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Archive for the ‘Promotional USB Flash’ Category

Branded Flash Drives – Certainly No Flash in the Pan

Thursday, February 25th, 2010

When something is described as being a “flash in the pan” its generally considered to be a failure or something that you assumed would offer some value but let you down when it came to the crunch. Believed to have derived from a failure of gunpowder charges in flintlock muskets (the “pan” in the musket held the gunpowder and if it failed to ignite and discharge the round it was described as a “flash in the pan”.

Twisters - Pantone Matched

Branded and Promotional Flash Drives certainly don’t fall into this category. In fact, flash drives (also called memory sticks, USB pen drives and thumb drives) are on set to become one of the best selling promotional products of recent times. Why? Well, these humble little drives deliver on so many levels:

Fantastic Brand Ambassador – Flash drives carry print incredibly well and can even be produced in a 3-D representation of your brand or product. The print quality achievable today by the factories that produce the flash drives is superb with many drives now able to support photo realistic printing. So, no matter how complex a logo or brand is, it can be reproduced to a very high standard.

High Perceived Value – Anyone given a flash drive is immediately going to recognise the worth of what they have been given and will attach a high perceived value to the item. By association this “value” transfers to any brand printed on the drive and engenders a feeling of gratitude and satisfaction.

Easy Distribution of Sales Data and Files – unlike inert promotional products such as umbrellas, mugs, caps etc. flash drives give you the capability to pre-load your sales material onto the flash drive. This is an incredibly powerful capability because not only can you distribute easily and cheaply all of your brochures, price lists, presentation slides but you can also include media files and applications that start automatically as soon as the flash drive is inserted in any USB port on a PC.

Harbours

Small and Portable – Memory sticks have never been the largest of products but even so the current generation are roughly 25% smaller than they were a couple of years ago. This is good news not just in terms of portability for anyone that is given a promotional flash drive but also for any company having to transport flash drives to a show or event. Compare the shipping overhead of transporting 1,000 small flash drives around compared to 1,000 umbrellas or mugs.

High levels of repeat usage – The fact that flash drives are very popular for saving data to and carry files around means they are handy for use at work, school and home. As a consequence they get high levels of repeated use and with this there is repeated brand exposure.

Relatively inexpensive – Whilst they might be a little more money than a mug, a keyring or a cap they are still relatively inexpensive and the costs can be kept low by ordering smaller memory sizes. Be careful you don’t go too low though because its important if you want to give the recipient enough memory storage and motivation to use the flash drive. When you factor in the costs you can offset on transport, printing of brochures and sales literature and combine this with the benefits outlined above branded flash drives more than stack up in terms of cost vs benefit.

Without doubt branded flash drives are here to stay, they deliver time and time again in terms of real value to the giver and receiver and as such they will never be a “flash in the pan”

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Branded Flash Drives – Certainly No Flash in the Pan

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Promotional USB Flash Drive Can Give You The Edge

Tuesday, September 1st, 2009

So many promotional products fail to do the job they are designed to do by being of no value or benefit to the potential customer or end user. To understand this you only have to place yourself into the position of the customer who receives the promotional good. If you were offered something that has no benefit or value to you, you would receive it gratefully but you would not keep it in a prominent position. This means that it would not be in a position to remind you of who gave it to you and the intended purpose would be lost. This makes it essential to offer a product that the customer will use on a regular basis and a promotional usb flash drive may be just the thing to stick in a customer’s memory.

The great thing about the modern range of promotional usb flash drive products is that they can be tailored to your every need in order to maximise the benefit from using the product. For example, if a company specialises in wood supplies, why not offer usb stick made from wood. The traditional type of usb flash drive will be plastic and rather plain but the advances in technology means that the container for the drive can come in all different sizes and from all different materials. The limit on what can be used for a flash drive is probably only bound by imagination but there are obvious budgetary and usefulness constraints placed upon this type of product. It may cost a bit more to utilise the promotional element of the flash drive but it has to be questioned if the cost effective element is then worth it. Many firms would be happier to pay a higher price for a promotional tool if it guaranteed that they would have a better chance of being recognised by a firm and hopefully earning more business.

Credit Card USB

In the current economic climate, it is important for a firm to do everything that they can to gain an edge over their rivals and this is exactly what a promotional usb flash drive can do. The effectiveness of this product would pay for itself in no time at all and would help to mark out the firm as one of innovative thinking and embracing new ideas. Sometimes the additional image benefits of these promotional tasks are as important as the actual promotional work itself and this is certainly an area where this product will assist with.

If you have not considered if a promotional usb flash drive is right for you and your promotional needs, perhaps it is time to give it some thought. As more and more firms become comfortable with the digital age, providing catalogues and brochures in an electronic format is more attractive and a lot more environmentally friendly. This means that you can be seen as a firm who is pushing all the right boundaries by embracing the advantages offered by using a promotional usb flash drive product.

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Promotional USB Flash Drive Can Give You The Edge

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Posted in Promotional USB, Promotional USB Drives, Promotional USB Flash | 1 Comment »

Promotional USB Flash Products Can Place You In Front

Friday, August 21st, 2009

If you want to have an impact with your promotional goods, you need to be able to offer a good or product that will be used regularly enough. This is because a greater degree of benefit will arise when your logo or name is continually seen by the company or employee that you gave the promotional gift to. With so many rival firms competing for attention, having the gift or promotional tool that makes you stand out from everyone else is priceless and would pay for itself in no time at all. This is why a promotional usb flash product could be the difference between you and your rivals.

No matter what colour is associated with your firm, it will be possible to find a promotional usb flash to match your corporate branding. The importance of having a cohesive image is one that is extremely important to a firm as this will make it much easier for a firm or potential customer to remember you. Using the right sort of usb flash or promotional item will reinforce your image in the mind of a customer and could place your company at the forefront of any decision they will make in the future. Given the current economic crisis that is affecting so many people around the world, it has never been more important to do everything that you can to improve your companies fortunes. Again, it is important to remember that if you don’t do it, your rivals may well do this and they will get the opportunity to make the sales that you are missing out on.

One of the other benefits that comes with using promotional usb flash technology as a gift to other firms is that it is possible to preload the flash drive. This means that you can include details about your firm and your products or services for the recipient to view at their own leisure. This will give you a greater chance of making an impact upon them and it should ensure they will always be able to examine your product details and will have your contact details at close hand. This form of promotional activity is extremely clever and goes a long way towards creating a relationship between the two firms. Given the current economic climate, anything which can be done to make the bonds between a supplier and buyer stronger should be encouraged.

Anything that you can do to sell yourself and make your firm more attractive to potential customers is well worth considering and promotional usb flash products are a little bit different. The fact that they offer fashion and functionality should make them the ideal product to use these days and by offering them to other people and firms, you will be doing everything you can to promote your firm. Every time your potential customer goes to use their promotional usb flash drive, they will remember where they received it from and you may be rewarded with future sales and business in the months and years ahead.

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Promotional USB Flash Products Can Place You In Front

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The Naked Branded USB Memory Stick

Tuesday, August 18th, 2009

However good your Promotional Memory stick looks, the impact can be lost if it does not include the appropriate packaging or at worst, no packaging at all.

One of the key things to consider when ordering Branded USB Memory sticks is how these are going to be handed to / used by clients as this will have a bearing on the type of packaging.

The following is a list of options that will help you to decide.

No packaging. If you already packaging to insert the Branded Memory Stick into them they can be despatched with no packaging. Ensure they are either placed into individual bubble bags or in tray to avoid them scratching.

Standard Gift Box
Small Cardboard Box. This entry level box protects the customised memory sticks and is very cost effective. Most suppliers will provide these free of charge. Click here.

Window Box
Boxes with windows. These are ideal to show the Branded Memory Sticks off in its full glory as they can be positioned to appear in the window.
Click here.

Tin Box
Tin Boxes. These gives the Promotional Memory Drive greater gravitas and is an ideal executive gift box. Click here.

Blister Pack
Blister Pack. If the Branded Memory Sticks are for retail use then blister packaging may be the solution. It allows the memory sticks to be displayed and a printed card inserted. Click here.

Other things of note:

  • All boxes can be printed with a logo or marketing message
  • Make sure the size of the packaging will allow for any accessories e.g. Branded lanyard
  • Ensure that you order your packaging with the memory sticks, otherwise if these are shipped in separately you would be charged duty on the shippment.
  • Suppliers are now offering packaging in recycled material – worth asking.
  • Remember the bigger and heavier the packaging the more it will cost to ship the Branded Memory sticks in.
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The Naked Branded USB Memory Stick

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Promotional USB Stick Can Make You The Company Of Choice

Thursday, August 13th, 2009

With so many companies doing their best to grab the attention of potential customers, it has never been more difficult for a firm to get their promotional message across but there are always new and quirky ways to do so. Some firms who have large budgets may employ a marketing company to provide them with a concept for improving their image but that is not the sort of option that is open to everyone. It is possible to find ways that you can promote your company and ensure your name is on every desk that you want but you may have to be a little bit creative. Think about the sort of product that you use a lot in the office and try to imagine what would be of benefit to you.

Many businesses are now using usb sticks to store and pass their information and data between their staff members so you can imagine that a promotional usb stick would be of benefit to a great number of firms. Many of the promotional products that are sent to firms look great but have no real purpose which means they are probably stored away in a desk or unseen cupboard. This is frustrating as it would defeat the purpose of sending out the promotional product in the first place but using a product that is in demand can see the benefits rise greatly. A firm who receives a promotional usb stick with a company’s logo or contact details branded upon it may think that the firm is in touch with their needs.

They will likely look upon them in a more favourable manner which could make all the difference when decisions are made regarding future sales and contracts. Considering the current economic climate, it is hugely important for all firms to do the very best they can to increase sales and revenue and the promotional usb stick is a very useful way of increasing brand awareness amongst potential customers. Another benefit of using a promotional usb stick can come when working with a firm who undertake a great deal of work with the supplying company. It may well be that a pre-branded usb stick would be the obvious choice of storage system to record the work and data that is relevant to the relationship between the two firms.

Being able to have all this information in the one place and conveniently stored somewhere with that firms logo on it should make it easier to be retrieved when it is needed. This should bring benefits to both parties and help to ensure that the working relationship goes very well without any hitches. With so many different promotional tools and activities available it can be very hard to find the one that is right for you and for the parties you are trying to impress but there is no doubt that the benefits that arise from using a promotional usb stick are very apparent and should see any firm being placed in a better light. At a time when gaining any competitive advantage is of the upmost importance, this may be the factor that places you ahead of any rival firms.

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Promotional USB Stick Can Make You The Company Of Choice

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Promotional USB Memory and Data Integrity

Wednesday, August 5th, 2009

While flash memory has revolutionized business communications, promotional USB memory, when used to share data and important or even confidential information, requires a bit of foresight before a company decides to distribute a whole series of flash drives to end users.

A few extra steps may be required to ensure files that are pre-loaded remain secure and, if extra space for storing files is provided, that the flash drive remains useful to the widest possible audience.

Let’s say, for instance, that your company wants to distribute a product catalogue or an annual report to a select group of retailers that your firm normally does business with. To reduce the cost of printing hard copies and distributing them by mail, you decide to generate a bulk order of promotional USB memory sticks for easy reference within your sales network.

How do you ensure that this competitive information doesn’t end up in the wrong hands? The first step is to distribute these memory sticks only to authorized representatives that will have likely filed non-disclosure agreements with your company in advance. This ensures a measure of control over who has the information and how it is utilized.

The second step to protecting proprietary information is to encrypt or restrict the use of the files themselves. A distributor can pre-load data files with read-only access or include password protection that requires a user to enter a password to open the file. Strong encryption technology can delete files completely after a finite number of unsuccessful attempts to open a file.

In this way, marketing agreements between retailers and manufacturers, policies and procedures, and confidential data are protected and the risk of unauthorized access by competitors is minimized. If files are accidentally deleted or a flash drive malfunctions, a control group could retrieve the memory stick before replacing it.

These measures apply most in institutions where information is most specific and ultimately valuable, like government, non-profit, and civic organizations, universities, large corporations, and private interest groups.

promotional USB memory sticks distributed to employees or managers of these entities are not just handy tools for sharing information, but are company-owned assets that are subject to accountability and proper use, especially among principals with some measure of authority and cultural or professional influence.

Another factor in relation to data integrity and promotional USB memory is the issue of compatibility. In some cases, older computers will have problems running pre-loaded movies or applications that are native to newer operating systems like Windows Vista and Windows 7.

In addition, security firewalls designed by IT groups to protect corporate networks may prevent auto run capabilities for audio and video files or certain file types that could be used to spread computer viruses.

A corporation or an LLC, then, has important challenges with regard to IT security and data integrity. When designing and ordering promotional USB memory sticks, these firms must develop acceptable use policies, limit access to computers with USB drives, and keep antivirus software programs up-to-date to protect their company’s interests and ensure successful transactions when sharing information.

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Promotional USB Memory and Data Integrity

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