If you have a large or complex logo, you need to consider the type of USB stick that will work best for you in terms of presentation and marketing. Most USB sticks only have a print area of around 2-3cm on both sides which is fine if you have a clear, simple and strong logo to work with, but if you’ve got a large or complex logo then it’s not always easy to choose the right memory stick.
Most models are fine if all you need to do is print your company logo or brand on the drive and maybe just a phone number or website address. If this is all your requirements are, then products like the ubiquitous “Twister” model or the “Chic” are ideal, hence why they are so popular. However, if you have a larger or more complicated logo, especially one that you’d like printing in full colour, then you will need to think harder about how to represent this in the most professional manner.
One option (but it’s not appropriate for some companies) is to print the logo on one side of the stick and print the contact information on the other side of the stick. However, this can lead to the printing becoming squashed, more than likely resulting in an illegible mess that will do no favours to you or your brand. Conversely, if you choose just a very large USB flash drive, you could end up with something that’s both unwieldy and not particularly attractive.
The other option is to “simplify” the logo or reduce the number of colours in the logo to allow it to be reproduced in the limited space available. Again, not ideal particularly if you have to comply with internal Corporate Brand Guidelines and have to deal with the “Brand Police”. To be fair though, printing and reproducing your brand or logo correctly is critical. There is absolutely no point spending a fortune designing and developing a brand only to compromise it simply because the product you want to reproduce it on can’t support it.
Unfortunately the reality is that many standard shaped USB sticks are pretty small and the print area on the sticks can be even smaller. Small, compact and portable USB memory sticks are popular with users but they’re not always ideal for complex logos.
Don’t give up, however! There are several ways to deal with this challenge including using a Credit Card style USB memory stick. These are exactly same shape and size (but are 2mm thick) as a bank or credit card but they have built in flash memory and a USB connector stored discretely in the body of the card. One of the main benefits of this product is that it fits neatly into a wallet alongside regular bank cards and provides lots of flat space (front and back) to print on
There are several USB Credit Cards to choose from and they all support the latest full colour printing process techniques to achieve a very high-resolution reproduction of any complex design. They are available in a wide range of memory sizes from 128MB all the way up to 64GB, with 1GB and 2GB versions currently the most popular.
Alternatively you if you would prefer a more “traditional” looking USB stick then you could consider the “Slider” model. This USB stick is capless, it has an integral keying loop and it’s a little larger than other memory sticks without being excessively large. But, the real beauty of this model is the very large print area onto which you can print.
Just like any regular promotional USB flash drive, USB credit cards and Sliders can be pre-loaded with your corporate information or product information before distribution. The finished product as these images illustrate looks fantastic and they make a real impact when given out. For the relatively small incremental cost, they are the best option for large or complex logos.
If you think the USB Credit Card or Slider flash drive might solve your memory stick dilemma then give us a call (it’s free) and we’ll provide you with a personalised quote and our in-house designer will mock-up an example for you (free of charge) so you can see just how it will look.