Over the few years the uncontested champion of the branded and promotional memory stick world has been the “twister” style memory stick.

Sometimes also referred to as the “swivel” or “cap-less” this unpretentious little memory stick has risen to dominance because:

a)     The plastic (or rubber) body shell can be pantone matched to any of the primary colours from your company’s logo.

b)    The twisting metal casing (hence the name) protects the USB connector from accidental damage and means there is no cap to lose.

c)     It’s relatively small. The Twister is a compact USB Memory Stick so it’s easy to carry, and store and despite its size it carries a logo well.

d)    It’s tough. The combination of the metal case and the rubberised body make it a particularly tough memory stick.

e)     It’s easy to print on and its one of the few memory sticks that you can print a true 4 colour process onto. Real “photo-effect” finishes are possible making it the ideal choose if you have a complex brands or logos to reproduce.

f)     Its popularity means that its quite often available from stock, handy if you’re up against a tight deadline for your logo USB sticks.

Up against these pretty compelling reasons any other style or type of branded memory stick is going to have to work pretty hard to compete but, the Express style of memory stick is in with a real shot at the title. Why? Well, the Express offers the following:

a)     It’s a real “cute” looking memory stick that is very tactile

b)    It’s small, even smaller than the twister making it incredibly portable. Ideal if you are taking 100’s or 1000’s to a show or event. Small memory sticks are popular with users and as such they tend to get used more meaning your brand gets better exposure.

c)     Despite its size it there is plenty of space to print onto because the whole of the body shell is available.

d)    The printed area is “sealed” under a resin cover which protects the design/print and ensure brand longevity – you don’t get the “wear factor” common with many other printed sticks.

e)     The Express can be supplied in any colour you want and at no extra cost.

f)     Looks great when coupled with a complimentary lanyard or box.

If you are looking for a branded memory stick in 2010 then it’s worth considering the Express model. At USB2U we think it’s going to become a real contender. Ask one of our team to provide you with a quote and remember we offer a free design service to help you really get the most from your budget.