Over the last couple of years we’ve seen lots of companies that offer a baby scan service provide additional copies of the images they take on a USB memory stick. This is usually in addition to the more traditional printed images they supply. It’s a great idea because it allows the proud parents to easily share their scans with friends and family on social media sites like Facebook and Twitter.
One of the first companies to spot the opportunity was Babybond, the UK’s first ISO Quality Endorsed ultrasound provider, who offer their 4D Baby Bonding Scan results on a Babybond branded USB Memory Stick.
The scans that Babybond produce are high quality still and 4D moving images that are captured digitally. It’s these “digital” files that are then copied onto a USB stick. The introduction of a USB memory stick as an option is another innovation introduced by Babybond and reinforces their pioneering approach to the sector.
The interesting question being posed here is will private MRI companies follow where BabyBond have lead. If you’ve been advised that you need an MRI (Magnetic Resonance Imaging) scan then you might elect to have this done privately. They’re not as expensive as you might think, there are lots of companies now offering the service around the UK and in most cases you can get seen and have your scan done in a couple of days.
MRI scans are typically required (or suggested) to help with the diagnosis of a wide range of medical conditions and sports injuries. If you do elect to get your MRI scan done privately then at the end of your appointment you’ll typically be given a copy of the scan results on a CD/DVD (a copy is usually supplied directly to the referring clinician.)
Getting a copy of your scan on a CD/DVD is a great idea BUT with fewer of us having access to PC’s with a built in CD/DVD player it can be a bit tricky viewing what’s on them! You’ll struggle to find a new laptop or Mac with a CD/DVD drawer and even some desktop PC manufacturers have phased them out.
A better option for private MRI companies like Vista Diagnostics would be to offer their clients the option of getting their scans on a branded USB stick (with their logo on). Not only would it be a point of differentiation for them but also it’s likely to be a more popular option with their clients.