If you’re thinking of ordering yourself some promotional USB flash drives and you’re fixed on getting them printed then you might just want to take a few minutes to consider getting your logo laser engraved rather than printed.
Whilst there is no escaping the fact that printing does look good and with printing you have a wide choice of flash drives models to choose from and you can of course get your logo printed in full colour. The downside with printing is that over time the print will begin to chip and wear away leaving behind a logo that might not be legible. The resilience of the print will vary depending on the material that the USB stick is made from and how well they are printed in the first place.
Printing onto metal or aluminium USB flash drives can be tricky because you have to carefully clean and prime the metal surface before you print and then you need to bake them in a commercial print oven to get the print to adhere properly. Any mistakes in this process can result in the ink coming off pretty quickly in general use.
Printed metal USB drives that are used on a key ring come in for a significant amount of punishment and are particularly susceptible because the sharp edges of the keys “break the tension” of the print on the metal and once this tension is compromised the rest of the print tends to flake away pretty quickly.
Digital printing or screen printing onto a plastic surface tends to offer a more robust solution but even these techniques won’t guarantee the print eventually failing.
If you really do want you logo to last and look as good after a few months as the day they were supplied then it’s definitely worth considering getting your USB flash drives laser engraved.
Laser engraving as the name suggests “etches” the surface leaving a high precision finish that is permanent and won’t rub or scratch off. Laser engraving is popular on a wide range of promotional products (including USB flash drives) but it’s a technique that is also widely used in industry to permanently mark medical devices, instruments, buttons, tags, car parts, bar codes and lots ore besides.
With engraving you will have to compromise on the colour the logo is produced in (but you can select a range of different coloured USB flash drives) but at least you’ll know the logo will be produced to a high level of accuracy and more fundamentally that it will last the test of time.