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Posts Tagged ‘flash drive’

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Showcasing the New Retractor USB Flash Drive

Thursday, September 8th, 2011

This is a new USB flash drive that we’re really excited about. The Retractor USB drive is available in a wide range of vibrant colours, it has no cap to lose, it offers a good, flat print area, it’s easy to attach to a keyring or lanyard and it comes in a wide range of memory sizes.

New Retractor USB Flash Drives

New Retractor USB Flash Drives

If you were drawing up a shortlist of “must-have” features for a promotional USB flash drive then the Retractor would tick all of the boxes and some. If you’d like a sample of the Retractor USB drive just give us a call or fill out our on-line quote enquiry form – just make sure you ask for a sample in the comments box!

Whether you choose this new model or any of the others in our extensive portfolio you’ll be in good company because promotional USB flash drives are “the hot” product at the moment.

Lots of companies (large and small) are now buying flash drives to:

  1. Hand out at trade fairs and exhibitions – the drives are typically printed with the company logo and website URL and pre-loaded with appropriate sales material (PDF brochures, price lists, tech sheets, media files, customer reviews, and dynamic links to their web pages, Twitter accounts and other Social Media).
  2. Give to their sales teams as “leave-behinds” – rather than leave a ton of sales brochures following a sale visit companies have found they get better success if they leave their brochure behind on a USB stick. Not only do the USB sticks get used to view the sales material pre-loaded on them but, they usually get used by the recipient to store and transport their own data on – thus ensuring the brand printed on it is “front on mind”.
  3. Replace CD and DVD’s which are now considered “old hat” – if you want to create a strong impression then you’re much better off sending giving out or mailing out USB flash drives.
  4. Hand out at press launches, seminars or conferences – if you’ve got information you want to disseminate to an audience then its much more convenient to load this information onto a USB stick and hand this out – gone are the days when people are happy to walk away from a seminar with armfuls of photocopied PowerPoint slides and speakers notes.
Retractor USB Flash Drives

Retractor USB Flash Drives

Whatever your reason for buying USB flash drives for your business we strongly recommend putting the Retractor USB Flash Drive model on your shortlist.

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Showcasing the New Retractor USB Flash Drive

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Wooden Rugby Balls – Don’t Expect These At The Rugby World Cup 2011

Wednesday, September 7th, 2011

To support their “Don’t Bet On It” initiative The Rugby Players Association commissioned some Ruby Ball lookalike USB flash drives emblazoned with their strap line across them.

The finished USB flash drives look fantastic. They’re made from a lightweight wood (from sustainable sources) and the cap is held in place by a couple of discretely positioned magnets.

USB Rugby Balls

USB Rugby Balls

The product used to give the impression of a Rugby Ball was our Leaf USB Flash Drive which is just about rugby ball shaped but as you can see from the other examples shown here it works for all sorts of companies and not only those who want to push a rugby theme.

Typically, when we’re approached by customers who want flash drives supplied in the shape of a particular product or object we’d suggest a custom design simply because this way the customer gets something unique to them and they get a flash drive that exactly matches their product but in the case of the Rugby Ball the current leaf product was such a close match it wasn’t necessary.

Leaf Style USB Flash Drives - Rugby Ball Shaped

Leaf Style USB Flash Drives - Rugby Ball Shaped

Custom USB flash drives as these examples with a sporting influence show can be incredibly detailed and pretty much anything is possible. The only drawback with custom models is that you need to allow a couple of extra weeks because we have to produce a custom mould for each design and typically this goes through a couple of iterations before final approval. So, the typical lead-time of a custom drive is around 3-4 weeks compared to around 7-10 days for a standard drive that is merely printed or engraved.

A few years ago you’d expect to pay a hefty design and mould set-up cost for any custom job but manufacturing techniques have improved so much over the last couple of years that these have all but disappeared. Of course increased competition in the market amongst USB flash drive suppliers has also helped to keep prices down.

The unit cost of the finished custom USB drives will be marginally higher than an equivalent “standard factory” model but this small extra cost is well worth it because of the significantly greater impact that Custom drives make when they are handed out.

Custom USB Flash Drives - Sports Themed

Custom USB Flash Drives - Sports Themed

One of the primary objectives of any USB sticks that is given out is to raise the awareness of the brand or product its promoting so what better way to do this than to give out a flash drive in the actual shape of the product or brand being promoted.

If you’re interested in getting a quote for Custom USB flash drives for your business then just give us a call on our Freephone number (0800 008 7079).

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Wooden Rugby Balls – Don’t Expect These At The Rugby World Cup 2011

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Back to School With USB Flash Drives

Monday, September 5th, 2011

Millions of students across the UK will today be starting school for the first time, returning to school to start a new school year or starting “big” school as they move up to secondary school, college or university.

For most of the students the day will be greeted with a blend of excitement, nervousness and relief as the long summer holiday finally comes to a close and the school gates open for the start of a new academic year.

For many of the parents of these students the days leading up to the start of the new school year will have “challenging” for a number of reasons. Waving your child goodbye as they start their first day at school has got to be one of the most heart-wrenching moments for any parent – pride, coupled with anxiety and a sense of relief that they are “finally” starting school are the typical emotions but the lead up to the actual start day can be just as stressful as they try to get their children equipped and organised for the start of school.

School USB Flash Drives

School USB Flash Drives

Many parents will be familiar with the usual “end of holiday” pinch point when unfinished homework collides with the realisation that they still have uniforms and equipment to buy. So, as well as coaxing their children to knuckle down to do the homework they’ve been putting off all summer they have to enter the fray and wrestle with other parents at the shops for the last of the trousers, shirts, sports kit, shoes and stationery – no wonder parents are left exhausted, stressed, emotionally strained and significantly poorer at the end of it all.

At many schools and colleges one of the newer additions to the traditional equipment list that parents will have to provide their children with is a USB flash drive. Today more and more schoolwork is done on PC’s and laptops and as a result many schools are advocating that pupils use USB flash drives to save their work onto to and to carry their work between school and home.

Fortunately USB flash drives have fallen in price over the last few years so a 1GB or 2GB flash drive can now be picked up online or in the high street for under a fiver!

School Flash Drive

School Flash Drive

Such is the demand for USB flash drives that some schools and colleges are buying them in bulk and with the school logo or crest printed on and making them available via the school shop. For some fortunate parents and students the schools will supply the flash drives free of charge!

Today there are lots of different models and styles of USB Flash drive available so even the most discerning of student should find something they like. When schools buy them they tend to buy the more popular versions like the Twister flash drive because it has no cap to lose!

In the context of all of the other pressures that starting or returning to school can throw up getting a USB flash drive sorted may seem pretty low down on the list but they are just as vital tools today as slide rules and calculators were 20 – 30 years ago.

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Back to School With USB Flash Drives

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USB 3.0 Weakened By HP’s Decision to Exit PC Market

Thursday, September 1st, 2011

Will the decision by HP, who following their acquisition of Compaq in 2002 for $25 billion became the worlds largest manufactures of PC’s, to withdraw from the PC market lead to a standards war between USB 3.x and Thunderbolt™?

Thunderbolt Vs USB 3.0

Thunderbolt Vs USB 3.0

Up until now HP have claimed to be keeping a “watching brief” on Thunderbolt™ preferring instead to ship their new PC’s with USB 3.0 only. But, with the separation of their PC business and it’s likely sale, it’s anyone’s guess what strategy any new owner might adopt. HP’s declared plan moving forward is to “focus on its strategic priorities of cloud, solutions and software with an emphasis on enterprise, commercial and government markets” so it’s clearly not going to get involved in what looks like an interesting standard battle.

Where this gets interesting is that Thunderbolt™ was a joint development between Intel and Apple (so they’ll probably own some licensing rights) and it’s already being shipped on lots of new Apple products including the Macbook Pro, Macbook Air and iMac. We’re also beginning to see a number of first generation Thunderbolt storage peripherals hitting the market including Lacie’s Little Big Disk.

How long then before we see the first generation of Thunderbolt Flash Drives?

Thunderbolt is a new “High Speed” data transfer technology that has a theoretical data transfer speed of 10GB per second – this is twice the speed you can achieve with USB 3.0 so arguably USB 3.0 is redundant before it gets out of the starting blocks!

USB 3.0 products are backwards compatible with USB 2.0 but Thunderbolt is completely different; it uses different cables, different connectors and completely different protocol, so USB products, including USB flash drives will not work with Thunderbolt.

For users of Thunderbolt the advantages are easy to understand particularly when you consider that it supports the transfer of a Full High Definition film in around 30 seconds. This is great but no one wants a standards war.

Of course rumours that that Intel has so far failed to build support for USB 3.0 into any of its motherboard chipsets don’t help. If these rumours are true then where will this leave USB 3.0 and are we on the verge of seeing portable storage drives that use Thunderbolt technology?

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USB 3.0 Weakened By HP’s Decision to Exit PC Market

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Wedding Photographers Please Take Care When Buying USB Flash Drives

Wednesday, August 10th, 2011

We know from the number of professional wedding photographers we supply with printed and customised USB flash drives that there is a real move in the sector towards offering Wedding Portfolios on a USB flash drive.

Whilst we’re a long way from portfolios and shoots being supplied exclusively on flash drives it is interesting to see how quickly wedding photographers have grasped this particular storage medium. For many the printed flash drives are offered as an “optional extra”, something that sits alongside the traditional album and is a way of providing clients with photographs in a format that they can use to email to friends and family that couldn’t make the big day, to post onto their Facebook account or just to print off on their home printer.

A good quality, good looking USB flash drive that is provided in a smart gift box looks so much better than a CD or DVD and they enhance the image of the professional photographers offering them – CD’s and DVD’s are pretty “old hat” and don’t exactly convey a great image these days!

If you’re a professional wedding photographer and you’re considering using USB flash drives then choosing a supplier is arguably more important than choosing the style and type of flash drive you order. It’s a common misconception that a flash drives are all the same so if you’re buying a 4GB flash drive from one supplier it’ll be the same as 4GB flash drives from another supplier – this is not only wrong but it’s dangerous to think this because if you leave yourself open to buying flash drives that will damage your business and harm your relationship with your clients.

Professional Wedding Photographers USB Flash Drives

Professional Wedding Photographers USB Flash Drives

It’s a bit like buying a decent lens for your camera – outwardly two lens from two different manufacturers might look the same, have broadly the same specification but the results can be massively different.

Some suppliers of USB flash drives (we know because we often have to pick up the pieces) offer what they claim to be Grade A, Hynix or Samsung flash drives only to then supply flash drives that are assembled using recycled or Grade B flash memory chips, sometimes they’ll have cheap flash controllers and increasingly some will supply “masked” USB drives where rejected flash chip of say 600MB has been “masked” to look like a 1GB!

Unfortunately when you look at these flash drives they’ll look great, it’s only when you use the flash drives that you’ll notice how slow they are, how many failures you get and how data seems to magically “disappear” after its been loaded (this is common on masked flash drives). They also have a nasty habit of failing after just a couple of months.

Suppliers get away with sending out these flash drives because they know in lots of cases they’ll be given away at trade shows and publicity events and people won’t care if a few fail (ironically it can be a very high percentage that fail but because they’re given away free no real data is collected).

But, when you’re dealing with the memories of peoples wedding and an event, that for many, will be the most important day in their life you need to take care that you’re buying good quality, high speed flash drives that are not going to fail. The best way to do this is to work with a company that has a proven track record of delivery that understands the demands of the wedding photography business and values their reputation as much as you value yours.

Don’t buy on price and price alone unless you have no interest in the underlying quality of what you’re buying and please don’t buy from “Chinese suppliers” operating on sites like Alibaba – At USB2U we get calls almost every week from someone who’s been burnt doing this and either nothing arrives (after they have sent the money) or what does arrives is so sub-standard that they have to dump them and start again.

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Wedding Photographers Please Take Care When Buying USB Flash Drives

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CD Player Dropped From New Ford Focus – Replaced With USB Ports

Friday, July 29th, 2011

The news from Detroit has confirmed that in 2012 the Ford Motor Company will start to ship new cars without a CD player. The dramatic fall in the sale of CD’s has been cited by Ford as a major contributing factor behind the decision.

In 2010 the total number of albums sold on CD was 326.2 million, the lowest number since SoundScan began compiling sales data in 1993. The figures from the BPI in the UK showed a 12.4 per cent decline in CD albums sales from 2009 to 2010. The way in which people buy and listen to their music has changed fundamentally over the last few years and CD’s are destined for oblivion.

Against this backdrop it’s perhaps more of a surprise that other car manufacturers have not already announced the removal of CD players from their cars.

Ford Focus with USB

Ford Focus with USB

It looks likely that the Ford Focus will be the first of Fords cars to offer USB connection point for Apple iPods, MP3 players and mobile phones. There is talk of a computer ‘hub’ where you can access your music library via the web but details of this remain sketchy.

Of course some of this is not new – a number of Fords cars already come equipped with digital connection points but the removal of the CD player is a new twist. (It will still be available as an optional extra for people wedded to their CD collection).

For advertising and marketing companies the introduction of USB ports and a computer “hub” into the cars we drive will introduce all sorts of new opportunities to engage with their (and their clients) customers. If the “hub” is connected to a screen in the car we can’t be far away from being targeted with audio and visual adverts so the legislators will have to move quickly to ensure any “in-car” advertising does not impair the drivers ability to drive safely.

Assuming the planned computer “hub” has some degree of built-in storage it’s possible to envisage a scenario where a USB flash drive could be used to upload your portfolio of music to your “hub” – this would remove any reliance on an internet connection, it would take your mobile phone out of the equation but it would give you loads of flexibility to up-load thousands of music tracks and build your own play lists (ideal for different driving conditions).

If you’ve invested heavily in CD’s then it’s pretty easy to “rip” these and transfer the tracks onto a USB stick, which in turn can be uploaded, to the cars “hub”.

However you feel about it this announcement is another nail in the coffin of the CD

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CD Player Dropped From New Ford Focus – Replaced With USB Ports

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What Is a Masked USB Flash Drive

Thursday, July 28th, 2011

Promotional USB flash drives are incredibly popular at the moment with lots of companies buying them to promote their brand, to support their sales activities or to hand out at seminars or conferences with presentations pre-loaded onto them.

As the market for promotional USB flash drives continues to grow it is starting to attract an increasing number of suppliers looking to cash in and make a quick buck. The challenge for the buyer of any promotional USB flash drive (and equally the opportunity for the scam merchants) is to be sure they are getting exactly what they are being quoted for.

If for example you place an order for 500 x 1GB USB flash drives printed with your company logo on both sides then its reasonable to expect that this is what will be supplied. The difficulty is that on the surface all flash drives, regardless of memory size look the same, a 1GB version looks just like a 16GB version so how do you check to make sure you’ve been supplied with what you’ve ordered?

Masked USB Flash Drives

Masked USB Flash Drives

A supplier that is selling masked flash drives (knowingly or unknowingly) will typically still describe them as Grade A flash drives (when they’re clearly not) and will put just as much effort into the overall look and feel of the drive. In other words when they arrive your printed USB Flash Drives are likely to look great, they might come with a lanyard and a giftbox and they might even be pre-loaded with data but a large part of what you’re paying for is the internal memory and NOT the appearance of the drive or any accessories.

It’s not as simple as just plugging the USB stick in and checking the “properties” of the flash drive on your PC. A “masked” flash drive will show up as a 1Gb or whatever size you’ve ordered, hence the expression “masked”

To check that you have not been duped and sold “masked” flash drives you should make the following checks when they arrive:

Let’s assume you’ve ordered 1GB USB drives then…..

  1. Connect the USB stick to your PC and wait for it to be allocated a drive letter.
  2. Transfer files (data) exceeding 900 MB (just below 1GB) to the USB drive – it might take a couple of minutes.
  3. When the data has transferred onto the flash drive then “safely remove the USB flash” drive from your PC
  4. Find another PC and connect the same flash drive to it and check to see if all of the files you loaded show up. If they don’t and say only 50% appear then you’ve been sold masked flash drives.

If your masked USB flash drives were purchased from a UK supplier then you should (assuming they are still in business) have recourse to them but if you’ve purchased then directly from the many “factories” now advertising on Alibaba and other such sites then it’s unlikely you’re get them replaced or get your money back.

Masked USB flash drives and suppliers purporting to sell Grade A flash drives when they are not are the scourge of the industry at the moment and unfortunately masked flash drives can only be identified upon delivery. Our advice is to buy locally (so you are protected under the local laws) and buy from a trusted supplier that operates from commercial premises and has been around for some time. Basic Google Earth checks (to see if they are selling from a garage or bedroom) coupled with company checks can normally rule out a good number of rogue suppliers.

As with many things in life it’s a case of buyer beware.

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What Is a Masked USB Flash Drive

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Will The Cloud Kill The USB Flash Drive

Wednesday, July 27th, 2011

Cloud based storage solutions like Dropbox provide an incredibly convenient way to store/back up your personal data. Files like Word documents, photos, videos etc. that have been uploaded to a Dropbox account can then be accessed from any internet enabled device (PC, mobile phone, iPhone, iPad, Blackberry) wherever you are in the world. Typically you just need a browser, an android app for your android phone or PDA or an app for your iPhone or iPad.

Dropbox is the current market leader but their dominance is about to be challenged by YouSendIT whose services are used by many businesses who struggle to send emails with large attachments. With 32 million registered users YouSendIT are well placed to quickly gain market share and with a tiered pricing structure that starts at “Free” for up to 2GB they certainly mean business. Beyond 2GB though you will have to pay for the service and the price ratchets up the more space you use (and you pay a monthly fee rather than a one-off charge)

Another neat feature of these Cloud based storage and data transfer solutions is that the data is held securely on servers that use Secure Sockets Layer (SSL) and AES-256 bit encryption. Not only that but both you get to see a history of what you’ve saved and you can un-change or un-delete files if you’ve made changes you need to undo.

Cloud Custom USB Flash Drive

Cloud Custom USB Flash Drive

Cloud based storage solutions are without doubt very impressive and they look set for huge growth over the next few years but will they lead to the death of the immensely popular USB flash drive?

We think it’s too soon to write-off the USB flash drive because:

  1. No cloud based solution (private or public) is perfect and as such access to your data is entirely at the mercy of your service provider so there is always the risk that when you need your data the most the Cloud could be down.
  2. Even if you are tempted to use a Cloud based storage solution it is still worth employing a “belts and braces” approach and backing up your files onto a USB flash drive. This is a particularly important personal strategy if you’re planning on using your files during an important meeting, at a conference or seminar or if you’re on a deadline to deliver coursework to your school or college.
  3. Once you exceed the “Free” thresholds for data storage on the Cloud it can get expensive – a single months cost can be more than buying a good quality, high capacity and high speed USB flash drive. Could storage costs could run into hundreds of pounds per year.
  4. No speed issues – transferring large files from a USB flash drive is quick, painless and simple. Arguably you can say the same for Cloud based storage solutions but only if you are connected to fibre optic connection!
  5. If you’re a company and you want to promote your brand, sell your products or inform your customers (or prospective customers) then USB flash drives win hands down over the Cloud. A USB flash drive that has been printed or engraved with your logo and pre-loaded with your sales collateral is a fantastic “giveaway” at a tradeshow, event, of seminar. Posting a URL or link that people can download files from just doesn’t have the same impact and nor will it for the foreseeable future!

With a nod in the direction of Mark Twain – The reports of the death of the USB flash drive have been greatly exaggerated.

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Will The Cloud Kill The USB Flash Drive

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Clip On USB Flash Drives That Are Hard To Shake Off

Friday, July 22nd, 2011

Lots of schools and companies are buying USB flash drives to hand out to the students, to promote their business or to develop their brand. Whatever your reasons for buying them you want them to be functional (to work as a USB flash drive) but you also need them to reflect your school or company’s brand values. Choosing the right style of USB flash drive for your project can be daunting!

Examples of the Clip USB Flash Drive

Examples of the Clip USB Flash Drive

There are loads of different styles, colours and shapes of USB flash drive on the market today and most are easily customised (printed or engraved). Most are manufactured from plastic, some from metal and a smaller number from wood (bamboo) or PVC. Some have a cap, others “rotate” or “swivel” to protect the USB connector, some come with a lanyard or key ring attachment and others are secured by slipping them onto your wrist (USB wristbands) or clipping them onto your pocket (USB pens).

Just to make the decision process more interesting/challenging there are lots of new models of USB Flash Drives entering the market weekly and one that has already attracted lots of interest is the USB Clip. This is a small, tactile, metal USB flash drive that, as the name implies “clips” onto to work folder, a pocket, or a physical DM mailer pack.

Clip Drive - Shirt Pocket

Clip Drive - Shirt Pocket

The Clip Drive is only 38mm long and at 12mm wide it’s as small as you can go with a USB flash drive because the whole thing is the width of a standard USB connector.

These Clip Drives are typically engraved but they can be printed if preferred albeit engraving tends to be a bit more resilient to the everyday knocks and bumps there drive get in daily use.

Despite their small form factor they are available in all the standard memory sizes from 512MB all the way up to 16GB. Whatever size you buy make sure you take full advantage of the memory and storage space you are paying for by pre-loading your own sales material, brochures or PowerPoint slides on them before you hand them out. Most schools and companies are doing this now not least because any savings you can make by not printing these documents can help towards offsetting the cost of buying the USB flash drives.

If you’re interested in the Clip Drive then pop onto our web site and fill out the on-line quote form or just give our sales team a call on our Freephone number. Send us your artwork and we’ll even mock up various versions for you free of charge!

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Clip On USB Flash Drives That Are Hard To Shake Off

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Why Do Small Quantities of Printed USB Flash Drives Cost So Much

Monday, July 18th, 2011

In tough market conditions more and more companies are turning to USB flash drives printed with their logo on in an attempt to engage with their customers, stimulate sales or just inform prospective customer about what they do.

Typically the USB flash drives will be pre-loaded with sales brochures, white papers, price lists, product specifications, video files and links to websites. Occasionally this pre-loaded data is “locked” onto the flash drive so it cannot be deleted but typically the data can be removed (deleted) by the users once they have read it – this is the recommended approach because it ensures on-going use of the flash drive by the recipient and as a result you get on-going brand exposure.

Most companies buying printed USB flash drives will typically order between 100 – 500 pieces with the most commonly requested memory size being 1GB or 2GB. These memory sizes are large enough to carry most companies pre-loaded data and they’re big enough to ensure they get used by the recipient.

Twister USB Flash Drives

Twister USB Flash Drives

If you order less than 100 USB flash drives at a time then you’ll notice a sharp increase in the unit price. Whilst some companies will print and supply as little as 25 USB memory sticks at this quantity level the unit cost is pretty steep. The reason for the fairly dramatic price increases when you order in small numbers is simply because there are a lot of fixed costs in the production and delivery that have to be amortised across a much smaller number of USB sticks. Examples of these fixed costs are:

  • Print set-up costs. Every print colour has an associated cost – each ink colour has to be bought and a “screen” has to be made for every colour before the USB sticks can be printed.
  • Carriage costs from the factory. Most USB flash drives are produced and printed in China and they therefore have to be shipped into the UK using carries like UPS, TNT or DHL.
  • HM Revenue & Customs charges. As the USB sticks arrive in the UK VAT has to be paid on them in addition to which there are normally associated VAT “handling” fees.
  • QA checks, anti-virus checks and speed performance tests have to be performed on a sample of every order before they are released to a customer.
  • Re-boxing – When the USB sticks arrive in the UK it is not unusual for multiple customer jobs (particularly small jobs) to be consolidated into a single box. These consolidated shipments need re-boxing after the QA checks.
  • UK shipment costs – because of the time critical nature of most USB flash drive orders they are typically sent on the final leg of their journey by next-day courier.
  • Invoicing and payment costs – every order needs a formal VAT invoice raised and of course the banks and card companies make a charge for handling any payment to clear the invoice. If payment terms are offered there can be additional costs in chasing the payment of invoices.

When the costs illustrated above are spread over an order for say 500 USB sticks they only add pennies to the unit cost but spread over say 25 USB sticks the additional cost per stick can be quite hefty!

Where possible it’s recommended that you buy your USB flash drives in quantities of 100 plus but if you do only want 25 pieces then you can buy them from USB2U

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Why Do Small Quantities of Printed USB Flash Drives Cost So Much

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