Posted by USB2U on 27th June 2012 | Permalink
USB flash drives continue to be one of the most popular promotional gifts in the market today. Companies, schools and universities buy them in the thousands and give them away to help develop their brand, to raise awareness of who they are and what they do and to encourage customer loyalty. Recipients of them love them because they have a high perceived value, they’re useful, small, portable and really handy.
If you’re buying promotional USB flash drives on behalf of your company and you plan to give them away to customers, prospective customers, students or journalists then you really should be pre-loading them with data before they are handed out. After all, the basic function of a flash drive is to store and carry data and if you’re paying for the USB drives then they should carry your data! Make sure you stuff them with your brochures, your price lists, press releases, videos, website detailsl anything and everything – with an average of 2GB to 8GB to play with you’re going to be able to fit loads onto the average sized promotional USB memory stick.
The downside is that loading data onto USB flash drives is incredibly tedious so whilst it makes sense to do it lots of companies (and universities) are put off pre-loading data because of the challenge of organising people, the files and the time to do it.
USB Data Loading Service
The simple answer to this conundrum is to let your USB flash drive supplier do the data loading for you. Professional suppliers should not only be able to print and engrave in-house but they should be able to offer you a professional data loading service as well.
USB2U is one of the few suppliers in Europe that holds a significant level of blank stock, has in-house printing, engraving and data loading capability and is able to turn around orders in less than 24hrs.
To bolster its data loading capabilities USB2U has recently invested in additional state of the art data loading equipment and is now able to load between 3,000 – 4,000 USB flash drives every day. So, if you need your USB sticks data loading call the team at USB2U or better still if you are looking to buy USB flash drives printed with your logo and loaded with your data then call USB2U – they offer free data loading (up to 200MB) on every drive you buy from them.
Posted by USB2U on 13th January 2012 | Permalink
If you’re thinking about buying some promotional USB sticks for your business, perhaps for a forthcoming show, exhibition or event but you’re dreading the prospect of having to load each and every one of them with data files then don’t do it.
Of course you should load them with data (sales brochures, web links, brochures, etc.) but don’t put yourself through the torture of doing it yourself. Get your supplier of the USB sticks to load the data for you before they are delivered. Most suppliers (providing it’s a reasonable amount of data) will pre-load the sticks for you free of charge. OK, you need to be organised and have your data ready and you might have to provide the supplier with the data early but if you can do this it’s so much easier than trying to load them yourself from you PC in the office!!
Pre-loading data onto hundreds or thousands of memory sticks can take hours and in some cases days, depending on the size of the data you are copying. So don’t do it it’s not good for your health or your sanity.
USB Data Loading
Companies that offer a data-loading service will usually use commercial and automatic USB data duplication equipment that allows them to load thousands of memory sticks pretty quickly. These professional data-loading systems are rack mounted, they manage tens or hundreds of USB sticks at a time and the systems can be expanded to meet demand.
At USB2U we invested in a number of professional data-loading machines a few years ago and we regularly load data on behalf of our customers. All we need is the data and then we create a “master” USB memory stick which we get approved by the customer and then we replicate the data onto the memory sticks the customer has ordered. Simple, painless and hassle free!
Not only that but, the beauty of the professional data duplication equipment that we use at USB2U is that during the data loading process we test and QA each USB stick again before they are sent to our customers. We can also provide detailed reports on the overall amount of data loaded; the data transfer speeds of the sticks and any failures.
The level of investment in this professional equipment is significant but it allows us to offer a complete solution that includes the supply of branded USB flash drives and accessories, data loading and if needed fulfilment. We can also do all of this quickly often responding to request to print, dataload and ship USB sticks in as little as 24hrs
Posted by USB2U on 20th September 2011 | Permalink
We were recently approached by a UK distributor and asked to stock their products and promote them via our website. During the meeting with the sales representative he handed over, with no small amount of pride, a copy of their latest glossy product brochure. To say it hit the desk with a resounding “thud” would be an understatement!
The brochure contained 379 pages of full colour print and weighed in at 1080 grams. Granted it was a nice looking brochure but it must have cost a small fortune to print them. But the print costs paled into insignificance when the sale representative went on to explain he’d spent the previous day with his manager stuffing these brochures into envelopes to post out across Europe!!
A conservative estimate would suggest that it must have cost an average of about £20 to print, pack and send each brochure out via Airmail!
Is this crazy or do customers still expect to receive high quality brochures to browse through and to encourage them to trade with your business?
These same brochures were also to be handed out at Trade Shows and Fairs but given their weight I’m not sure how many of the attendees would have been willing to take one and lug it around with them all day – walking around trade shows can be tiring enough without being lumbered with hefty brochures. It must be interesting to check the bins around the exhibition halls to see how many brochures are dumped.
Twister USB Flash Drives
Ironically, the same brochure could have been loaded onto a USB memory stick and sent out across Europe for a fraction of the cost. In fact, not only could the brochure have been pre-loaded onto the USB sticks but they could also contain video clips, price lists, press releases, links to web sites and so on.
OK, you can’t “browse” a USB memory stick in the same way you might flick through a printed catalogue but the content is there for someone who is genuinely interested and there is a much stronger likelihood that they keep the USB Stick (branded with your company logo and contact details) rather than consign it to the bin.
The same arguments apply at Trade Shows and Exhibitions – it makes far more sense to hand out the information about your company and its products on something that is not going to end up in the bin but will instead be kept and used and will act as a reminder of your company and what you have to offer.
Not convinced then we encourage you to run a test – use USB sticks printed with your logo and pre-loaded with your brochure(s) at your next event and see if you get any uplift in sales and enquires compared to previous events where you handed out printed brochures.
Posted by USB2U on 27th May 2011 | Permalink
USB flash drives do an excellent job of promoting a company’s brand, generating brand loyalty and brand recall but you can get much more “bang for your buck” if you pre-load them with data files.
The fundamental function of a USB flash drive is, after all, to store and transport data so it make sense when handing out any promotional USB flash drives to make sure your own data files are pre-loaded onto the USB sticks
USB Data Loading Service
The type of files you can load onto a USB flash drive can be anything you would normally save onto your PC so the obvious candidates are PowerPoint presentations, PDF’s, Word Documents, media files (video and audio clips) and links to your web site. Pretty much anything that informs prospective customers about your company, your products and the services you offer are ideal.
Pre-loading data files will mean you have to factor this step into your project plan. Data loading can be done during the manufacture of your USB sticks or just prior to delivery so you don’t have to have your finalised files ready when placing your order.
The best option (if you can get organised in time) is to supply the data you want loading so it can be added as your drives are manufactured. This way the data loading is typically free or it’s charged for at a negligible rate (charges depend on the size of the data files to be loaded).
If you want the data pre-loaded a little later in the order cycle, i.e. just before delivery, then be prepared to pay a little more for it because it’s a much more manual process and will typically involve more expensive UK labour.
Given the relatively small incremental cost for data loading you’d be daft not to do it because the more information you can put on the drive about your company, your products or your announcements the less you have to print and the less transportation costs you’ll have for any printed material. So, not only will you save a small fortune on printed material but you’ll make life easier for anyone you’re giving the USB flash drives to because they won’t have to carry around huge sales brochures, presentation files and notes.
If you take advantage of data loading offers it’s possible to build a cost benefit case that shows you can offset all of the costs of buying promotional USB flash drives by pre-loading them with data and reducing your print, storage and transport costs.
At USB2U we are seeing a significant increase in the number of customers now asking for data loading onto their USB flash drives. Fortunately we’re well geared up to handle these requests in our factory during production or at our secure offices/warehouse in Northampton where we have our own professional data loading machines which are capable of handling up to 2,000 USB flash drives an hour.