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Promotional USB Sticks with a logo that will last a lifetime

Posted by USB2U on 15th June 2015 | Permalink

If you’re buying USB memory sticks with your logo on then one of the primary reasons for buying them will be to promote your company and your brand – if all you wanted to do was hand out USB sticks then you could just as easily buy them without your logo on. Arguably it would be easier (and cheaper) to buy them this way but what would be the point!

Let’s face it if you’re going to spend a minimum of several hundreds of pounds on giveaways (like USB sticks) then you absolutely must get your them branded with your logo. Yes there is a small overhead to arrange this (versus buying blank) and you will pay marginally more for the finished product but promotional gifts like USB sticks are all about brand development and without a brand on them you fail at the first hurdle.

BUT one of the things you will need to consider when you buy promotional USB memory sticks with your logo on is exactly how the logo is applied. Do you opt to have the logo printed or is it better to get the logo engraved or embossed on the sticks.

Printing is usually done in one of two ways:

  • Silk Screen printing – using this technique each colour of your logo will be printed individually onto the case of the USB stick (onto which the logo is being applied) with the case often being baked in a small print oven between colours. The baking process tends to be used when metal surfaces are printed on because it hardens and toughens the print and protects it against chipping and scratching. On plastics its typical for a primer or bonding agent to be used.
  • Digital UV Print – UV printing is relatively new but its very popular because its allows full colour printing (photo quality) in a single pass using the latest UV printers. There’s a bit like a large photo printer you might use at home but with special UV inks that are dried and hardened by a UV lamp built into the printer. In many cases it’s still necessary to prime and thoroughly clean the USB sticks before they are printed but with care and an experienced operator the results can be stunning.

Whichever method is used the fundamental problem with printing is that over time the image printed will chip and scratch. Once the “bond” the ink forms during the print process is broken then it’s just a matter of time until the complete logo disappears.

Given the primary objective for buying USB sticks with your logo on is the on-going brand exposure you get from them then the quality of the print is a key consideration. Ink almost wiping straight off metal USB sticks is not unheard of!

An alternative is to choose a USB stick that can be engraved or embossed. OK, you’ll lose the ability to have your logo printed in full colour but the logo will last forever!

On the right model of USB stick, engraving looks brilliant. It’s tactile and the amount of detail you can get may surprise you. Both branding options (printing or engraving) have their merits but if you want longevity then it has to be engraving. Still not sure, then just ask for samples before you place any order.

Engraved Twisters By USB2U

Engraved USB Memory Sticks

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University Open Days are in full Swing – How many Promotional USB memory sticks can you collect

Posted by USB2U on 12th June 2015 | Permalink

It’s that time of the year again when families travel will travel the length and breadth of the country in search of the best University for their son or daughter. For many parents it will be the first time they’ve stepped across the threshold of a university but others will be old hands at the process because they’ll have gone though it for younger siblings or they may have been university students themselves.

If you’re new to the process or you’ve not been to one of these Open Days for a few years then you will need to plan your day (including the travel and parking arrangements) will military precision. With more and more students looking to go to university the Open Days are usually heaving and simply getting to the University can be a challenge – if you’re not a lover of “Park and Ride” then you might just have to relax your prejudices because at Universities like Exeter its pretty much the only way you can get to the campus and whilst they’re well planned the “Park and Ride” aspect can add around 2+ hours to your day!

Once on the campus it can be pretty intimidating finding your way around and if you’ve got pre-booked subject talks then the pressure will be on to find the right lecture room and get a seat. Most sessions will be rammed so it’s a good idea to get their early (Park and Ride permitting!).

There is always lots of information on hand from the University and the various departments and of course they’ll be plenty of additional information of admissions, financing and accommodation to take in on the day.

Lots of universities go out of their way to ensure that on arrival you have a hard copy of the university or college prospectus, details of the fees and any bursaries etc. information on the application process, a map of the university and occasionally a food voucher to redeem in one of the university restaurants and a welcome bottle of water to keep you hydrated during what can be a long and exhausting day!

You might also get the occasional insert or flyer from the Students Union that will give you a taster of the range of extra-curricular activities that are on offer at the University.

An “Open Day” is after all the universities opportunity to sell themselves to you and your son or daughter. Competition amongst the universities to bag the best and brightest students is fiercer than ever and Open Days (as well as exam results) play a huge part in helping students decide where to apply to.

Whilst a promotional USB Memory Stick printed with the universities logo is not going to influence anyone’s university choice it is interesting how many are now supplying these to prospective students as part of the packs they hand out. The promotional USB sticks are typically pre-loaded with copies of the prospectus and all the important forms any prospective student might need. With as much as 8GB of space available on even the most basic USB Stick many universities are increasingly loading videos onto the sticks illustrating student life on campus as well as offering links to Social Networking and Web sites. If you’re visiting lots of universities over the next few months it will be interesting to see just how many USB memory sticks you can acquire!

The way in which universities now engage with prospective students has changed enormously over the past few years. Aside from USB sticks other techniques include:

  • QR codes that can be scanned by Smart Phones and take the students directly to the University (or University department) web sites).
  • Facebook pages that allow the students to engage with the university, current and prospective students.
  • Twitter pages that deliver live news/information snippets.
  • Smart phone apps
  • Email and text updates

This year with around 500,000 university places to fill expect the tens of thousands of USB sticks to be given away and for the airways to be full of tweets, emails and chatter. Times have certainly changed!

USB Sticks for University Open Days

USB Sticks for University Open Days

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Take Care You Don’t Get Duped When Buying Promotional USB Flash Drives

Posted by USB2U on 1st June 2015 | Permalink

It’s a jungle out there and unless you keep your wits about you it’s very easy to fall prey to the scammers when you buy promotional USB flash drives. The sale of fake or “dodgy” flash drives used to be more common on sites like eBay but more recently the fraudsters have realised it’s easier to make money by selling them in volume to unsuspecting corporate buyers.

The biggest risk you take is buying your USB sticks from an overseas seller and more specifically a seller based in China. The fundamental problem is that you won’t know what you’re buying until your goods arrive (by which time you’ll have paid for them) and if you end up with shoddy or fake goods then there are very few options to get your money back. If you’re a company and you’re buying the sticks with your logo printed on then you’ll nearly always be asked to send your payment by telegraphic transfer to an account domiciled in China – getting your money back if things go pear shaped is a non-starter.

Whilst the initial email exchanges with the fraudsters can often go well its what’s ultimately delivered that is important. The most common trick employed includes “masking” the flash memory inside the USB stick so that for example a 512MB flash stick looks like an 8GB stick when you plug it into your PC – this is pretty easy to do and you’ll only know you’ve been sold a “pup” when you try and load more than 512MB of data onto the flash drive.

The fraud won’t be that obvious because it will look like your data has transferred fine – it’s only when you take the USB stick out and re-inset it that you’ll realise the data you thought had been transferred is not there!

Equally if you just look at the “properties” of the flash drive when its plugged into your PC (or Mac) it will say it’s an 8GB drive but it reality its only a 512MB that has been “masked”.

The other thing to watch out for (but again not easy to spot) is the use of recycled and/or reclaimed flash memory chips. These will have very slow read/write speeds and they might only work a few times. So what might look like a bargain 8GB flash drive could well turn out to be a recycled, slow 1GB flash drive that’s only going to last a couple of months!

Of course all of this is really bad news and it’s even worse if the USB sticks carry your company’s logo on them! The best way to avoid these issues is to buy your promotional flash drives from a reputable supplier in your own country. Check they have a “real” address and a real phone number so if things do go wrong you can get back in touch with them.

Use the Internet as your friend and check out customer reviews on the company. Don’t just buy on price and price alone particularly if you’re buying from an overseas supplier – it’s tempting but it’s the shortest route to being scammed, losing your money and damaging your brand and reputation.

USB2U and relax

Choose USB2U and Relax -you’re in safe hands!

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Aargh!! – Can’t get the USB Sticks! Don’t Panic. We’re The 4th Emergency Service

Posted by USB2U on 19th May 2015 | Permalink

It happens – the excitement, the stress, the pressure and the desire to do a brilliant job and show to everyone how capable you are but then the smallest little detail trips you up and it all goes pear shaped. That career defining moment becomes a career defining moment for all the wrong reasons!

We’ve all been there and its not pleasant. It’s that sinking, horrible feeling you get in the pit of your stomach when it suddenly dawns on you that your job or career is on the line because of things that are outside of your control. However, if you’ve simply forgotten to do something then arguably you’re at fault and you’ll have to live with the consequences no matter how painful they are.

But, if you’ve been working diligently on a project that has a hard deadline and right at the last minute you’re let down by a supplier that they can’t deliver your on time then it might not exactly be your fault but the consequences might be just as painful.

All the planning and preparation in the world can’t accommodate these little “bombs” when they happen but what you can do is try and factor in a little contingency in your schedule. Its not always easy and we understand that “contingency” has a nasty habit of just being “absorbed” in the project.

If the cause of your angst is the supply of promotional USB memory sticks then don’t panic. At USB2U we pride ourselves on being the “4th Emergency Service” of the branded USB memory stick world. Unlike most other suppliers who simply place your order on a factory in China, at USB2U we brand and finish over 50% of all USB sticks we supply in our office in the UK. We always carry tens of thousands of USB sticks in stock and we can print, engrave, data-load and package them in just few hours!

Our Trustpilot reviews (over 3,000 predominantly 5* “Excellent” reviews) are full of customers who’ve been amazed by our ability to get them out of trouble and turn around their order in a matter of hours.

We don’t limit you to just one model, one colour and one memory size either – if you do need to use our “Rush Service” then you’ll typically have over 20 different models to choose from in a range of colours and memory sizes! We also carry a wide range of gift boxes (which we can also brand), lanyards, keyrings and other accessories.

The best thing to do if you’re in a hurry is call us. Our experienced team can talk you through the options, they’ll explain what we need from you to handle your order and give you a firm idea about when we can deliver for you (typically it’s within 24hrs unless we happen to be incredibly busy)

Rush USB Stcks

Rush USB Stcks

 

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Re-formatting Promotional USB Memory Sticks

Posted by USB2U on 14th May 2015 | Permalink

If you’ve been lucky enough to be given a promotional USB memory stick then there’s a strong likelihood that it will have lots of data already pre-loaded onto it by the company who’s giving them away. Typical files pre-loaded onto a promotional USB tend to include videos, copies of presentations, product data sheets, press releases etc. etc. Usually these files are not “locked” because to do this they’d have to be loaded onto the USB sticks during the manufacturing process so, they’ll just be normal copies of files that can be deleted.

If you want to remove these pre-loaded files so that you can use all of the available space for your own data (after you have fully read and absorbed the content put on the sticks of course – it’s only polite) then it’s pretty simple.

The best way to erase all of the files on a USB memory stick (including any hidden files) is to format the stick. At the end of the format process it will be completely clean of all data and you’ll then be able to create folders and sub-folders to transfer your own personal data back into it.

Promotional USB Memory Sticks

Promotional USB Memory Sticks

To format any USB Memory Stick just follow these simple steps:

Step 1 – Transfer any Data from the USB stick to your PC

We strongly recommend that you take a copy of the files on the promotional USB stick before you format it. Just drag and drop the contents from the stick to your PC (or Mac). Formatting your USB memory stick completely erases the memory stick so if you want any of your data then its critical you copy it first. Once you’ve started the format process there is no way back so please check any copies of the data before you start the process.

Step 2 – Formatting your USB Memory Stick on a PC

This is pretty straightforward but it does worry some people because if you get it wrong you can end up formatting the hard drive of your PC (Ouch!). To get started just “click” on the Windows “Start” icon in the bottom left hand corner of your PC and then click on “My Computer” (or “Computer” in Vista or Windows 7). Once done your PC will perform a quick scan and show you all of the drives (hard drives and external memory devices like USB Sticks) installed or connected to your PC.

You need to identify the drive that has a “Removable Disk” icon. – click on it to be absolutely sure it is your USB Memory Stick. Once you are sure right-click on the “Removable Disk” label. From here you will see a small drop down menu that includes the option to “Format” – click this.

At this point a dialog box will open giving you a couple of options; Leave the “Quick Format” option unchecked because this will make sure absolutely everything is deleted and deleted without errors. Click the “Start” button on the dialog and wait for your USB memory stick to be fully formatted.
Step 3 – Re-load your files

Once your USB Memory Stick has been formatted you’ll have a blank canvas to work with. Its recommended that you then create folders and sub-folders to copy your saved data back into to and that you then get into the habit of saving your data in a structured and organised way.
If you’re a Mac user you can still format your USB Memory Stick as follows:

Load up the “Disk Utility” program. You’ll find this in the “Utilities folder” which you access via the “Applications folder”. Your USB memory stick should be in the list showing a white drive icon. Click that icon and select the “Erase” tab on the main window to start the erase (format) process.

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More on Why the Promotional Twister USB Flash Drive Remains Top Pick

Posted by USB2U on 12th May 2015 | Permalink

We’ve been supplying promotional USB flash drives for over 12 years and in this time we’ve lost track of the tens of thousands of customers we’ve supplied millions of flash drives to. What we do know is that one of the very first drives we sold was the “Twister” but what we didn’t anticipate is that 12 years on it would still be the most popular product we sell.

Despite new and innovate designs of USB sticks being released every year the Twister has stubbornly remained the top choice and if current trends are any indication it’s going to remain the buyer favourite for the foreseeable future.

Below we list just some of the reasons why we think this particular USB memory stick will continue to dominate the promotional gift market:

  1. There’s no cap to lose. The Twister (also known as the Swivel or Rotate) gets its name because part of the body (called the “clip”) twists around to protect the USB connector. Because of this no cap is needed and of course there is therefore no cap to lose!
  2. It’s reasonably small – it’s not the smallest but some of the new models are just too small to print on and people worry about losing them. The sizing of the Twister seems to be just about spot on, not too big and not too small.
  3. It looks great printed or engraved! The “clip” the section that is printed has a good print area, its flat and they look good irrespective of whether you print onto them or engrave onto them.
  4. They are available in hundreds of standard colours so it’s easy to match them to the primary colour(s) from any logo. Even if you can’t find a standard colour that works for you its pretty cheap (around £30 as a one-off fee) to get them pantone matched.
  5. The “clips” on any branded Twister USB memory stick can be changed very easily. The beauty of this is that you can change the design or logo printed on them without having to buy new memory sticks – you just order some more printed clips and pop them on! It takes seconds to do and buying clips costs pennies instead of pounds!
  6. The “clips” on a Twister can be supplied in different colours so you can mix and match body colours with clip colours to create an effect that works for your logo/campaign. It’s the sort of simple and easy customisation that lots of car manufacturers are doing very successfully at the moment.
  7. Attaching a lanyard or key ring attachment is easy because there is an integral loop built into the rotating clip on the twister.
  8. Sheer manufacturing volume means that the Twister is the most competitively priced of all promotional USB sticks. 4GB and 8GB are popular sizes at the moment but you can buy them as a promotional giveaway up to 32GB (64GB coming soon)
  9. Held in stock ready for personalisation, data-loading and delivery in just 24hrs. At USB2U we hold tens of thousands of the Twisters in stock in our Northampton office so we can deliver them (fully branded up) in hours rather than days!
  10. We love them!

There have been plenty of new pretenders that have tried to steal the crown of the Twister Flash Drive over the years but they have all be vanquished. For now at least the Twister is the King and nothing in the near term looks set to change this.

Twister USB Memory Sticks

Twister USB Memory Sticks – Top Pick for over a decade!

New Wooden USB Twisters from USB2U

New Wooden USB Twisters from USB2U

 

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UK General Election – Not Helpful for Promotional USB Memory Sticks Prices

Posted by USB2U on 6th May 2015 | Permalink

With less than 24hrs until the voting starts the election is still too close to call. What is certain is that most of us a fed up with the on-going discussion, debate, speculation and dissection and we just want to get on with it and deal with the inevitable fallout when it comes. It’s clearly not going to be pretty and it’d be no real surprise if we end up doing it all over again in a few month time because of a vote of no confidence! Sigh!

We faced a similar uncertainty following the last election (although arguably this time its going to be much worse) and last time the financial markets reacted badly with share prices tumbling and the £ (GBP) falling in value against most other leading currencies including he $ (USD).

The financial markets are already pretty fragile not least because of the on-going issues with the Greece bailout and additional and prolonged uncertainty in the UK is likely to push things over the edge.

For any company looking to buy promotional USB memory sticks or custom USB flash drives in the short term this is bad news. The vast majority of USB memory sticks in the world are manufactured in China and the factories that manufacture them all expect to be paid in $’s (USD). So, any weakening of the £ (GBP) against the $ (USD) is going to mean an increase in prices coupled with a lack a stability in terms of pricing. It’s bad enough now that prices are only held for around 3 days but when the markets enter a period of sustained uncertainty then prices for USB sticks (which are driven to a large degree by the currency markets) can change daily!

As a company this will be our 3rd General Election (we set up the company in 2002) so we’ve a reasonable amount of experience of dealing with the challenges they can pose. To try and protect our customers we have forward bought a large amount of stock and we’ve protected ourselves for some time against currency movements. We want to provide as much as a cushion as we can against the uncertainties we (and our customers) are likely to be faced with over the coming months!

So, if you are looking for USB memory sticks printed of engraved with your logo and perhaps a great looking gift box to put them in then we’d strongly recommend getting in touch with us at USB2U – not just now because of the elections but at anytime!

USB Memory Stick Prices Rise on Back of  Election Worries

USB Memory Stick Prices Rise on Back of Election Worries

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10 Good Reasons Why You Should Buy Printed USB Memory Sticks

Posted by USB2U on 16th April 2015 | Permalink

Despite the continued growth in use of cloud based data storage services you can’t escape the fact that USB memory sticks are everywhere these days. Long gone are the dominant days of the CD and DVD. USB memory sticks are now the most popular way to save, store and carry data files. They remain a key business tool for many and they continue to play an important role in the daily life of hundreds of thousands of students.

The rise to dominance has not been quick. The first commercially available memory sticks hit the market back in 2002 and the first generation used the original USB 1.0 standard, they had a typical storage capacity of 16MB and they were typically boring, rectangular “lumps” of plastic – the focus then was on functionality and not design.

Skip forward 13 years and today USB sticks (or flash drives as some people prefer to call them) have evolved into a much more sophisticated product that is available in thousands of different styles, designs, colours. More fundamentally they use the latest USB 3.0 standards, they are fast and by comparison to the first generation products they carry HUGE amounts of data – basic models now have storage capacities of 4GB or 8GB but 256GB are available.

In the midst of all of this development and market growth Memory sticks have also become incredibly popular promotional giveaways. Here are just a few reasons why:

1.     Brand development and brand exposure – Branded USB Memory sticks are a fantastic way to get your brand in front of an existing or potential customer. They’re a popular product and people just like being given them

2.     Content delivery – With the vast amounts of storage on offer they are a great way to deliver content. The data can be passive (PDF files for example) which the user would need to click on to view or interactive for a more immersive experience.

3.     Keepsakes – Branded USB Memory sticks make excellent ‘keepsakes’ and there is a high probability that users will save their own information onto them thus making them a valuable asset with high-perceived value.

4.     They’re pretty cheap to buy – The cost of flash memory (the heart of any USB stick onto which the data is saved) has fallen dramatically over the past few years. As a result USB memory sticks have become a more attractive promotional option for many. If you buy in bulk they’ll cost less than £2 per stick (printed and with data loaded)

5.     There are now thousands of designs and styles to choose from and if none of the “standard” shapes are suitable its relatively easy to get a fully customised (bespoke) solution, you just need to build in a couple of extra weeks into the lead time and be prepared to pay a little more for them.

6.     Fast delivery – delivery times are now as little as 24hrs, which includes the printing of a logo so if you are pushed for a branded solution/gift in a hurry they might be suitable.

7.     The minimum order quantity for fully printed/customised USB drives is only 25 pieces.

8.     CD / DVDs are now seen as old hat and are a technology that few companies now want to associate their brand with whereas USB memory sticks are seen a new, innovative, and to some degree “sexy” and are the “new kids on the block”

9.     The technology that USB memory sticks are built on is well established and is highly reliable.

10.  There are lots of suppliers of branded USB memory sticks in the market today so they are relatively easy to source and the increased competition has kept prices low and quality high.

 

USB2U - Your Trusted Supplier of USB Memory Sticks

USB2U – Your Trusted Supplier of USB Memory Sticks

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Fifty Shades of Grey Promotional USB Sticks

Posted by USB2U on 12th February 2015 | Permalink

Have your cravings for promotional USB sticks have been left unquenched. Are you feeling just a tad frustrated and still searching for the right model? Perhaps you’re not quite sure what you need or what would be good for your brand and you just need gently leading in the right direction.

Perhaps it’s just a case of whipping up your enthusiasm for these fantastic promotional products – the pricing won’t leave your scarred and you certainly won’t be tied up in any long term contract if you buy from USB2U.

Most of our customers, with little encouragement love the service they get and come back to us screaming for more – can we tempt you?

Our most popular product is the Twister model and whilst it comes in a huge range of colours some of our personal favourites are the range of blacks and greys – hence the fifty shades of grey of course (what else were you thinking it might be!).

50 Shades of Grey Twister USB Sticks

50 Shades of Grey Twister USB Sticks

The Twister (or swivel as some people call it) is a great little performer because it has no cap to lose, it can withstand a huge amount of punishment and it looks great printed or engraved with a logo. We carry them in stock in the UK and we can typically print and deliver them (with your branding on) in as little as 24hrs – we work well under pressure so if you do need your promotional sticks in a hurry please give us a call.

We think all of our flash drives look better handed out in a matching gift box and we have lots to choose from in a price range that goes from “free” (our plain white standard boxes are free) to top of the range premium glossy white printed gift boxes and printed presentation tins with laser cut custom foam inserts. Again, these are held in stock by us in the UK and we can print these (in-house) and deliver them with your USB sticks in the same 24hr timeframe.

Whatever your event or campaign is this year it’s time to drop your inhibitions and get a little more adventurous and order up some flash drives with your logo on. If you’re still a little unsure then rest assured because with USB2U you’re in safe hands. Honest.

Printed Tin Boxes for USB Sticks

Printed Tin Boxes for USB Sticks

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Tins aren’t what they used to be – Well at least not USB ones!

Posted by USB2U on 10th February 2015 | Permalink

There was a time when a presentation tin box for a promotional USB stick was a pretty bland affair but times they are a changing!

There are two main factors are at play here:

  1. More and more companies that buy USB memory sticks to give-away (for whatever reason) are understanding that you get a much more positive response if your package your sticks rather than just give them out without any thought about how they are presented. It’s pretty easy understand why this might be the case – after all how many of us hand over birthday presents or Christmas presents without 1st wrapping them up or at the very least putting some effort into their presentation. Gifts (even corporate promotional gifts) handed out in pretty/attractive packaging look better, they generate a better response and they provide another medium onto which to promote the companies brand.
  2. Print technology has advanced in leaps and bounds over the past few years. Today it’s relatively simple to print across the full surface area of the USB presentation tins and the price to do this has dropped markedly. The results, as you can see from the images below, are fantastic and really do lift the overall impact of a simple USB stick.
Printed Tin Boxes for USB Sticks

Printed Tin Boxes for USB Sticks

So, if you are thinking of buying promotional USB flash drives anytime soon it is definitely worth chatting through the options for packaging and in particular our metal presentation tin gift boxes. Not only can we now print in full colour (with print bleed right to the edge of the lid) but we can custom cut the foam insert to match any model of drive.

Of course it’s not just tins we offer so if tins are not your thing but you want a gift box then check out the extensive range of options we offer on our website. Pretty much all of them are held in stock in our UK warehouse and most (including the tins) can be printed and delivered in as little as 24hrs (you’ll pay a little more in rush fees for any “rush service”).

Remember we offer free samples (not with your own logo on but samples of our tins and boxes) so if you’re not sure which works best for you just ask and we’ll pop a sample or two in the post.

Printed Tin Boxes for USB Sticks

Printed Tin Boxes for USB Sticks

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