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Posts Tagged ‘Branded USB’

Announcing The New Flexible PVC USB Flash Drives From USB2U

Tuesday, May 17th, 2011

Custom USB flash drives manufactured in a 3-D shape have been possible for a number of years but typically they are not cheap and they have quite a long lead-time (you should allow around 6 weeks for the production and approval process).

PVC USB Flash Drives

PVC USB Flash Drives

Done well custom USB flash drives do look fantastic and there are some great examples around of flash drives manufactured in the shape of trucks, Nike trainers, eggs and musical instruments. Literally anything is possible providing you have the time and are prepared to spend a little more money on them compared to standard factory designs.

Custom USB flash drives are popular because they:

  • Create more of an impact when they are handed out
  • They generate “chatter” about the brand or product that the flash drive has been produced in the image of.
  • They’re good “ice-breakers” for sales people at the start of a meeting.
  • They work incredibly well at press events to launch a new product or service
  • They will be unique to the company that has commissioned them.
  • Just like any “regular” flash drive they can be supplied in a wide range of memory sizes and pre-loaded with sales or presentation documents before they are handed out.
PVC USB Flash Drive

PVC USB Flash Drive

The new PVC USB flash drives launched by USB2U have all of the benefits of a custom USB flash drive but without the large tooling and set-up costs and they are available with a much more aggressive lead time.

The PVC drives can be produced in any shape (2-D shape) and are supplied with an integral key ring attachment. They’re lightweight and the USB connector slides back into the body of the flash drive when not in use so there is no cap to use. The examples on this page show the wide range of shapes and designs that can be produced but literally anything is possible!

One of the beauties of these new flash drives is the quality of print that be achieved – both sides of the drive can be printed using a four colour print processes to generate a photo realistic finish. The quality of the print is really crisp and bright.

PVC USB Sticks

PVC USB Sticks

Because the flash drives are made from PVC the body of the flash drive is slightly “squishy” but this does not detract from the overall effect and is a positive advantage if you’re getting them produced in the shape of things like fruit or t-shirts.

So, if you’re looking for a flash drive that is a little bit different from the “norm” but you don’t want to pay (or wait) for a fully customised 3-D flash drive then these new drives might be just what you need.

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Announcing The New Flexible PVC USB Flash Drives From USB2U

Branded USB Memory Sticks Look Better In Boxes

Friday, March 4th, 2011

There’s no getting away from it, and it’s not what the environmentalist want to hear but, branded USB memory sticks look better when presented in a gift box that has also been printed or branded in some way.

We all know that in the vast majority of cases the packaging will end up in the bin and ultimately in many cases in land-fill sites but if your overriding objective is to develop your brand, to build brand loyalty and to generate some sort of “wow” factor then great packaging will achieve this.

USB Memory Stick Boxes

USB Memory Stick Boxes

The best designed products in the world, and you can include amongst these Apple’s iPod’s and iPad’s, Cartier watches, Channel perfume, all come in fantastic packaging. Yes, the packaging might have been slimmed down over the years but the packaging is still considered an integral part of the overall product and part of its fundamental appeal.

Of course packaging is there to provide a functional way to protect and transport the item inside it but modern packaging goes beyond this and aims to attract customers’ attention and compel them to purchase the product.  Packaging is designed to inform customers, provoke feelings and communicate emotions – it’s a box or a tin but it’s also so much more than just a box or a tin!

Memory Stick Gift Boxes

Memory Stick Gift Boxes

If for example you are planning on giving away branded USB memory sticks at a press event and your target audience is a group of high powered journalists and /or executives then it makes sense to put some effort into how the sticks are packaged and presented. You owe it to your audience and to your brand to put the same amount of effort into the packaging as the other aspect of the event. Handing the USB memory sticks out in plain white boxes, polythene bags or just attached to a lanyard just won’t have the same impact.

Equally, if for example you’re a photographer and you’re planning on offering your customers their portfolio shots or wedding photographs on a branded USB memory stick then put some effort into the packaging – it’ll help you sell this concept to your customers, it’ll help with viral word of mouth when your customers are given the stick and it will give you the chance to showcase your brand on the packaging.

USB Flash Drives - Wedding Photographers

USB Flash Drives - Wedding Photographers

The incremental cost for branded USB memory sticks supplied in a printed or branded presentation box or tin is relatively small compared to the cost of the sticks themselves. So, unless you are a company that has to be ultra careful of its eco-credentials then printed boxes are definitely worth considering.

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Branded USB Memory Sticks Look Better In Boxes

Get Branded USB Flash Drives Fast By Using Domed Stickers

Wednesday, January 26th, 2011

If you’re in a hurry to get some USB flash drives printed with your logo or design then one of the options open to you is to get them produced using resin domed stickers (gel labels).

Domed stickers are not to be confused with “cheap and nasty” stickers churned out on a low-resolution printer. Dome stickers are professionally produced, high quality, four colour prints that are encapsulated and protected with a clear resin dome bubble. The finished product is scratch proof; shatter proof; water resistant; non-yellowing; colourfast and once they are stuck in place they don’t shift.

USB Dome Sticker Examples

USB Dome Sticker Examples

It’s these characteristics that make Dome Stickers an ideal alternative to traditional printing options for USB flash drives. Of course you need to ensure you get the stickers professionally produced and you need to ensure they are cut to match the shape/size of your USB flash drives. Finally, to make sure of the perfect finish you need to ensure they are applied correctly to the flash drives – its not hard it just takes a little bit of time and practice.

Most suppliers of branded USB flash drives now offer a “domed sticker” option where they supply the USB sticks

USB Dome Sticker

USB Dome Sticker

finished with the stickers already printed and applied. Aside from the benefits set out above by choosing this option you can typically reduce the lead-time from around 2 weeks to a matter of days and there is no compromise on the finished quality of the branded USB flash drive.

The cost of branding USB flash drives with a dome sticker is broadly the same as getting them printed and if you can overcome any pre-conceived ideas you might have about using “stickers” you’ll typically find that the finished results of branding with a dome sticker are better than standard print. This is particularly true if you have a complex logo with lots of colours.

At the moment the start of Chinese New Year means lots of companies are struggling to find a supplier of branded USB flash drives that can supply them in a timeframe to meet their requirements. By using dome stickers you broaden your search to include companies that can supply “blank”, unprinted USB sticks to which you can apply a domed sticker or you can look for local suppliers that can offer the complete solution.

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Get Branded USB Flash Drives Fast By Using Domed Stickers

Increasing Number of Photographers Are Using USB Flash Drives

Monday, January 24th, 2011

It looks like 2011 is the year when photographers start to abandon CD’s and DVD’s and supply their clients with their wedding photographs and portfolios on branded USB flash drives.

Flash Drives - Wedding Photographers

Flash Drives - Wedding Photographers

The only surprise about this is that it has taken as long as it has for professional photographers to catch onto the benefits that well produced, boxed and branded USB flash drives can offer. Unlike standard CD’s or DVD’s flash drives are small and portable, they fit easily into a pocket or purse, they’re stylish and they’re less prone to breakage.

The latest generation of USB flash drives come in a wide range of different styles, finishes and colours and they can be supplied in a range of attractive boxes that compliment the flash drive. Above all the flash drives that are now being produced for photographers are working really well at generating repeat business and new orders. The reason is simple and its because the flash drives work as a great sales advocate on behalf of the photographers, they stimulate “chatter” and discussion, they provoke interest and they create a real “buzz” when handed out.

The falling prices for higher capacity USB drives coupled with smaller minimum order quantities and shorter lead times have all helped to accelerate the move towards branded USB drives.

In a world where anyone with access to a decent digital SLR camera thinks they are the next David Bailey it’s increasingly important for professional wedding photographers to differentiate themselves and to offer new and innovative services to their clients. USB flash drives are not a substitute for excellent photographic skills but they can help reinforce a photographers professional credentials and they provide a fantastic keepsake for their clients.

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Increasing Number of Photographers Are Using USB Flash Drives

Branded USB Flash Drives Now Only £1.95

Monday, January 17th, 2011

Finally there is some good news on pricing of branded USB flash drives.  After what seems months of turbulence in the flash drive market things seem to be settling down a little and the currency market seems to be swinging back in our favour and helping things as well.

The net of the net is that the price for 1,000 USB flash drives fully printed and pre-loaded with data has now fallen to £1.95. This is the price for a 128MB version from our standard “Classic” series and includes all print set-up and origination fees and data loading fees up to 100Mb. Unfortunately because of higher UK print costs the offer only applies to orders where there is sufficient time to print the flash drives and ship them in directly from our factory in China.

So, if you’re in the market for some USB flash drives printed with your logo or brand and you’re ok to wait a couple of weeks for them then now is an excellent time to be placing an order.

If you’re a new customer you won’t have to pay for your branded USB flash drives until the day before we deliver them to you. If you’ve ordered from us before then subject to a credit check we’ll be able to supply them to you on 30-day payment terms – just speak to your account manger about a Trade Account application.

Classic USB Flash Drives

Classic USB Flash Drives

At these prices USB flash drives are ideal for trade shows, exhibitions and press launches where they tend to be given away in large numbers. If you plan ahead and get all of your sales material, press releases etc. pre-loaded onto the USB drives then the savings you’ll make by not printing your collateral can more than offset the purchase cost of the branded USB drives.

Although 128MB flash drives are considered by some “small” in terms of memory storage its worth considering that only 2-3 years ago they were the most popular memory size sold and you can still store lots everyday files on a 128MB stick. Its only likely to cause a storage issue if you use the flash drive(s) to store large numbers of photographs, media files, and/or music files. As a promotional product a 128MB USB flash drive is still more than adequate and why pay more for additional memory that most people won’t use.

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Branded USB Flash Drives Now Only £1.95

Chinese New Year Looms Large – Expect USB Flash Drive Shortages In The UK

Thursday, December 30th, 2010

Given that Chinese New Year happens every year you’d think by now that people would anticipate the shortages in the market that this prolonged holiday creates. To be fair many companies buying USB flash drives for shows, conferences and other marketing events for the first time might not appreciate that around the Chinese New Year Holiday typical leads times for branded USB flash drives can increase from around 10 days to 4-6 weeks!

The reason for the delay is simply because China takes its New Year celebrations very seriously with most employees travelling thousands of miles to be with their families for the duration of the holiday. The collective celebrations mean that pretty much everything stops for around 2 weeks. During this period very little manufacturing takes place and even things that are manufactured typically cannot be moved because the haulage and courier systems close for the holidays as well!

The Chinese New Year holidays have a direct impact on the availability of promotional and branded USB flash drives in the UK because that’s where they are all manufactured. Amazing as it might seem the “normal” lead times of around 10 days are for the production of the drives in China and the international freight of the drives to the UK. When the factories close backlogs build up and these coupled transport backlogs mean that it takes a week or so for lead times to get back to anything like normal.

In 2011 the holiday officially starts on the 3rd February but in practice many factories and businesses will close on the 26th January and won’t re-open until the 14th February. So, if you need to order promotional flash drives for delivery in later January or February then you need to get your orders placed by the 19th January at the latest. If you order later than this then there’s no guarantee they will arrive in time or you might have to find a supplier that carries blank (unprinted) stock in the UK and go with whatever options they have.

Very few companies carry blank stock of flash drives in the UK and when they do the stock tends to be limited to a couple of standard models and memory sizes and your choice of colour will be limited.

USB2U, having been supplying branded USB flash drives since 2002 and are well versed in the challenges of supply during Chinese New Year. If do need USB flash drives printed with your logo on from a UK supplier during Chinese New Year (or any other time for that matter) then give the team at USB2U a call.

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Chinese New Year Looms Large – Expect USB Flash Drive Shortages In The UK

Getting Attached To My Branded USB Memory Sticks

Monday, November 15th, 2010

If you’ve spent or you’re about to spend some of your marketing budget on branded USB memory sticks then you’re going to be in good company because USB memory sticks are very popular at the moment. Their growing popularity is underpinned by their high perceived value, their ease of use and their portability and of course they are unique amongst promotional items because you can pre-load them with your company’s sales material, brochures and media files.

Branded USB memory sticks, like all of the best promotional products, are great brand advocates because they will get used over and over again and as such your brand will get lots of exposure. With on-going repeat usage the user forms a positive affinity with the USB memory stick and this positive affinity should transfer to your company and your brand.

Ensuring the on-going and regular usage of the USB memory stick is critical in ensuring your get the best return for your marketing spend. The danger of buying USB memory sticks that have relatively small memory is that they won’t get used because they’re simply not big enough (in storage terms) to be of any use to the recipient. Similarly if you buy USB memory sticks but pre-load them with your own data and “lock” this data so it cannot be erased you’re effectively giving away an expensive CD that has limited on-going use to the user once they’ve used the pre-loaded data.

Keyrings for USB Flash Drives

Keyrings for USB Flash Drives

A more sensible approach is to buy a USB memory stick with a reasonable amount of storage and make sure that the user has at least 1GB of memory available to them. This way you should be pretty confident that the USB flash drives will be used on an on-going basis and that your brand will bet the exposure it deserves.

Another sensible thing you can do is to supply your branded USB flash drives with a lanyard (neck strap) or even better a keyring. Keyrings for USB sticks cost pennies but they help to ensure that the user of the flash drive remains in the possession of the intended recipient. If you give away flash drives without any easy means of attaching them to bags, clothing or other keyrings then irrespective of how good the drives are or how much memory you make available to the user they’re likely to go astray. In the worst case rather than a positive affinity to the stick there is a real danger that having used the stick to store personal data on that the user will think negatively about the stick and any brand printed on it if they lose it!!

Our advice – always supply your branded USB memory sticks with either a lanyard or a key ring attachment.

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Getting Attached To My Branded USB Memory Sticks

USB Pens that Write AND Store Data

Friday, November 12th, 2010

One of the key things when you’re looking for a good promotional product or corporate gift is to make sure the item that you giving away is actually going to be useful and is going to be used.

Of course the item needs to be within your target budget, it needs to work well with your company’s brand and it need to be in tune with your target audience. Assuming all of these parameters are met it still needs to tick the “useful” box. There are lots of cheap and cheerful promotional products on the market and these are find if you just want people to say come to your stand at a trade show but, if you want to create some real interest in your company’s products or you want to say express your appreciation to your customers or perhaps speakers at a conference or seminar then “cheap and cheerful” won’t do.

Wooden USB Writing Pens

Wooden USB Writing Pens

With thousands of promotional items now available from sweets to mugs to caps to USB flash drives making the right selection is not easy. USB flash drives printed up with a company logo are incredibly popular at the moment with literally millions of them being given away each year. Given their intrinsic usefulness, their relatively small size (handy if you have to transport lots of them) and their price its no surprise that they are so popular but their popularity is also their weakness.

There is a point where you can just have too many USB flash drives and when this point is reached their usefulness no longer applies. Most people only have a certain amount of data they want to move around or save so whilst one or two USB flash drives are useful beyond this, unless the USB flash drive offers something a little different, they can become “just another flash drive” which is likely to end up unused and discarded in a draw.

USB Pens

USB Pens

If you’ve decided a USB flash drive is fundamentally the right product for your activity or project you might want to consider a USB writing pen rather than a standard USB stick or thumb drive as they are sometimes called. USB writing pens elegantly combine the benefits of giving away a stylish biro or pen that carries your brand with the widely acknowledged benefits of a USB flash drive.

USB pens come is a wide range of styles, colours and finishes and the fountain pen version uses standard ink refills. Typically unscrewing the top of the pen gives access to the USB connector and the on-board memory can be anything from 1GB all the way up to a massive 16GB!

USB Writing Pen

USB Writing Pen

USB writing pens are a little bit different, they’re ideal if you’re going to give them out at a seminar, conference or press event where the delegates are expecting to be given something to take notes with during the event. The extra trick they have up their sleeve is that you can pre-load them tons of information including presentation files, sales brochures, media files etc. In doing this you get a “triple whammy” because you’re giving away a pen, a USB flash drive and you’re supply the recipient with lots of information pre-loaded onto the stick that they can subsequently read or print off at their leisure.

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USB Pens that Write AND Store Data

Leading Fashion Brands Choose Black and White USB Memory Sticks

Wednesday, November 10th, 2010

If you’re looking for a striking, impact making and top quality USB memory stick to carry your logo where do you start? After all there are literally hundreds of different designs and styles of USB sticks available and they’re available from a wide range of companies.

Black USB Memory Sticks

Black USB Memory Sticks

One option is to follow the cues from the fashion world, after all they tend to be leaders rather than followers and they tend to be very precious and protective of their brands. In following these top brands you can pretty much guarantee you’re not only going to get an excellent product but you’re going to be buying it from a supplier that has met the high levels of service and quality.

Black white USB sticks

Black White USB Sticks

What’s interesting about these particular branded USB sticks is the black and white theme that’s evident on all of them. USB sticks come in all manner of different standard colours and the outer shells of the sticks can even be pantone matched to a particular colour if the standard colours are inappropriate. Despite the wide choice of colours available these customers have all opted for a standard black or white USB stick that has then been printed with a contrasting black or white print.

The finished printed USB sticks look stunning and illustrate that sometime simple really is

Armani USB

Armani USB Sticks

best. So, if you’re looking for a recommendation for a particular style or type of USB flash drive for your company you could do a lot worse than follow the lead of design houses like Armani or fashion icons like Converse.

These particular USB flash drives were supplied by USB2U who are now widely recognised as one of the leading suppliers of branded USB sticks and custom (bespoke) flash drives in the UK. USB2U have been around since 2002 and are trusted to handle the supply of USB sticks to all manner of companies, schools and local authorities.

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Leading Fashion Brands Choose Black and White USB Memory Sticks
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