USB2U
Google-Translate-English to French Google-Translate-Dutch Google-Translate-English to German Google-Translate-English to Italian Google-Translate-English to Russian BETA Google-Translate-English to Spanish
Choose a Language
Get A Quote

Posts Tagged ‘printed usb pens’

Quill, Fountain Pen, Biro, USB Pen – That’s Some History

Thursday, July 8th, 2010

The Quill pen was reputedly first used as a writing instrument early in the seventh century, typically shaped from a “donated” goose feather. Quills whilst not that easy to use were relatively easy to shape with a penknife and once a nib or writing tip was fashioned you simply dipped the Quill tip into ink you had a trusty writing instrument that remained popular for centuries.

Although popular the Quill had a habit of wearing out quickly and needed constant re-working so it was no doubt a relief to all concerned when in the early 19th century the first metal writing tips were introduced. These were manufactured from sheet metal, they had holes punched into them to help retain/store ink, they were cheap and they guaranteed a uniformity of shape that could not be matched by Quills. Although the metal tips addressed several shortcomings in the Quill pen it was still necessary to travel with a separate supply of ink. This issue was ultimately addressed in 1884 by Lewis Waterman who invented the first proper fountain pen with its own integral ink supply.

USB Pen

USB Pen

Waterman’s invention was an instant hit and spawned many competitors many of whom are still household names today; Sheaffer, Parker and Montblanc to name but a few. But, fountain pens were relatively expensive and still a little fussy and messy to use so the market was left open for a Hungarian journalist named Ladislo Biro who in 1930’s introduced what we today know and call “the biro”

The biro revolutionised the writing instrument market because it was easy to use, inexpensive, and disposable! It needed no separate ink well or ink store and rather than refilling it when it was empty its low cost meant you simply threw it away and purchased a new one. Today hundreds on millions of biros are purchased every year and every person in the western world will use one.

USB Pens

USB Pens

So where next for the ubiquitous pen? Well, one new development is the combination of the biro with digital storage. The USB Pen is a standard biro with a USB flash stick built into the body of the pen. The barrel of the body discretely hides the USB connector and the USB flash memory giving the user not only the ability to write with the pen but store thousands of documents on the integral flash memory.

Available in a range of styles and colours these USB pens make excellent gifts for busy executives or fabulous promotional products for companies targeting high net worth clients.

It’s far to say that the humble pen has certainly seen significant development over the centuries and despite the growing dominance of electronic gadgets, mobile phones, PDA. Laptops etc. it looks like its going to be with us for many years to come.

  • Share/Bookmark
Quill, Fountain Pen, Biro, USB Pen – That’s Some History

Printed USB Pens – The Write Choice

Wednesday, May 12th, 2010

One of the most popular promotional products of all times has got to be the ubiquitous writing pen. Whether it’s a cheap and cheerful biro or a top of the range classic fountain pen they have been given away in the tens of millions.

Why? Well, for one thing you can pick them up for pennies so if your budget is tight then a simple, cheap, printed biro will often suffice. At the other end of the scale if you’re out to impress you can spend a small fortune of gilded fountain pens from some of the world’s top brands – ideal if you need a small number for a signing ceremony for example.

USB Pen and Tin

USB Pen and Tin

Pens are always a good choice because everyone uses them, many of us carry them around with us, they don’t need batteries or any other technology to use them and they are simple enough for everyone irrespective of age or demographic profile. Put simply you can’t really go wrong if you’re using a pen as a promotional tool or corporate give-away. The trick is to judge the amount you spend on pens to make sure the quality of the product reflects your target audience. Cheap is great but not every high flying corporate executive is going to be impressed with a “throw-away” biro and might just decide to do exactly that with it!

Coming hard on the heels of the humble pen on the “Promotional Products Most Wanted” list is the branded USB memory stick. This is a relative newcomer in the promotional sector having really only come to prominence in the last few years but boy is it catching up fast.

Branded USB Pens

Branded USB Pens

Branded memory sticks or flash drives as they are often called are now significantly cheaper than they were and minimum order quantities have fallen to as low as 50 pieces. The beauty of these products is that unlike a pen you can pre-load all of your sales material, presentation slides, price lists, media files onto the flash memory and save yourself the cost of printing this collateral. This also makes them incredibly handy for anyone your distribute them to because not only do they not have to carry huge amounts of printed material around with them but they can use the space on the memory stick to store and save their own personal data.

Of course it is possible to combine the best of both worlds and buy branded USB pens. These are writing pens with an integral USB connector and built in flash memory. They work just like any pen and just like any USB flash drive. They’re available in a range of styles, colours and different price bands and they can all optionally be supplied in gift boxes.

So rather than just settling for another plain old pen why not consider a branded USB pen – they’re cheaper than you might think but make a great impression.

  • Share/Bookmark
Printed USB Pens – The Write Choice

Promotional Products for Trade Shows and Fairs

Monday, March 8th, 2010

If you’re one of the thousands of companies this year that will be exhibiting at a trade show then at some point you’ll no doubt be considering whether you should invest in promotional products to support your sales team at the show.

Exhibiting at a trade show is typically a pretty large investment in terms of money, time and manpower and as such it’s critical that this commitment is fully optimised. Whilst lots of energy tends to get put into the location of the stand in the exhibition hall, the stand design, the lighting of the stand and who’s going to staff the stand sometimes the little, but nevertheless important, things like giveaways and collateral for the show tend to get overlooked.

USB Credit Card

Whilst an exciting and innovative promotional tool or giveaway designed to draw people to the stand won’t make or break a show it will certainly help to maximise your investment. When you’re competing for the attention of potential customers against hundreds of other exhibitors its key that you equip you sales team with all the tools they need and a giveaway that pulls people into the stand works.

Your challenge is to decide what’s the best product for you and for your target audience. What really is going to deliver the greatest footfall onto your stand and what’s going to get your product and company to stand out from all the others that will be visited during the show?  After all we all know that at the end of most shows the attendees leave with tired legs, heavy hearts and laden down with carrier bags full of brochures and leaflets.  What you have to do during the show is “wow” them, ideally secure an order but failing that get them interested enough so that when they are back at home or work they recall your company and follow up with an enquiry.

Cebit USB

There are lots of inexpensive giveaways that work on one level like printed bags which double as a “walking advert” for your brand or printed usb pens, which cost pennies. There are even sweets that can be printed with your brand and help get people to approach your stand. The problem with these is that they are either eaten at the event or thrown away after the event! With all of these simple ideas there is very little carry through post the event, there is no incentive to use them on an on-going basis and they don’t deliver much information about you’re company or products.

One product that is growing in popularity for use at tradeshows is the promotional USB flash drive. Whilst flash drives might initially seem too expensive to use a “giveaway” bear in mind that if you pre-load all of your sales material onto the promotional flash drive you can reduce significantly your brochure print costs and your storage and transportation costs. Because you can load data onto the flash drives right up to the start of the show (and even during the show if you wish) you can be much more flexible in terms of what brochures and data you take with you to the show. More fundamentally people like to be given memory sticks and they will keep them and use them after the show.

Wooden Twister USB

The on-going use of a printed usb flash drive means after the show means your brand will continue to get exposed and your sales material will be there every time the flash drive is inserted into a PC.  So, in terms of drawing prospects to your stand and delivering sales leads to your company branded flash drives deliver.

  • Share/Bookmark
Promotional Products for Trade Shows and Fairs
Share/Bookmark Subscribe