With the upturn in the economy and a general feeling of wellbeing slowing making its way across the county lots of companies will this year start to reignite their marketing and advertising activities. Many will be dipping their toes back into exhibiting at trade shows, lots will be organising seminars and conferences and even more will be looking to attend such events.
If your company is exhibiting or organising an event then at some point you’ll no doubt be considering whether you should invest in promotional products to support your sales team at the show/event.
Whether you measure it in terms of money, time or resources, exhibiting at a trade show is a large investment and as such it’s critical that this commitment is fully optimised. Lots of energy tends to get put into the location of the stand in the exhibition hall, the design of the stand, the lighting and who’s going to staff but often important things like giveaways and collateral for the show tend to get overlooked.
This is a mistake because whilst an on-stand promotion, a competition or a promotional product won’t make or break a show it will certainly help to maximise your investment. When you’re competing for the attention of potential customers against hundreds of other exhibitors its vital that you equip you sales team with all the tools they need and a giveaway that pulls people onto the stand and gets them talking to your sales team is key.
Your challenge is to decide what the best promotional product for your company, your sales team and critically for your target audience. What give-away is going to deliver the greatest footfall onto your stand and what’s going to get your product and company to stand out from all the others? If you’ve ever attended a show then you’ll know only too well that at the end of the day you leave with tired legs, heavy hearts and laden down with carrier bags full of brochures. As an exhibitor you need to “wow” the attendees and ideally secure an order on the stand. Failing that you need to get them interested enough so that when they get back to their desk they recall your company and remain open to further dialogue about your products/services.
The problem is that there are lots of inexpensive giveaways that you could consider including printed bags (which double as a “walking advert” for your brand), printed pens (which cost pennies). There are even sweets that can be printed with your brand and help get people to approach your stand.
With all of these simple ideas there is very little carry through post the event, there is no incentive to use them on an on-going basis and they don’t deliver much information about you’re company or products.
Much better to use a promotional USB flash drive with your brand or logo printed onto it and more importantly with your company brochures, pricing and promotional videos loaded onto it! Not only are promotional USB flash drives much cheaper now than they were a couple of years ago but they can be delivered (printed and data-loaded in as little as 48hrs)
More fundamentally research undertaken by the BPMA shows that of all the promotional gifs given away people prefer to be given memory sticks and they will keep them and use them after the show. This is good news for your brand because it means money spent on promotional USB sticks will lead to on-going brand exposure and of course your sales material will be there every time the flash drive is inserted into a PC!
USB2U deliver promotional USB flash drives in as little as 24hrs so if you do leave things right until the last minute don’t panic!