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Posts Tagged ‘bespoke flash drives’

USB Flash Drives to Reflect the Individuality of Your Company

Tuesday, July 12th, 2011

As with most technology once the impressiveness of the size of the memory, the speed of the upload or clarity of the picture has passed, something else is needed to attract attention.  Because of this technology cycle, we have recently been seeing a lot of ‘flashy’ (excuse the pun) or ‘bling’ memory sticks coming to market.  For example, we have found crystal encrusted memory sticks, ingot flash drives, and even ring USB drives.

Some of these USB flash drives come with a hefty price tag and some just look plain tacky.  Unfortunately for this style of memory stick, the 90’s ‘bling’ trend of hanging pendants from necklaces has most likely been missed.  However, most of these USBs will sell individually on the retail market for people who want to stand out a bit more and feel more special than others when storing and transferring their data.

Although these ‘bling’ memory sticks may work at making Branded USBssomeone feel special or stand out on a personal level, it is questionable as to whether they would work for companies wanting branded memory sticks.

On a corporate level, gold bar or diamond ring memory sticks may work for a jeweller, however for most companies it will communicate completely the wrong message or company image.

Nonetheless, not to worry!  Fortunately not all flash drives are moving in that direction.  We have one of the largest range of USB flash drive products to accurately meet the message, feeling and image of your company through the style of USB flash drive.

In case you are a little confused as to how a USB can portray the image of your company, let us help you out.  Our new branded USB Capsule drive can give your customers the idea that your company is secure, safe and ‘indestructible’, the branded USB Carabiner drive has a playful, fun and active connotation to it.   The branded Rodeo flash drive has an executive, professional feel to it suitable for high-profile companies, and the wooden promotional flash drives carry a caring, environmental statement relevant to companies with similar beliefs and values.

If the examples above don’t persuade you of the variations and possibilities to communicate a company’s persona then we also offer the services to create a completely bespoke USB flash drive to make your company a little more special and stand out above the rest.

On top of the style of USB stick, there are also important decisions such as the colours, brand and strap line to print onto the flash drive to make, as well as the files, information and marketing presentations to have pre-loaded onto the sticks.  Once all of these decisions have been made and matched with the image of your company, you will have a USB flash drive that will make your business feel special and stand out from the crowd of competitors.

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USB Flash Drives to Reflect the Individuality of Your Company

The Word Is Out On Custom USB Flash Drives

Monday, November 22nd, 2010

For several years the promotional USB flash drive sector has been dominated by standard, factory-designed flash drives that are simply overprinted with a company logo. Standard flash drives are relatively easy to procure, they come in a wide range of different styles and colours and they are given away in their millions every year. Branded and printed flash drives have become a runaway success in the promotions sector.

Standard USB flash drives are popular with companies because they’re the “easy option”. Plenty of suppliers offer them, there are lots of examples around that show how good they look branded up, the lead-time for them is pretty short at circa 10 days and they’re relatively inexpensive.

Custom USB Words

Custom USB Words

Compared to standard factory designed USB flash drives, custom USB flash drives seem to be in another league of difficulty in terms of ordering them and the perception is that they are much, much more expensive with horrendous lead times. Historically this is might have been true but with significant investment in production facilities and increased competition amongst the factories that produce them prices and lead-times have been reduced quite significantly.

Even with this extra investment Custom (bespoke) USB sticks are still a little more expensive than standard USB drives but if you want your drives to stand out from the crowd and really grab people’s interest then they are the way to go.

In some ways the standard models have become victims of their own success because they are everywhere today and as the old saying goes “you can get too much of a good thing”. Lets face it if you’ve been given numerous USB flash drives and they are all pretty much the same model with broadly the same memory on them and you’re given another one it’s a case of “so what”. This is exactly the reaction you don’t want if you’re the company that has invested in the USB sticks!!

Conversely if you take the time and trouble (and you spend a little more) on custom USB flash drives that are designed and manufactured specifically for you then you’re still pretty much assured of generating a “wow” when they are distributed.  If you want people to sit up and take notice of your company, your brand and your products then custom sticks are definitely the way to go. You don’t even need to come up with anything spectacular in terms of design – these custom models have been manufactured in the shape of the company’s name but they look fantastic and really do arouse the recipient’s curiosity and interest.

Custom USB Trench Heater

Custom USB Trench Heater

Of course these days anything can be moulded and manufactured so if you are thinking of going down the custom route challenge your supplier and see what they and their design team come up with. After all if they want your business they should be willing to invest some time in coming up with some creative ideas for you.

Whilst standard designs will no doubt continue to dominate in the short term the word is out on the benefits of custom USB flash drives.

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The Word Is Out On Custom USB Flash Drives

Custom USB – Planes, Trains And Automobiles

Thursday, August 5th, 2010

Bored with the same old style of USB memory sticks? Then why not consider a customised Memory stick. They can be produced in any shape or design, which is totally unique to you.

The transport industry has already woken up to this great opportunity and developed a range of great looking and distinctive USB Memory Sticks.

Trains, Planes, and Automobiles - Custom Memory Sticks

The introduction of new tooling machines has resulted in greater design scope and a dramatic reduction in the set up costs.

So what goes into producing your own Custom USB Memory Stick?

  • The first step is to have an idea of what shape or design you would like for your Custom USB. Ideally provide a photo or drawing of what you are after. The better the initial brief the closer the manufacturer will get to meeting your requirement.
  • From your initial idea a 3D virtual mock up would be produced. It will show the size and shape of the Custom USB Memory stick. This is the stage to make as many changes as you require, as no tooling has yet been produced.
  • Once the 3D drawing has been agreed, moulding tools are manufactured. These are the same tools that will make the final production run, so you can be sure that the sample will be an exact replica of the Custom USB Memory stick you are after.
  • Silicon is mixed with selected colourings and poured into the mould. This is then baked in industrial ovens to set the silicon.
  • The moulding for the Custom USB will normally come in two separate parts that are stuck together with the USB components sandwiched between them.
  • The excess PVC is trimmed and any additional colours added my hand.
  • The sample is complete! This is your chance to ensure it’s what you expected. Ideally you would need to see the physical sample as the tactile nature of the Custom USB is just as important as the aesthetics.
  • Once the sample is approved the same process as above is undertaken for the full production run.

Due to the labour intensive process the typical leadtime is 3-4 weeks.

The only limitation is creativity itself, so don’t follow the crowd and look for something truly unique!

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Custom USB – Planes, Trains And Automobiles
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