Branded USB drives and SD cards along with the traditional DVD and Blu Ray format. Transformers Revenge of the Fallen will become the first movie to be offered in branded USB and SD card format.

The movie itself is uploaded to the branded USB drive and is viewed by plugging the drive into the computer. In fact it can be viewed via any format which has a USB port, such as a Playstation 3. The USB drive acts as a key, which means it has to be plugged in to view the movie. Customers receive this movie on a 4 GB Kingston DataTraveler drive and there is extra space on the drive that can be used for personal storage.

At USB2U we offer a dataloading service where we can load your data files in the same one as the Transformers drives works. Many of our customers choose to load their corporate data files, training movies and documents onto branded USB’s to hand out to staff, use as giveaways or to sell to their own customers.

Branded USB drives have traditionally been used a promotional item to push corporate brands logos and messages. But now more and more movies are viewed on lap tops and other portable devices the move by Paramount signals how branded USB’s are becoming much more than a promotional item.