At USB2U we’ve been supplying promotional USB memory sticks for nearly 13 years and because of this we’re pretty good at understanding when things are likely to get challenging in the market.
We’re about to enter such a period and it has nothing to do with the forthcoming vote on Independence in Scotland albeit the uncertainty around this has caused a bit of a spike in prices because of the pound has fallen heavily against the dollar.
No, the turbulence we’re about to experience happens every year and it is holiday related. Not ours but the factories in China that manufacture the flash chips and assemble the USB memory sticks. The holiday in question is one of the biggest taken in the year – The combined “National Day and Golden Week”.
National Day is celebrated on the 1st October and whilst the official holidays break is only 3 days it tends to be extended into the week-end with most factories and offices closing for at least 1 week. This extended holiday allows their staff to return to the provinces to spend time be with their families.
Whilst a week might not sound long the problem is that people panic buy in the lead up to the holiday, the factories get rammed with orders and the whole mess that ensues can take weeks to sort out. Of course when the factories return from their holidays they have the double whammy of trying to deal with orders not fulfilled before their holiday and handing the backlog of orders that have built up during their holiday!
The cut-off day to get an order sent from the factories in China before they close for their holidays is the 25th September. If you miss this date then they won’t start working on your order until the 6th October when they get back to work. The reality is that on this day they’re going to be handling a large back-log so the usual turnaround times will be extended. You could, depending on when you place your order, be looking at a 4 week lead time!
Our advice is to get your order in now. Don’t wait. Get your place in the production queue secured. The longer you leave it the more likely you are to be disappointed. If you wait until next week then beware of any promises you are given on delivery.
Buying locally will de-risk your order and ensure you get your promotional USB memory sticks when you need them but the challenge will be finding a supplier in the UK that holds stock and has the capability to print or engrave them. A small number do but typically those that do only hold a very small range of products and a limited range of memory options.
At USB2U we’ve learnt over the years that customers need support during this period which is why we hold large quantities of USB sticks that we can print or engrave in-house. We also offer a “Super Fast” 24hr turnaround service on a wide range of USB sticks, a service that is designed to get customers out of trouble.