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USB2U News

Price of 8GB Promotional USB Flash Drops by 50% in 12 months

Posted by USB2U on 30th April 2012 | Permalink

Over the last 12 months the price of flash memory has followed a long established downward trend but compared to previous year on year falls the drop in prices over the last 12 months have been pretty dramatic.

If you’d been looking to buying 8GB promotional USB flash drives printed with your logo and pre-loaded with your company data this time two years ago then you’d have expected to pay around £15 per USB stick. A year ago the same USB sticks would have cost around £10 each but today the price (depending on the quantity ordered) has dropped to around £4- £5 per unit!

That’s a huge amount of professionally produced and printed data storage for about the cost of a large swanky coffee! Just think about how many documents, catalogues, price lists, movie files etc. you could fit onto an 8GB drive and give out or send to your customers – give them an 8GB USB drive and they’ll almost certainly keep it and use it because whatever you pre-load onto it before your hand them out and they’ll still be tons of space left for your customers or clients to load their own data onto the drive.

USB Price Falls

USB Price Falls

Unsurprisingly with these price reductions what we used to consider “larger” USB capacity sizes (4GB and 8GB) are now becoming the de facto choice for many. After all, the price differential between 1GB sticks and 8GB sticks is now only a £1 or two but the perceived value of an 8GB flash drive is still incredibly high.

A consequence of the move to larger flash memory sizes is that smaller “give-away” memory sizes of 128MB, 256MB and 512MB are getting harder to source – the simple reason for this is that very few factories (if any) are still producing memory chips of this size because it is simply not cost effective for them to do so. Effectively these small memory chips have gone “end of life” and where they are offered they are often re-cycled chips or “off-cuts” from chips that were originally destined to be larger chips.

Underpinning the price falls are a combination of seasonal price falls (late Spring and early Summer is a quiet period for the factories and pricing reflects the sluggish demand), Moore’s Law (which states that the number of transistors on a chip will double approximately every two years), and a weakening USD ($) – flash memory is priced in $’s so any weakness against the GBP (£) = lower prices.

So, when you think promotional USB flash drives don’t think cheap and cheerful 128MB sticks but think cheap and very happy 8GB sticks!


Branded USB Flash Drives Now Only £1.95

Posted by USB2U on 17th January 2011 | Permalink

Finally there is some good news on pricing of branded USB flash drives.  After what seems months of turbulence in the flash drive market things seem to be settling down a little and the currency market seems to be swinging back in our favour and helping things as well.

The net of the net is that the price for 1,000 USB flash drives fully printed and pre-loaded with data has now fallen to £1.95. This is the price for a 128MB version from our standard “Classic” series and includes all print set-up and origination fees and data loading fees up to 100Mb. Unfortunately because of higher UK print costs the offer only applies to orders where there is sufficient time to print the flash drives and ship them in directly from our factory in China.

So, if you’re in the market for some USB flash drives printed with your logo or brand and you’re ok to wait a couple of weeks for them then now is an excellent time to be placing an order.

If you’re a new customer you won’t have to pay for your branded USB flash drives until the day before we deliver them to you. If you’ve ordered from us before then subject to a credit check we’ll be able to supply them to you on 30-day payment terms – just speak to your account manger about a Trade Account application.

Classic USB Flash Drives

Classic USB Flash Drives

At these prices USB flash drives are ideal for trade shows, exhibitions and press launches where they tend to be given away in large numbers. If you plan ahead and get all of your sales material, press releases etc. pre-loaded onto the USB drives then the savings you’ll make by not printing your collateral can more than offset the purchase cost of the branded USB drives.

Although 128MB flash drives are considered by some “small” in terms of memory storage its worth considering that only 2-3 years ago they were the most popular memory size sold and you can still store lots everyday files on a 128MB stick. Its only likely to cause a storage issue if you use the flash drive(s) to store large numbers of photographs, media files, and/or music files. As a promotional product a 128MB USB flash drive is still more than adequate and why pay more for additional memory that most people won’t use.