Ok, you’ve decided you want some USB memory sticks to support a forthcoming product launch, conference or exhibition but which type of USB memory stick is going to best reflect your company’s brand and products.

Whilst branded USB Memory sticks are an excellent idea and they are justifiably popular at the moment will they really lift your brand and get the recipient talking about your company and the messages that you want to convey.

Custom USB Banana

Standard USB memory sticks, and the Twister model is apparently the most popular, only go so far. They can carry your company’s logo, the body shell can even be pantone matched to one of your logo’s primary colours and of course you can pre-load the memory sticks with sales data sheets or conference material. But this is what everyone does.

There is a danger that plain old branded memory sticks are becoming just a little too ubiquitous and as a consequence for some they’ve lost the “wow” factor.

An alternative, and an option that has become increasingly popular, is a fully customised USB memory stick. Customised memory sticks can be manufactured in any shape, colour or design. Examples include USB Memory sticks in the shape of bottles, cars, aeroplanes, fruit, forklifts, trucks, brides, guitars, houses, rugby balls and even tampons!

Custom USB Ice Cream

Customised USB Memory sticks done well really do support and enhance the brand/product and are particularly good for press events where you want to launch a new product or at an exhibition where you want your company or product to stand out from the crowd. Don’t just think in two dimensions either because they can be manufactured in 3-D as well.

With a customised stick you can inject a bit of fun or character into your event. The finished product really does become an intrinsic part of your activity rather than just a medium on which documents are conveyed to the audience. Done well they become a talking point in themselves and have life beyond the event as colleagues, associates etc. all talk about them.

There used to be a huge premium to pay for any bespoke USB project but today the factories are keen for work and many have dropped or have reduced significantly the cost for the mould set up and tooling. There is a slightly longer lead time for any custom USB memory stick so do bear this in mind and factor a couple of extra weeks into your planning process.

At the moment there really has never been a better time to choose a custom USB Memory stick so get those thinking caps on and let the creative juices flow.

Get it…ok the puns a bit weak but this example of a custom USB Digger again illustrates the art of the possible with a Custom USB Memory Stick.  At the moment because the factories are desperate for work to keep their production lines busy they are offerring significant discounts on the moulds and set-up charges for a custom USB memory stick. So, whilst our standard USB memory sticks look great you might want to consider a fully bespoke version. Go on let those creative juices flow…..

If you are looking for either branded USB memory sticks or custom memory sticks then give us a call at USB2U. We’ll work with you on your requirements and mock up some examples and ideas for you free of charge.

On our standard range of branded usb memory sticks we’re currently offerring free pantone matching of the memory stick body shell.

Customised USB flash drives are becoming pivotal promotional tools used by companies who want to increase sales by branding items they offer to customers. Compared to other marketing techniques, flash drives, jump drives, pen drives, and similar USB devices are an inexpensive way to increase market penetration and brand awareness to the public.

USB drives come in an endless variety of styles, shapes, and colours. A quick internet search for “flash drives” will bring back a host of different results. The possibilities for this type of portable storage are endless. Memory sticks, executive pens, toys, action figures, animals, Lego bricks – you name it. The ability to find a customised USB drive that suits the style or character of your business, from formal to frivolous, is limited only by your imagination.

As an incentive for business, service providers and product manufacturers can include pre-loaded software with USB drives. A product catalog, a helpful software utility, customized order forms, regional maps and locations, a list of policies and procedures or frequently asked questions are just a few examples.

Custom USB Guitar

There are even rumors floating around cyberspace that Microsoft is planning a targeted release of their latest operating software, Windows 7, on customized USB flash drives for older model notebooks that don’t have CD or DVD drives.

There are other options to consider as well. Memory storage sizes can range from 64MB to 64GB of data. There is the functional difference between USB 1.1 and 2.0 devices, which indicates the transfer rate or speed at which data is saved onto the drive.

If you’re planning to include a company logo, photo, or design on your customised USB drive, you’ll likely need a “print ready” image or file that can easily integrate into the printing process for engraving or silk screening. Many of these custom printers use a “full colour” process to prepare your storage drives for mass production, and there may be fees associated with putting a final design image together for you.

There are also security considerations that will determine how the drive is to be used and whether it needs to be password-protected, partitioned, or set-up to run certain files or programs automatically to maintain data integrity. Finally, if you are ordering from an online supplier, there will usually be shipping charges added to your order.

These days, Customised USB drives also work on more than just computers. There are iPods, digital cameras and photo frames, satellite receivers, and DVD players that have USB ports for accepting data from a user-input device like a flash drive.

The point to be made here is that the cheapest deal on custom-made USB drives may not always be the best value. It pays to shop around and ask questions before placing an order with a particular vendor. Despite these itemised costs, the expense of creating customised USB drives as promotional items for your business will likely pay dividends by increasing customer satisfaction and spreading your business name to others in the same social circles. These initial funds are an investment in your company’s long-term health and prosperity.