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Posts Tagged ‘Custom USB’

Custom USB Memory Sticks – Go On Design Your Own

Monday, March 17th, 2014

OK we know it’s Monday and it can be a challenging day to get the creative juices flowing but if you’re thinking or ordering some promotional USB drives any time in the next few weeks then why not consider getting them made in a 3D shape than represents the products you sell!

Promotional USB drive are a really popular way to support all manner of sales and marketing activities (shows, seminars, conferences, sales calls, press events and so on) with most companies opting for a simple USB stick they can print their logo or brand on. These are great and we sell them in their millions but if you really want something that will stand out from the crowd and get people talking, tweeting and blogging about your business then fully bespoke versions are definitely the way to go.

There are two key things you need:

1)      Time – to create and supply a fully customised flash drive that is unique to you (with the design owned by you) takes a little longer than just printing or engraving a logo onto a standard drive. Realistically you need to allow around 4-5 weeks from the initial engagement. This gives enough time to create a really go design and more importantly to produce a physical sample and get your approval on it before mass production begins.

You don’t have to commit to more than a couple of hundred at a time but you do need to commit to the process because it will require your involvement and input.

2)      The gem of an idea – most bespoke jobs start with a photography of a product or occasionally a design drawing but we need something to help us get the ball rolling – we don’t need a fully specified product we just need pointing in the right direction and then we’ll work up the designs and seek you feedback – it’s normally an involved and iterative process where we work up initial concepts into a fully-fledged design we can manufacture from.

Custom USB Memory Sticks

Custom USB Memory Sticks

Don’t be put off by thinking they are going to cost the earth because they won’t – as a ball park a 4GB custom USB stick costs around £1 – £2 more per unit than any comparable standard drive. There are NO set-up and tooling costs but at the end of the job you will “own” the design so the USB sticks will be unique to you and your company.

At USB2U we like to think of ourselves as USB Makers extraordinaire as much as anything because we love making them and our clients seem to love the results – if you’re at all interested just give us a call – we’d love to hear from you.

Metal Custom USB Flash Drives

Metal Custom USB Flash Drives

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If don’t Like any of our USB Flash Drives – Build your own!

Thursday, January 2nd, 2014

We currently have around 100 different USB flash drive designs in our portfolio so there is usually at least one model that appeals to any business or school looking to buy them. If however you want something unique, something that only your company or school will have then you could either build your own or commission a bespoke design.

If you want to have a go at building your own (and lots of schools and colleges do this as part of their GCSE Design Technology course) then we can supply you with the core USB flash memory, the controller chips, the capacitor and the USB connector – it’s not as complicated as it sounds. All of these core components are supplied on a single PCB – you just need to design the shell that goes around this. Each PCB is a uniform shape and size and we can supply the memory size to suit your budget.

Build Your Own USB Memory Sticks

Build Your Own USB Memory Sticks

If you buy the USB PCB’s as part of a school project/competition and there was a “winning design” then we could take the winning design into full production and supply the entire school with a branded (printed or engraved) version of the stick. If it’s really good and we feel that it has wider commercial appeal we might even consider working with you to jointly develop the design and market the design. The school would enjoy royalties on the sale of each USB stick!

If you don’t fancy having a go at building your own but instead want us to develop a custom USB stick in the shape of one of your products or perhaps in the shape of your logo or something that represents who you are and what you do then no problem – we’re up for that!

All you need to do is send us a rough idea or what you’re after even basic photographs of any product you want us to copy will do. We can often get enough to go on from a website or product sheets. What you don’t need to do/supply is detailed drawings or CAD files – we take care of all this for you.

Over the years we’ve produced some fantastic custom USB flash drives including USB dinosaurs, USB ducks, USB lipsticks and so on. Surprisingly the minimum order quantity is only 200 pcs and there are no set-up, tooling or design costs to worry about. The finished USB sticks will cost a little bit more than standard factory designs but we’re only talking pennies!

Bespoke USB Memory Sticks

Bespoke USB Memory Sticks

Whether you want to build your own USB flash drive or want us to design and build them for you just give us a call and speak to one of our team. We’d love to hear from you because we love doing custom USB sticks!

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Custom USB Flash Drives – Wowza!

Friday, November 29th, 2013

According to the Urban Dictionary the expression Wowza is used to describe something that is surprisingly amazing, something that has a real “wow” to it and is out of the ordinary. Now these are all expressions and phrases that we think really sum up some of the latest Custom USB flash drives that we’ve been producing.

Don’t get us wrong we love the regular printed and engraved USB memory sticks that we supply in their hundreds of thousands but there is something just a little bit special about the custom versions. It’s always exciting to be given the challenge of producing a unique drive for our customers and when they arrive in our warehouse there’s always lots of interest and excitement across the company to see the latest model.

Custom USB Flash Drives from USB2U

Custom USB Flash Drives from USB2U

Our reaction to these fully bespoke flash drives is typically equalled by our customers and more importantly the people that they are given out to. Let’s face it one of the primary objectives of giving away any flash drive is the grab people’s attention, to get them interested in what you’re doing, your brand, your new product or buying from you. We know from the feedback we get that they make a great impact when handed out at press launches particularly if the custom flash drive has been made into the shape of the product being launched and even more so when it’s been pre-loaded with the press release, product information links to web sites and promo videos!

There’s also a really strong likelihood that photos of the custom drive will make their way onto websites likes Facebook, Google+, Twitter and Pinterest – all of which helps to further promote the brand or product and of course gain those much wanted “likes”, links and comments across lots of Social Media sites.

Given the extra impact or “wow” factor they created compared to more basic printed versions it often comes as a surprise to customers to find that customised versions are only a few pennies more than standard versions. There are no set-up or tooling costs, the minimum order quantity is a little higher at 200 pcs and the lead time is a little longer at 3-4 weeks but the end results are well worth it!

You don’t even have to supply fully worked up 3D CAD drawings either because we take care of all of that – all we need from you to get started is some good quality images of the sort of thing you want your custom USB flash drive to look like – some photos or product brochures will do!

Interested? Just give us a call or email us at sales@usb2u.co.uk

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Standard or Custom USB Sticks – You Decide

Tuesday, November 5th, 2013

With hundreds of different standard models of USB memory sticks to choose from is it really worth the extra effort, cost and wait of getting your own custom shape of USB memory stick produced?

Of all the “standard” USB memory stick models available the one that probably offers the greatest degree of flexibility in terms of print is the credit card shaped version – the large print area on the front and back of the card means that pretty much any image no matter how complex can be accommodated. Typically this means that a full colour image (with full bleed to the edge of the card) is printed on one side and then a some text, often including phone numbers, website address and strap line or slogan is printed on the reverse.

The USB cards are only 2mm thick so slot neatly into any wallet or purse and they come in memory sizes from 128MB all the way up to 32GB.

Whilst the cards are stunning they don’t make quite the same impact (visually or physically) as a well-executed Custom USB stick. Compare the two actual USB sticks shown here for the bathstore – both look great but without doubt the one that’s going to get all of the attention is the USB duck – it’s in their corporate colours, it’s cute and it’s just a great design that works well with the bathstore brand. OK, it might not be as practical for everyday use as the USB card but that’s the trade-off.

bathstore USB Cards and USB Duck

bathstore USB Cards and USB Duck

If you want to hand out USB sticks that are going to generate a big impact, generate lots of “chatter” and really help to push and develop the brand then a fully bespoke version is going to be the best choice.

Don’t be put off by concerns of high set-up costs, big minimum order quantities and long lead-times because these factors simply don’t exist anymore.  There are now NO tooling or set-up costs, the minimum order quantity levels have been reduced from several thousand to 200 pcs and the lead times have been slashed to around 4 weeks!

You don’t even have to supply detailed 2D or 3D designs or artwork. All that’s needed is a good quality photograph of the product you want made into a USB stick and the rest is then taken care of by USB2U. At the end of the process you’ll not only take delivery of some great custom sticks but you’ll own the design so the sticks will be unique to you.

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How Do I Order Custom USB Memory Sticks

Monday, September 23rd, 2013

Lots of people seem intimated and put off ordering fully customised USB memory sticks because they think they’ll be very expensive, that you have to order thousands of them and because they think it will take months to organise.

Some people also think that they need 3D Computer Aided Design (CAD) drawings of their design and that they’re responsible for producing these – all of the above is incorrect.

To be clear we’re also not talking here about standard factory USB sticks that are printed or engraved with a logo or design but rather we’re talking about bespoke 2D or 3D designs that are built to-order. Printed or engraved USB memory sticks can be delivered in as little as 24hrs but something built to order does take a little longer but not as long as you might think. Here are some basic facts on how you order your own fully customised USB memory sticks:

Minimum Order Quantities: These have come down dramatically over the last few years and now we can custom build just 100 USB sticks. Ideally we prefer to make at least 200-300 but if you only need 100 it can be done.

Prices: You will pay more for a 2D or 3D custom design but typically you’ll only be paying about 50p to £1.00 per unit more (less if you’re ordering more than 500). There are NO additional set-up or tooling fees. Bear in mind that you’ll also “own” the end design so no-one else can have USB sticks produced using your design so the small premium you pay will ensure you have exclusivity of use.

Lead times: A realistic timeframe to work to is about 4 weeks. This is plenty of time to agree a design, to get physical proofs manufactured and signed off and then to produce the sticks and get them airfreighted in from the factory (they’ll be produced in our factory in China) and then finally this gives us enough time to QA them on arrival, repackage them and get them out to you via UPS.

Artwork requirement: You don’t need to supply fully worked up CAD drawings or detailed artwork (unless you have this ready). If it’s a product you want making into a USB sticks (like those shown on this page) then what we’ll need is some high quality photographs of the product and the product dimensions. If it’s a word or phrase that you need making into a USB stick (again, see examples on this page) then we just need a decent high resolution image to work with.

So in summary it’s easy and for what you get it’s a relatively inexpensive option that will deliver a product with a real “wow” factor. If you are interested the best thing to do to get things started is to give us a call and we can talk you through the options.

Custom-USB-Shapes

Custom-USB-Shapes

Custom-USB-Words

Custom-USB-Words

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More stunning Custom USB Memory Sticks

Tuesday, May 28th, 2013

We’ve seen a bit of a run on orders for fully customised USB memory sticks over the past few weeks and as ever the end results look stunning. These latest examples illustrate the breadth of what’s possible and the quality of the finished product.

Metal-Custom-USB-Sticks

Metal-Custom-USB-Sticks

What’s interesting about these models is that they show you what can be achieved with PVC (the standard material used for custom USB memory sticks) and metal (as shown here with the F1 cars and Planes) – both materials make an impact but in subtly different ways:

  • Custom Metal USB Memory Sticks tend to rely on the shape of the product to get their message across, they’re often engraved but more than anything they’re heavy! If say you’ve ordered X500 of these then you’ll know it when they arrive because the box they come in will take some lifting!

    The upside of this is they make a real “physical impact” when they’re handed out and there is no denying the look of quality they exude. The downside is the weight – they’re not the sort of thing people are going to pop on the end of a keyring or carry around every day in their pocket. Think more “paperweight” than the small, light USB sticks you pick up in your local PC store.

  • Custom PVC USB Memory Sticks are easier to mould, easier to produce, they are typically manufactured in full colour and intricate detail is not a problem. The end results are visually stunning and are they rarely fail to impress. Of course some products lend themselves to being turned into a custom USB sticks more than others but anything is possible.

    Compared to the metal versions PVC models are light and a loop can be factored into the design/mould if you want your customers to be able to attach them to a keyring or lanyard.

Custom-USB-PVC

Custom-USB-PVC

Whichever custom option is chosen (metal or PVC) there is no doubt that they generally make a much bigger impact when handed out than standard “printed” USB sticks and they have a tendency to go viral with people posting photos of them on websites like  Pinterest, Flickr and Instagram! So, if you want to give your advertising or marketing campaign a bit of a kick then you might want to consider commissioning your own Custom Drives – remember at the end of the process you’ll own the design and mould so the finished drives will be unique to you!

Order Custom Flash drives from USB2U during May or June and we’ll waive the normal tooling and set up fees and we’ll drop the minimum order quantity to 200 pieces!

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Custom USB Memory Sticks – Anything Goes

Friday, May 17th, 2013

If you’re think of buying a few hundred or even a few thousand USB memory sticks for your company, school or university then you’re probably thinking about simply getting some standard promotional USB sticks printed or engraved with your logo on. After all, isn’t this most people do?

Well, if you’d have asked us that question a couple of years ago then the answer would have been a definitive yes but just lately there has been an upsurge of interest in fully customised USB drives – to be clear, these are not “customised” with a logo but instead they are bespoke USB’s that are designed and manufactured in a shape that is unique to the customer that is buying them.

Custom USB Sticks - Tube

Custom USB Sticks - Tube

Most customers choose a specific product that they want their USB sticks to look like and typically the product in question clearly represents their brand or values. Some good examples are USB tyres for a tyre company, a custom USB removal van for a removal company, a custom USB toilet for a European company that rents out portable toilets! Anything is possible it’s just down to your imagination and if you’re struggling for ideas then throw the challenge at us and we’ll see what we can come up with. We’ll happily work up (at no cost) some free concepts and ideas for you albeit you might have to give us a day or two if our design team is busy and they invariably are.

All of the bespoke products we have designed and manufactured look amazing and they never fail to get rave reviews and brilliant customer feedback. What’s more they often generate Social Network “chatter” which in turn drives the profile of the product or company that has commissioned them! These are things you rarely get with a standard USB stick – yes people like them and yes they appreciate being given them but they simply don’t generate the same amount of buzz that you get from a unique and often “tongue in cheek” USB stick.

Custom USB Sticks - Lips

Custom USB Sticks - Lips

One of the reasons that more people are buying custom models is because the costs have been falling – tooling costs are now significantly less than they used to be (at the moment at USB2U we are waiving all set-up and tooling fees), minimum order quantities have fallen to 250 pieces and prices for each custom USB stick (1GB) are now around £4 per unit depending on how many you order – not a huge amount more than a simple printed USB stick but you get something that is unique to you and something that is really going to sell your brand and your products or services.

If you’re interested in getting your own bespoke sticks then simply give us a call on our FreePhone number or drop us an email. We post lots of images of our custom sticks on our USB2U Pinterest page – take a look.

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Taking a bite out of the Custom USB Memory Stick Market

Monday, April 22nd, 2013

Custom USB memory sticks are challenging the dominance of the standard range of promotional USB flash drives that have been the mainstay of the market for the last 10 years.

Whether it’s a case of overexposure, boredom or companies just wanting something that stands out from the crowd all of a sudden we are seeing a surge of interest in custom USB sticks. Falling prices for custom USB moulds, reduced leads times and falling minimum order quantities have all given bespoke option a real shot in the arm.

The current lead time for a custom model is around 4 weeks (it can be shortened a little if physical samples aren’t needed before the final production goes ahead – in this case photos from the factory will need to be signed off), the minimum order quantity is now 250 pcs rather than 500 and prices are often only marginally higher than comparable “standard” drives that use “factory USB shells”, e.g. the Twister, Chic or Trident.

Any 3-D shape can be created.  Don’t worry if you don’t have the design team or skills in house to come up with the concepts because a reputable local supplier should be able to do this for you as part of the “value” they add to handling your order. You will not be expected to develop CAD drawings or detailed specs – your USB supplier will (or should) do this!

Custom USB Memory Stcks

Custom USB Memory Stcks

Typically the drives will be manufactured from a slight soft and pliable PVC material rather than a hard plastic – this is just easier to work with and allows lots of detail to be produced on the finished product without fear of it snapping off. Other options such as metal or wood are an option but the lead times tend to be longer and they cost more so there is less demand for them.

The finished products always looks fantastic, without fail they generate rave reviews and they always seems to get people taking to sites like Instagram, Twitter and Pinterest to post pictures of the USB sticks they’ve been given – all of this is a marketing managers dream and is rarely a reaction that is achieved today with “standard” USB drives.

So, next time you’re in the market for some promotional USB’s then you should explore the options to get your own custom versions designed and manufactured – they’ll be unique to you and they’ll give your brand building strategy a real shot in the arm!

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Custom USB Memory Sticks – 5 Reasons to Commission Them

Monday, January 14th, 2013

When customers talk about custom USB memory sticks many simply mean they want a standard USB design customised with their logo or design rather than wanting a fully bespoke USB stick that is designed, fabricated and printed (or engraved) in shape that is unique to them.

Printed or engraved USB sticks are relatively easy to produce and supply and can often be turned around in a matter of hours. Fully customised USB’s on the other hand typically take around 4-6 weeks to supply and they do cost a little more than a simple printed stick but despite this they are definitely worth considering and here’s why:

  1. They can be made to look like anything – Custom USB Memory Sticks can be designed and manufactured to look pretty much like anything (see the images below). They don’t have to be made of plastic either with popular options being Metal or a softer PVC. The ends results are stunning and without fail they always generate extremely positive feedback.
  2. They generate create a real “wow” factor – people do like to be given USB memory sticks but give them a fully customised stick and you’ll really grab their attention. Because they’re different and “cute” and often done with some degree of humour they just get people talking and in many cases they’ll take to Social Networking sites to talk about the USB drive – get it right and the whole thing can go viral and generate lots of positive PR.
  3. They’re not that much more expensive – don’t be put off by worries about a large one-off set up, mould and tooling costs. In today’s ultra-competitive market these are a thing of the past! OK, you might pay £30 for the design and a small premium for the sticks but typically the difference is only pennies and this small incremental cost is more than offset by the impact they make.
  4. They are exclusive to you – if you do decide to commission a bespoke USB flash drive then the end product will be exclusive to you. You’ll effectively “own” the design and no other company will have access to it. Handy if you operate in a highly competitive market and you need to differentiate your service or product.
  5. You specify the memory size and you can pre-load the memory with whatever files or documents might be relevant to your customers.

Clearly they won’t be for everyone and the majority of customers will continue to buy printed or engraved standard models but with falling prices and improved lead times Custom USB Memory Sticks are going to gain in popularity.

Custom USB Collection

Custom USB Collection

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Custom USB Memory Sticks – Can You Spot The Difference?

Tuesday, November 27th, 2012

Custom USB Memory sticks are an incredibly cost effective way to drive awareness of a new product, launch a new brand or design or just get people talking about what you’re doing. Whilst standard USB sticks printed with a logo look great and they certainly do a job they simply don’t have the “wow” factor that a good custom USB stick can deliver.

It’s partly because custom models demonstrate that significantly more effort and thought has gone into their production and partly because they are novel, cute and interesting. When handed out they rarely fail to generate a really positive response with recipients often taking to Social Networking sites to post photos of their new acquisition.

It’s this secondary exposure of the product that really helps to justify the marginally increased cost of a custom USB stick – standard printed versions are appreciated but rarely boasted about and rarely posted about and as such the brand exposure us is one dimensional. By comparison fully bespoke, customised versions that catch the imagination deliver multi-level exposure because.

For evidence that they work just look at these two real versions of a Custom USB tube; the first version (the orange one) was so well received that the company who commissioned it ordered a slightly different version (black and orange) to promote the launch of a new high performance lubricant and sealant – can you spot the difference!

Custom USB Sticks - Orange Tube

Custom USB Sticks - Orange Tube

Get the original design right (as in the case of these tubes) and you can reduce the on-cost of repeat orders because you own the design and mould used to create the sticks. Changing the colour or adding small additional details on subsequent orders is relatively easy and inexpensive.

The myth of these bespoke flash drives is that they are incredibly expensive and take months to produce but the reality is very different. Yes, they do cost a little more than their standard equivalents but only around 20% more and all the upfront tooling costs that used to put customers off have now been reduced to zero! Typical lead times are around 4 weeks for the first order (to allow for tooling and approvals) but repeat order time scales are as little as 2 weeks.

Custom USB Sticks - Black and Orange

Custom USB Sticks - Black and Orange

The small additional effort to organise them and the marginal increase in cost is certainly worth the effort.

USB2U have an in-house design service that can help in turning ideas and concepts into reality so don’t fret too much if all you have a rough design or concept – just talk to your USB2U account manager and they will guide you through the process.

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