One of the primary reasons that so many companies are using promotional USB flash drives is because they are looking for a simple, easy and convenient way to distribute lots of information to their customers (or prospective customers). Whether it’s information on new products, pricing, seminar or conference notes, video presentations or any mix of these then USB drives that are pre-loaded with the data are a great solution.
CD’s and DVD’s used to be the preferred option but so few laptops and desktop PC’s now ship with a CD/DVD player that it’s a risk relying on people being able to use these. Arguably with the shift toward tablets (most of which don’t have USB ports) the same issues apply to USB sticks but most people still have a PC or laptop at home or work and all of these will have a USB port.
The other benefit of handing out a USB drives with your data pre-loaded onto them is that flash drives have a high perceived value (much higher than a CD or DVD) and as such people like being given them and that in turns help them to build a bond with any brand printed onto the drive. If you hand out flash drives with spare capacity on (and this is typically always the case) then you’re giving something away that has on-going use after your data has been read. This in turn means your flash drives (with your brand printed on them) will get repeat usage and your brand will get repeat exposure.
The real headache is how you get the data onto the USB flash drives before you hand them out! Often files, video and presentation notes are not ready to load until right at the very last minute and if this means you have to load the data yourself then in could take hours and in some cases days! Transferring 1GB of data from your PC could take 10+ minutes per drive – multiply this by say 500 and you can see the challenge!
By far the best way is to get your promotional USB flash drive supplier to data-load them for you. Typically they will have industrial data loading machines that will bulk transfer the files to multiple drives (each machine usually has a “master slot” and can copy the data to up to 20 USB drives in the same time that you could copy one!).
Most suppliers offer this service free of charge for up to 200MB of data but the charges for larger data loads are only pennies – it’ll be the best money you ever spend. No one in their right minds would voluntarily opt to data load their own USB sticks one at a time on their PC.