Posted by USB2U on 10th February 2017 | Permalink
Our most popular branded USB memory stick is now available in any combination of 2000 colours and sizes!
That’s right, the Twister USB has always been a hit with our customers thanks to the amount of colours and memory sizes on offer, but we’ve added to that in a big way. You can now choose from any combination of 22 vibrant body colours and 15 stunning clip colours all from UK stock.
The clip is the piece that “twists” or “rotates” (hence this particular memory stick’s name) to protect the USB, and previously they were only available in black, white or silver – but with 12 extra clip shades now available, there really is no limit when it comes to style!
What’s more, there are ten memory sizes available ranging from 128Mb to 64Gb. So no matter how big or small your requirements are, we’ll definitely have something for you in the twister usb range.
If you’re not sure which combination will work best with your logo, our designers will prepare a range of options for you to consider and we don’t charge for this service.
Still not sure? Just give our sales team a call and chat through your requirements and we can advise you on the best options for you.
Posted by USB2U on 17th October 2016 | Permalink
NAND* flash prices have been creeping up since the factories in China returned from their Golden Week National Holidays, and unfortunately for us and our customers, they are still on the rise. Industry experts predict that NAND flash prices will continue to rise in Q4 of 2016 due to severe supply shortages. This has a direct impact on the cost of branded USB sticks.
Whilst we do everything in our power to serve our customers with steady products and services there is one thing that is completely out of our hands: the cost of USB flash memory. Whilst we don’t know exactly what is causing the supply and demand issue, we have a strong suspicion that the big players in the smartphone industry, Samsung and Apple, could have something to do with it in the lead up to Christmas.
The cost of flash memory has always been something that fluctuates which is why we only hold our quotes for USB memory sticks for 24-72 hours on average. However over the past few years, pricing had been fairly static with only a slight change from week to week. In contrast over the past week, pricing has been changing on a daily basis, sometimes 2-3 times a day, so we have reduced our quote validity period down to a strict 24 hours.
The weakening of the pound since the EU referendum is another factor influencing the market and pricing levels. Since the vote to leave the European Union was announced, pricing has become even more unsteady and certainly unpredictable. This is due to the impact the vote result has had on the value of the pound and subsequently the dollar exchange rate.
Sometimes the fast changing USB flash pricing can take our customers by surprise, and we fully appreciate this. We always work hard to allow the best possible pricing for our customers, and hope that the market will start showing some stability in the New Year.
* The digital memory component that is used in a range of tech goods including smartphones and USB memory sticks.
Posted by USB2U on 13th November 2015 | Permalink
If you’re planning to give away USB memory sticks or Power Banks this Christmas by way of a thank you to your staff, customers or suppliers then we’ve got a cracking offer for you that will make your gift really stand out.
Place an order with us by the close of business on the 11th December and you’ll qualify for free printed gift boxes. Not just any old gift boxes either but our slim white premium gift boxes printed with a festive design and message of your choosing. You can have whatever image and message you want printed on one side of the box (and for a small additional fee we’ll print on both sides of the box) – just email us your artwork and we’ll resize to fit the box. We’ll send you a digital proof to approve and when you’re happy we’ll print the boxes, pop your USB sticks or Power Banks into them and get them delivered to you in plenty of time to hand out at Christmas.
If you’d like to take advantage of the offer but don’t have the capability or time to develop your own Christmas artwork/design then don’t worry because our in-house design team are always happy to help. Just speak to your account manager and let them know the sort of thing you’d like and we’ll work up a few examples for you to choose from (all at no extra cost).
We ran this offer last year and the feedback we had was fantastic and we know that the simple thing of printing the gift boxes so they look like little Christmas Presents worked really well. Companies that took advantage of the offer got great feedback on their Social Media channels, lots of “likes” and they generated tons of good will. It’s often surprising how little things like printing a personal message or going the extra mile in terms of presentation can generate such positive comments.
As well as the gift box don’t forget that the Power Banks and the Promotional USB memory sticks can also be printed or engraved with your logo. If you give us enough time we can even personalise every gift with a unique message and name. Just send us a file (a spreadsheet will do) with the names of each recipient and the message/design you want printed on their USB stick or Power Bank and leave the rest to us.
USB2U’s little elves will be working overtime in the lead up to Christmas to make sure everyone gets their promotional gifts on time!
Order by 11th December – Claim Free Printed Gift Boxes
Posted by USB2U on 4th November 2015 | Permalink
Do you print or do you engrave your promotional USB memory sticks. Before you place any order please take time to at least ponder the question because the default option for most of our customers is to print them without giving a second thought to the engraving option. We try to stay agnostic over the “engrave versus print” debate and let our customers make the choice but there are times when we see a job and think you know what that’d look so much better engraved. Perhaps it’s out fault; perhaps we should be more forthright in our opinions and try to encourage our customers to consider engraving their design or logo. It’s never easy getting the balance right between gently coaxing and encouragement and just candidly saying you’re wrong.
Printed USB sticks do look absolutely fantastic; there’s a wide range of USB sticks that you can print on print on (compared to those that you can engrave on) and there is a growing range that allow you to pint on them in full colour with a print bleed right the edge of the flash drive. There is a “but” though and that is that over time the print will begin to chip, scuff and wear away leaving behind a logo or design that is barely legible. How long the print will last on a USB stick depends on what it’s made from and the printing process used to apply the design.
Engraved USB Memory Sticks
Printing onto metal USB sticks can be challenging because the metal surface needs to be cleaned and primed before any ink can be applied to them and then, ideally, they need to be baked in a commercial print oven to get the print to adhere properly. This obviously takes place before the USB sticks are assembled otherwise the memory and flash module would be “cooked” during the drying process.
No matter how meticulously you clean the metal, or how well your prime them before you print them they are particularly susceptible because when the edge of the printed logo is chipped the tension is compromised the rest of the print tends to flake away pretty quickly.
Digital printing or screen printing onto a plastic surface tends to offer a more robust solution but even these techniques won’t guarantee the print eventually failing.
By contrast laser engraving as the name suggests “etches” the surface leaving a high precision finish that is permanent and won’t rub or scratch off. It’s a popular technique on a wide range of promotional products (including USB flash drives) but it’s a technique that is also widely used in industry to permanently mark medical devices, instruments, buttons, tags, car parts, bar codes and lots ore besides.
With engraving you will have to compromise on the colour the logo is produced in (but you can select a range of different coloured USB flash drives) but at least you’ll know the logo will be produced to a high level of accuracy and more fundamentally that it will last the test of time.
In many cases engraving is not only a better and longer lasting solution but aesthetically it looks better which is why many wedding photographers are opting for engraved wooden USB memory sticks in preference to printed options. Our wooden versions are particularly attractive and incredibly tactile and when combined with our engraved gift boxes they make a killer package.
USB Flash Drives for Professional Photographers
Posted by USB2U on 13th October 2015 | Permalink
Power up your marketing and promotional campaign with our battery shaped USB memory sticks. These brilliant little USB sticks are a great idea and whilst they’re an obvious choice for any battery manufacturer, they’re also a good choice for anyone looking for something a little bit different from the standard range of flash drives.
- Outer Casing: Metal
- Available Colours: Copper & Black, Silver
- Dimensions: 59mm x 16mm
- Weight: 368g
- Imprint Area: Full Wrap
- Imprint Size: 59mm x 16mm+
- Special Options: Keyring included
Please note that Pantone matching and matte rubber coating are not available on this range.
Even if you’re not the manufacturer of Duracell or Energizer batteries you could use them creatively to support any campaign that talks about “power”, “energy” “recharging” or “boosting” – there are lots of creative ways in which USB battery memory sticks could be used and they certainly make a powerful impact!
They measure up slightly bigger than a standard AA battery (they need to be larger to accommodate the USB connector), they are made of metal and they have a screw cap so they’re a pretty rugged and tough flash drive (in our opinion they’re one of the toughest flash drives on the market!)
Although they have an interesting shape they work just like any standard USB flash drive and they’re available in memory sizes from 64MB all the way up to 16GB! They can also be printed in full colour with any graphic or design on the full surface area of the battery, and can be supplied with an attached keyring and in a presentation box or “blister pack”, just like regular batteries you’d pick up in the shops!
We strongly recommend that you use the memory storage space you’re buying and pre-load data onto your USB batteries before you hand them out. You don’t necessarily have to create new content if you don’t have the time or resources. Just send us digital copies of your marketing brochures, your PowerPoint slides, prices lists, press releases, video, TV adverts etc. and we’ll pre-load them onto your USB sticks for you.
In many cases we can offer the data loading for no additional charge, but even when we do charge the fees are normally only pennies.
The print, transportation and storage costs of printed material like sales brochures, press releases and product sheets can all be saved by loading electronic versions of them onto the flash drives. In some cases it’s relatively easy to build a business case to fund the purchase of the USB drives from these savings alone. If you build in the additional promotional value that they deliver, it’s no surprise that more and more companies are now buying branded USB flash drives.
Posted by USB2U on 5th October 2015 | Permalink
Millions of promotional USB memory sticks get bought and then get given away every year. Go to any exhibition, show, seminar, conference or university open day and the chances are you’ll get offered at least one USB with a logo printed on the side of it.
Why are they so popular? Well, USB memory sticks, as far as top-end promotional products are concerned are not that expensive (albeit they have a high perceived value), they’re small, they’re easy to carry and they come in a wide range of styles and colours which makes them ideal for branding up with a logo.
The majority of the millions that will be given away in 2015 will have a memory capacity of around between 4GB – 8GB. This is a huge amount of digital storage! It’s about the same as you get on many of the top selling smart phones on the market today. 8GB will support hundreds of thousands of documents, thousands of photos and hundreds of media (video) files.
If you bought a PC a couple of years ago the Hard Disk Drive on the PC would have been smaller (in terms of storage capacity) than that “given away for free!” on a USB stick. Crazy isn’t it but that’s how the digital storage market moves.
The winner from this on-going availability of cheap digital storage in a simple device like a USB stick is the companies that buy them BUT they only benefit if they put the growing storage space to good use.
It’s amazing how many of the millions of promotional USB sticks sold every year are handed out with NO data on them, NADA. ZIP, NOTHING, ZILCH. It’s criminal as a company to buy promotional USB sticks (a product designed specifically to carry data) and not use the memory you have paid for.
One of the primary objectives of giving them away is to build awareness about your organisation, what you do, what your values and what differentiates you from others in your sector. To do this you really should build enough time into your plans to load onto every USB stick documents like your sales brochures, your presentation slides, videos, price lists etc. Load anything that allows you to show off what you’re about and how the recipient of the drive can get in touch with you. Include all your social media links to encourage on-going engagment.
Of course the downside of loading data onto your branded USB memory sticks is actually doing it – it’s the most tedious, mind numbing, soul-destroying job ever! Don’t forget your need to “stop and eject” each USB stick before you can remove them from your PC!
If you have to manually load each and every stick yourself one at a time it will take hours and hours. If you’ve got lots of data (and with 8GB of space you’re likely to) then to load each stick can take 5-10 minutes. So if you’ve got hundreds to do you can end up writing off an evening or two and sometimes a whole weekend!
A much, much better option is to get your USB stick supplier to do the data loading for you. They’ll have the latest state of the art bulk data-loading kit. These machines not only copy lots of USB sticks at the same time but they run algorithms at the end of each run to make sure the data has been copied properly!
Often data-loading will be free but it’s always best to ask but unless you have no social life we’d strongly recommend leaving data-loading of USB memory sticks to the professionals.
USB Data Loading Services from USB2U
Posted by USB2U on 1st June 2015 | Permalink
It’s a jungle out there and unless you keep your wits about you it’s very easy to fall prey to the scammers when you buy promotional USB flash drives. The sale of fake or “dodgy” flash drives used to be more common on sites like eBay but more recently the fraudsters have realised it’s easier to make money by selling them in volume to unsuspecting corporate buyers.
The biggest risk you take is buying your USB sticks from an overseas seller and more specifically a seller based in China. The fundamental problem is that you won’t know what you’re buying until your goods arrive (by which time you’ll have paid for them) and if you end up with shoddy or fake goods then there are very few options to get your money back. If you’re a company and you’re buying the sticks with your logo printed on then you’ll nearly always be asked to send your payment by telegraphic transfer to an account domiciled in China – getting your money back if things go pear shaped is a non-starter.
Whilst the initial email exchanges with the fraudsters can often go well its what’s ultimately delivered that is important. The most common trick employed includes “masking” the flash memory inside the USB stick so that for example a 512MB flash stick looks like an 8GB stick when you plug it into your PC – this is pretty easy to do and you’ll only know you’ve been sold a “pup” when you try and load more than 512MB of data onto the flash drive.
The fraud won’t be that obvious because it will look like your data has transferred fine – it’s only when you take the USB stick out and re-inset it that you’ll realise the data you thought had been transferred is not there!
Equally if you just look at the “properties” of the flash drive when its plugged into your PC (or Mac) it will say it’s an 8GB drive but it reality its only a 512MB that has been “masked”.
The other thing to watch out for (but again not easy to spot) is the use of recycled and/or reclaimed flash memory chips. These will have very slow read/write speeds and they might only work a few times. So what might look like a bargain 8GB flash drive could well turn out to be a recycled, slow 1GB flash drive that’s only going to last a couple of months!
Of course all of this is really bad news and it’s even worse if the USB sticks carry your company’s logo on them! The best way to avoid these issues is to buy your promotional flash drives from a reputable supplier in your own country. Check they have a “real” address and a real phone number so if things do go wrong you can get back in touch with them.
Use the Internet as your friend and check out customer reviews on the company. Don’t just buy on price and price alone particularly if you’re buying from an overseas supplier – it’s tempting but it’s the shortest route to being scammed, losing your money and damaging your brand and reputation.
Choose USB2U and Relax -you’re in safe hands!
Posted by USB2U on 12th May 2015 | Permalink
We’ve been supplying promotional USB flash drives for over 12 years and in this time we’ve lost track of the tens of thousands of customers we’ve supplied millions of flash drives to. What we do know is that one of the very first drives we sold was the “Twister” but what we didn’t anticipate is that 12 years on it would still be the most popular product we sell.
Despite new and innovate designs of USB sticks being released every year the Twister has stubbornly remained the top choice and if current trends are any indication it’s going to remain the buyer favourite for the foreseeable future.
Below we list just some of the reasons why we think this particular USB memory stick will continue to dominate the promotional gift market:
- There’s no cap to lose. The Twister (also known as the Swivel or Rotate) gets its name because part of the body (called the “clip”) twists around to protect the USB connector. Because of this no cap is needed and of course there is therefore no cap to lose!
- It’s reasonably small – it’s not the smallest but some of the new models are just too small to print on and people worry about losing them. The sizing of the Twister seems to be just about spot on, not too big and not too small.
- It looks great printed or engraved! The “clip” the section that is printed has a good print area, its flat and they look good irrespective of whether you print onto them or engrave onto them.
- They are available in hundreds of standard colours so it’s easy to match them to the primary colour(s) from any logo. Even if you can’t find a standard colour that works for you its pretty cheap (around £30 as a one-off fee) to get them pantone matched.
- The “clips” on any branded Twister USB memory stick can be changed very easily. The beauty of this is that you can change the design or logo printed on them without having to buy new memory sticks – you just order some more printed clips and pop them on! It takes seconds to do and buying clips costs pennies instead of pounds!
- The “clips” on a Twister can be supplied in different colours so you can mix and match body colours with clip colours to create an effect that works for your logo/campaign. It’s the sort of simple and easy customisation that lots of car manufacturers are doing very successfully at the moment.
- Attaching a lanyard or key ring attachment is easy because there is an integral loop built into the rotating clip on the twister.
- Sheer manufacturing volume means that the Twister is the most competitively priced of all promotional USB sticks. 4GB and 8GB are popular sizes at the moment but you can buy them as a promotional giveaway up to 32GB (64GB coming soon)
- Held in stock ready for personalisation, data-loading and delivery in just 24hrs. At USB2U we hold tens of thousands of the Twisters in stock in our Northampton office so we can deliver them (fully branded up) in hours rather than days!
- We love them!
There have been plenty of new pretenders that have tried to steal the crown of the Twister Flash Drive over the years but they have all be vanquished. For now at least the Twister is the King and nothing in the near term looks set to change this.
Twister USB Memory Sticks – Top Pick for over a decade!
New Wooden USB Twisters from USB2U
Posted by USB2U on 8th May 2015 | Permalink
The votes are in and they’ve been counted and audited and we’re finally able to announce that the most popular promotional USB memory stick is the Twister!
It was a secret ballot; so secret in fact that even we didn’t know it was happening. The methodology we used was simply to look at the thousands of orders we’ve taken in the last 12 months calculated which USB stick had the largest number of orders. We looked at the data in two ways; how many orders were placed for Twisters and how many actual Twister sticks were sold – it was head and shoulders ahead of its nearest rival.
Did the results come as a surprise? No, not really. The Twister USB Stick (also commonly referred to as the Swivel or the Rotate) has been the best selling promotional USB stick of the last decade. Lots of new models have been launched and have tried to challenge its dominance during this period and whilst some have survived and are still bought in reasonable numbers none have come close to the sales of the humble Twister.
Its popularity is down to a number of very simple things; it’s relatively small, it has no cap to lose, it comes in hundreds of different colours and it’s easy to use. The fact that it sells in the millions means that its cheap (well, cheaper than some of the other models) and easy to get hold of – pretty much anyone who sells promotional USB memory sticks will carry the Twister. They’d be daft not to.
Promotional USB Twister Flash Drives
Ironically there are lots of other flash drives with a larger print area to work with, plenty are also smaller and of course there are others that also don’t have a cap to lose but for some reason the basic Twister model has seen them all off and remains the favourite.
At USB2U we always carry the Twister in stock in the UK and its typically available in a range of different colours and memory sizes. We offer it as part of our “rush” service which means we can get them to any customer (printed and data-loaded) in as little as 24hrs – less if you can collect them from our Northampton office.
We also offer engraved versions of the Twister – we simply change the “clip” the section that rotates or “twists” (hence the name) and replace the standard silver clip with a coloured anodised clip that we can engrave. Some customers prefer these because there is no chance of the engraved logo rubbing off over time.
The reality is we didn’t need any pollsters, or market research to tell us what the winner would be – we knew, almost instinctively that the Twister would still be crowned the winner of our popularity charts. Long may its reign continue.
Posted by USB2U on 27th April 2015 | Permalink
Our excuse for not running in the London 2015 Marathon yesterday is that we were too busy printing lots of promotional USB memory stick rush jobs over the weekend and we didn’t have the time. A pretty lame excuse we know and maybe 2016 will be the year it all changes. Perhaps not something to bet on but you never know.
Of course the lack of fitness and stamina across the company might also play a small part! Whilst we’ve got some pretty hardcore cyclists at USB2U (well two) the rest of the team are more of the armchair sports enthusiast type. It’s a sad state of affairs but the reality (as evidenced by this weekend) is that the closest most of us come to any regular exercise is running around in the print room keeping all of our printers churning out USB sticks.
Occasionally we like to mix it up a bit and combine work with sport but by this we mean designing and printing sports related USB sticks. These custom USB sticks in the shape of a running kit are about the closest we’ve ever got to doing any running and of course that’s a “stretch” to say the least!
Sad that it is but our world is centered around flash drives, we eat, sleep and breath them and often we’re working around the clock 7 days a week to supply them against some pretty challenging deadlines. If there was a marathon event or an “Olympics” for USB stick production we like to think we’d be in with a real shout of a medal. Perhaps we just need to get out more!
If you have a requirement for promotional flash drives
USB2U – Running a USB Marathon Every Day
anytime soon then do bear us in mind. We’re a pretty dedicated team that likes nothing more than to be kept busy. Some might argue that it’s an avoidance tactic so we don’t have to do something more interesting, more stimulating and more rewarding – like running the London Marathon!
We like to think of it as more a single-minded determination to be the very best at what we do. We think of ourselves as the Paula Radcliffe of the USB supplier world but hopefully without the little en-route public “accidents” and we’re certainly not ready to hang up our running shoes just yet.
USB2U – running a USB production marathon every day.