Innovation in the gift box space continues apace and no more is this evident than in the gift box (or keepsake) sector for Professional Photographers. Even for those enlightened photographers that have already made the move from CD/DVD to USB sticks it’s not enough to simply stand back and admire your work. No, you need to keep on pushing, you need to keep on challenging yourself and your suppliers, you need to differentiate and increasingly you need to add value to the packages you offer to your clients.
It’s a dog eat dog market with lots of competition and whilst the “superstar photographers” at the top end of the market rarely have gaps in their bookings for the mere mortals of the professional photography world life can be a little more challenging. Digital cameras and easy to use editing software packages are a double-edged sword – yes, they make it easier to take great photographs and manipulate them but they lower bar for everyone. There are now lots of “keen amateurs” entering the business who’ll offer a wedding shoot or portfolio session for peanuts and of course with little in the way of overheads it’s increasingly difficult to compete with them.
The trick is to focus on your art, to let your images and clients do the talking. Brush up your skills, buy the best kit you can afford and spend time understanding how to really get the best from it.
Get a brilliant website built and understand how to optimise the website when its built. Spend time on Social Media, build up a following on Facebook, encourage and participate in dialogue, encourage reviews on 3rd party review websites, post images to Flickr, Pinterest and Instagram. Blog, yes, blog, write about yourself, express your personality off the page, and do it on a regular basis.
Get close to the best local wedding venues and get them to endorse your work and add you to their list of recommended professional photographers. Enter the industry competitions, challenge yourself, push yourself and just to anything you can to get known, get endorsed and get recommended.
In terms of differentiating your offer you could look to add some of the latest printed wooded gift boxes that were launched by USB2U at the 2015 Photography Show. These can be purchased on their own or bought as a bundle with a matching USB stick. The latest innovation with these boxes is the full colour print to the whole surface are of the box lid. The results (as you can see from these examples) are stunning and will really help to lift your proposition.
At USB2U we’ve got packaging for professional photographers covered!