Posted by USB2U on 10th February 2015 | Permalink
There was a time when a presentation tin box for a promotional USB stick was a pretty bland affair but times they are a changing!
There are two main factors are at play here:
- More and more companies that buy USB memory sticks to give-away (for whatever reason) are understanding that you get a much more positive response if your package your sticks rather than just give them out without any thought about how they are presented. It’s pretty easy understand why this might be the case – after all how many of us hand over birthday presents or Christmas presents without 1st wrapping them up or at the very least putting some effort into their presentation. Gifts (even corporate promotional gifts) handed out in pretty/attractive packaging look better, they generate a better response and they provide another medium onto which to promote the companies brand.
- Print technology has advanced in leaps and bounds over the past few years. Today it’s relatively simple to print across the full surface area of the USB presentation tins and the price to do this has dropped markedly. The results, as you can see from the images below, are fantastic and really do lift the overall impact of a simple USB stick.
Printed Tin Boxes for USB Sticks
So, if you are thinking of buying promotional USB flash drives anytime soon it is definitely worth chatting through the options for packaging and in particular our metal presentation tin gift boxes. Not only can we now print in full colour (with print bleed right to the edge of the lid) but we can custom cut the foam insert to match any model of drive.
Of course it’s not just tins we offer so if tins are not your thing but you want a gift box then check out the extensive range of options we offer on our website. Pretty much all of them are held in stock in our UK warehouse and most (including the tins) can be printed and delivered in as little as 24hrs (you’ll pay a little more in rush fees for any “rush service”).
Remember we offer free samples (not with your own logo on but samples of our tins and boxes) so if you’re not sure which works best for you just ask and we’ll pop a sample or two in the post.
Printed Tin Boxes for USB Sticks
Posted by USB2U on 26th April 2013 | Permalink
If you’re looking to buy high performance USB memory sticks with fast read/write speeds then you’re best not to buy them from a company supplying promotional USB sticks.
The reason is simple – the vast majority of promotional USB sticks that are purchased are typically given away as part of a sales and marketing initiative of some description. As a “giveaway” the primary requirement is not speed and performance but value for money coupled with a product that looks good and can show off the brand that is printed on it.
Performance and speed comes at a premium and in the highly competitive promotional USB market most prices that are banded around will be for “standard promotional grade” USB sticks. What this means is that if you’re lucky you’ll get a Grade A (new and non-recycled) product that has read/write speeds of around 3MB -6MB per second. If you’re unlucky you could easily end up with sticks that look good on the outside but contain Grade B (re-cycled) components – these will be slow, they may be masked (the memory size is faked) and they are likely to have a short lifespan (the number of read/write cycles they’ll support will be small).
Forget any ideas of getting the sort of performance you’d normally associate with good quality high performance branded USB sticks you’d pick up in the high street – whatever anyone says unless you specify high performance chips and you’re willing to pay a premium (albeit often a small premium) then the USB sticks you’ll get from most companies selling “promotional” USB sticks will perform commensurate with this definition.
To be fair a decent promotional USB stick from a reputable supplier will be fine for most everyday needs. Problems only really occur when whoever buys then or uses them wants to transfer lots of large files onto them or wants to run large high quality video files from them – large files or multi-tiered data with complex file structures will challenge a promotional USB, often to the point of breaking – it won’t physically break but the data loaded onto it will either fail or corrupt.
For certain industries, professional photographers for example, speed, performance and a reasonable lifespan (backed by a decent warranty) are an absolute must. If these are attributes you want from your printed USB sticks then be very clear to tell your supplier what you plan to use them for and follow their advice. When and if they recommend you spend a little more money to buy an upgraded product remember that they are not doing it to squeeze a few extra pennies out of you they are doing it because they want the product they supply to work and for you to be happy and come back and buy again!
At USB2U we always recommend that professional photographers and videographers buy upgraded, high-performance USB sticks.
USB2U - A Trusted Supplier of Promotional USB Memory Sticks
Posted by USB2U on 19th April 2012 | Permalink
If the USB flash drives you are going to hand out are going to carry your logo and you want this logo to last then printing your logo onto the flash drive is not always the best or only option. Let’s face it most people that are given a USB flash drive (certainly the type that can attached to a key ring) will typically attach it to a bunch of keys, attach it to their bag or simply leave it rattling around in their purse or pocket with their loose change.
Engraved USB Flash Drives
If they do any of these things with your carefully printed USB flash drives then pretty soon any printed logo on the USB stick is going to take some severe punishment and is ultimately going to succumb and start to rub/scratch off. It doesn’t matter how good the initial print job was, what time of print primer was used, whether the print is “protected” with a spot varnish of lacquer because once the surface tension of the ink is broken it will start to chip or flake away. Fact.
An alternative to printing is engraving – this is where your logo is etched (typically by a laser cutter or engraver) into the shell of the USB drive. Once the shell has been physically marked with a laser it’s done for good and it doesn’t matter what sort of punishment the sticks are exposed to after they have been engraved because the engraved logo will still be there.
Whilst you can’t engrave in colour, engraved products do look incredibly professional and ooze quality but more importantly the logo (or name/serial number) that is engraved is there for good. If you’re paying for products like USB sticks to be customised with your logo then as well as how they look the durability of the logo you print onto them has to be a key factor.
Engraving is an option on a wide range of USB memory sticks including wood (bamboo), some plastics, leather and lots of different metal and anodised metal variants. Anodised Twister USB flash drives (these are the types without a cap) are particularly popular because they come in a wide range of different colours and the engraving looks more like a fine print rather than “classic” engraving.
engraved wood USB flash drives
So, next time you are considering buying some branded USB Flash Drives don’t just automatically think about getting them printed but instead look at the options like engraving and consider if this might be a better choice for your brand, your needs and ultimately your customers (the people you are giving them to). Engraved USB flash drives are no more expensive than their printed counterparts and they take no longer to produce and supply. Some suppliers like USB2U (who hold lots of USB sticks in stock) can turn around engraved USB drives in as little as 24hrs!
If you’re not sure which option is best for you then ask for samples – these are typically free and seeing engraved Vs printed in the flesh should help you make the right choice.
Posted by USB2U on 21st March 2012 | Permalink
The very nature of promotional USB flash drives means that they are typically ordered by companies for a specific trade or retail show, a seminar or a marketing campaign.
The flash drives tend to be one component in an overall package of items that are brought together to support the activity and whilst they might not be that expensive (certainly in the context of trade shows where stands, banners etc. can run into thousands of pounds) they are nevertheless often critical to the overall event.
So, if you’ve ordered 500 promotional USB flash drives for a time critical event and they don’t turn up, or only some of them turn up, or worse still they turn up but they are wrong or don’t work then who’s to blame and what recourse do you have?
The answer to this question is, as you might suspect, not straightforward because it depends on a number of factors the two principal ones tend to be what Terms and Conditions you agreed to be bound by when you placed the order and where/who you bought the promotional USB flash drives from.
Terms & Conditions of Supply:
What Terms & Conditions have you agreed to (knowingly or not knowingly) have a significant bearing on any recourse you might have against not-delivery or problems upon delivery. Before you commit to any order for promotional products (including USB flash drives) read the small print. Everyone has a habit of just casually ticking the box that say you agree to be bound by the T & C’s of supply without actually reading what you’re committing yourself to but if you do this don’t be surprised if you options when things go wrong are pretty limited!
Some common examples of things that most T & C’s bind you to are:
- Accepting a shortfall of up to 5% on your order – not great if you actually need all of the USB sticks you’re ordered for an invited guest list!
- Accepting an over supply of up to 5% and expecting you to pay for the additional USB sticks you’re been supplied.
- Accepting a delivery date that is really just an estimate with no guarantee behind it.
- Force Majeure – this is a standard clause that most suppliers will include and it removes any liability from them for their failure to deliver on time. It relates to things that are outside of their control, e.g. strikes, industrial action, riots and severe weather events. This is a reasonable clause because as it suggests it deals with issues the supplier has no control over but you do need to think about the implications of it if you know the goods you are buying are being shipped from overseas (there are simply more things that can go wrong in such circumstances).
Getting your supplier to take responsibility:
If you’ve purchased your promotional USB Flash Drive from a local company, governed by local legislation and things go wrong then you’re in with a fighting chance of getting a resolution. This is particularly true for the more established and high profile suppliers who have a reputation to protect – seek out those that encourage customer feedback and response to their service(s) on the growing number of 3rd party review websites. These can provide a good barometer of the level of service and support you are likely to get.
If you’ve chosen to buy from China because you wanted to cut out the “middle man” then don’t be surprised if you can’t get hold of anyone when things go wrong. Whilst there are some genuine suppliers out there, there are also lots of horror stories of customers sending money to suppliers in China only for nothing to arrive or for USB sticks to arrive that look great but don’t work!
If you need you USB sticks in a hurry then ideally buy them locally. If you need them for an event with firm, immovable date then factor in plenty of time to deal with any delays or issues. Only deal with reputable, trusted and known suppliers who have clear unambiguous Terms & Conditions of supply that you have read.
Only deal with suppliers from China if you can get authenticated certificates to cover your RoHS liabilities (worth reading up on this Restriction of Hazardous Substances Legislation) and ideally only if you can pay the supplier once your USB sticks have been received and you are happy with them.
If you do all of the above then hopefully you’re reduce your chances of things going wrong or at the very least be dealing with a local supplier that will work with you to resolve any issues in a timely and professional manner.
Posted by USB2U on 19th March 2012 | Permalink
If you’re sales have gotten off to a bit of a sluggish start this year then it might be worth thinking about how promotional USB Flash Drives could help inject a bit of “oomph” into them.
Whilst they are not a panacea for all sales challenges, used correctly, they can certainly help reinvigorate your sales force and add a much needed new impetus to your sales enquiries which will hopefully lead to an increase in sales.
Promotional Flash Drives (that’s USB sticks printed or engraved with your company logo and typically pre-loaded with sales material) are a great tool for your sales team because they provide the sales team with a reason to call on customers, they give them a “door opener” and they generate good will and product and brand recall.
Despite the fact that lots of people will already have one or more USB flash drives they can’t seem to get enough of these handy little gadgets and it’s widely accepted that meetings are easier to set up with the promise of one being handed over (of course it helps if its got a decent amount of memory like a 4GB or 8GB).
As well as being given to your sale team to hand out during face to face meetings they’re also good for driving traffic to your web site and sales enquiries to any in-house sales team you might have. Just put out a couple of adverts or make a few changes to your pay per click adverts highlighting that you’re giving away an 8GB USB flash drive to every legitimate sales lead and you can expect to see a lift in your enquiries.
You can drive sales equally as well by sending out promotional USB flash drives as part of a direct mail campaign (ideally choose a model that is slim enough to slot into a standard envelope and can be sent using standard post). Just include the promotional USB stick and refer to the data-loaded on the sticks in the covering letter or flyer – get creative and run competitions based on the content pre-loaded on the USB sticks – this way you can be sure that the content will be read and prospect will absorb (hopefully) your proposition and be more inclined to contact you.
None of this is rocket science it’s just about using products like USB flash drives as part of a sales and marketing mix – at the moment people like being given flash drives, they respond well to campaign and offers that use flash drives and with prices dropping it’s certainly worth spending a couple of hundred pounds to test their ability to improve your sales.
Posted by USB2U on 10th October 2011 | Permalink
OK, it wasn’t our survey but a recent survey undertaken by the BPMA (British Promotional Merchandise Association), which questioned businessmen and women about their behavioural trends, and preferences for different promotional gifts came up with some interesting findings.
As well as reinforcing the benefits that spend on promotional products deliver the survey also examined how people felt after being given a promotional item. The aim was to measure how such products affected the feelings, perceptions and the propensity to buy. Just a little more than half (56%) of those questioned said they felt more positive towards the brand/company and a very strong 79% said they were more likely to do business with the company in the future.
USB Flash Drives in Boxes
Interestingly the majority said they preferred to receive a promotional gift with a logo printed on it.
When it came to which promotional gifts people preferred to be given the clear winner was a USB stick which took 45% of the vote followed by a pen with 39% and a mug with 36%.
Usefulness is one of the main reasons for people retaining and using promotional merchandise and the majority of people (64%) found a USB sticks useful. The beauty of this is that repeated usage and perceptions of usefulness mean any brand printed on the product will get lots of positive exposure.
Promotional products also have a long term impact with around a quarter of all respondents able to recall the name/brand of the company that gave them the “gift” 12 months later – not something most other forms of advertising can claim.
Unsurprisingly given the results from the survey undertaken by the BPMA sales of USB memory sticks are rocketing at the moment. If you are in the market for your own printed or customised USB sticks then give the team at USB2U a call – they have been supplying USB sticks for nearly 10-years and are one of the most respected and trusted suppliers around.
Posted by USB2U on 11th August 2011 | Permalink
Back in February Intel announced a new High Speed technology called Thunderbolt™. Thunderbolt supports data transfer speeds of up to 10GB per second, which means you could transfer a full-length HD movie between two devices running Thunderbolt in around 30 seconds!
Although Intel announced its Thunderbolt was a joint development with Apple so its no surprise that most of the new products launched by Apple since the announcement have included Thunderbolt. (new iMac, new Macbook Air, new Macbook Pro).
Considering that USB 3.0 is only just beginning to reach the market the announcement of Thunderbolt took many by surprise and raised doubts over what will emerge as the dominant standard for peripherals and data transfer – the thought of another VHS Vs Betamax tussle is not something the industry needs just now.
Thunderbolt Flash Drives
Whilst USB 3.0 products are backwards compatible with USB 2.0, Thunderbolt is completely different; different cables, different connectors and completely different protocol, so USB products, including USB flash drives will not work with Thunderbolt.
Here are a few basic facts to consider about Thunderbolt:
- Thunderbolt I/O technology gives you two channels on the same connector with 10 Gbps of throughput in both directions.
- Thunderbolt transfers data up to 20 times faster than with USB 2.0, up to 12 times faster than with FireWire 800 and twice as fast as USB 3.0
- A range of Thunderbolt storage peripherals are already available including storage products from Lacie (Lacie’s Little Big Disk)
Talk in the market is that Intel has so far failed to build support for USB 3.0 into any of its motherboard chipsets. If this is the case just where does this leave USB 3.0 and are we on the verge of seeing portable storage drives that use Thunderbolt technology?
To confuse matters further HP (the worlds largest producer of PC’s) has announced that it is sticking with USB 3.0 because it has wider support in the market. They’re not saying “no” to Thunderbolt just yet but instead they seem to be keeping a “watching brief” on it.
With the amount of influence Apple and Intel carry in the PC and tablet market at the moment you have to assume that at some stage a Thunderbolt Flash Drive is going to appear. Exactly when and at what cost is anyone’s guess but for now most people seem content with their standard USB 2.0 flash drives.
Posted by USB2U on 15th June 2011 | Permalink
The NHS reform has recently had a lot of media coverage, but what’s it all about? The Coalition Government announced a proposed NHS reform last summer and it consequently received a lot of criticism. The original proposition included opening the NHS up to allow for promoted competition in the form of private companies, passing the responsibility of the budgets and purse strings over to GP’s and to roll it out quickly to be in full effect by 2013. USB2U has already provided a wide range of medical USB branded flash drives from our classic pill drive to a customised branded syringe drive for Boots. All of these drives were pre-loaded with marketing content designed to lobby and sell to potential customers. A branded USB packed with marketing information and sales material would be a great idea for private companies to lobby to GP’s to provide medical services for the NHS.
Substantial criticism caused by the proposition lead to an independent review. The review suggested the following amends to the original proposition: to have managed competition as opposed to more promoting competition, nurses and hospital doctors would also be included in the control of the budgets alongside GP’s and the roll-out would be slowed down and the consortia of nurses, doctors and GP’s take control in areas of the UK where they can. As the review has called for a more managed approach to competition in the NHS it will take additional marketing touches like a branded USB drive packed with pre-loaded marketing material to stand out and secure the business.
Yesterday David Cameron spoke about the independent review of the original proposal. He said that although the reforms general aim of wanting better care for patients was kept, the details and how that is achieved has changed. Surprisingly the prime minister admitted that they had made mistakes in their proposal, but they had called for the review and they were amending the proposal accordingly.
Similarly to the new aim for the NHS, ours is to meet the individual needs of our customers whatever the purpose and shape of the USB drive.
Posted by USB2U on 9th June 2011 | Permalink
We only added these Clip USB flash drives to our portfolio a couple of weeks ago but already they’re proving to be a real winner. For years the most popular promotional USB flash drive bar none has been the small, capless Twister model – it outsells everything else by miles and has become the de facto choice for thousands of companies and schools.
Clip USB Flash Drive
Can the Clip USB Flash drive challenge the Twisters crown – well, just like the Twister the Clip USB drive has no cap to lose, it’s small, lightweight, can be attached to a keyring or lanyard and it comes it a range of different finishes. Unlike the twister the whole drive is made from highly polished stainless steel so it has a “high-end” look to it.
The real beauty of the Clip drive is, as the name implies, that it can be “clipped” to most things easily and quickly – you
attach it just like you do a good quality pen. Ideal for attaching to your clothes, folders, portfolio files, bags and so on.
Because it’s made of stainless steel the Clip USB stick lends itself to engraving but you can also print onto it if you prefer.
Despite its small size (it’s only 38mm x 12mm) it’s available in memory sizes ranging from 128MB all the way up to a whopping 16GB!
If you’re looking for a promotional USB product that’s a little bit different but is still stylish and classy looking then you might want to add the Clip USB flash drive to your shortlist. If you’re not sure give us a call and ask for a sample so you can see for yourself just how compact and attractive the USB clip is.
Posted by USB2U on 25th May 2011 | Permalink
Whether you’re leaving primary school to join the “big” school or leaving secondary school to start life at university it’s going to be emotional particularly if you’re leaving behind friends you’ve formed a strong bond with over the years you’ve been together.
It’s often just as tough on the teachers, particularly in smaller schools where they may have taught the same class of children for several years. The last day will often end in tears for the teachers as they dismiss their class for the last time and inevitably it will be a rollercoaster of emotional highs and lows for the students as the reality of the “last day” sinks in. No matter how hard nosed you are or how much you convince yourself it doesn’t matter the last day at school will put you through the emotional mixer.
School USB Flash Drives
With the rise of social networking applications like Facebook and Twitter it’s now much easier than it was to keep in touch with your school friends as you move on to a new school or to start a new life outside of school but, it’s also nice to be able to celebrate your time at the school with some form of tangible gift.
Some schools and classes have latched onto the idea of personalised USB flash drives as the perfect leaving or
School USB wristbands
graduation gift. The flash drives can be printed or engraved with the school crest or name and details of the “Class of 2011” or anything that is appropriate. They can even be individually engraved with each student’s name!
The really clever bit (but it needs someone to organise it) is to gather lots of photographs and video clips (school trips, school plays, concerts etc.) of the class together with the class register, sports achievements, school awards etc. and get all of this pre-loaded onto the USB flash drives before they are given out.
As pretty much everyone has a PC these days, personalised USB flash drives crammed full with “memories” of the good times at school are a great idea. They’re not that expensive either and the lead-time to get them produced is only around 7-10 days (but allow a little more time if you want a name engraved or printed on each one).
So, if you are looking for a leaving gift with a difference then you might want to think about personalised USB flash drives.