We’ve been documenting over the last few weeks the challenges that Chinese New Year throws up for the promotional USB memory sticks market but even we didn’t think it would have an impact on the 2015 IIC Cricket World Cup.
Tomorrow is the day when the Scottish team take the field against the co-hosts (New Zealand) in Dunedin but unfortunately they’ll be doing so without their specially commissioned shirts that feature tartan on the sleeves. Not just any tartan either but tartan based on the clan of 19th century test cricketer Gregor MacGregor.
Unfortunately the shirts, which by all accounts were being manufactured and shipped from China, seem to have been delayed and our suspicion is that they’ve been caught up in the same Chinese New Year challenges that we’ve been warning about for weeks. From the various reports flying around it looks as though the Scottish Team just left things a little too late and had no margin for any delays. What a shame because the shirts would have looked great and Ben Fox, a team spokesman has apparently said “it’s unlikely they’ll ever see the light for day now”.
Our best wishes go out to Scotland for their opener tomorrow.
If nothing else this little episode should act as a warning to anyone looking to buy branded goods anytime around Chinese New Year – it really is a case of “buyer beware”.
Our advice is to buy from a local supplier that has what you want to buy in their hands and all they have to do is apply your branding/logo to them. You might end up paying marginally more but at least you’ll know you are going to get them. It’s no good saving a few pennies only for the finished goods to miss your deadline. That’s embarrassing for all concerned – ask the Scottish Cricket Team if you’re in any doubt!
If its USB flash drives with your logo on that you need then at USB2U we hold tens of thousands of them in stock during Chinese New Year and we print/engrave them in-house so we not only control the delivery but we control the overall quality/production.
Unfortunately we don’t supply branded clothing so as much as we might like to we can’t rescue the Scottish Cricket team – USB sticks with a dash of tartan on are not a problem!