The votes are in and they’ve been counted and audited and we’re finally able to announce that the most popular promotional USB memory stick is the Twister!
It was a secret ballot; so secret in fact that even we didn’t know it was happening. The methodology we used was simply to look at the thousands of orders we’ve taken in the last 12 months calculated which USB stick had the largest number of orders. We looked at the data in two ways; how many orders were placed for Twisters and how many actual Twister sticks were sold – it was head and shoulders ahead of its nearest rival.
Did the results come as a surprise? No, not really. The Twister USB Stick (also commonly referred to as the Swivel or the Rotate) has been the best selling promotional USB stick of the last decade. Lots of new models have been launched and have tried to challenge its dominance during this period and whilst some have survived and are still bought in reasonable numbers none have come close to the sales of the humble Twister.
Its popularity is down to a number of very simple things; it’s relatively small, it has no cap to lose, it comes in hundreds of different colours and it’s easy to use. The fact that it sells in the millions means that its cheap (well, cheaper than some of the other models) and easy to get hold of – pretty much anyone who sells promotional USB memory sticks will carry the Twister. They’d be daft not to.
Ironically there are lots of other flash drives with a larger print area to work with, plenty are also smaller and of course there are others that also don’t have a cap to lose but for some reason the basic Twister model has seen them all off and remains the favourite.
At USB2U we always carry the Twister in stock in the UK and its typically available in a range of different colours and memory sizes. We offer it as part of our “rush” service which means we can get them to any customer (printed and data-loaded) in as little as 24hrs – less if you can collect them from our Northampton office.
We also offer engraved versions of the Twister – we simply change the “clip” the section that rotates or “twists” (hence the name) and replace the standard silver clip with a coloured anodised clip that we can engrave. Some customers prefer these because there is no chance of the engraved logo rubbing off over time.
The reality is we didn’t need any pollsters, or market research to tell us what the winner would be – we knew, almost instinctively that the Twister would still be crowned the winner of our popularity charts. Long may its reign continue.