stick. Certainly not one of the newer styles but an endearing favourite all the same.

Looking forward to 2011 we expect to see further growth in the demand for customised USB flash drives and the first generation of USB 3.0 promotional flash drives. At the moment USB 3.0 products are too expensive to be considered by the promotional market but in 2011 we’re likely to see the first promotional versions issued albeit it’s likely these will be tightly targeted because they are going to be expensive.

With falling prices the typical memory size used for promotional usb flash drives is likely to increase from 1GB to 2GB or 4GB and with this extra space is likely to come a growth in the demand for pre-loading the drives with data before they are distributed.

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Promotional USB Flash Drives – Best Sellers in 2010

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Beware of Fake Flash in Promotional USB Memory Flash Drives

Friday, December 11th, 2009

The continued popularity of USB memory sticks and flash drives for promotional and marketing activities has spawned a parallel market in the supply of cheap and often fake products.

Understandably procurement managers and buyers are constantly looking at ways to drive down their costs and it’s tempting when you’re offered memory sticks at a significant discount to order them. After all the pictures of the memory sticks you’ll be shown to support the order will look pretty much the same as other quotes you’ll no doubt have obtained from other suppliers so how do you know if what you’re being offered is genuine?

USB Memory Sticks

Firstly, lets be clear on what some of the typical scams are:

Quality memory sticks

  • Use of “re-cycled” and Grade B flash memory chips. These are flash memory chips that have been salvaged from other products or perhaps failed a full QA process. They are likely to be to correct memory size but they will have a much higher failure rate and will typically perform poorly, e.g. the read/write speeds will be slow.
  • “Masking” smaller capacity flash chips to make them look bigger. This is where the external flash disk and packaging is marked up to look like it’s a 1GB stick, the memory stick when connected to a PC will also suggest it has 1GB of storage but the actual capacity is say 256MB or 512MB. Extremely difficult to spot.
  • Using cheaper memory components rather than the specified brands. If you want a memory stick with a specified high-grade chip such as Intel or Samsung then you’ll pay a premium for these but you’ll also trust your supplier that these used. Once your memory sticks are delivered you don’t want to have to go through the hassle of breaking open a sample just to check that the internal memory is as specified.
  • Simple repackaging and re-labelling the memory sticks to make them look like they have more memory than they actually do.

The best way to avoid becoming a victim of these scams is to buy from a trusted and reputable supplier and ideally a local supplier that will take ownership of any post delivery problems or issues you might have.

Whilst it’s incredibly tempting to buy direct from some of the “factories” advertising themselves on the Internet think long and hard about it before you commit to an order. How for example will you deal with any problems once you have taken delivery of them? Typically once a “factory” has shipped they will not take the product back and your chances of recovering your money and taking action against them are slim to non-existent!

Also many of the supposed “factories” offering discounted prices are not really factories or manufacturers at all. Whilst they may have fancy web sites with lots of images of production staff diligently sitting at desks manufacturing and assembling memory sticks these are typically just “stock photos” and the factories will either be agents, middlemen or fraudsters.

The only way to be truly sure is to visit your supplier on site, check their factories and working conditions, check that they are complying with the current RoHS regulations and that they meet all the latest WEEE and REACH Compliance Regulations. Failing this just go with a local supplier that has already undertaken all of this due diligence.

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Promotional USB Flash Products Can Place You In Front

Friday, August 21st, 2009

If you want to have an impact with your promotional goods, you need to be able to offer a good or product that will be used regularly enough. This is because a greater degree of benefit will arise when your logo or name is continually seen by the company or employee that you gave the promotional gift to. With so many rival firms competing for attention, having the gift or promotional tool that makes you stand out from everyone else is priceless and would pay for itself in no time at all. This is why a promotional usb flash product could be the difference between you and your rivals.

No matter what colour is associated with your firm, it will be possible to find a promotional usb flash to match your corporate branding. The importance of having a cohesive image is one that is extremely important to a firm as this will make it much easier for a firm or potential customer to remember you. Using the right sort of usb flash or promotional item will reinforce your image in the mind of a customer and could place your company at the forefront of any decision they will make in the future. Given the current economic crisis that is affecting so many people around the world, it has never been more important to do everything that you can to improve your companies fortunes. Again, it is important to remember that if you don’t do it, your rivals may well do this and they will get the opportunity to make the sales that you are missing out on.

One of the other benefits that comes with using promotional usb flash technology as a gift to other firms is that it is possible to preload the flash drive. This means that you can include details about your firm and your products or services for the recipient to view at their own leisure. This will give you a greater chance of making an impact upon them and it should ensure they will always be able to examine your product details and will have your contact details at close hand. This form of promotional activity is extremely clever and goes a long way towards creating a relationship between the two firms. Given the current economic climate, anything which can be done to make the bonds between a supplier and buyer stronger should be encouraged.

Anything that you can do to sell yourself and make your firm more attractive to potential customers is well worth considering and promotional usb flash products are a little bit different. The fact that they offer fashion and functionality should make them the ideal product to use these days and by offering them to other people and firms, you will be doing everything you can to promote your firm. Every time your potential customer goes to use their promotional usb flash drive, they will remember where they received it from and you may be rewarded with future sales and business in the months and years ahead.

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Promotional USB Memory and Data Integrity

Wednesday, August 5th, 2009

While flash memory has revolutionized business communications, promotional USB memory, when used to share data and important or even confidential information, requires a bit of foresight before a company decides to distribute a whole series of flash drives to end users.

A few extra steps may be required to ensure files that are pre-loaded remain secure and, if extra space for storing files is provided, that the flash drive remains useful to the widest possible audience.

Let’s say, for instance, that your company wants to distribute a product catalogue or an annual report to a select group of retailers that your firm normally does business with. To reduce the cost of printing hard copies and distributing them by mail, you decide to generate a bulk order of promotional USB memory sticks for easy reference within your sales network.

How do you ensure that this competitive information doesn’t end up in the wrong hands? The first step is to distribute these memory sticks only to authorized representatives that will have likely filed non-disclosure agreements with your company in advance. This ensures a measure of control over who has the information and how it is utilized.

The second step to protecting proprietary information is to encrypt or restrict the use of the files themselves. A distributor can pre-load data files with read-only access or include password protection that requires a user to enter a password to open the file. Strong encryption technology can delete files completely after a finite number of unsuccessful attempts to open a file.

In this way, marketing agreements between retailers and manufacturers, policies and procedures, and confidential data are protected and the risk of unauthorized access by competitors is minimized. If files are accidentally deleted or a flash drive malfunctions, a control group could retrieve the memory stick before replacing it.

These measures apply most in institutions where information is most specific and ultimately valuable, like government, non-profit, and civic organizations, universities, large corporations, and private interest groups.

promotional USB memory sticks distributed to employees or managers of these entities are not just handy tools for sharing information, but are company-owned assets that are subject to accountability and proper use, especially among principals with some measure of authority and cultural or professional influence.

Another factor in relation to data integrity and promotional USB memory is the issue of compatibility. In some cases, older computers will have problems running pre-loaded movies or applications that are native to newer operating systems like Windows Vista and Windows 7.

In addition, security firewalls designed by IT groups to protect corporate networks may prevent auto run capabilities for audio and video files or certain file types that could be used to spread computer viruses.

A corporation or an LLC, then, has important challenges with regard to IT security and data integrity. When designing and ordering promotional USB memory sticks, these firms must develop acceptable use policies, limit access to computers with USB drives, and keep antivirus software programs up-to-date to protect their company’s interests and ensure successful transactions when sharing information.

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Promotional USB Memory and Data Integrity

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Top Ten Pitfalls Of Buying Promotional USB Memory Sticks

Wednesday, July 15th, 2009

Buying Branded USB Memory sticks should be a painless process and for the most part it is. However, there are numerous examples of where things have gone wrong – some real horror stories! However, the good news is that by asking the right questions and selecting the right supplier you can avoid most of these issues.

This guide illustrates the top ten pitfalls of buying Promotional USB Memory Sticks and how to avoid them.

Find a reputable supplier

There are many suppliers providing Branded USB Memory Sticks As with any industry the quality of the organisations varies widely. Whilst normal due diligence is always required, here are a few tips to help you with the process:

• It is always good practice to run a credit check to make sure your supplier is in good financial health. This is more important if you are being asked to pay upfront for the Branded USB Memory sticks.

• Reputation speaks volumes. Don’t be afraid to ask for references and testimonials from their existing customer base and make contact. If they have provided excellent service levels, they will not be embarrassed to share their successes.

• Make sure there are full contact details on the web site including address and contact telephone numbers – and phone them!

• Ensure they are working from a business premises. There is a growing trend for individuals pertaining to be companies are working from home without the infrastructure to support you if things go wrong. An easy way to check this is by using Google Earth.

Hidden costs

When stating your requirements to a supplier be specific about your needs and ensure that they are all met by studying your quotation carefully. Ask for terms and conditions and be aware of payment terms and delivery date promises. For example some companies will charge extra for print and origination, so ensure that these are covered in the quotation.

Quality of Chipset / Housing

If you quote sounds to good to be true – then it probably is! The core cost of any Branded USB Memory Stick is made up of the USB Housing and USB Flash Chip components. There are ways of saving costs on these buy using poor quality housing and reconditioned USB Memory chips.   Both carry reputation risk for you or your client if things go wrong. So ensure you ask for a sample to check the housing quality and your supplier provides new branded A Grade chipsets such as Samsung, Hynix, Micron or Intel.

It is also worth asking what the manufacturer’s Quality Assurance testing procedure is.

Dataloads

To autorun or not to autorun that is the question! Many clients are faced with the dilemma of whether they should add an autorun facility to their promotional USB Promotional Memory Sticks.

An autorun facility allows users to insert a USB Branded Memory Stick and for the computer to automatically run a programme e.g. a movie file.

The advantages of this facility is that it ensures the user is presented with the information the client wants them to see, without having to find the information themselves. This makes is a very intuitive process and ensures the information on the USB Memory Stick is delivered. However there are some hidden pitfalls:

• Nuisance factor. If one of the objectives is to ensure that the USB Promotional Memory Stick is a keepsake that the end user will access on a regular basis then its worth bearing in mind that every time the user wants to access or save a document they will have to run through the dataload programme. Fine for the first few times, but thereafter they may find this an irritation and relegate the memory stick deep into a draw!

• Autoruns will not work on Win 98 or 2000 operating systems – beware there are still many users out there with these systems. You will also need to ensure that the appropriate code is written into any autorun for it to work on Mac operating systems.

• Some corporate firewalls restrict autoruns, so the danger is that the end user will never see the data.

There is a middle way, why not consider loading the data onto the USB Branded Memory Stick with an icon labelled ‘Click Here To Start’ and allow the user to access the data when they want.  This data can be protected so it would not be deleted, but overcomes may of the issues detailed above.

Proofs/screenshots

Many suppliers will mock up a visual of what the Promotional USB Memory Stick will look like before production. This does not always match the finished product. So ensure that the proof carries the colour pantone references and size of the logo. Some suppliers will provide a picture of a printed pre-production so you know exactly what you are going to get.

Shipping / Customs

Almost all Branded USB Memory sticks are manufactured in the Far East and as such need to pass through both Chinese / Taiwanese and UK Customs. For the vast majority of orders this is pretty seamless process. However, any consignment can be pulled for inspection and customs may request additional information. If a global brand is printed on the Promotional USB Memory sticks they may ask for written authentication from the end clients that the goods are not counterfeit.  Either way a custom check will delay your order from a few days to up to 3 weeks!

Returning goods / Warranties

Things go wrong! The mark of a good supplier is how they manage these issues. All Customised USB Memory Sticks should carry at least a 12 month warranty. Ensure your supplier stipulates this as part of their Terms and Conditions.  However, if the items need replacing it make take several weeks for the Branded USBs to be returned to the manufacturer and repaired or replaced.

Poor Packaging

Poor quality packaging can ruin a great looking USB Memory Stick. In particular the insert that holds the USB memory stick within a box needs to be of the same shape and size of the USB Branded Memory drive. Again the only solution is to have a sample of a box before you order.

Delivery Timeframe

Do not leave the ordering of Branded USB Memory sticks to the last minute unless you want to pay a premium for rush fees and limit your choice of what is available in the UK. Allow at least 2, ideally 3 weeks, from providing your supplier with the artwork, which kicks off the production process.

Quality Of Print

The printing of logos onto your Branded Memory stick is a real art form that at best makes a perfect reproduction of your logo at worst makes it look like real mess and something you would not want to associate your brand to. The typical printing process is spot or screen-printing. This is great for simple logos with up to 4 colours. However it cannot print tints, tones, complex logos or a logo with many colours. A new full colour printing process is now evolving allowing greater printing capabilities. Again if time permits ask for a pre-production printed sample and remove this potential pitfall.

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Drawing in the Crowds

Monday, July 13th, 2009

Many companies and businesses today are finding more and more that attending trade/marketing shows is one of the best ways to attract new business, especially in these hard times of the recession. Many potential clients can be approached face to face, and leaflets and freebies can be handed out, which help people to remember different companies and their services.

There are many types of giveaways that companies can offer to prospective clientele. Free pens with the company logo or slogan written on them are a big hit, as everybody needs a pen from time to time. Other companies opt for things such as stress balls, chocolates, balloons and even alcohol, occasionally, to draw in customers. All of these usually have the company logo and details featured prominently on the packaging and are ordered in mass quantities.

However, it seems that one of the latest trends in advertising your business is to use promotional USB memory drives, or pen drives. These are memory sticks which come in a variety of sizes, from as small as 64mb to a larger 4 GB, or sometimes even more. They can be used to store vital company information on them, such as price plans, contact information, available packages on offer and even videos and images showing the company to its best advantage. Also, they can be locked after they have been created, meaning that once the information is on the promotional USB memory drive, it cannot be deleted.  In addition to all these benefits, the exterior casing of the USB pen drives can be customised to show the company logo and/or slogan on the front. A lot of them also come in plastic cases that prevent them from being damaged and make them easier to stack and display on a marketing stand.

A lot of companies that are using promotional USB memory sticks to advertise their business seem to be finding that they have a bigger impact than using items such as chocolates or balloons. This may be because they are easy to slip in a handbag or wallet, so people will find them after they have left the show and access them to jog their memory of the company. Also, as it is so easy these days to use a laptop whilst travelling, people can access the promotional USB memory sticks even when they are going home on the train or the tube, for example.

The range of promotional USB memory drives that are available is ever growing. From the classic brushed aluminium style to leather, from wooden ones to novelty varieties such as wristbands or spheres, there is a type out there to suit every need. They can also be bought in an array of colours including yellow, green, red, blue and pink. Eco friendly memory sticks are also available, which are classed as environmentally friendly.

So, if you have booked yourself in for a trade show and need to find some way of advertising your business that is not only cost effective, but doesn’t hurt the environment, USB sticks may be the way forward. With such a wide range to choose from and incredible versatility when it comes to choosing the actual design that will best suit your company, promotional USB memory drives cannot be beaten.

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Drawing in the Crowds

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Secrets to Growing Your Business: Promotional Pen Drives

Monday, July 13th, 2009

Portable USB memory has advanced significantly in the last few years, and the range and style of flash drives available today are many. Companies who want to market their logos and products to a large audience of potential customers are using promotional pen drives to “spread the word” about their business.

The phrase “pen drive” is a general term for many types of USB storage that don’t all necessarily look like pens. The other interchangeable terms for this type of portable storage are flash drives, jump drives, and memory sticks.

However, the most stylish pen drives do resemble executive ballpoint pens. When you unscrew the cap, however, instead of a writing instrument you find a handy USB flash drive to store documents, data files, pictures, and other important information that can be used with any available computer.

For a business that sells products or services, promotional pen drives offer opportunities for cost-effective advertising and for building up brand awareness with their clients. Customers appreciate these promotional “freebies,” since they can be plugged into any available USB port on a Windows or Mac-based computer and used without any previous setup requirements.

Offering pen drives to all your customers makes smart business sense, since it generates opportunities for repeat business when people use the devices outside of your place of business. What you really get is a portable business card that has your business name, logo, address, or phone number.

If the recipient uses this device in public, it may generate conversation from satisfied customers who can tell others about what your firm does or how well they were treated when they did business with you.

As data files, computer documents, and digital photo files get larger and carry more information, a pen drive can provide some much needed storage space for frequently used files on a computer that are not vital to the operating system. Those who design audio devices, satellite receivers, and other electronic equipment are adapting their products to accept pen drives by adding USB ports to their components for easy transfer.

This means that music files, pictures, and digital media can now be accessed on more than just computers. The increasing availability of high-speed internet service and wireless networks allow business people to share information more quickly and easily than ever before.

In essence, by offering promotional pen drives to business associates and customers, not only are you contributing to the growth of your brand name and reputation, you are opening doors to inexpensive channels of communication that weren’t possible less than ten years ago. Flash drive companies are also addressing data security concerns by including encryption software with many of the newer drives.

The cost of producing flash drives is dwindling, and those savings are passed on to those who purchase them. They are more lightweight, durable, and reliable than other forms of media storage, with no moving parts. In addition, there are now wide ranges of “sizes” of pen drives that can now store up to 64GB of re-writeable data, although 16GB drives are much more common.

Remember, these are small devices that can easily fit in briefcases, backpacks, even trouser or shirt pockets. The colour, size, and style combinations now available are incredible, and designing promotional pen drives to match the personality of your business could be a small step that generates repeat customers and a greater market share than one might think possible.

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