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Posts Tagged ‘branded flash’

USB2U Gear Up To Enter Germany

Wednesday, August 18th, 2010

Such has been the success of USB2U in the UK over the last 8 years that we are now rolling out an European expansion program starting in Germany.  Since 2002 we have supplied millions of logo branded USB memory sticks and fully customised (bespoke) flash drives to schools, universities, promotion companies, and businesses large and small.

Although our focus during these 8 years has remained firmly on the UK we have seen significant and unsolicited interest from Europe and the rest of the World in our products and our solutions. Germany is one of the largest markets in Europe for branded USB flash drives and will be the first European market that we focus on.

Our German web site (www.usb2u.de) is already live and our German speaking sales team are on-board and ready to support our customers.

As well as supplying high quality branded USB flash drives on highly competitive terms we also offer free design and mock-ups (using our own in-house design team), custom USB design and fabrication, USB data loading, USB packaging, and the supply of any accessories such as lanyards and keyrings.

We look forward to working with our German based client and partners who in choosing USB2U will join an illustrious group of customers including; BT, IBM, Microsoft, Intel, Barclays, HSBC, Coutts, RBS, Orange, BP, Porsche and many many more.

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USB2U Gear Up To Enter Germany

Promotional USB Flash Drives At Trade Shows – Be Careful

Tuesday, May 25th, 2010

As IBM have found out to their cost it pays to be very careful who you buy your promotional flash drives from and you need to make sure that your supplier checks the disks before they are shipped out to you.

Somewhat ironically at a Security Conference held in Australia this week IBM staff were unknowingly handing our promotional flash drives with malware on them. The flash drives were distributed free to prospective customers that approached the their booth. The malware is apparently known by a number of names and is contained in the setup.exe and autorun.ini files.  The malware (virus) is spread when the infected USB drive is inserted into any Microsoft Windows PC or server. On insertion the setup.exe and autorun.ini files (the virus) run automatically.

Branded flash drives

Branded Flash Drives

For those unlucky enough to have used the USB drives IBM have provided steps to deal with the problem but the fixes are not easy or straightforward and include recommendations to reinstall the core operating system on any PC that become infected.

Obviously this the wrong sort of PR for IBM and its not pleasant for anyone affected but should it put you off using flash drives as a promotional tool or accepting a flash drive from any company giving? The short answer is no. Flash drives make excellent promotional products and tens of millions of them are purchased and distributed at trade shows, seminars, conferences and fairs every year. They are incredibly useful, popular and cost effective gifts particularly if they are pre-loaded with sales material, brochures, presentation slides etc. But, we recommend a couple of important things to consider when buying your promotional flash drives:

  1. Pre-loading data such as PDF’s, PowerPoint sides, spreadsheets, Word documents etc. is fine but think carefully before you ask for auto-run files to be pre-loaded onto your flash drives. Auto-run files seem like a good idea because they force the user to view your pre-loaded information but you do, as IBM have discovered, run a very small risk with auto-run files of introducing malware.
  2. Choose your supplier of branded flash drives very carefully and make sure they understand the risks associated with data-loading and managing auto runs. It’s also worth checking to see what procedures they have in place to check for spurious files before they supply the flash drive to their customers.

The circumstances IBM have found themselves in are unfortunate but some basic checks before the flash drives were distributed could have avoided the issues altogether. Whilst these issues will make some companies and individuals think twice about using or accepting promotional flash drives it would be wrong to write-off one of the most popular promotional products in the market today because of one or two avoidable incidents.

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Promotional USB Flash Drives At Trade Shows – Be Careful

Can you Re-format Branded USB Memory Sticks

Wednesday, April 7th, 2010

USB memory sticks are now an incredibly popular medium for storing and transporting data of all types and sizes. Typical files stored on a USB memory stick include personal and work documents, music tracks, photos, media files, backups, portable applications and pretty much anything you can digitize.

The available storage capacity on a typical USB memory stick now typically exceeds 1GB and its not uncommon for even promotional memory sticks to top 4GB. This is a huge amount of storage capacity, which is great, but unless you’re pretty methodical when you use it the memory stick will very quickly become a cluttered “dumping ground” for data. So much so that unless you start to organise your data into files and folders subsequently finding files you need can become a bit of a nightmare.

Of course you can delete unwanted files but this won’t deal with the root of the problem so sometimes it better to bite the bullet and completely erase all the data from the memory stick. Before you do this make sure you copy all of the files onto your PC – you’ll probably want to transfer some of these back onto the USB memory sticks once its been erased of all data and you’ve put in place some folders and a file structure.

The best way to erase all of the files on a USB memory stick (including any hidden files) is to format the stick. At the end of the format process it will be completely clean of all data and you’ll then be able to create folders and sub-folders to transfer your data back into in.

To format you USB Memory Stick just follow these simple steps:

Step 1 – Transfer any Data from the USB stick to your PC

Its important before you format your USB memory stick that you first copy the files from it onto a host PC. Formatting your USB memory stick completely erases the memory stick so if you want any of your data then its critical you copy it first. Once you’ve started the format process there is no way back so check any copy of the data is done before you start the process.

Step 2 – Formatting your USB Memory Stick on a PC

Click on the Windows “Start” icon in the bottom left hand corner of your PC and then click on “My Computer” (or “Computer” in Vista or Windows 7). Once you’ve done this your PC will perform a quick scan and show you all of the drives installed or connected to your PC. You need to identify the drive that has a “Removable Disk” icon. – click on it to be sure its your USB Memory Stick. Once you are sure its your memory stick then right-click on the “Removable Disk” label. From here you will see a small drop down menu that includes the option to “Format” – click this.

At this point a dialog box will open giving you a couple of options; Leave the “Quick Format” option unchecked because this will make sure absolutely everything is deleted and deleted without errors. Click the “Start” button on the dialog and wait for your USB memory stick to be fully formatted.

Step 3 – Re-load your files

Once your USB Memory Stick has been formatted you’ll have a blank canvas to work with. Its recommended that you then create folders and sub-folders to copy your saved data back into to and that you then get into the habit of saving your data in a structured and organised way.
If you’re a Mac user you can still format your USB Memory Stick as follows:

Load up the “Disk Utility” program. You’ll find this in the “Utilities folder” which you access via the “Applications folder”. Your USB memory stick should be in the list showing a white drive icon. Click that icon and select the “Erase” tab on the main window to start the erase (format) process.

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Can you Re-format Branded USB Memory Sticks
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