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Posts Tagged ‘flash’

USB Pens – Is The Art Of Writing With A Pen Dead

Thursday, August 19th, 2010

With the phenomenal growth in the use of email, texts, smart phones, blogs, and other PC and technology orientated gadgets these days is it finally time to consign the pen to the dustbin.

Its not just “old fashioned” letter writing that has taken a huge hit. Simple, everyday things we used to use a pen for have are either in decline or have disappeared altogether. Consider the following:

  • We no longer use a pen to sign credit card vouchers in store because paper vouchers have now been replaced with a Chip & PIN system.
  • Hand written cheques are in terminal decline and the banks are keen to withdraw them altogether sighting alternatives like debit and credit cards, on-line backing and ATM’s as replacements
  • Greeting cards can now be sent virtually over the web albeit they never seem quite as personal as a hand written card.
  • Phone numbers are exchanged over networks and directly from phone to phone rather than being scribbled down and entered into a diary
  • The emergence of small portable PC tablets and products like the iPad will eventually replace the notepad in meetings at work and ultimately at school.
  • Deliver drivers and the postman now typically ask for an electronic signature onto a hand-held terminal rather than onto a paper sheet with a conventional pen.

These are just a few examples of how the use of the pen is declining in our everyday life. But, the reality is that pens are going to be with us for many years to come and realistically whilst the use of pens is in decline many of us still love the personal expression and simple pleasure of using a pen to write with. There are also circumstances where there is simply no substitute for pen and paper!

USB Pens

USB Pens

Pens have long been a favourite product within the promotional industry primarily because they are relatively cheap and they’re handy to have. But, even this product has been caught up with the onward march of technology. Today rather than give away a standard pen or perhaps a fountain pen many companies instead prefer to give-away USB pens. These are hybrid products that still look and function like a pen but they double up as a USB memory stick. Inside the barrel of the pen is a USB connector and a flash memory chip. This allows the USB pen to carry literally thousands of documents and images just like a conventional USB memory stick.

The USB pen is however likely to be just another small interim step on the path to the ultimate demise of the pen as we know it today.

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USB Pens – Is The Art Of Writing With A Pen Dead

Got A Product Launch – Make An Impact With A Custom USB Flash Drive

Friday, July 2nd, 2010

If you’ve got a product launch coming up and you need to make a bit of a splash about it then, in addition to all of the regular “fanfare” activities that you’re no doubt planning, its worthwhile considering supporting your product launch with a fully customised USB flash drive.

Custom USB

Custom USB

One of the primary objectives of any product launch event has got to be getting your audience informed, excited and enthused about your company and your product(s). You want them to go away from your event as advocates; you want them to write positive articles about the product, to post articles on their blogs and to use social networking sites to create plenty of “chatter” about what they’ve seen and what you’re launching.

Typically at any launch event there’ll be plenty of new information to disseminate and then distribute. You’ll have executives and product managers briefed, primed, and well rehearsed to deliver a knock out pitch, your Q & A’s will have been developed and honed to perfection and the venue carefully chosen to create the right ambience and put your audience in the right frame of mind.

With all of this attention to detail don’t forget that at the end of it all when the lights go up and the audience goes to leave you want them to have at hand all of the information on your new product or service. Loading them up with piles of brochures, copies of FAQ’s, technical sheets is unlikely to be popular. You could of course email this information out after the event or post it onto a web site or you could do something a little more interesting and unusual and pre-load

Custom Flash Drive

Custom Flash Drive

all of this information onto a customised (bespoke) USB flash drive.

A Custom USB Flash drive can be manufactured in the shape of your new product or designed to look like your product brand. It will be unique to you and your company, it will function just like any normal USB flash drive and done well it really grab people attention. In addition to carrying your product launch information its highly likely that the flash drive will get used by the recipient after the event to save and carry their own data around. This on-going usage of the flash drive all adds to the viral effect that you need to underpin your launch.

Bear in mind that if you do order custom USB flash drives that you need to allow around 3-4 weeks for the design and production of the flash drives. The data-loading can be done during the manufacturing process or any time right up to the event itself.

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Got A Product Launch – Make An Impact With A Custom USB Flash Drive

Exactly What Is A USB Flash Drive

Friday, June 18th, 2010

Being in the industry we tend to forget that not everyone is familiar with exactly what a USB Flash Drive is, what it’s used for and why they are becoming increasing popular. So here’s our basic guide to what a USB Flash Drive is:

USB Flash drives (also known as USB memory sticks, USB pen drives or USB thumb drives) were first commercially available in the year 2000. IBM launched them under the brand name “DiskOnKey” and they were introduced as a replacement for the floppy disc. By today’s standard the first USB flash drives had a tiny 8MB of storage capacity but even this was 4 times the amount of data that could be stored on a floppy disk.

The portability of USB flash drives and the ability to carry your data around on a key ring or lanyard and simply plug it into a PC via a USB port meant they became very popular very quickly. Essentially a USB flash drive is a just a way of storing data and storing it on something that is lightweight, easy to carry, easy to use and works on all PC and Mac platforms.

USB Flash Drive

USB Flash Drive

Over time larger storage capacities became available and the data transfer speeds increased to support the movement of larger amounts of information. Today typical USB flash drives are 2GB to 4GB but drives up to a whopping 64GB are now making their way into the market. A 64GB flash drive holds 8,000 times more data than the 8MB version first introduced in 2000!!

Inside every USB flash drive is a small printed circuit board (controller chip) that is connected to a flash memory module (the piece on which the data is stored). These two elements are then encased in an outer shell that is typically made of plastic, metal or more recently wood/bamboo.

The USB connector that protrudes out of the end of a flash drive is simply inserted into any PC or Mac and then the storage space on the USB flash drive is accessible and data can to saved to/from the drive. USB flash drives don’t need batteries because they draw all the power they need to work from the USB port they are plugged into.

Today USB flash drives are very popular with companies because they can print their logo or brand onto the outside casing of the flash drive and give them away at trade shows, conference, exhibitions and so on. With the large amount of storage space now available on entry level versions of the flash drive companies are also pre-loading their sales brochures and other marketing material onto the memory of the flash drive – this not only saves them printing and transportation costs but it’s a really effective way of distributing large amounts of data and information about their company.

People that are given branded flash drives (flash drives printed with a company logo on) are typically delighted to receive them because they have a high perceived value and because they can use they to save and transport their own data around.

USB2U is one of the longest established suppliers of USB flash drives in the UK. Established in 2002 shortly after the introduction of flash drives USB2U and its sister company USBNow have supplied millions of USB flash drives to thousands and thousands of customers. If you are looking for a trusted supplier of USB memory sticks, USB thumb drives or USB pen drives then get in touch with USB2U today.

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Exactly What Is A USB Flash Drive

Looking For A Robust Promotional Flash Drive

Friday, June 18th, 2010

If you’re looking to buy a strong, robust and stylish USB flash drive for promotional purposes or for use at an event or show then you might want to consider the metal Capsule USB Flash Drive.

Not only is this USB drive manufactured from metal but instead of the cap simply “pulling off” its screwed on to give a really tight fit. So much so that the drive is virtually waterproof as well as being virtually indestructible.

The Capsule drive can be supplied in any colour you want because its made to order and the shell is spray painted before any branding is applied. So, unlike most other flash drives that are manufactured from plastic with aluminium trims each capsule drive is hand finished and spray-painted. There are some standard factory colours (white, blue, black and red) that are available off the shelf but any colour is possible and it only adds a couple of days to the manufacturing process to get the Capsule Drive produced in your preferred colour.

Capsule Flash Drive

Capsule Flash Drive

Because of their innate strength these drives are excellent when attached to a key ring because they will absorb all of the usual bumps and scrapes that anything on a key ring and attached to a bunch of keys will pick up in every day use. Not only that but because of how they are manufactured, painted and printed the brand will last and is not going to get scratched away.

If you’ve got a brand or product synonymous with security, strength or resilience then the Capsule will certainly be a good fit.

Whichever flash drives you choose don’t forget to pre-load your company data, presentation slides, sales brochures and links to web sites. This data can be “locked” so it cannot be deleted, you could make it “auto-run” so an application starts as soon as its plugged into a USB port or you could simply load the data into a separate partition so that your pre-loaded data is always kept separate from any personal data the recipient might load onto the drive.

Data can be loaded onto the flash drives during the manufacture or just before delivery if you’re up against it in terms of pulling all of your data together! Either way pre-loading data is a great idea because you fully maximise the promotional benefits of the product you’re buying.

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Looking For A Robust Promotional Flash Drive

The Winner In The Clubhouse – Custom USB Golf Clubs and Balls

Friday, May 28th, 2010

The golf equipment and clothing market is a multi-billion pound global market, which given that there are reckoned to be in excess of 30 million regular golfers worldwide is not surprising. Like many sports several key brands tend to dominate the market albeit these brands tend to fragment into clubs, golf balls, clothing and accessories.

Some of the most recognised brands include: Dunlop, TaylorMade, Adidas, Ping, Titliest, Callaway, Wilson, Nike and Mizuno. Every player will have their favourite clubs manufacturer, favourite golf ball manufacturer and so on and these global brands commit millions of pounds each year on R&D, design and sponsorship to make for example their particular golf clubs or golf balls the preferred choice of the golf community.

USB Gold Bag

USB Golf Bag

With every manufacturer scrambling for consumer spend in the midst of tough economic times its interesting to see the innovation now creeping into the advertising and marketing plans of many brands. Nowhere is this more evident than in the use of USB flash drives. Of course they are not using just any old factory designed flash drive with their logo printed on, no, they are commissioning fully bespoke flash drives in the shape of their equipment.

So, next time you’re at the London Golf Show or the Scottish Golf Show or any Golf Show for that matter don’t be surprised to coaxed onto a trade stand with the lure of a Custom USB Golf Ball or a Custom USB Golf bag. These super little promotional products are facsimiles of the real thing just a little smaller and of course they’re fully functional USB flash drives.

The beauty of these products is that the manufacturer can pre-load onto the flash drive all of their product range, technical data sheets, video’s of the product in use, testimonials from professional players, details of local stockists, links to their web site and so on. Rather than hand out lots of glossy but heavy and expensive marketing information

USB Golf Ball

USB Golf Ball

its far easier for all concerned to have this information on a small, handy and imaginatively produced flash memory stick. Easier for the recipient as they won’t be burdened with lots of brochures to lug around the show and easier for the giver as their print costs, storage costs, transport costs etc. will all be dramatically reduced.

Because USB flash drives are incredibly popular products they will be welcomed as promotional gift and unlike CD’s or DVD’s they will be used.  Done well they’ll also generate a real level of interest and “chatter” which is precisely what any good promotional product should deliver.

Custom flash drives, as these images illustrate, can be manufactured in any shape and in a range of different materials. Pricing is just a little more than a standard flash drive you just need to allow a week or so more for their manufacture.

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The Winner In The Clubhouse – Custom USB Golf Clubs and Balls
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