Although there are promising signs of recovery in the business markets at the moment it’s still tough. We might be on the path to economic recovery but we’re by no means there just yet. The UK seems better placed than most with the IMF expected today to announce an upgrade in the UK’s national output from 1.9% to 2.4%. This of course is a “forecast” but nevertheless it does seem to support the general consensus that things are on the turn.
The challenge for any business and it’s particularly true in challenging market conditions, is to continue to drive growth and stimulate sales. Although by no means the complete answer, promotional USB sticks used as part of a wider marketing campaign have been proven to drive brand and product awareness and to lift sales.
Of the millions of promotional and branded USB memory sticks that are given away each year the ones that look the best, create the biggest impact and generate the most positive feedback are either fully customised (bespoke 3D) models or those that are handed out in a good quality printed (or engraved) gift box.
Although everyone seems to love being given a freebie giveaway and USB sticks still rate of the most desired and popular promotional gift (source: BPMA survey 2012 when 45% of those asked said they would prefer to be given a USB stick in preference to any other promotional product) the challenge with so many being given away is to make yours stand out from the crowd. Getting creative with the design and commissioning a unique 3D custom USB is one way of doing this but custom models can take time (typically 4-6 weeks) and they are a little more expensive than “standard” models that are available in just 24hrs.
A less expensive option is to hand out your promotional USB sticks in a printed, engraved or personalised gift box. These come in a wide range of colours, shapes and sizes. Some look better engraved (the small wooden boxes) and some look better printed. At USB2U the box that is the most popular with our customers is our premium white glossy box – it’s popular because it’s white so it works with pretty much any brand, it has a really nice glossy, premium feel to it and it comes with a foam insert that can be laser cut to match any USB stick that it’s supplied with.
We’ve also added a smaller version of the Premium White USB gift box to our range – it’s available from today and we’ll be showcasing it at the forthcoming Photography Show 2014 (held at the NEC from the 1st -4th March).