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Posts Tagged ‘bespoke’

Taking a bite out of the Custom USB Memory Stick Market

Monday, April 22nd, 2013

Custom USB memory sticks are challenging the dominance of the standard range of promotional USB flash drives that have been the mainstay of the market for the last 10 years.

Whether it’s a case of overexposure, boredom or companies just wanting something that stands out from the crowd all of a sudden we are seeing a surge of interest in custom USB sticks. Falling prices for custom USB moulds, reduced leads times and falling minimum order quantities have all given bespoke option a real shot in the arm.

The current lead time for a custom model is around 4 weeks (it can be shortened a little if physical samples aren’t needed before the final production goes ahead – in this case photos from the factory will need to be signed off), the minimum order quantity is now 250 pcs rather than 500 and prices are often only marginally higher than comparable “standard” drives that use “factory USB shells”, e.g. the Twister, Chic or Trident.

Any 3-D shape can be created.  Don’t worry if you don’t have the design team or skills in house to come up with the concepts because a reputable local supplier should be able to do this for you as part of the “value” they add to handling your order. You will not be expected to develop CAD drawings or detailed specs – your USB supplier will (or should) do this!

Custom USB Memory Stcks

Custom USB Memory Stcks

Typically the drives will be manufactured from a slight soft and pliable PVC material rather than a hard plastic – this is just easier to work with and allows lots of detail to be produced on the finished product without fear of it snapping off. Other options such as metal or wood are an option but the lead times tend to be longer and they cost more so there is less demand for them.

The finished products always looks fantastic, without fail they generate rave reviews and they always seems to get people taking to sites like Instagram, Twitter and Pinterest to post pictures of the USB sticks they’ve been given – all of this is a marketing managers dream and is rarely a reaction that is achieved today with “standard” USB drives.

So, next time you’re in the market for some promotional USB’s then you should explore the options to get your own custom versions designed and manufactured – they’ll be unique to you and they’ll give your brand building strategy a real shot in the arm!

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Taking a bite out of the Custom USB Memory Stick Market

What’s Putting Customers Off Of Buying Custom USB Flash Drives

Friday, February 24th, 2012

This year, 2012 was supposed to be the year that businesses really started to catch onto the benefits that fully customised USB flash drives deliver. To be clear here we’re not talking about standard “factory” models that have been printed, engraved and maybe pantone colour matched but rather USB flash drives that are made into a bespoke shape; typically a shape that represents a product or brand.

There are lots of excellent examples around from companies like Orange Mobile, Nike, Disney and other global brands. These companies have all commissioned and purchased fully customised USB flash drives because they know that they really promote their brand, their product and their customer “love them”.

There is no doubting that custom USB flash drive, particularly those that are well designed and reflect a companies product(s) or brand grab people attention and fire their imagination. They become a talking point, they make brilliant “ice breakers” at meetings and events and they help fire the imagination and enthusiasm of journalists at “yet another press event”.

Custom USB Sticks

Custom USB Sticks

Of course they are not a panacea for all sales, marketing, promotional and press “challenges” but, they are a brilliant communication tool that really ought to be used more frequently.

So why aren’t more companies buying them?

There seem to be a few simple reasons that are putting marketers and businesses off custom USB flash drives and these are:

  • Too hard to do – There is a misconception that it’s simply too much effort to design and commission a customised USB stick.  The truth is that it’s actually really easy and you don’t have to use expensive external agencies or designers. Most good suppliers of promotional USB flash drives will have their own in-house designers that will normally come up with some concepts and designs free of charge. Throw the challenge at them and let them do the hard work!
  • It takes too long – The lead time for a custom USB stick is longer than it’s printed counterpart but only by a couple of weeks and the end results are incomparable. The extra couple of weeks are to allow time for a custom mould to be produced, samples made and signed off and then the final version of the USB sticks to be manufactured.
  • They cost too much – Yes, they will costs a little more than “standard” USB sticks but not hugely. As a general rule of thumb expect to pay around 25% more for a custom model but bear in mind you will “own” the design and the end product will be exclusive to you.

The reality is that custom USB sticks do cost a little more, they take a little more effort to arrange and you need to allow a little more time to get them BUT they you will ultimately get more brand recognition, brand recall and brand exposure that standard, printed USB sticks

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What’s Putting Customers Off Of Buying Custom USB Flash Drives

Don’t Gamble On Your USB Flash Drive Supplier

Monday, July 18th, 2011

Having watched Jim Eastwood in the final of The Apprentice last night it’s tempting to fill this article with puns such as “when the chips are down” and “it’s a sure bet” but I’ll try and resist the urge!

These bespoke USB poker chips were designed and manufactured by us for our customer. Despite their appearance they work just like any regular USB flash drive, they’ve got an internal memory of several Gigabytes, they can hold thousands of documents and files and they connect to any PC or Mac via a standard USB connector.

The real benefit of commissioning a USB flash drive in a custom shape is the impact they make when they are handed out. Lots of companies now use standard USB flash drives that are printed up with their logo on but far fewer go to the trouble of getting USB flash drives produced in a custom shape.

Custom USB Poker Chip

Custom USB Poker Chip

Custom USB flash drives take a little longer to produce (allow around 3-4 weeks) and they are a little more expensive than standard, printed USB drives but bear in mind you are getting something unique produced and you’ll “own” the mould and design so no-one else can have flash drives produced in exactly the same shape.

Most custom USB flash drives are made from PVC, rubber or some form of silicon compound and pretty much any shape or design can be manufactured. At USB2U we’ve designed and supplied custom models in the shape of pieces of fruit, outside toilets, floor heaters, eggs, Nike trainers, fork-lift trucks and removal vans to name but a few!

Just like standard flash drives we recommend pre-loading any custom USB drive with your company information (sales data, press releases, presentation slides, white papers, price lists etc.) before they are handed out. The more information you can pre-load onto them the more printing and distribution (postage costs etc) you can offset to help cover the cost of buying the USB drive. Not only this but customers seem to prefer getting sales brochures etc. in an electronic format because they have less to “lug around” (particularly useful at trade shows and conferences).

If you’ve already decided that you want a Custom Shaped USB Flash Drive then the next challenge will be to find a supplier you can trust to help you turn your concept into the finished article. There are lots of companies in the UK that will claim they can offer a custom service but our advice is to go with a supplier that has been around in the industry for a number of years, has a proven track record of delivery and ideally ahs in-house designers that can help you with the early stages of the product design. As I mentioned custom USB flash drives take a little longer to produce so you don’t want to have to repeat the process should your first choice supplier let you down.

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Don’t Gamble On Your USB Flash Drive Supplier

Branded Flash Drives – A Must For Any PR Agency

Tuesday, February 1st, 2011

There has never been a busier time for a PR agency in the UK. Whether it’s dealing with the excess of Premier League player transfers, the launch of a new parental DNA test, or the introduction of an online Police Crimes database.

The core of any successful PR agency is to ensure that the story they are trying to push makes an impact with the target media. They are competing against other agencies try to grab the same column inch space.

So how do they make sure that the PR message is delivered in a manner that is impactful, cost effective, relevant and above all practical?

The answer is the simple USB Memory Stick. But not just any generic, standardised and boring shape or size. What the optimum delivery vehicle for any press pack is the Customised USB Memory Stick. Technology has now markedly improved, to allow  a simply picture or graphic to emerge as a unique Customised USB Memory Stick that is in the shape of the story / product / brand they are trying to promote.

So whether its the launch of a new car, drink, food, financial product, in fact any shape or size they can think of, a Customised Memory Stick can be made to that shape. Simply load the press pack onto the Customised Memory stick and away they go. So why does it tick all the boxes?

  • It is human nature for someone to start playing / pulling apart a Customised USB Memory stick and to start showing it to other colleagues and ultimately plugging it in to see what all the fuss is about. For example, a well known health product provider wanted to launch a new female sanitary towel and a key part of this was PR. So they produced a USB memory stick in the shape of the product! The impact was dramatic, how could it be anything else.
  • A range of factual and multimedia data can be loaded onto the Customised memory stick which autoruns once the memory stick has been plugged in.
  • This is a great keepsake so the story / product they are trying to promote will have longevity.
  • The cost of manufacturing has fallen dramatically and the minimum order quantity for Customised Memory Stick can be as low as 100 units.

So how to they go about getting a Customised Branded USB Memory stick? Firstly contact an established and reputable UK USB Memory Stick provider. The process thereafter is simple.

  • Send a picture of the shape of the memory stick they are after.
  • A 3d Cad drawing will be prepared for sign-off
  • Tooling will be produced and a pre-production sample manufactured.
  • Once this is agreed the full production and delivery will take less than 2 weeks.

So before pulling together that next cardboard folder full of reams of paper, think again….. Customised USB Memory sticks could be what makes their PR campaign a success or not.

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Branded Flash Drives – A Must For Any PR Agency

Custom USB Flash Drives Are More Than Just Printed Drives

Monday, January 31st, 2011

There seems to be much confusion in the market about what Custom USB Flash Drives are. The situation is not helped by suppliers who refer to USB flash drives that are simply printed with a logo as “custom USB flash drives”.

Custom USB flash drives or bespoke USB flash drives as they are also referred to in the UK are drives that have been designed and manufactured from scratch in a shape of the customers choosing. Typically the shape of the flash drive will reflect the type of products they sell or be a representation of the customers brand. Typical examples might for example be a Flash Drive in the shape of a Fork-Lift Truck for a company manufacturing or servicing Fork Lifts or a Flash Drive in the shape of Training Shoe for Nike.

Nike Custom USB

Nike Custom USB

These types of drive are truly “custom” in all senses of the word. A designer develops the 3-D designs, the factory then produce a 3-D mock-up before committing the design to production. The first stage of this is to manufacture a “mould” or “tool” which is unique to the drive and “owned” by the customer who is commissioning the drive. Once the mould has been approved the factory will then start the mass production of the USB flash drive.

Historically the set-up costs and the time involved in creating a Custom USB flash drive meant that it was only feasible for very large projects involving many thousands of flash drives. Today this has all changed and it’s possible to get as few a 200 pieces produced without paying a huge premium.

Brands Created as a Custom USB Flash Drive

Brands Created as a Custom USB Flash Drive

Custom Flash Drives are definitely not standard “factory designed” flash drives that have simply been printed, engraved or “stickered” to make them look a little different. Whilst these simple printed USB drives can look excellent they don’t deliver the same “wow” factor as custom flash drives and because of this they don’t do as good a job in terms of brand development, brand recall or brand loyalty– something which to many businesses are the core reasons for buying and distributing flash drives.

So if you are looking for Custom USB flash drives then make sure you deal with suppliers that understand what a “custom” USB is and have the capability to work with you to develop the concept and produce drawing of sufficient quality and detail for the factory to work from.

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Custom USB Flash Drives Are More Than Just Printed Drives

Custom USB Memory Sticks – Some Great Examples

Tuesday, January 25th, 2011

When people think about Custom USB Memory Sticks they tend to think about printing a logo onto a standard factory designed version rather than a truly bespoke USB stick. Custom USB sticks, or flash drives if you prefer, are designed, moulded and manufactured in a shape that is unique to you.

Nike Custom USB

Nike Custom USB

Custom USB sticks by their very nature generate lots more interest and are better at generating customer recall. So, if you’re looking to use USB flash drives to create interest in your products and your company then one of the best ways to do it is with a truly customised USB flash drive.

They work just like any other flash drive so you can pre-load them with your sales material or any other electronic document or media file. They can be manufactured in a memory size to suit your requirements and/or budget and you can choose whether you incorporate an attachment for a lanyard or keyring – some companies prefer not to because it detracts from the overall design but they’re not so practical for customers if they have no way of attaching them to something.

USB Gritter

USB Gritter

If you are considering a bespoke version then the place to start is with the shape – think about the shape or design that you want the drive produced in. Typical examples are produced in the shape of a particular product – the examples on this page have been produced for clients in the shape of one of their products.

If a “product” is too specific then you could have your custom flash drive produced in the shape of your company logo. The examples shown below illustrate just how powerful this can be:

Custom USB Logos

Custom USB Logo

If you’re struggling for ideas then don’t worry because our in-house team of designers have been working with clients for several years and they can work up a range of design ideas and concepts for you. Just give our team a call, chat through what you want to achieve with your Custom USB’s, tell us a bit about your company and your products and leave the rest to us.

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Custom USB Memory Sticks – Some Great Examples

The Open Championship – USB Flash Drivers At The Ready

Thursday, July 15th, 2010

Today sees the return of The Open Championship to St Andrews, which is recognised the world over as the home of golf. With all of the fun and games off the course over the past few months and with the Ryder Cup looming large on the horizon the tournament this year will be as interesting as ever no doubt helped a little by the challenging conditions that seem likely to greet the players. Hopefully golf will be the winner and we’ll be in for a cracking contest.

Golfbag USB Flash Drive

Golfbag USB Flash Drive

With a global TV audience of millions and an on-course crowd that will run into the hundreds of thousands the pressure is not just on the players but the event organisers, its sponsors and the companies that use the event to provide hospitality to its key clients, customers and prospects.

Of course for the fans it’s all about the golf and just being at St Andrews to soak up the history, the spectacle and the atmosphere and for following your favourite player(s) around the course. But for the on-course concessions, and for major brands that are a participant in the golfing industry like Nike, Ping, Titelist, TaylorMade, Adidas it’s an important event to connect with and sell to the fans and the legion of amateur players that turn up or tune in.

One of the more innovative options open to companies to engage with their customers at The Open is to use a branded USB flash drive. These can be customised in the shape of golfing equipment or golf balls and branded up with

USB Golf Ball

USB Golf Ball

the company’s logo or, more simply, a standard USB flash drive can be printed or engraved with the company’s logo.

Flash drives of this type are then typically given away as a “keepsake” or “memento” for clients attending hospitality days or by vendors who want to promote their products or services to the fans (customers) on the course. When you’re spending all day walking around a golf course the last thing you want is a bag full of brochures to weigh you down but a USB flash drive weighs next to nothing and can be pre-loaded to contain tons of information including sales brochures, video clips, media files, and web links. But, unlike just handing out a business card with a website address on you can pretty much guarantee a USB memory stick is going to get used and therefore your content is going to be viewed and your branded remembered.

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The Open Championship – USB Flash Drivers At The Ready

Got A Product Launch – Make An Impact With A Custom USB Flash Drive

Friday, July 2nd, 2010

If you’ve got a product launch coming up and you need to make a bit of a splash about it then, in addition to all of the regular “fanfare” activities that you’re no doubt planning, its worthwhile considering supporting your product launch with a fully customised USB flash drive.

Custom USB

Custom USB

One of the primary objectives of any product launch event has got to be getting your audience informed, excited and enthused about your company and your product(s). You want them to go away from your event as advocates; you want them to write positive articles about the product, to post articles on their blogs and to use social networking sites to create plenty of “chatter” about what they’ve seen and what you’re launching.

Typically at any launch event there’ll be plenty of new information to disseminate and then distribute. You’ll have executives and product managers briefed, primed, and well rehearsed to deliver a knock out pitch, your Q & A’s will have been developed and honed to perfection and the venue carefully chosen to create the right ambience and put your audience in the right frame of mind.

With all of this attention to detail don’t forget that at the end of it all when the lights go up and the audience goes to leave you want them to have at hand all of the information on your new product or service. Loading them up with piles of brochures, copies of FAQ’s, technical sheets is unlikely to be popular. You could of course email this information out after the event or post it onto a web site or you could do something a little more interesting and unusual and pre-load

Custom Flash Drive

Custom Flash Drive

all of this information onto a customised (bespoke) USB flash drive.

A Custom USB Flash drive can be manufactured in the shape of your new product or designed to look like your product brand. It will be unique to you and your company, it will function just like any normal USB flash drive and done well it really grab people attention. In addition to carrying your product launch information its highly likely that the flash drive will get used by the recipient after the event to save and carry their own data around. This on-going usage of the flash drive all adds to the viral effect that you need to underpin your launch.

Bear in mind that if you do order custom USB flash drives that you need to allow around 3-4 weeks for the design and production of the flash drives. The data-loading can be done during the manufacturing process or any time right up to the event itself.

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Got A Product Launch – Make An Impact With A Custom USB Flash Drive

Car Manufacturers Turn to Branded Memory Sticks

Friday, June 11th, 2010

The annual global advertising and marketing spend of the motor industry runs into billions of pounds and even though there was a dip in 2009 the sector is still a gorilla in terms of its overall expenditure. With sales of cars in 2010 expected to grow and exceed 53 million** its perhaps no surprise that the sector has continued to put its faith and

maserati usb

Maserati USB Flash Drive

money in advertising.

Whilst ad spend continues to be high the mix of media, promotional tools and techniques used is changing. Today far more money is pumped into on-line advertising than ever before with the internet now being seen by many leading car manufacturers as not only the start of a consumers search for a new car but in many cases they will also end their search on-line by buying a car over the web.

Dramatic changes in research and buying patterns by the consumer means that the manufacturers have had to respond and respond with multi-channel and multi-platform adverts. Its no longer possible to rely on TV and Print advertising,

USB Key Fob

USB Key Fob

today its critical that car manufactures have a broad mix of advertising that fully embraces on-line advertising, social network ad placement, Twitter, and mobile phones.

At motor shows and car showrooms things are changing as well so don’t expect to walk away with armfuls of glossy brochures in future. Instead you’ll be able to hook up to the manufacturers web sites, download content to your iPad, Mobile phone or notebook or alternatively take all of the content away in a digitised format on a branded memory stick.

Branded memory sticks or fully customised flash drives (for example made in the shape of a car or key-fob) are becoming increasingly popular at shows because they are an innovative and fun way to engage with customers, to draw people onto the stand(s) and to send them away with lots of electronics brochures, specifications, prices, video clips, reviews and web links but without the need to print or carry anything.

Mini Car USB

Mini Car USB

The reduction in printed material is great for the environment, great for the car manufacturer as it reduces print and transportation costs and great for the consumers as they are not burdened with lots of heavy brochures to lug around all day at the shows.

Custom flash drives are particularly popular for press events and new car launches because they are a fantastic way to send the journalists away armed with something memorable and something easy to carry and use that contains all of the press pack information, web links, video clips etc.

On-line advertising and promotion is clearly set to be with us for some time to come but branded memory sticks also have a place in the overall mix.

(**Source: Scotia Capital Global Auto Report)

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Car Manufacturers Turn to Branded Memory Sticks
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