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Posts Tagged ‘photographers’

How are Professional Photographers Promoting their Business

Monday, June 23rd, 2014

It’s not easy these days being a professional photographer. Before the days of digital photography, Photoshop and other “apps” for adjusting and tweaking photos very few of us would have dared to take the risk of and responsibility of taking the photos on someone’s special day.  After all with film based photography you pretty much had one shot to get it right and even then you wouldn’t know until the film had been developed if you’d got a series of images that would satisfy the client (assuming of course you’d remembered to put the film in!).

Life In Foucs USB Sticks and Packaging

Life In Foucs USB Sticks and Packaging

Today of course it’s all so different. Anyone with a smart phone has a camera and the very latest phones have some pretty good cameras that turn out some great images (to be fair though the best images do come from people with a flair and passion for photography). The cost of a good, top end “pro” camera is not that high particularly when you consider that you don’t have to pay for film and processing costs anymore! And of course easy access to a plethora of “apps” that can turn even the most basic pictures into something stunning has raised the confidence levels of everyone taking photos and has spurred on thousands to declare themselves a “professional photographer”.

If you livelihood depends on your photographic skills and it’s something you’ve worked damn hard at over the years then lots of enthusiastic amateurs entering the fray is not ideal. Of course quality rises to the top but the danger is that prices get dragged down and the market just gets muddied for everyone.

Ali-Paul-Photography

Ali-Paul-Photography

To help with their marketing and to ensure they differentiate their service many professional photographers are now embracing the web and Social Media. Website showcasing their work and featuring testimonials from their clients are now de rigueur but many are now extending this to include flckr, Facebook, Pinterest, Instagram and Twitter. It’s no longer enough to just be a great professional photographer now you need to become a social media expert!

Alongside this the way in which the end product, the portfolio, is delivered to the client has changed. CD’s and DVD’s are considered by many as “old fashioned” and the new kid on the block is the USB Memory Stick, But, we’re not just talking about any old USB stick you might pick up at your local supermarket. No, these are beautifully crafted USB sticks that are engraved or printed and are often delivered in matching gift boxes. Even then some photographers will add their own little finishing touches to differentiate their service and personality from the next photographer – think ribbons, bows, bottles, little boxes in larger boxes.

With an estimated 50,000+ professional photographers in the UK it’s a tough market it’s not getting any easier. Core photographic skills are almost a given requirement but over and above this there is growing pressure on professional photographers to up their levels of marketing.

cotswold_pictures

cotswold_pictures

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How are Professional Photographers Promoting their Business

Wedding Photographers Guide to Buying Faster USB Memory Sticks

Monday, June 2nd, 2014

If you’re a professional wedding photographer (or any professional photographer for that matter) and you’re thinking of changing from CD’s and DVD’s in favour of USB memory sticks with your logo printed or engraved on them then there are some basic things you need to be consider before you commit to buying them:

  1. Most suppliers of memory sticks printed with a company brand or logo are supplying then as “giveaway” promotional gift – the sort of thing that are handed out like sweets at trade and retail shows. Typically these memory sticks won’t get a huge amount of usage and the demands the sticks in terms of read/write cycles (the number of times the USB sticks is used) and the read/write speeds (the speed taken to transfer files onto the USB stick) are pretty light.

    Typical read/write speeds of a “standard” promotional USB sticks can be as low as 2MB per second (write) and 6MB per second (read). Whilst this is slow it’s fine if all you’re doing is loading up a couple of sales brochures onto the sticks but, if you’re a professional photographer or wedding video company you may (depending on what you are doing with the drives) need to specify certain minimum requirements – read/write speeds, grade of memory chip etc.

  2. If you buy standard promotional USB Flash drives and you then start to load very files or lots of high quality images onto them then pretty soon you’ll notice that they’re not the quickest of products. If you’ve been used to working on Apple Mac’s and you use top end Memory Cards with fast read/write speeds, or Firewire or Thunderbolt to move data around then by comparison a promotional USB flash drive is going to be a “horse and cart”.

    For example top end SD cards or CF cards have a read/write speed of around 40MB per second – X10 times the speed of standard promotional USB flash drives. Thunderbolt is on a different planet with transfer speeds of 10GB per second!

  3. All promotional USB memory sticks will be USB 2.0 rather than the latest and faster USB 3.0 The reason is cost – USB 3.0 memory sticks are still priced at a premium so unless you ask for USB 3.0 the prices you’ll be quoted will almost universally be for USB 2.0.
  4. If speed of data transfer is an issue for you then ask for a price for USB 3.0 memory sticks – these have read write speed of around 50MB – 100MB per second so they are blisteringly quick! The downside is cost and you need a PC or Mac that is equipped with USB 3.0 USB ports to take advantage of the speed improvements. They’ll still work on USB 2.0 PC’s but only at USB 2.0 speeds!
  5. A sensible compromise if you’re looking for decent data transfer speeds it to ask for “upgraded” USB 2.0 flash drives – they’ll be a little more expensive but you should get something that has a longer warranty period and better performance with speeds closer to the High performance products sold by brands like Kingston and Lacie. Remember if you don’t ask for this you will just get “standard” promotional USB flash drives which are fine they’re just slow! By default USB2U always quote professional photographers for upgraded USB 2.0 products.
  6. Ideally talk to your supplier about what you plan to use your USB memory sticks and get them to recommend a solution. If you’ve chosen your supplier well and they know their industry they should not only be aware of the issues but they should be able to put forward a range of different solutions.
Wooden USB Sticks for Professional Photographers

Wooden USB Sticks for Professional Photographers

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Wedding Photographers Guide to Buying Faster USB Memory Sticks

New – Sample Packs of USB Flash Drives & Boxes for Photographers

Friday, April 25th, 2014

If you’re a professional photographers and you’re still not quite sure if making the move from CD’s and DVD’s to USB flash drives is right for you then this is going to be good news.

Until recently most suppliers of USB packages aimed specifically at the photographer market have asked for a minimum order of 25 pcs (some even specify 100 pcs) but based on the feedback at The Photography Show in March of this year we decided to reduce the MOQ for all of our Photography “bundles” to just 10 (ten)! This has reduced significantly the initial cash outlay to make the move to USB’s and gives photographers the chance to test the different types and styles of USB sticks and gift boxes without making a large commitment.

But even an MOQ of 10 pcs is too many for some so in response we have now introduced the option to buy a “sample pack” of any of our Photography USB Bundles – Prices start at around £25 and for this you’ll get a fully customised (printed or engraved) 4GB or 8GB USB memory stick (with a high performance chipset) and you’ll get a printed or engraved box to go with it. To be clear it will be your logo, design, artwork and text that goes on the USB stick and box and there are NO additional set-up costs or print origination costs to worry about either.

USB Flash Drive Sample Packs for Photographers

USB Flash Drive Sample Packs for Photographers

The beauty of the sample option is that you can order two or three different packs to test which works best for you before you commit to a larger order (when the price per unit will drop significantly) BUT, you can also use the sample pack option to order fully personalised USB sticks and boxes – again, one of the things we were asked for at the show was the option to engrave or print clients names on the sticks – so for a wedding shoot the sticks (and gift boxes) could have the names of the bride and groom printed on them – the Sample Box option gives you this scope!

The lead time for the Sample Packs is around 7 days from artwork approval. The ordering process is easy as well because we’ve “bolted” this onto our sister site USBNow which has a secure check-out payment process and allows for payment by credit card, debit card and PayPal. For more information visit USBNow and the USB Flash Drives – Photographers section!

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New – Sample Packs of USB Flash Drives & Boxes for Photographers

Ten Is the Magic Number for Professional Photographers

Monday, April 7th, 2014

Like lots of our competitors the minimum order for printed USB memory sticks has always been twenty five (25) but the feedback we were given at The Photography Show in Birmingham was so supportive of our “show offer” that we have now decided to reduce our minimum order quantities. From today all of the discounted USB bundles and packages of our USB2U photography web site have been had their minimum order quantities reduced to ten (10)!!

So, if you’re a professional photographer, wedding photographer or videographer and you’ve been thinking of making the switch from CD’s and DVD’s but you’ve been out off by the level of upfront commitment you needed to make to buy 25 USB sticks and boxes then this is going to be good news.

Starting today you can get yourself ten fully personalised USB sticks and ten personalised USB gift boxes to go with them for around £100! That includes all of the artwork set-up costs, the printing (or engraving), custom inserts for the USB sticks and delivery by Royal Mail Special Delivery.

You can choose from six different bundles including our very popular wooden USB sticks and wooden USB gift boxes or you might opt for our USB cards with the option of a leather wallet or a printed gift box.

Whichever “bundle” you choose you’ll be getting upgraded (high performance) USB sticks that we assemble specifically for professional photographers – these ensure a higher read/write speed, more read/ write cycles (a longer life) and they all come with a ten year warranty. We print/engrave all of our sticks in the UK so the lead time for any order is normally just a few days (depending on how busy we are).

The feedback from photographers to our range of bundles has been amazing:

A perfect job with perfect service

Having used simple DVDs to provide clients with high res files in the past I had it in the back of my mind that I should present them with something a little more refined. I’ve found that in USB2U, the customised memory sticks I’ve just received have blown me away and the feedback from clients just from posting an image of the sticks to facebook has been amazing. Don’t hesitate order some today! (Russell Lewis Photography)

A very efficient service from start to finish and great communications every step of the way.

I found USB2U very easy to deal with and they provided clear instructions and guidance where necessary – I had seen their website a year or so ago, but since the introduction of their ‘professional photographers’ section on their website, it has greatly improved my ability to present digital images to my clients and brings image and video presentation up to date. With quality in mind, the processing chips are uprated to make sure that my professional products are made to last. (Taylors Photographic)

Innovative stylish products, great quality with fast efficient and friendly service.

Had the chance to view the woodland style USB drives in wooden boxes at USB2U Stand at the Photography Show. Had been looking for a stylish way to present digital images to clients and this product is in a class of its own.  The little touches like the small magnets, to hold on the cap & sliding lid for the box, give that touch of class to what is a very elegant product. The team at USB2U where friendly, helpful and professional enabling the artwork processes to be achieved in a few hours and delivery was on time and as promised. A great experience all round (Andy Meany Photography )

USB2U Memory Sticks and Boxes for Taylors Photographic

USB2U Memory Sticks and Boxes for Taylors Photographic

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Ten Is the Magic Number for Professional Photographers

USB2U Launches New USB Sticks and Gift Box Packages for Professional Photographers and the Feedback is Universally Excellent

Wednesday, February 5th, 2014

The market for professional photographers is tough and it’s incredibly competitive. Arguably since the arrival of digital photography and the paradigm shift it created the barriers to entry have been reduced – anyone with a decent digital camera, a Mac and software editing software can “claim” to be a professional photographer. In the UK alone there are said to be around 45 – 50,000 professional photographers!

To survive professional photographers are having to up their game and put more emphasis on their branding, marketing, and the way they deliver their images to their clients. Websites, Pinterest Pages, Facebook pages and Twitter accounts are now de rigueur. Of course there is no substitute for being brilliant behind the lens and having a engaging manner with clients that puts them at ease but to be a commercial success brilliant marketing and presentation is now just as critical.

Long gone are the days when professional photographers could offer their clients their portfolio on a CD or DVD. Whilst printed images, albums and folios still reign supreme clients still want (expect) to be given digital copies of their images so that they can post them on their Facebook pages, blogs and other Social Networking and of course make their own prints.

USB Sticks and Boxes for Photographers

USB Sticks and Boxes for Photographers

Branded USB memory sticks are the new way for photographers to delivery digital copies of prints to their clients but USB stick suppliers (much like photographers) have had to up their game as well. It’s no longer good enough to supply basic models printed with a brand of logo – photographers are demanding innovative USB solutions that include attractive packaging options and they want something that can’t be picked up in the High Street. In response to this USB2U has launched a new range of USB sticks and gift boxes aimed specifically at the photography sector and the feedback has been universally excellent:

Tim Simpson Photography said: “This is the second time we have used USB2U. This time we had the wooden presentation boxes too. At Tim Simpson Photography we try to do things with style and little differently. We feel this product backs this up, we know our clients are impressed when they receive their images presented this way. A great product.”

Lavenham Photographic said: I ordered some wooden USB sticks for my wedding photography business and could not be happier with the quality of the finish! The engraving of my logo is so fine and detailed, (even with a very small fine font) and nobody I’ve shown them to has ever seen anything like them before. For conveying the impression of being ‘special’ ‘different’ and ‘high quality’ they are absolutely spot-on.

Elisha Clarke Photography said: “I am delighted with me new USBs! The wooden boxes and USBs have a beautiful and professional finish. Everyone I show is impressed.”

USB2U will be at The Photography Show at the NEC, Birmingham held on the 1st – 4th March 2014.

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USB2U Launches New USB Sticks and Gift Box Packages for Professional Photographers and the Feedback is Universally Excellent

Come and See us at The Photography Show at the NEC 1-4 March

Thursday, January 30th, 2014

If you’re as a passionate about photography as we are about promotional USB memory sticks then you need to get yourself tickets to attend The Photography Show. It’s a brand new event and it’s open to anyone with an interest in photography. It’s taking place from 1-4 March 2014 at the NEX Birmingham.

For all details of opening times, how to get tickets and all the latest news on the show be sure to go to The Photography Show website and make sure you also sign up to their Twitter account for the very latest news.

USB2U at The Photography Show

USB2U at The Photography Show

We’ve had some much interest in our branded USB memory sticks and gift boxes that we’re going to be exhibiting at the show – we’re on Stand L1 – come and see us, we’ll have tons of give-aways and loads of show offers running throughout the 4 days the show is on. We’d love to meet you and get your feedback on our products and service.

We’re also running a very special competition every day that will see us giving away over £1,000 worth of our stunning wooden USB memory sticks and

wooden USB gift boxes – entry is open to everyone you just need to call by and enter the prize draw. We’ll post details of the winner at the end of the day on our Facebook and Twitter accounts – be sure to sign up and follow us!

If you can’t wait for the show then take a sneak peak at what we can do on our brand new mini-website. It’s dedicated to photographers and features a range of stunning high specification USB sticks and USB gift boxes. There’s are lots of gorgeous images of actual USB sticks we’re produced for professional photographers (you might even recognise and name or two) and we’ve also put together some discounted “bundles” that might be of interest.

USB2U Photographer offers

USB2U Photographer offers

More than anything we’ve tried really hard to pull together USB sticks and complimentary gift boxes that we know will appeal to your customers, there’s a strong focus on natural wood, eco-friendly box fillings and solutions that you simply can’t buy on the high street. From the feedback we’re getting we seem to have got the balance about right but we’re interested to hear what you think at the show.

They’re be a few of us there for the 4 days but if you do stop by make sure you have a chat with Bethany – she looks after most of our photographers and her mum is a highly regarded professional photographer so she’s got the industry in her genes!

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Come and See us at The Photography Show at the NEC 1-4 March

USB2U Welcomes Paul, Bethany, Tracey and John-Paul to the team

Thursday, December 19th, 2013

It’s been a very busy year at USB2U with more and more customers turning to us to supply them with their branded USB memory sticks. Our customer numbers have rocketed, sales enquiries continue to increase and more importantly our customer seem to love what we do. Don’t take our word for it check out the hundreds of lovely comments on TrustPilot from our customers from the past few months and you’ll get a good feel for what our customers think about the service we offer.

What’s really encouraging is the number of sales to customers outside of the UK and the stellar growth in sales to professional photographers. The increase in sales in the Photography sector was largely expected but the growth from outside of the UK (and in countries as far afield as Australia) has been really surprising – with little to no advertising outside of the UK our international growth is largely being driven by word of mouth which is really gratifying.

Of course with all of this increased activity we need more great people to help us grow the business and to support our customers – it’s critical to us that we maintain the same of level of service we’ve always prided ourselves on.

With this in mind we’ve been on a bit of a recruitment splurge and we’re delighted to announce that Paul, Bethany, Tracey and Jean-Paul have joined our team. Bethany is going to focus on our Professional Photographer customers (it helps that her mum is a highly regarded local professional photographer), Tracey will be supporting the sales team and Paul and John-Paul are seasoned sales professionals who will give us scope to expand the business in 2014.

USB2U-Hires-new-staff-to-underpin 2014 growth

USB2U-Hires-new-staff-to-underpin 2014 growth

Now in our 12th year we’re one of the leading suppliers of branded USB memory sticks in Europe and whilst we don’t have any plans for world domination it would be nice to see further growth in our non-UK sales in 2014 – remember we can, and do, ship anywhere in the world!

So if you’re looking for a trusted supplier for your promotional USB flash drive in 2014 then irrespective of where you are in the world why not give us a try. If you’re a professional photographer and you’re looking to move to USB sticks from CD’s and DVD’s then give Bethany a call – she knows her stuff and she’d love to hear from you!

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USB2U Welcomes Paul, Bethany, Tracey and John-Paul to the team

USB2U Launches Mini Website for Professional Photographers

Tuesday, November 26th, 2013

The interest in printed and engraved USB memory sticks from Professional Photographers has grown dramatically over the last couple of years. Partly it’s because very few people want or use CD’s and DVD’s these days and partly it’s because there is far more scope with a USB memory sticks and associated packaging to offer something really spectacular.

At USB2U we specialise in the supply of top quality promotional USB memory sticks but we also put a lot of energy and effort into sourcing a range of complimentary packaging and gift box options. The end results are truly brilliant and they (and we) have gained a huge following amongst the professional photographer community.

To help us show off our range of products and services to the full we have now launched a mini website aimed specifically at wedding and professional photographers. The website is very much a showcase of what we can do but we’ve also tailored it to photographers by focussing on USB sticks with high performance flash memory chips and controllers (essential to handle large, high quality images) and we’ve added a number of “bundles” with transparent prices.

Professional Photographer USB Memory Sticks

Professional Photographer USB Memory Sticks

The bundles (and we’ll add more over time) combine some of the most popular USB sticks we sell together with our range of premium wood and glossy white gift boxes. All of them are available printed or engraved and they all include inserts and custom foam options for the boxes.

The vast majority of images on the site are photographs we’ve taken of actual USB sticks and gift boxes we’ve supplied or they are photographs sent to us by our photographer customers.

We’ve also included links to our Pinterest pages, our Facebook pages and our flickr pages – again these are full of tons of images of the many thousands of customer jobs we’ve supplied over the past 11 years.

If you are a professional photographer and you do check out the pages don’t be too harsh on our photography – we’re professional suppliers of USB memory sticks and not professional photographers! We love the photos on the website but we are “keen amateurs” albeit we’re learning fast and we are open to any advice and guidance!

If you’re thinking of buying USB memory sticks from us but you’re still not quite sure then it’s definitely worth checking out what other customers have said about the service they received from us – you can read their reviews on Trustpilot (we’re delighted to currently have a Rating of Excellent and a Trustpilot score of 9.7 out of 10)

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USB2U Launches Mini Website for Professional Photographers

Premium White USB Gift Boxes are back in Stock!

Tuesday, September 24th, 2013

It’s been a painful couple of months whilst we waited for the arrival of our latest sea freight delivery of USB gift boxes but we’re delighted to announce that they are finally with us! We’ve got lots of back-orders to fulfil for patient customers that were desperate for these boxes – all of these will be fulfilled this week.

Whilst we now have thousands of the white gift boxes in stock they are expected to go pretty quickly so if you are interested in getting your hands on some of these boxes this side of Christmas we strongly recommend that you get your order in now.

These particular gift boxes are very popular because they’re a little big bigger than most USB gift boxes so they really do make an impact when handed out. They’re finished to a very high standard and they come complete with custom cut black foam inserts (custom cut to match the USB sticks you buy). But, the real clincher is the quality of print that can be achieved on them – the images shown here are of actual boxes that have been printed by us – they look amazing!

When combined with our USB sticks the “complete package” of stick and box is very impressive and whilst it has broad appeal across our customer base it’s a package that seems to appeal to Professional Photographers who like the larger size of the box and the ability to get creative with the larger print space on offer.

White USB Gift Boxes

White USB Gift Boxes

The boxes can be printed front and back – we’ve just supplied 1,500 to a large Tour Promoter to accompany a major artist’s European tour and they have printed the tour images on the front and the tour dates on the back! Something you just couldn’t achieve with any of our smaller USB gift boxes.

If white gift boxes aren’t you’re thing then we also carry in stock in the UK a wide range of other boxes including wooden boxes, black cardboard boxes that we engrave, plastic boxes with a magnetic clasp and small “standard” gift boxes. These can all be engraved or printed and most can be delivered from stock (branded) in as little as 24hrs!

White USB Gift Boxes

White USB Gift Boxes

Whatever your packaging requirements are for your USB sticks we probably have a solution for you – just give us a call on our Freephone number (we’ll pay for the call) and chat to us about what you need and how quickly you need them – we’d love to hear from you.

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Premium White USB Gift Boxes are back in Stock!

Professional Wedding Photographers Move Over to USB Memory Sticks

Tuesday, June 4th, 2013

If you’re one of the estimated 50,000 professional photographers in the UK you already know you’re in a highly competitive market and with thousands of students leaving college every year clutching a photography degree the competition for business is not getting any easier!

Couple this with the falling price of professional photography equipment and throw into the mix the flexibility that digital photography offers the “enthusiastic amateur” and you have an interesting challenge.

With the flurry of “apps” now on the market that tweak, adapt and enhance images it’s easy to understand why the industry is fearful of its future. Silly comments like the one last week from Marissa Mayer Yahoo’s CEO whose company owns and runs Flickr – On Tuesday of this week Mayer said “There’s no such thing as Flickr Pro, because today, with cameras as pervasive as they are, there is no such thing, really, as a professional photographer.”

Her comments however misguided do demonstrate that a growing number of people including high powered CEO’s think that taking photographs of a professional quality is now easy and the natural extension of this is to think that you don’t need professional photographers anymore.

USB Sticks for Professional Photographers

USB Sticks for Professional Photographers

But whilst the barriers of entry are low (to buy the kit) and whilst some people will always go for the “cheap option” and pay “cash” to an enthusiast with a camera they run the risk of ending up with poorly framed, poorly shot and poorly printed results. You can’t re-run a wedding or a christening because “your mate” screwed up the photography!

Professional photography is a craft and a camera in the hand of a professional can produce stunning results. I think I can play golf but even if I use the same clubs as Tiger Woods I can’t get my handicap below 19! Good equipment can help, good editing software can help a little more but employing a good professional photographer is the only way to ensure you get stunning photos of those cherished moments!

USB Sticks for Wedding Photographers

USB Sticks for Wedding Photographers

To help their cause professional photographers are upping their marketing and are adopting USB memory sticks in preference to CD’s or DVD’s. Printed or engraved USB memory sticks offer an exciting and innovative way to present a portfolio of photographs. The memory sticks can be supplied in a wide range of shapes, designs and styles and they can be engraved or printed up with the photographers logo, website address and contact phone number.

It’s little touches like this that will help to differentiate a professional photographer that invests in his business from a new start-up that might just be looking at photography as a way of earning a “few quid on the side”.

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Professional Wedding Photographers Move Over to USB Memory Sticks
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