Over the last decade or so we’ve seen USB sticks used for all manner of things, but to be fair the majority that we sell are used for promotional purposes. However, as CD’s and DVD’s become less and less popular we’re seeing USB sticks used as a direct replacement, and the breadth of their use is fascinating. Every day we seem to get enquires from new clients who have a new twist on how they plan to use their USB memory sticks.
For example, companies dealing with blocked drains are the latest to use USB Sticks instead of CD’s and DVD’s – it’s typical of these companies to send a CCTV camera into the drains to carry out a “survey” of the drains before they start digging them up! The subsequent digital “video survey” is then copied onto a USB sticks and supplied to the customer with a quote for the remedial works needed.
Perhaps more interestingly is the adoption of USB sticks by private companies in the medical sector. We’re now seeing companies such as Vista Diagnostics offering private MRI scans using USB memory sticks rather than CD’s/DVD’s to record and supply images of broken bones, torn ligaments and fractures to their clients and clinicians. A digital copy of the MRI scan is taken and then supplied on a USB stick at the end of the assessment. Private medical scans are not as expensive as you might think, and in most cases you can get seen and have your scan done in a couple of days.
Private Ultrasound Scans
Another such example would be Babybond, the UK’s first ISO Quality Endorsed ultrasound provider. They are now offering their 4D Bonding Scan results on a USB Memory Stick, as an addition to the traditional printed images they supply for the proud parents-to-be to take home. It’s a great idea because it allows the proud parents to easily share their scans with friends and family on social media sites like Facebook and Twitter.
Babybond are strong advocates of the service because they argue that the scans, which provide a combination of still and moving images, promote levels of early mother and child “bonding” that were simply unattainable prior to the introduction of their service.
Both Vista Diagnostics and Babybond give their scan images out on branded memory sticks, which in turn is a point of differentiation and increased brand exposure, and is also likely to be a more popular option with their clients. Also, as more desktop PC manufacturers phase CD/DVD drawers out of new build computers, viewing on a memory stick could be the only option for some clients.
The common thread running through all of these examples is the need to provide “customers” with high quality digital images – if you work in a sector or profession that might benefit from making the move from CD/DVD to USB Sticks then please give us a call. We’d love to hear from you.