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Posts Tagged ‘branded USB Memory Stick’

Are We Falling Out of Love With The Branded Twister USB Memory Stick

Thursday, November 10th, 2011

For years the humble Twister USB memory stick has been the preferred choice of the majority of people buying branded USB sticks for their business, school or university. It’s relatively small size, the wide range of colours it is available in coupled with the fact that it has no cap or lid to lose has made it a perennial favourite for years but is all this about to change.

Twister USB Memory Stick

Twister USB Memory Stick

Every year companies are giving away millions of USB sticks to help promote their products or services and as a result of this the Twister is in danger of becoming a victim of its own success because we’re all getting “twister fatigue”.

The dominance of the twister model has been compounded because most suppliers tend to carry the twister in stock to fulfil urgent/last minute requests thus in effect removing any choice from the buyer if they are short on time.

To give customers more choice some of the larger, more established suppliers have improved the lead times to bring in branded USB memory stick from their factories in China. In parallel with this they have added significantly to the range of USB sticks that can be printed, embossed or engraved.

These service enhancements now mean it’s possible to get a wide range of USB stick branded with a logo and delivered in around 7 –10 days, which tends to be fast enough for all but the “last minute” customers.

So customers with at least a week or more to their deadline are now becoming more discerning about the choice of USB memory stick they choose and the results are interesting. Whilst the Twister model still remains popular (old habits are hard to break) there has been a definite increase in demand for USB credit cards, leather USB flash drives and some of the more quirky shaped models like the round “sphere” model.

New and Popular USB Memory Sticks

New and Popular USB Memory Sticks

These models all have very different characteristics to the twister; the credit card is ultra thin (only 2mm thick) it fits into a standard wallet and it offers a huge print area making it ideal for complex graphics; the leather models are “top-end” products that are popular with photographers and companies selling into “high net-worth customers” and the more quirky products like the Sphere just help brands to stand out from the crowd – ideal at trade shows and fairs.

In terms of units sold this year the Twister model is still likely to be “top of the charts” but its dominance is certainly on the wane.

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Are We Falling Out of Love With The Branded Twister USB Memory Stick

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Apple Get Creative with Branded USB Flash Drives

Wednesday, August 17th, 2011

Since we have been selling branded USB flash drives we have been interested in the various ways that companies use their USB memory sticks. There is the obvious data transfer for employees, or purely as a promotional give-away but we have also seen companies use them as digital housing brochures, to put QR codes on, to store wedding photos and 3-D and 4-D baby scans.  We are continually thinking of ways that companies could use flash drives, for example a recent article (Augmented Reality Promotional Flash Drives) explained how companies could use them for augmented reality marketing.  We think that the uses for branded memory sticks are endless, and it would seem that Apple agree.

Apple Lion Operating System USB FLash Drive

With the launch of Apple’s new operating system – Lion OS X – it can be downloaded on the app store for £20.99 or it can be purchased, also from the app store, on a USB flash drive for £55.  Apple have not released the memory size of the flash drive but since the size of the downloadable file online is 3.49GB it can be assumed that the flash drive will be 4GB.  Understanding that Apple are charging only £20.99 for the operating system means that they are charging a £34.01 premium for the Apple branded USB flash drive.  Our sister company USBnow.co.uk charge only £6.45 for a 4GB USB flash drive so taking that into account Apple are charging an amazing £27.56 for the branding on the memory stick.  This is actually quite unsurprising when you look at the cost of all of Apple’s other accessories.

Looking at the figures above and being the ‘tight wads’ that we are, I’m sure you are asking yourselves just as much as we are; ‘Why would anyone buy the Apple OS on the flash drive?’  Apple have said that they are offering the operating system on a flash drive for those who do not have a good broadband connection.  ‘Who doesn’t have a broadband connection?’ you might ask.  Well, when you consider that the OS is a pretty big 3.49GB which could take a painfully long time on some people’s internet connection and some people do have a monthly cap on the amount of data they can download.  If your connection is pretty unreliable you also might not want to risk loosing connection whilst downloading such an important file.

There is always the argument that those who want the newest Apple operating system should be savvy and techy enough to have a pretty good internet connection but, when the above points are put into context it hopefully sheds a little more understanding on why Apple are using branded memory sticks to update an operating system.

We believe that this is an excellent use for logo USB memory sticks and hope to see more inventive and creative applications for them in the future.  To see our promotional USB flash drive product range and develop your creativity visit the ‘show all’ product page.

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Apple Get Creative with Branded USB Flash Drives

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Branded Flash Drives – The perfect vehicle for PR Agencies

Thursday, August 12th, 2010

There has never been a busier time for a PR agency in the UK. Whether it’s dealing with oil spills, blood diamonds or spinning the bank’s results.

The core of any successful PR agency is to ensure that the story they are trying to push makes an impact with the target media. They are competing against other agencies try to grab the same column inch space.

So how do they make sure that the PR message is delivered in a manner that is impactful, cost effective, relevant and above all practical.

The answer is the simple USB Memory Stick. But not just any generic, standardised and boring shape or size. What the optimum delivery vehicle for any press pack is the Customised USB Memory Stick. Technology has now markedly improved, to allow  a simply picture or graphic to emerge as a unique Customised USB Memory Stick that is in the shape of the story / product / brand they are trying to promote.

Custom USB Flash Drives that have recently been produced by USB2U

So whether its the launch of a new car, drink, food, financial product, in fact any shape or size they can think of, a Customised Memory Stick can be made to that shape. Simply load the press pack onto the Customised Memory stick and away they go. So why does it tick all the boxes?

  • It is human nature for someone to start playing / pulling apart a Customised USB Memory stick and to start showing it to other colleagues and ultimately plugging it in to see what all the fuss is about. For example, a well known health product provider wanted to launch a new female sanitary towel and a key part of this was PR. So they produced a USB memory stick in the shape of the product! The impact was dramatic, how could it be anything else.
  • A range of factual and multimedia data can be loaded onto the Customised memory stick which autoruns once the memory stick has been plugged in.
  • This is a great keepsake so the story / product they are trying to promote will have longevity.
  • The cost of manufacturing has fallen dramatically and the minimum order quantity for Customised Memory Stick can be as low as 100 units.

So how to they go about getting a Customised Branded USB Memory stick? Firstly contact an established and reputable UK USB Memory Stick provider. The process thereafter is simple.

  • Send a picture of the shape of the memory stick they are after.
  • A 3d Cad drawing will be prepared for sign-off
  • Tooling will be produced and a pre-production sample manufactured.
  • Once this is agreed the full production and delivery will take less than 2 weeks.

So before pulling together that next cardboard folder full of reams of paper, think again….. Customised USB Memory sticks could be what makes their PR campaign a success or not.

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Branded Flash Drives – The perfect vehicle for PR Agencies

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Northampton University Choose USB2U for Branded USB Memory Sticks

Thursday, October 1st, 2009

The University of Northampton, specifically the Northampton Business School at the University, required a uniquely branded USB Memory Stick to promote the Higher Education Alliance (HEA) within the university.

The University of Northampton Higher Education Alliance (HEA) was established to bring together the University and staff from all regional educational establishments, to provide a forum for the discussion and sharing of best practice regarding the University’s guidance activity.

Univeristy of Northampton USB Flash Drives

The aim of the USB Memory Stick was to provide students with an incentive to complete feedback on their distant learning programmes.  The prerequisite was to provide an incentive that was both compelling, relevant and useful for students.

As there is no permanent storage area on the University network for students, the USB Memory Stick would be an extremely useful tool, allowing students to store, back up and transport important coursework.

The University undertook a tender process and the normal due diligence checks. We were delighted that they selected USB2u to supply Branded USB memory sticks, not least because we are practically neighbours.

Sebastian La Porta, Sales Director for USB2U, explained “We were delighted to be trusted with the University’s important project. We were particularly pleased that the University were able to support a local business.  We have delivered many hundreds of successful projects for universities across the UK, but the team were particularly pleased to be working for our own local university.”

Dr David Burnapp (Senior Lecturer) was a very strong advocate for the project as student feedback is of the utmost importance. The dual-sided branding on the USB memory sticks ensures that it not only represents the University, but also the HEA.

Univeristy of Northampton USB Flash Drives

“We were delighted with the high quality of the goods and level of support that we received from USB2U. Whilst they won the order on our standard selection criteria, it was particularly pleasing to place this with a local and established business.”

Note:

USB2U is a leading supplier of promotional USB memory sticks, branded USB flash Drives, custom USB sticks and USB pens printed with your logo on. In fact we can supply and print pretty much anything that has a USB connector on it.

We’ve been supplying branded USB memory sticks since 2002 so you’re in safe hands. Our customers range from small local schools to some of the largest multinational companies on the planet. Irrespective of how big or small you are we’ll strive to give you unbeatable prices coupled with a fast and efficient service. Contact us trade@usb2u.co.uk.

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Northampton University Choose USB2U for Branded USB Memory Sticks

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