If you’ve been challenged to come up with a promotional gift for a forthcoming event, campaign or conference then you’re pretty quickly going to realise that it’s not as easy as you might have thought. Coming up with something a little bit different and something that is relevant to your target audience, something that represents and fits with your company’s brand value(s) and perhaps more importantly something that is within budget can be tough!
The obvious “go to” choices for most people looking for Promotional Giveaways are printed bags, printed pens, key rings, cups and mugs etc. These have been around for years and they’ve maintained their popularity because they’re reasonably cheap, they’re pretty easy to get hold of (even with your brand on) and they’re an “easy” choice. But, what about USB memory sticks?
Branded USB memory sticks (to be clear that’s a USB memory stick with your company’s name on and not a memory stick from a well known manufacturer who puts their brand or logo on them) not only look fantastic when printed up with a company logo but they’re incredibly popular with the people you give them to because they really are very useful and handy things to have.
USB Sticks are available in a huge range of styles and memory sizes and if you buy a reasonable number (say 200 or more) and you go for a small memory version you can pick them up for less than £1.50 each. You could even get your own design/shape commissioned (perhaps in the shape of one of your products) – these full 3D custom sticks only cost a little bit more. Just remember if you do go down the custom route to allow yourself a little longer when placing the order.
Where a USB stick really comes into its own compared to other promotional gifts is the ability to pre-load them with things like your marketing material, videos, sales data sheets, price lists, web links etc. etc. If you’re really organised these files can be loaded for you by the factory during the manufacturing process. The cost of doing this is tiny and in some cases free but it does rely on you having the information and files ready when you place the order. By loading this sort of material onto the USB sticks before you hand them out you can cover the cost of the sticks by the saving you make by not getting quite so many items printed!
With the rise in prominence of USB sticks (or flash drives as they are often called) there are plenty of companies now supplying them in the UK. If you do decide to add them to your short list then shop around to make sure you get the best deal. Please buy from a reputable supplier with a proven track record because its all too easy to buy cheap/cheerful versions that are not quite what they seem and will have a high failure rate.